Vertikaliy vzlet

ARMENIA

2010V E R T I C A L

TAKEOFF

This album presents basic theses of a new ideological doctrine and a new economic development strategy proposed for Armenia in the 21 century

The year 2010 was marked by many different events taking place in the world. Some of the events were important and some unimportant, some tragic and some happy, some memorable and some short-living. There was one particular event in 2010 which lasted six months and which undoubtedly will stay to be one of the major events for years to come - the EXPO 2010 World Fair held in Shanghai, China

The exhibition was attended by 192 countries and numerous international institutions, ranging from major business corporations to all principal public organizations. China, the host country of World Expo 2010, spent an astronomical sum of $42 billion only on the preparation for the event

It was an exhibition of an unprecedented level and scale, where peoples of the world spoke about the future of humanity, about what our cities will be like tomorrow and what urban life will be like

Armenia's participation in this prestigious world forum became a real sensation

Armenia was considered to be one of the most creative countries presented at the Expo, the Armenian pavilion was one of the most visited venues in the exhibition, the theme of the Armenian project was recognized as best reflecting the subject of Expo 2010, and the country was awarded a prize "For Outstanding Innovativeness of the Virtual Concept of the Project"

The central slogan, 'Thinking Together, and Building a New World Together', and the key ideology of the Armenian Expo 2010 project are very innate for the Armenian nation, as creativity, morals and humanism have always been its primary assets and reference values. Dialogue of civilizations on a new universal platform, joint search for new civilization standards and models in the 21st century - those were the tasks Armenia proposed to peoples of the world at the World Fair in Shanghai

The philosophy of the Armenian project said that every person must realize their destiny in this world in a new way, people should finally learn to listen to each other and hear Nature, they must understand that all beings on Earth are as one, and do everything to make life on our beautiful planet harmonious, prosperous and happy for everyone

Armenia proposed to the nations of the world to think and develop and bring up a new 21 century citizen. This would be a citizen of the world who would care about the fate of other people, who would feel responsible for every living thing on the planet, be a human or any other living creature, and who would make no priority out of a race, nationality or religion. New people must come, with Homo sapiens becoming Homo moralis and Homo conscientioso, man of morals and conscience. Humanity must vote for partnership rather than competition, for geopolitics of intelligence rather than geopolitics of materialism, for knowledge rather than force

This kind of evolution is now required for all peoples and nations in the world. If and when it comes to life, there will be other meanings, other laws and other civilization standards - all those that Armenia called the nations of the world to accept in 2010

3ARMENIA 2010 VERTICAL TAKEOFF

PRIORITY MATRIX

FGYHBNDRFproactive creativityInherent "justice code"

widespread ethnosIntegration potential

geography of the "legend" territory of "natural strength"

morality humanity

collaboration communicativeness

creativity content-richness

national programs

networking projects

communication projects

new world modules

civilization innovations

anticipatory content

R E S O U R C E V E C T O R F O R M A T P R O D U C T

OF ARMENIA'S COMPE TITIVENESS

4 ARMENIA 2010 VERTICAL TAKEOFF

Along with global changes occurring today in global economics and politics, changes are also taking place in humans, their feelings and forms of self-expression. These are the most important changes, as they affect people's values

The world is "shrinking", and the tendency makes is evident that it is the creative potential of a country that matters, rather than its geographic size

It is becoming more and more obvious that what we have learned about the world is only a small fraction of what there is to learn about it

Knowledge and technology are dynamically moving from one area of people's activity to another

The existence of a global "information ocean" with ever updating content has become a reality

The world is going to change in the next decade more than it has changed for the last millennium

The world crisis has shown the relevance of search for new civilization models and development vectors

Financial capacity is becoming secondary to creative capacity

Armenia has no ample natural resources, but it has a strong creative capacity

Armenia's competitive strength lies in the development of the country's intellectual content and in the use of creative aggression on all of available world sites

Nothing is known yet, and no one knows what the world will be like tomorrow, and Armenia does not need to become a country only servicing or adopting other nations' advanced practices, it needs to create and build up best practices of its own and then actively offer these to the world

Normal, even if continually improved, dynamics of development cannot help in changing Armenia's place in today's world to any meaningful degree -

a breakthrough is required, and we need a strategy for making it within years to come

The Armenian nation's creative intellectual capability is a natural resource similar to other natural resources, such as oil and gas, and the development and extraction of this resource similarly requires technologies and tools without which the resource will stay unclaimed and "rusty". The task for the next few years is to develop such tools and technologies

If activated, the nation's creative resource does not necessarily produce a quality and competitive product, and requires appropriate "production capacities" (a thought industry) with which to produce a competitive intellectual product (content, services, models, etc.)

To develop "content export" and to sell Armenia's intellectual product on global sites, Armenia needs modern communication platforms and collaboration projects

The breakthrough strategy should not be oriented towards already existing and well known rules, norms, formats and concepts. It should involve nonstandard and ex-format actions. Seven out of ten such actions may not bring the desired results, but three will be accurate and provide a "vertical takeoff" for Armenia

Basing all global initiatives and projects on a moral (universally humane) component and making this component a core brand criterion will guarantee Armenia relevance and success in the future world

OBVIOUS

The breakthrough strategy should not be oriented towards already existing and well known rules, norms, formats and concepts. It should involve nonstandard and ex-format actions


ARARAT BECAME A BIBLICAL HISTORY SITE. THIS CHOICE WAS NOT ACCIDENTAL, AND THEREFORE ARMENIA STAYS TO BE A PLACE FOR NEW REVELATION, NEW KNOWLEDGE. HERE SKY COMMUNICATES WITH EARTH

ARARAT IS THE PLACE WHERE LIFE WAS SAVED. THE ARARAT VALLEY IS THE PLACE WHERE THE FIRST GRAPEVINE SPROUTED FORTH AFTER THE FLOOD. THIS IS A SPE-CIAL LAND WHICH STILL NOURISHES AND GROWS DIVINE GIFTS

ARARAT WAS THE SITE OF SALVATION FOR NOAH'S ARK WHICH WAS INHABITED BY REPRESENTATIVES OF THE WHOLE LIVING WORLD, FOR ALL LIVING THINGS ON EARTH ARE ONE. GOD SAVED THE PEOPLE SO THAT THEY STARTED A NEW LIFE AND BUILT A NEW WORLD

LEGEND

MISSION

PRODUCT PRODUCT PRODUCT PRODUCT

MISSION MISSION MISSION

LEGEND LEGEND LEGEND

COMMON CREATION INTERACTION OF CULTURES HARMONIOUS DEVELOPMENT

NEW MEANINGS OF LIFENEW KNOWLEDGE AND TECHNOLOGIESNEW BELIEF

PHYSICAL INVIGORATION SPIRITUAL REVITALIZATION MORAL REVIVAL

NEW ENERGY OF LIFE NEW HEALTH NATURAL POWER

MODULES OF CITIES OF THE FUTURE UNIVERSAL TOURISM NEW CIVILIZATIONAL MODELS

REVITALIZATION SERVICES SPA TOURISM, LIVE CRUISES

AGRICULTURAL PRODUCE, ORGANIC PRODUCTS AGRICULTURAL TOURISM ENVIRONMENTAL MODULES

ARARAT CREATES A UNIQUE SALVATION AURA FOR ARMENIA. IT GIVES THE LIGHT OF MORALS AND THE ENERGY OF REVIVAL. IT IS HERE THAT MAN CAN COMPREHEND ARARAT'S RELIGION - TO OBTAIN SALVATION AND REVIVAL

RELIGIOUS TOURISM FUTURISTIC CONTENT EDUCATIONAL TOURISM


The key potentials of the "Armenian World" have been thoroughly analyzed and determined, and a technology has been developed for activating these potentials, which should secure a respectable place for Armenia in the world arena in the 21st century. An ideology has been developed for core brand positioning of Armenia in the world: "Armenia as a Moral Navigator in the 21st Century"

