Markets are conversations

•In Markets people talk, they communicate•Conversations is a form of advertising•“Ang ingay para tayong nasa palenke”

Markets consists of human beings, not demographic sectors

•People is an element of a Market•The Market should not only focus on one social class•Everyone is a target market

Conversations among human beings sound human. They are conducted in human voice.

•People should understand what you are saying, talking about.•Talk in the simplest form possible.

•Person's opinions, persepectives, dissenting arguments are one hundred percent his •Essentially they are not to be altered by anyone or anything

•The human voice becomes natural, open, and uncontrived because all of these are made up of a person's free flowing thoughts, which are supposedly organized as he delivers these thoughts. these thoughts are unaltered

Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.

People Recognize each other as such from the sound of this voice.

•Unique sound•individuality

The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

•New technology•New way of conversation•Easy access

Hyperlinks subvert hierarchy

•Freedom•People go to people which gives them what they need•Faster process

In both internet worked markets and among intranet worked employees, people are speaking to each other in a powerful new way.

•There is a new way of communication•Powerful way in communicating

These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.

•Organizations are formed•Knowledge is gained and shared

As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.

•Change happens•People gain more knowledge•Markets are organized

People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.

•Markets support each other•Markets learn from each other

There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.

•No secrets are kept•News easily spread•Markets should know their products well

What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two.

•Heiarchy is what is keeping from employees to voice out•Ideas to be heard

Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, and literally inhuman.

•Professionalism•Inhuman voice