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Hello, my name is Scott

▪ Vertster.com provides testing software▪ I blog at Vertster.com and now BRAINNOVATE.com▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial▪ This is not a commercial

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Rule: Guessing Does not workWhich Image Won?

A

B

C

D

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Rule: Headlines Rule

1. “Why watching this DVD could be worth an extra $10,000 a year”

2. “At last! A surefire tactic to get a raise on March 10, 2006”

3. “How to get a raise on your own terms”

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Test Design/ Setup:

1. Hero Shot/ Image2. Call to Action Header3. Button Color4. Low Banner5. Guarantee

Case Study: BLR.com

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Resulting In:

▪ Test Round One▪ Test Round Two▪ Round Three

X % Lift!!Three rounds of testing

Did it work?

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Rule: Call to Action Matters

Tested Link Text

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Objective: Increase Clickthroughs

▪ “Learn how to take your site from 'good' to 'GREAT'.”

▪ “Find out if our approach can help your bottom line.” 

▪ “Learn more”

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Objective: Increase Clickthroughs

Learn how to take your site from ‘good’ to ‘GREAT’

29.5%

Find out if our approach can help your bottom line.

23.7%

Learn More. 42.0%

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Thank you.

Visit me at Brainnovate.com & Vertster.comSlides and recorded webinar will be posted!