An ideology has been developed for unique Brand positioning of Ararat Mountain in the world: "Ararat as a Worldwide Symbol of Salvation and Moral Revival of the Human Kind"

"Smart Stream", a strategy for economic and technological development of Armenia in the 21st century, and "Smart Cluster", an implementation tool for the strategy, have been developed

A communication project titled "City of the World" has been developed and outstandingly successfully presented at the Shanghai Expo 2010 World Fair

A communication project having no analogues in the world, titled World Center of Knowledge and Faith ("Spaceport Armenia") has been developed

A technology for the generation of a new competitive Armenian product reflecting the new brand positioning of Ararat Mountain and Armenia has been developed

A national program titled "Armenia - Land of Health" has been developed. A presentation of the Armenian SPA concept and its brand, ARARAT RELOGION SPA, was made at the Shanghai Expo 2010 World Fair

A national program titled "Armenia- Factory of Nature", an Armenian ECO concept and its brand titled "Return to Origins" (with "Ararat Valley" as the commercial brand) have been developed

A programme for mental reload and social modernisation of the Armenian society, titled "Raise you Head, Armenia" has been developed

A matrix of priorities for competitive promotion of Armenia has been developed. The matrix reveals distinguishing potentials of the Armenian world and relevant directions and technologies of their development, the most efficient implementation formats and new dominant products. The color codes in the matrix form a checking "competitiveness line" against which any program or project can be tested for priority

DONE

Armenia will receive a respectful civilization prospect. A realistic possibility will appear for creating new conscience and thinking and for meaningful creative activation of the society. A foundation will be laid for the implementa-tion of various large-scale national programs and communication projects which should enable us to completely change the situation in the country and turn it into one of the strongest and most creative countries in the world in

the near future

An efficient framework will be provided for the creation of a "Economics of growth" based on modern knowledge and technological innovations, which will make it possible to insure a continuing development process and ongoing capitalization of its results

It will become possible to form and build the creative potential of the Armenian society and provide for gradual transformation of the latter into a modern intellectual and creative society

Armenia will be given a possibility to build efficient communication and technology platforms, develop and export high demand content and become a competitive actor in the world arena

A mechanism will be provided for continual import of the world's latest technological achievements, which will eventually give the nation a potential in developing and proposing further steps in different directions of technological development in the world

Armenia will be able to offer modern employment opportunities and attract educated and talented young people, including those living abroad (both Armenians and foreigners) by offering them better conditions for strategic employment and a better quality of life

Synthesis and integration of various Armenian diasporas into a one single entity on a new and progressive civilization plane will become a reality, since neither the national language, the national culture, the investment attractiveness of a country, nor even historical memory have the all-embracing strength capable of influencing people's behavior which new civilization standards have

The Armenian world will be able to begin changing its status of a "creative civilization" having little influence on the modern world today for that of a "moral civilization" actively affecting the world in the perspective

RESULTS

The Armenian world will be able to begin changing its status of a "creative civilization" having little influence on the modern world today for that of a "moral civilization" actively affecting the world in the perspective


SMART STREAMNew World New Technologies New Art


“SmArT STreAm IS A formATTed ANd TArgeTed floW of "SmArT TechNologIeS ANd mINdS". SmArT STreAm IS AN effIcIeNT logISTIc SoluTIoN for brINgINg creATIve ArmeNIAN INTellecTuAl producTS To The World mArkeT, A TechNology for TrANSformINg ArmeNIA INTo A SIgNIfIcANT coNTeNT operATor of A World-clASS ”


The rate and content of evolutionary and technological development that we observe today are leading to fundamental changes in people's institutional conditions

New technologies and communication systems are able to radically transform such fundamental dimensions of human life as space and time

Today, knowledge and technology dynamically flow from one area of human activity to another, thus forming a new medium for creation. To provide for such interdisciplinary developments and new knowledge generation, special platforms need to be created

The time has come for adopting new approaches and rearranging the functioning of all basic systems of human life, including education, science, business, production, art, culture, etc

The information era demands a new form of human habitation and environment - the Information (digital) City. This city is designed for a society based on knowledge and organized around various "network and communication flows". The Information City is a process rather than a form. The architecture of this city should follow the logic of the creation of an urban environment easily adaptable in order to secure structural domination of smart technologies and new network flows; the architecture has to be stimulating and providing for social and technological interactivity of people

The rapidity of current technological developments on the one hand and the rapid "shrinking" of the world on the other clearly show that a country where the society absorbs these changes quicker will definitely have substantial competitive advantages

When analyzing new approaches and developments, a modern economy model always examines the question of whether new the development strategies can or cannot be incorporated in the existing organizational forms. It fails, however,

to understand whether it is sufficient to simply update the existing system, or the task should involve the creation of technologies with radically new content

Therefore, Armenia's economy should follow the logic of a "Economics of Growth " based on the latest global technological achievements. This model is needed in order to initiate development time after time, build it up and then capitalize on it

Armenia's strategic prospects involve building a full-fledged knowledge society. The key tasks for the new decade are to establish mechanisms for continuous acquisition of current knowledge followed by management and conversion of the knowledge into intellectual export-oriented products, and to create efficient logistics systems for such products

A knowledge society can claim leading positions only if it is creative and active. Although Armenia's resources are not likely to allow the country to become a producer of globally leading technologies in the near term, they are definitely sufficient for making the country a producer of content for such technologies. We cannot "generate the sun" yet, but we must do everything to make the "morning of the world" start in Armenia

A new understanding of intellectual property and new types of ownership developing in the field of transfer entitlement affecting the dynamics of technology transfer from one area to another form a good basis for both the formation of a new class of young educated owners and the development of a fundamentally new form of interaction with the Diaspora

An interpreter and integrator of a technology will be no less important than its inventor in a rapidly developing world, and therefore this area of activity could become one of the most interesting and profitable options for Armenia and the Armenian Diaspora

OBVIOUS


“SmArT cluSTer, AN effIcIeNT Tool for INTellIgeNT SyNTheSIS of key domAINS of humAN AcTIvITy (TechNology, ArT, buSINeSS, educATIoN, eTc.), hAS beeN deSIgNed AS A uNIque plATform for quIck TrANSfer of kNoWledge ANd TechNology from oNe AreA of lIfe To ANoTher ”


A new smart strategy has been developed, and Armenia's proposals on building a New World together have been formulated, and were announced at the Shanghai Expo 2010 World Fair. The ideology of joint creation was dominant in the concept of the Armenian presentation

at the World's Fair, and found an active response among many countries represented at the Expo.

The concept of the Armenian project presented at the Expo 2010 World Fair was highlighted by the organizers of the Fair and won a special prize "For Exceptional Innovativeness", and has become a good basis for the accumulation of valuable experience in designing and creating interdisciplinary content, using new technologies and establishing partnerships with leading international experts. All this makes it possible now to move to the stage of implementation of all the Shanghai achievements in Armenia

An innovative Armenian brand, Smart Stream, which is a formatted and targeted flow of "smart technologies and minds", has been developed, and its main operational tool, Smart Cluster, set up

Smart Stream will be operating both in Armenia and worldwide, and has a potential of becoming an efficient strategy for building a New World in the 21st century

To fund projects to be implemented under the Smart Stream brand, a concept for the establishment of a special Smart Foundation is being developed, the financial resources of which will be renewable with the use of, inter alia, mechanisms of socially oriented investing

A new organizational structure, Smart Stream Armenia has been set up, and care has been taken of maximizing the efficiency of its work through establishing partnerships with such organizations as the Centre for Special Programs (Armenia), the City of the World Fund (Armenia), the Luys Fund (Armenia), Technology Sans Frontiers (Belgium), Le Cube (France), The Center for Bits and Atoms, MIT (USA), Harvard Business School (USA) and others

Smart Cluster, an efficient tool for intelligent synthesis of key domains of human activity (technology, art, business, education, etc.) has been designed as a unique platform for quick transfer of knowledge and technology from one area of life to another with the use of a single process management nucleus.

Another purpose of Smart Cluster is to bring fundamentally new technologies to new systems and practices for application

A Smart Cluster consists of laboratories (Labs), the number and content of which may vary depending on the specific tasks it is expected to solve. The term "laboratory" means here a powerful tool that allows a person to move from knowledge to real work very quickly

A Smart Cluster is both tied to the specific location of its operation (i.e. it takes into account all specifics, ranging from the mentality of the people to the historic trends) and connected to the current global "information ocean" from where it continuously downloads new technological developments and innovative solutions. These two factors make a Smart Cluster both permanently relevant and permanently modern

A basic (standard) Smart Cluster consists of the following laboratories:

1. Fab Lab, a laboratory for digital production, a "personal factory"

2. Living Design Lab, create of "living" interface, digital art laboratory

3. Business Lab, a laboratory for business initiatives, innovations and training

4. Education Lab, an education laboratory of the 21st century for people of all ages

The work of each laboratory is oriented towards both achieving results directly in the specified direction and obtaining a maximum synthesis of a new creative environment, while the cluster's single control centre provides for constant and efficient synchronization of all processes

The managing resources of Smart Clusters are represented by well-educated Armenian (and foreign) young people and high-level world-class specialists, including those involved in the Smart Stream International Board

The operation of the International Board provides for both the creation of efficient international communication with the world's top think tanks, the high quality of the clusters' work and their potential replication in other countries

DONE


“We cANNoT "geNerATe The SuN" yeT, buT We muST do everyThINg To mAke The "morNINg of The World" STArT IN ArmeNIA”


Armenia will be able to ensure constant and fast downloading of various modern technologies and "smart solutions" and provide for a continuous inflow of the best world-class experts Two processes will be taking place concurrently: the formation of a new environment and new tools stimulating intellectual creativity and the formation of a "Industry of Minds" to make a new foundation for the "Economics of

Growth " and become the key to Armenia's prosperity

The country's population will be able to improve drastically its technological skills, literacy and education, which will serve as a good basis for successful performance both in Armenia and throughout the world

The management of Smart Clusters will be the useful medium where a new knowledge management culture, so critically important for Armenia, will be born

By introducing smart strategies, Armenia will obtain:

-a mechanism for the development of the "industry of minds" and the new creative environment

-a startup incubator - a nursery for startup business initiatives based on global technological achievements

-newest professions and specialities and numerous modern employment opportunities

-affordable and modern education for each individual (7 to 77)

-new intellectual property products and new mechanisms for their privatization

-"net- supplies" of new solutions to various segments of the economy

The operation of Smart Clusters will provide for the development of a chain: Creative Citizen - Creative Class - Creative Society, and the Smart Stream strategy will create a demand and applicability for each member of that society in any country throughout the world

Smart Stream is an efficient logistic solution for bringing creative Armenian intellectual products to the world market, a technology for transforming Armenia into a significant content operator of a world-class

Smart Stream can certainly become a powerful core capable of inducing new technologies, new knowledge, new art, new business and, ultimately, a new civilization environment and a new standard of living. This strategy can turn Armenia into one of the most creative and successful countries in 21st century

RESULTS

Smart Stream can become a powerful core capable of inducing new technologies, new knowledge, new art, new business and, ultimately, a new civilization environment and a new standard of living


WORLD CENTER OF KNOWLEDGE AND FAITH So the god said


Today the fact is obvious that there is a cognized part of the world (very small) as well as an unknown part. Any nature law or a phenomenon becomes known only when it has been discovered, but they also existed before that moment, didn’t they? The answer is clear: naturally, they did

exist and exist now in countless number

Any deep natural-science knowledge brings to awareness of logical incompleteness of the material conception

If in materialistic conception space the human mind is the basic component in non-materialistic conception though the soul is such a component

It can be stated with certainty that the soul like the intellectual mind has different development stages and its higher forms uniting with the intellectual mind makes a new quality of the mind

Though the category of soul for thousands of years has been one of philosophy foundations nevertheless it has not been interpreted as a kind of the mind and has not been investigated staying as some generalized integral concept not having inner structure or system of principles of its development

It indicates that our current materialistic mind so far is just a certain initial form of the mind

The future of human development will be connected firstly with gradual investigation and disclosure of mysteries of soul’s structural constituents with comprehension of the essence, logic, measure of good, mercy, confession, love, and secondly, with its further use in human vital activities separately as well as in synthesis with the intelligent mind. It is obvious that all this will take place in the informational space intensively studied by humanity where continuous development of information technologies will condition the cause-effect transitions to information of a higher quality level. At some stage of this process the information apart from intelligent dimensionality will start to study the dimensionality of the soul. And when (and if ) this happens the time for new cognition of SCIENCE and RELIGION will come

OBVIOUS

The future of human development will be connected firstly with gradual investigation and disclosure of mysteries of soul’s structural constituents with comprehension of the essence, logic, measure of good, mercy, confession, love, and secondly, with its further use in human vital activities separately as well as in synthesis with the intelligent mind


heAveNly ARK

SpAce of fAITh jUDAISM

SpAce of fAITh BUDDHISM

SpAce of fAITh ISLAM

SpAce of fAIThHINDUISM

SpAce of fAIThCHRISTIANITy


A unique communication project – the World Center of Knowledge and Faith (WCKF) has been developed

The peculiarity of the WCKF functioning should be in using both world science and world religion as much as possible in cognition of the world

so that to structure the unknown and to investigate it though this structure

The two main constituents of human being’s life - science and religion (or knowledge and faith) and generated on basis of their architectural-functional synthesis “new space” will be able to ensure the generation of a variety of processes - from the organization of a new environment of cognition of the world and the birth of new science disciplines to the emergence of completely new areas and types of tourism

The WCKF will make it possible to implement one’s variety of needs: from performing different ceremonial and religious exercises to cognition of multidimensional world knowledge, from the use of new healing technologies to the best meditative practices and development of new philosophical doctrines

The architectural appearance of the WCKF looks like an ensemble of religious buildings belonging to 5 basic world confessions (Christianity, Islam, Hinduism, Buddhism, Judaism), located on radial roads leading to a single square in the center of which the Temple of Knowledge is situated – an architectural building of cylindrical shape with and open upper plane

The radial roads leading to the square of the Temple of Knowledge must be symbolically marked with architectural elements peculiar to those ethnic cultures which are related to this religious confession

Two entrances and exits are foreseen for each church located on the radial road. This solution symbolizes and characterizes “the choice” of the person who enters this or that church: he can perform his ceremony and go out of that church, but he can also “go further” and find himself on the Temple of Knowledge square

The Space of Faith is strongly symbolic and consists almost entirely of glass. This material provides the maximum communication with the outside world as well as it bears prospective technological solutions

The Space of Faith will function at its intended application which will enable all visitors not only to perform this or that church ceremony corresponding to given confession but to familiarize with main postulates and basic senses of given theological school

The Temple of Knowledge is framed with a construction, in the shape of a curved tower, on top of which is located the Heavenly Ark - a platform for gathering people in the day of the Prayer of the World. From the curved tower undulating planes depart (symbolizing the waves of the Flood), which are meaningfully-innovative and publicly-commercial space for use

The surface of the upper platform of the tower (the Heavenly Ark) is 5.137 meters, which is the numeric expression of the height of Mount Ararat. Each year, on July 17th, which according to the Bible coincides with the day when the ark landed on Mount Ararat, at this site will take place the Prayer of the World

This ceremony, planned for the people of all faiths and nationalities will be held co-ministered by the officer of all confessions and will symbolize the unity of the Mankind, its desire for renewal and moral regeneration

Architectural construction of the Temple of Knowledge has outer and inner perimeter

In the space of outer perimeter there is a library of the world's knowledge (syndicated and concentrated), science laboratories (new science), conference halls, cosmo park etc. It will be possible to organize world scientific conferences here, to get acquainted with accumulated human knowledge, to develop in laboratories new scientific schools (to create new civilization units), to carry out experiments.

The space of inner perimeter is formed by unique “darkened screens” reflecting cosmos and within definite intervals of time showing these or those “important achievements” of humanity (world masterpieces of music, poetry, painting, technology) and it serves for conducting various meditative ceremonies, for “soul work” of a person, who is in the inner space of the Temple of Knowledge

So, the outer perimeter of the Temple of Knowledge is the Space of Essence cognition, the inner perimeter is the Space of Essence comprehension

The WCKF territory will be saturated with new architectural forms and meditative - contemplative areas, creating its "cosmic" aura and unique appearance

In the WCKF operation the natural forces will be used (the Energy of the Earth, the Water Energy, the Energy of Space). Constructive modules and textural materials will be selected based on their maximum adaptability to the use of the current and future technologies

DONE


cogNITIoN ANd uNderSTANdINg ESSENTIALLy


The Wckf will make it possible to implement one’s variety of needs: from performing different ceremonial and religious exercises to cognition of multidimensional world knowledge, from the use of new healing technologies to the best meditative practices and development of new philosophical doctrines

The main functional components of the WCKF territory are the following:

The first functional component is road

In the WCKF project five roads are offered (five axes) leading to religious objects of 5 main confessions. The functional sense of this component is: “the man goes along the road” (goes to healing, goes to the light, goes to happiness, goes to new life etc). This action is absolutely necessary and should have some duration

The road itself should be “rich in information” so that the man going along it would “tune himself up” (different roads leading to different objects of religion must have different information contents more appropriate and clear for people of given culture and religion)

The second functional component is the Space of Faith

The functional sense of this component is to enable the man “going along the road” to “stop”, concentrate and activate his hope (for healing, for happy life, for purification etc). This space must let him pray, perform a religious ritual, ceremony. It should be organized in such a way that the man would be sure his request and prayer will be “heard”

The third component is the Temple of Knowledge square: “entrance to new space”. I.e. the man having passed the Road, through the Prayer enters the new space. It should be organized in such a way that to fill him immediately with new sensations, open new horizons before him, charge him with new energy, “shock” him with new emotions never existed before. The man should be able to gather on this territory what is required for his emotional and contents reload

The fourth component – is the Temple of Knowledge itself

Here the man should “hear the World”, discover the power of cosmic mind, discover and understand a lot of new things, be filled with new energy and belief in the power of nature and the inner power of himself – the Man..

So, these four components create a complete cycle passing through which the man will be able to go from A to Z of his spiritual, moral and physical “renaissance”, as on the WCKF territory will also necessarily operate a variety of centers for physical health renewal, offering a great number of technologies and methods of direct impact on both physical and mental parameters of each visitor


WCKF will become a powerful center of attraction for people of all religions, all nationalities and all social strata

Armenia will be able to synthesize a new environment and a new space of human activity, which will be super attractive, interesting

and useful for millions of people around the world - tourists, believers and scientists

Permanent moderation of the WCKF aura, the generation of new research techniques, exploration of the new abilities of collective "power of the mind and senses” in a single point and at a single point in time, the launch of many innovative pilot programs, will create a unique environment of the new world cognition and lead to revolutionary breakthroughs and achievements

The following comparison may serve as analogy: like in physics for instance there is an accelerator that disperses the particles and the physicists studying them discover new laws; like in chemistry the scientists carrying out numerous experiments discover new elements and formulas in the same way in the world of human beings and in life new environment, new space, new ranges are needed (WCKF) where it will be possible to carry out similar “experiments” for studying and what is most important for discovery of the new world of Knowledge and new mechanisms of cognition, as well as new Life formulas (formula of Morality, formula of Development, Law of Conscience etc) which have been planned by Creator and for the triumph of which He saved once the humanity on the holy mount Ararat. These new formulas will become a new basis of new Science and new Religion which should bring-up a new Individual and form new laws of his life

Lots of new opportunities and directions for development will be provided due to the high level of the WCKF innovation richness. It is extremely high since the process of the detailed project development, and the environment of the synthesis of science and religion itself contain a strong innovative potential

The very process of designing such an "unusual" object, studying and selecting the enormous potential of human knowledge, the concentrated use of the latest technologies in various fields - all these (and more) are great opportunities, both for the emergence of many new super modern project fields and for the establishment of effective communications with the world, which in its turn will become a powerful vector for the development of Armenia

RESULTS

The development can be committed in such areas as:

-Creation of a unique cognitive object millions of guests will wish to visit in Armenia;

-generation of new scientific environment and development of new research schools (“theological physics”, “informational chemistry” etc.), interesting and attractive for many world scientific outstanding figures from the biggest corporations to world famous scientists etc.;

-development of new generation innovation technologies and techno parks (scientific parks);

-forming and moderation of a new virtual-physical platform (environment) of human vital activities;

-creation of prerequisites and real base for civilization leap;

-forming a new geopolitical doctrine (“Geopolitics of the Mind");

-creation of cosmic informational highway (“Knowledge of Cosmos”)

-forming a new human consciousness ("Man of the Earth");

-creation of progressive infrastructures around such a complex (dwelling, support, service)

Rich content of the WCKF even at the initial stage of its creation is able to attract various investor groups and guarantee them a profitable investment in the operational phase, as at the stage of functioning three main parameters are ensured which make a man spend money during his life, they can be determined as follows: interest, benefit, pleasure

Implementation of this project will help to develop new partnerships with many financially and technologically strong members of the world market as it opens up new (non-standard) prospects

Communications capacity of the project is virtually unlimited and can serve as a platform setting a variety of new project developments

Today it is necessary to think about forming a new Cognition Environment, about new tools of its investigation and studying, about those mechanisms and technologies, implementation of which will enable Armenia to get on a new high road of Development


SPACEPORT ARMENIA


INFORMATIVE COSMIC ARTERY


TEMPLE OF KNOWLEDGE


IMAGINARYENERGETICAL MERIDIANS


SOLAR FLUX


IMAGINARYHEAVENLY ARK


THE CITy OF THE WORLDArmenia as a moral navigator in the 21st century


Today, when global threats to our planet and the whole of mankind are becoming more and more obvious (nuclear weapons, environmental disasters, wars of geopolitical systems, the "golden billion" and whole continents living in downright poverty, globalisation and anti-

globalisation, and so on and so forth), the need for people's cohesion around positive, unifying and peace-keeping ideas has become too obvious

Of course, such ideas might be numerous, but one of them, no doubt, may be the idea of building the first City of the World by joint efforts, where there will be no hostility or confrontation, destruction or annihilation of nature, where all nations will coexist peacefully, dedicate their joint efforts to creative work and reflect together on how to make our fragile planet a happy and harmonious place to live in

According to a biblical legend, there is Mount Ararat, where once all earthly life was saved. God saved man to make him reconsider his existence on Earth, liberate himself from sin and be reborn spiritually. It would be very symbolic therefore if a City of the World, the first one in mankind's history, was built at the foot of Mount Ararat as a symbol of moral revival. Contributing to the construction of the first City of the World would be a unique chance for everyone, as it would be a "step of repentance and rectification"

Such a city would need to be both historical and contemporary, technological and ecological, peaceful and creative, comfortable and attractive at the same time

The cultural diversity of the world and its nations as mankind's common heritage has a special value which needs to be preserved both for the present and future generations, it has to become a source of harmony and creativity, the foundation of a new world where the pursuit of technological perfection must be balanced by the desire to preserve nature in its pristine shape

The idea of building the City of the World rests on the rich creative potential of the Armenian nation which has for centuries made huge contributions to the formation of a civilized living space for man, and is at the same time oriented towards forming a new space of peace and creativity

OBVIOUS

The idea of building the city of the World rests on the rich creative potential of the Armenian nation which has for centuries made huge contributions to the formation of a civilized living space for man, and is at the same time oriented towards forming a new space of peace and creativity

Armenia presented this project for the first time at the Shanghai Expo 2010 World Fair, where the nations of the world were invited to think about the joint construction of a new world, the launch of a new dialogue between civilizations and the establishment of new 21st century civilization models, about new priorities in the development of our cities and about technological changes bound to take place in human life in the near future

The City of the World is a unique communication platform on which numerous projects can be developed, tested and implemented. Optionally, it is possible to think over and work on shaping the architectural and urban face of the first physical City of the World, or to create a prototype of the first virtual city of this kind, to develop modules of mixed reality or to develop models of conflict-free existence of different (often antagonistic) cultures in a single urban space (an architectural genome), it is possible to create mechanisms to protect unique national heritage of different nations or to develop a positive environment for their development in the future. All these and many other levels at which the City of the World project can be implemented are absolutely relevant for all humankind and are a priority in today's world


“TodAy, WheN globAl ThreATS To our plANeT ANd The Whole of mANkINd Are becomINg more ANd more obvIouS coNTINeNTS lIvINg IN doWNrIghT poverTy, globAlISATIoN ANd ANTI-globAlISATIoN, ANd So oN ANd So forTh), The Need for people'S coheSIoN ArouNd poSITIve, uNIfyINg ANd peAce-keepINg IdeAS hAS become Too obvIouS”


An architectural concept of the City of the World has been developed, with a number of national districts (complexes) existing next to each other, populated by people belonging to differed nations of the world (Armenian, Arabic, Japanese, Indian, French, American, Chinese,

Russian, Mexican, etc. districts) where Armenian architects and constructors will build environments true to the respective national styles and filled with culture and entertainment venues (restaurants, museums, cafes, libraries), residential buildings (hotels, houses, courtyards), religious centres, craft shops, gardens and natural oases

The first City of the World is certainly a diverse, bustling and colourful city, where numerous nationalities "live" (or are represented), and the whole of the world's culture is represented. Every day and every hour in this town is filled with various events (festivals, exhibitions, conferences, etc.), you can buy goods "from all around the world" in stores located literally next to each other, every person on the planet wants to come here to feel themselves a full-fledged Citizen of the Earth (as there is no second place such as this one, and it is very interesting to be here), and as a result of all this, the City of the World will be even more interesting and fun, turning into a kind of a "Capital of the World - a Space for Cultural Interaction"

Armenian architects living in Russia, the US, France, Armenia, Qatar, Lebanon, Italy, Holland and Belgium developed some 40 architectural designs of national complexes for the City of the World, which were presented in the form of models at the Shanghai Expo 2010 World Fair. Numerous presentations, meetings, negotiations and promotion actions were held in order to present the idea to the international community and to discuss its relevance

The work of the Armenian pavilion at Expo 2010 was built in a non-stop mode, and discussion over the design and monitoring of visitors' opinions did not stop for one moment during the six months of the Expo 2010 operation. This was facilitated by electronic news tickers bringing information around the clock in running letters to the huge glass platform serving as the base of the model. The news items presented the results of discussions held on social networking sites and forums about the design, special messages left by visitors of the pavilion on an electronic map of the world and numerous interviews with internationally celebrated architects and other professionals

Numerous futuristic urban development technologies were studied and discussed, ranging from the "Charter City" theory to the formation of "electronic membranes" for cities of the future, from Media City concepts to the development of architectural genomes of the future, and from architecture and art in a digital city to 3D information models of cities of the future

All these latest works and developments of the Armenian design team formed the communication basis which facilitated the start of a dialogue with the world's largest intellectual centres and ensured their interest and subsequent conversion into partners of the City of the World project

The front slogan of the Armenian pavilion in Shanghai read as "New World, New Technologies, New Art". Exactly this Armenia brilliantly demonstrated to the world in 2010 with the use of the unique City of the World project, by proposing to start building a new world and showing the new civilisation model and the latest technologies of this world, and displaying the art of creative building

DONE


“AccordINg To A bIblIcAl legeNd, There IS mouNT ArArAT, Where oNce All eArThly lIfe WAS SAved. god SAved mAN To mAke hIm recoNSIder hIS exISTeNce oN eArTh, lIberATe hImSelf from SIN ANd be reborN SpIrITuAlly. IT Would be very SymbolIc Therefore If A cITy of The World, The fIrST oNe IN mANkINd'S hISTory, WAS buIlT AT The fooT of mouNT ArArAT AS A Symbol of morAl revIvAl”


The City of the World project was supported by all international organizations and numerous participants of Expo 2010. Commissioner General of the United Nations pavilion called the project simply amazing and teaching mankind to live together

The Chinese organizers of Expo 2010 called the Armenian project unique and exceptionally creative, and expressed hope that Armenia should succeed in building this splendid City of Harmony

Most of the thousands of visitors of the Armenian pavilion (an unprecedented record was set, with more than 2,700,000 visiting the exposition) clearly supported the project and expressed their willingness to participate in it

Representatives of the Armenian diaspora repeatedly expressed their admiration and pride for their homeland which presented the strength of Armenian philosophical thought and the creative potential of Armenian architecture to the world in so commendable a manner. All of this is a great base for the continuation of implementation of the City of the World project in Armenia

The organizers of Expo 2010 in Shanghai repeatedly expressed the opinion that Armenia succeeded in becoming a worldwide model of creative and meaningful thinking, a model of high aesthetics and prospective technologies demonstrated at the Expo as a site of the highest intellectual and technological level. There is now a great opportunity of introducing this success in the country itself

Never before has the world seen such a presentation made by Armenia in an international venue. The success was such that people would be queuing to get to the Armenian pavilion from 10 am to 10 pm, and even if under the scorching sun or in the rain. And it did happen, and the world saw the new Armenia, a country that exported "content" and achieved a sensational victory in an incredibly competitive environment (192 countries attended Expo 2010, while China spent $42 billion on its preparation) by using creative and insightful thinking as the most competitive advantage of the Armenian people

RESULTS

Now that Expo 2010 is over, Armenia must do everything in order not to lose this unprecedented victory and to make every effort to quickly capitalize on its results. The New Armenia must become a reality for each of us

The most important outcome, and not only for the potential implementation phase of the City of the World project, but also for the stage of its development, is that new development prospects have opened for Armenian science, technology, economy and culture. This is a great outlook for our educated young people who need new sources of modern knowledge in Armenia itself and platforms for applying their knowledge and creative energy in their country

Such communication projects can give a lot to Armenia. Everyone has seen the enormous interest the City of the World project aroused at Expo 2010. Having learned the basic ideas and slogans of the project, people began to think differently over many issues. Many started to feel in a new way their involvement in everything that happened on our planet, started to look through different eyes at the major challenges facing mankind. Through these experiences, they perceived a new Armenia, a country which, while being incommensurably small in relation to China, the organizer of the World Fair, managed to become the moral navigator at this very prestigious global forum. Now there is a great opportunity to capitalize on these gains, to obtain maximum benefit from the country's new image and secure it at all international exhibitions and forums to follow

The great interest the City of the World project aroused, and the numerous target actions and super-creative activities that took place in the Armenian pavilion, such as "The Apricot Garden", "Return to Origins", "Gold and Silk" and "Armenia for Africa" which were attended and enthusiastically appreciated by huge numbers of visitors, witnessed a massive increase in people's interest in Armenia and a huge growth in the numbers of potential tourists who will want to visit our country


“The cITy of The World projecT WAS SupporTed by All INTerNATIoNAl orgANIzATIoNS ANd NumerouS pArTIcIpANTS of ShANghAI expo 2010. commISSIoNer geNerAl of The uNITed NATIoNS pAvIlIoN cAlled The projecT SImply AmAzINg ANd TeAchINg mANkINd To lIve TogeTher”


Another and no less important ideological outcome of the City of the World project will be the unique opportunity the Armenian Diaspora will have at the global level to express gratitude to the nations and countries of their residence for the chance the Armenian people had been given in a tragic period of its history, the chance to preserve life and national identity. This will unquestionably be a commendable gesture of gratitude of the Armenian people to the countries that provided all Armenian refugees who had survived the Genocide with the opportunity to gain a foothold in the land of a new homeland, to preserve their faith and to build churches, to retain their national roots, language and centuries-old culture

The construction of the City of the World will immeasurably improve the national consciousness and activism, especially those in the younger generation of the Armenian diaspora as the generation carrying the core potential of creative energy, in bringing to the minds of new generations of Armenians a "Positive Memory" component which should facilitate liberation from self- awareness affected by tragic historical heritage and encourage them to live with their heads held high as a new, alternative idea

The implementation of the project has many reasons, including the following:

-the idea of the project is capable of capturing the minds of very many people and causing great enthusiasm in the nation and promoting its unification;

-unique investment and business opportunities will appear in the course of project implementation;

-the project is capable of providing Armenia with colossal tourism prospects;

The most important outcome of the city of the World project is that new development prospects have opened for Armenian science, technology, economy and culture

-the project is capable of creating a real integration basis for the diaspora (obviously, architecture and construction belong to the forms of activity which are most intrinsic to the Armenian mentality);

-the construction of the first City of the World in Armenia will make it realistically possible for the country to undertake a "geopolitical leap" (from Armenia's "new" role in the world to new mechanisms of regional partnership);

-the project will capture and promote throughout the world the image of the Armenian nation as a creative nation, a building nation, a unifying nation, an image which is a constituent of many political dividends;

-the implementation of the City of the World project will lay a great foundation for the mobilization of the Armenian youth, both inside and outside of Armenia, and will contribute to its transformation into the leader of world youth movements, with all the ensuing competitive advantages


ArmeNIA To beNIN

An African legend has it that the Creator planted a baobab tree in the river valley,

but the tree began to complain of dampness. The Creator transplanted the

tree on a mountain slope, but the baobab still did not enjoy it. Angered by the tree's constant complaints, God snatched it and

threw it on the dry African soil. Since then, the baobab tree has been growing with

its roots up. In the history and mythology of many countries of the Black Continent,

the baobab tree represents life and acts as the keeper of the earth. The numerous

pictures of animals made on the buildings of the Museum of Nature of the Benin

national complex are stylized symbols of the emperors of ancient Benin

54 АРМЕНИЯ 2010 I ВЕРТИКАЛЬНЫЙ ВЗЛЕТ

ArmeNIA To cAmbodIA

Most of the buildings in Angkor, the ancient capital of the Khmer Empire were designed according to the Khmers' authentic perception of Universal Space, with two intertwined and interacting levels, those of gods and men, allocated. The concept of a hotel complex with a traditional massage center rests on the imperial tradition of Khmer architecture. The complex is surrounded by so-called barayas, ponds common in ancient Cambodia. The water is used for applying a well known principle of mirror basins which reflect the tower and serve as a reminder that the tower, just as well as the sacred Mount Meru, goes as well deep into the earth as it rises above it

55АРМЕНИЯ 2010 I ВЕРТИКАЛЬНЫЙ ВЗЛЕТ

ArmeNIA To morocco

The market, Souk is a fantastic mixture of sounds, colours and flavours. The narrow

streets are filled with various vendors' and craftsmen' shops offering luxury

Bedouin carpets and elaborately inlaid furniture, glowing copper and silver ware,

painted ceramics, lacy hammered work, leather bags of all sizes and Babushka

slippers of all colours, as well as all sorts of spices and cosmetic products made

of argan oil. The floors are covered with bedzhmat, terracotta tiles from Fez, walls

are decorated with colourful zellidzh mosaics and fabulously beautiful stucco

made of Marrakech tadelakt manufactured by mixing egg whites with marble crumbs.

Each wooden carved door has Fatima's hand bringing luck if touched, according

to the belief


ArmeNIA To vIeTNAm

The Pagoda Standing on one Pillar is one of Hanoi's major attractions, although its current name of Dien Huu Pagoda means "happiness and luck for a long time". According to the legend, Emperor Li Tai Tong built the pagoda in a city pond. Being childless, he had often come to the pond to pray. After some time, the empress gave birth to a son, and the emperor built a pagoda in the form of a lotus flower in memory of this event. The national spa complex represents a modern interpretation of traditional framed buildings erected on piles in the vicinity of rivers and bodies of water in Vietnam. In suites located on "one pillar" one can enjoy the solitude and feel the healing aura emanating from the biblical Mount Ararat


ArmeNIA To TuNISIA

A riad ("house" in Arabic) is a traditional hotel in a Maghreb country, it may be

either an old building in a medina, rebuilt and filled with antique furniture and

accessories, or a restored palace in a palm grove. Typically, rooms and lounges are located around an inner courtyard with a fountain and citrus trees. The Tunisian

national complex is the embodiment of the basic principles of a riad: silence,

peace, oriental laziness, coolness and comfort. From a design point of view, this is an architectural metaphor for the brutal

image of the granaries of the Medenine town


ArmeNIA To keNyA

Surprisingly, modern national architectural schools are hardly distinguishable in the countries of sub-Saharan Africa abundant in rich, distinctive traditions of sculpturing and shaping. And this is hard to comprehend when looking at true masterpieces of folk art - traditional dwellings, places of worship and public buildings, pieces of sculpture and decorative art... The striking architectural image of the Kenyan national complex is a spatial and artistic interpretation of women's traditional jewelry made of beads, typical for such peoples of Kenya as Maasai, Samburu and Turkana


ArmeNIA To INdIA

The core idea of the ideological intent is to harmonise space with water, fire, air,

earth and sky as the five elements playing an important role in Indian philosophy. The five elements have found a spatial embodiment in the three-dimensional

geometry of architectural forms. Water is found in magnificent fountains and mirroring ponds stretching across the

area. Earth is expressed in a yellow cube housing a restaurant, air is represented in a hexagonal prism accommodating

a hotel, sky can be seen in the reflections of the blue glass dome spanning over

a concert hall, and fire is presented in the picturesque rows of red shops

of Indian vendors


ArmeNIA TojApAN

Nothing conveys the charm and beauty of old Japan better than Japanese traditional hotels, ryokans with their warm woodwork polished to a shine, floors covered with mats, floating doors made of rice paper, and meticulously manicured gardens. The basic concept of a ryokan, conceived in the Japanese minimalist style, is interpenetration of the interior and exterior. The "inner" courtyard, formed by laconic outlines of functional areas, is made of a series of panoramically opening spaces comprising such traditional elements as a garden of stones, a pond and a sakura as the symbol of Japan


ArmeNIA To brAzIl

The American Life magazine wrote back in 1960 that Rio's favelas "are beautiful in

their own way, though their fragile beauty is full of melancholy. Lightweight and

elegant buildings have perched on the slopes of mountains like birds' nests..." In 1994, illegal townships were for the first

time depicted on the city map, while the largest of them, Rosina (with a population

of over 100,000) was given the official status of a city district. Today, tourist tours

are lead around the "model favela". Favelas have long ceased to be symbols of poverty

and have become an original Brazilian brand of a kind along with carnivals,

football and soap operas. The spatial and planning structure of the picturesque

21st century favela quarter could be described as "Harmony of Chaos"



ArmeNIA To NeTherlANdS

Tulips came to Europe from Asia in 1554, and soon became widely popular. But nowhere else the passion for the flowers reached such proportions as in the Netherlands. At the peak of the "Tulipmania", one tulip bulb could be sold for a huge amount of money, 2,500 guilders. You could buy for this money two cartfuls of wheat, four cartfuls of hay, four fatted up bulls, four fatted up pigs, a dozen of grown sheep, four barrels of beer, two barrels of butter, a half tonne of cheese, a bed, a set of clothes and a silver goblet in those days! The Dutch national quarter represents a "Poem in Stone" dedicated to tulips

ArmeNIA To IrAN

The origins of Iranian art go back to ancient history, and Iranian architecture

is the oldest of the national arts. Architectural citations of classical

architecture of the ancient state find a new reading in the buildings of the Iranian

national complex: traditional aivans (vaulted rooms surrounded by walls on

three sides and open on the fourth side), tented tower-like buildings, pointed

arches and dzhelyab sunscreen lattices reproduced in a modern interpretation,

and laconically decorated surfaces similar to those of the Isfahan Cathedral Mosque...


The Musgu people living in Cameroon have built to this day unique, cone-shaped dwellings entirely sculpted out of clay, similar to giant (6 to 8 meter high) vessels. Triangular grooves molded for protection from rain erosion shape the walls into a distinctive landscape. The entrance and inner surfaces of the walls are decorated with either scratched or painted polychrome geometric patterns. In general, Musgu villages look like majestic complexes of contemporary monumental sculpture. The architectural image of Cameroon's national district represents development of sculpturing and shaping traditions most vividly expressed in folk art

ArmeNIA To cAmerooN


ArmeNIA To SWedeN

The first steps towards establishing a national stylistic identity in Sweden were

made by architect Nicodemus Tessin in the 17th century. He rejected the then

fashionable individualism and drew the nation's attention to a style of his own,

"Citta ideale". He borrowed serene forms from the Renaissance and used them in building churches. In noble houses, he

combined French, Dutch and Italian motifs. Contemporary Swedish architecture

presented by the structures of the national complex can be defined as

"Democratic Functionality"



ArmeNIA ToSpAIN

In the Middle Ages, Spanish art originated styles which influenced the development of world architecture. The brightest of these styles is Mudejar, the style of Hispano-Moorish architecture of the 14th-16th centuries, combining traits of Oriental and Occidental art. Cafe Flamenco in the Spanish Quarter represents a modern interpretation of the Mudejar style. The complex is deployed around a patio, a classical architectural element of Hispano-Moorish architecture that has become popular all around the world. A panoramic bridge is accessible from the tower, designed in the style of the Segovia aqueduct. The bridge is a splendid outlook point offering wonderful views over the city and Mount Ararat

ArmeNIA To qATAr

Qatar's building art goes back into the mists of time. This country has preserved

the so-called "wind towers", traditional homes of a distinctive form, employing a unique system of natural air conditioning

and ventilation, indispensable in hot climate conditions. The Centre of Arts

and Crafts in the Qatar national complex represents a synthesis of traditional

architecture and up to date achievements in construction industry. The combination of white stone with an exquisite Armenian dzhelyab sunscreen lattice superimposed

on bright turquoise blue glass gives the building a unique image



ArmeNIA To SWITzerlANd

The country is known worldwide not only for its political neutrality, banks, recognizable red cross and the alpine resorts, but also as the maker of the best watches, knives, chocolate and cheese. The National Bank complex is conceived as four towers united by intersecting elements positioned at different levels, symbolizing the "red cross". The emphasised geometry of the forms, resonating with the architectural image of the Wasserturm tower, reinforces the strict tectonics of the structures. The octagonal tower, which served in the old time as a treasury and archive, was built at the beginning of the 15th century concurrently with Kapellbrücke, the oldest bridge in Europe and the symbol of the city of Lucerne

While keeping to Egyptian theoretical canons, architects and artists of the

Kingdom of Meroe were able to create a unique style in art and a distinct national

architecture. Pyramids that have preserved on the eastern bank of the Nile, dating back to 350-350 B.C., have a distinctive

grace of "posture" and elegance of forms. While keeping ancient architects'

traditions, the buildings of the Sudanese national museum complex stand out due

to their restrained simplicity and articulate brevity

ArmeNIA ToSudAN



ArmeNIA TomAlI

The Great Mosque of Djenne, erected in the heyday of the Mali Empire is the largest building of clay in the world. Saman, bank, or the adobe brick is made by mixing clay with chopped straw. In the Mali national complex, clay is replaced by Armenian tuff whose texture and colour have warmth similar to that of the genuine material, while the buildings "bristle" with protruding beams and thus emphasise their belonging to the Western Sudanese architectural style. Inspired by the mythology of the Dogons, the mysterious people of Mali, the complex has four pairs of opposite-sex twin towers with distinctively articulated "male" and "female" shapes

ArmeNIA To ghANA

Like no other nation in the world, the Ashanti people living in Ghana own

the sacraments of special characters, Adinkra illustrating the people's folk

wisdom and philosophical state of mind. The ancient symbols reveal a striking power of observation in the Ashanti

people. Combinations of characters give birth to an unusual poetic form called

Adinkra poetry. The Ashanti place Adinkra everywhere, including clothes, utensils and

homes. Adinkra are put on cotton clothes with wooden stamps and made

on the walls of houses with colour clay or with overlaid bas-reliefs made of

wisps of grass. The Centre of Arts in the Ghana national complex is a spatial

implementation of the mythological ideas of the people inhabiting the country

about the surrounding world


ArmeNIA To eSToNIA

Gothic architecture comes to Estonia at the beginning of the 13th century. In 1550-1630, Estonia, similarly to other European countries, falls for Renaissance, followed successively by Baroque Classicism, Historicism, and Art Nouveau... Within the task of creating architectural images and a spatial environment with a "national character", it is difficult to separate a "single" style from a historic palette of styles, or to obtain a harmonious contemporary overlay of styles which would be completely void of kitsch. The memory of personal emotional sensations that arose while visiting Estonia came to rescue in this case, and dusty sketches and drawings were given a second life


ArmeNIA To germANy

An encyclopaedic excerpt: "Fachwerk, framework, half-timbered structure

(German Fachwerk, from Fach - panel, section and Werk - business, construction),

a type of enclosure used predominantly in low-rise buildings". Such structural

solutions were widely used throughout Western Europe in the Middle Ages. But as the word originates from the

German language, Germany comes to mind first of all by connotation when

it comes to half-timbered architecture. The spatial conception of the structures

of the German national complex is subordinated lexically to the structure and

aesthetics of half-timbered construction. The design makes use of modern building

materials, such as chrome steel, light concrete membranes and the latest

developments of German manufacturers in the field of solar power systems and

window technologies



ArmeNIA To yemeN

According to a Biblical tradition, the capital of Yemen, Sana was founded by Shem, a son of Noah. Shibam, the world's first city of "skyscrapers" was built of sun-dried brick, Madara in another part of the country, in the Arabian Desert 5 centuries ago. Residential towers 18 to 26 meters in height (6-9 floors), tightly adjacent to each other, formed an unconquerable wall, with only one entrance to the city existing. The Yemen national quarter is a modern incarnation of the Arabian "tower" architecture

ArmeNIA To jordAN

In the theory of metabolism, an architectural object, a house for example,

is considered as a "changing", "developing" organism. Driving through Jordanian

deserts, one can see how Bedouins' modern dwellings are "developing". Bare

sticks of a reinforcing cage protrude from the floor of a single-story "box",

representing "delayed" construction so typical for a panoramic view of a Bedouins' settlement. In reality, everything is thought

out and designed. When a son marries in a family, the reinforcing cage is filled with

concrete, and the new family moves to the completed second floor. And so on, from generation to generation. The Jordanian

national residential complex is a tribute to modern metabolism


ArmeNIA To mexIco

The surviving monuments of the ancient Maya civilisation astonish by the abundance and brightness of forms and the combination of folk fantasy with majestic religious images. The architecture is symbolic in nature, shows conservatism in types and forms, and pronouncedly dominated by outer forms represented by step pyramids topped with temples, palaces and "observatories"... The Museum of the Mayan Civilisation in the Mexican national complex is a modern interpretation of Mexican traditional architecture: balanced tectonics, skilful use of blind stone shapes in conjunction with glass surfaces, and bas-reliefs combining visual motifs with symbolic ornamental compositions


ArmeNIA To lATvIA

The original building of one of Riga's key symbols, the Dome Cathedral (1270

A.D.) was an example of a transitional style, a mixture of Romanesque and the

succeeding Nordic Gothic. 500 years later, a Baroque dome was erected instead of

the original wooden steeple. In addition to Gothic and Baroque elements, the

cathedral's architectural dressing includes citations of Renaissance... The search for a

"typical" image appropriate for the Latvian national quarter took place beyond

any stylistic preferences, and was guided solely by trends of continuity of structural

morphology and principles of formation of a "relevant" architectural environment



ArmeNIA To INdoNeSIA

Indonesia is home to more than 300 nationalities, each having a distinct culture and a traditional architecture of its own, featuring different tendencies. Common to the folk housing of the islanders is the use of a framed structure raised on stilts. The structures of the restaurant complex of the Indonesian national quarter reflect the images of elongated Dayak houses and the characteristic breaks in the roofs of Thoraya, Batak and Melayu houses... Above the entrance, wood-carved images of animals symbolizing wellbeing are placed

ArmeNIA To NIger

Zinder, the second largest city in Niger, is known worldwide for its authentic

architecture of the Hausa people. Byrne, the town's old quarter, has many

rectangular houses of the same type, differing from each other in varied

whimsical ornaments made as clay bas-reliefs with polychrome painting.

The subjects of ornaments also differ, ranging from symbolic geometric patterns

to stylised images of bikes and cars. The key architectural intent of the Niger

national complex is to achieve an optimal balance of light and shadow in order to

harmonise laconic blind stone forms with light vertical pergolas made in the form

ornamented screens


ArmeNIA Toperu

In plan, the complex is designed in the form of Chakana, one of the most enigmatic characters of the Incas, also known as the "Andean Cross". For the Incas, Chakana was not simply a geometrical figure, but a mathematical system that holds some irrational value, similar to the well-known pi. The accuracy of calculations was one of the main assets of Inca architecture. This was also the reason for the strictly functional and concise manner. The Incas' residential architecture is known for distinctive homes called masmas which had no outer wall facing the courtyard. The dominant feature of the Peru national complex is the Masmas Hotel which has an image of two doves in a nest as a stylised symbol of family well-being depicted on the entrance façade, and an "open" glass façade facing Mount Ararat


ArmeNIA To NorWAy

For medieval pagans, a Viking ship was both home and homeland, and, often, even the place of final departure. The

Vikings did not change their views even after adopting Christianity. They began

to build churches out of boats turned upside down, and called them stavkirks

(from the Nynorsk "stav" meaning "pole"). The main attraction of the Norwegian

national complex is the Museum of Travellers. Norway gave the world such

famous travellers as Fridtjof Nansen, Raul Amundsen and Thor Heyerdahl. The

dynamic structure is like a fantastic Viking ship of the third millennium keeping its

course towards the biblical Mount Ararat



ArmeNIA ToeNglANd

Victorian architecture in glass and concrete and "Tower Bridge" in metal are the main structural images of the UK national quarter. The planning idea of the quarter follows the pattern of the national flag of Great Britain, with eight streets dividing the area into eight functional complexes. These are is museum, library, concert hall, café… dedicated to such famous Britons as Charles Darwin, Isaac Newton, Winston Churchill and the Beatles...

ArmeNIA TozAmbIA

The word "bungalow" originates from Hindi where it means "Bengali-wise", referring to a one-story single-family home. Europeans used to live in such

houses made of wood or woven reeds, with an overhanging roof. Today the word

is used as a tourism term with reference to small buildings standing apart from the

main hotel building. The Zambian hotel complex represents a synthesis of modern

architecture and traditional housing of Bemba, the biggest nationality in the

country. The spatial solution constitutes bungalows inspired by the plastic forms

of Bemba huts and scattered throughout the hotel area



ArmeNIA To chINA

The planning concept of the Chinese national complex dates back to the classical scheme of a traditional Chinese house called "sy ho yuan". This is a typically hierarchical design consisting of residential and household maintenance units surrounded by a spacious courtyard. The complex is dominated by a hotel designed in the form of an ancient Chinese coin, Quan, which means "source". The original essence of the form represents the unity of Heaven and Earth. The circle symbolises Yang, the energy of Heaven, and the square cut-out in the centre stands for Yin, the energy of the Earth. The amalgamation of the energy of Heaven and Earth, Yang and Yin, activates the energy of abundance awakening people to life and bringing good luck. The complex is located in a Chinese garden containing all the essential elements of the universe: plants, water, earth and stones. Water in the Chinese garden is the embodiment of peace. Bamboo bridges span the canals

ArmeNIA To ecuAdor

The name of just one country is associated with an entire parallel, the equator,

which in fact intersects another dozen of countries in South America, Africa

and Asia. But a country is like a ship: the way you call it predefines the way it will

float. And only in this country everything "works" in order to make you realize the

greatness of the moment of meeting the zero latitude, the middle of the world.

Intinyan, the "Park of the Sun" as the Incas called it. The Geographic Society

building of the national complex of Ecuador was conceived in the

form of a giant compass


ArmeNIA forArgeNTINA

Argentine multifunctional complex is represented by three main historical stratas of architecture: the historical legacy of the Inca architecture, Spanish colonial architecture, a modern way which distinguishes through it’s simplicity and monumentality. Decorative facades of the buildings which surround the central square, are designed in the style of the Spanish colonial era. Diagonal street leading out from the quarter is built up by multi-level high-rise buildings reflecting the modern look of the country. Center of the complex is a boulevard square. Eight streets in the form of the sun-lights (stylized as a national flag) outgo from the museum complex which has a form of “Sun of the Maya” symbolizing the Inca sun-god


Since ancient times, interaction and interpenetration of the cultures of

Armenia and the Kingdom of Aksum, the first Christian state in Africa, took place.

A single glance at the Ethiopic and Armenian alphabets, the miniatures

paintings kept at the Matenadaran Institute of Ancient Manuscripts and those

exposed at the Museum of Addis Ababa, the Armenian cross-stones and the giant basalt steles of Aksum will tell enough…

The Ethiopian national complex represents synthesis and a modern

incarnation of the architecture and art of two countries located on different

continents, distanced from each other in geographic terms and yet close

to each other spiritually

ArmeNIA To eThIopIA


ArmeNIA

"Having evolved throughout the history of its development from the cyclopean, rough ancient structures to the finest stone facings of modern concrete structures, Armenian architecture has lived to our days in the traditional manner and style both internally and externally subjected to the Armenian architectural and construction basic "glossary". This is similar to our language which has retained the grammatical base from the times of Mashtots and Khorenatsi. The language evolved, employed new words, many of which changed, but still remained the Armenian language". Architect Rafael Israelian


ARMENIA LAND OF HEALTHTime to live with Armenia


Today the world is changing rapidly, in the crazy rhythm of modern cities, people feel the impact of many aggressive factors and experience stresses associated with their professional activities, their family life and adverse environmental conditions. People live in a complicated world of

joy and disappointment, success and failure, victory and defeat. They are unable to understand and realise many things, unable to deal with numerous negative effects. They do not know eventually how to live in harmony with themselves, be calm and balanced, successful and happy

The world has developed an entire industry, called SPA, designed to solve numerous problems of modern mankind, give it health and harmony, balance and peace of mind

Based on ancient teachings and modern medicine, the SPA industry has created a number of world concepts which could be defined as the West European apparatus concept, the Indian Ayurveda, the Asian holistic concept, etc. These concepts and technologies designed for achieving health and harmony in life offer healing with the use of preparations, energy and apparatus

In 2007, at the SPA World Forum, held in Monte Carlo under the patronage of Prince Albert of Monaco and titled "SPA: Transatlantic Dialogue", Africa for the first time presented its SPA concept to the world under the slogan "The Wisdom of Africa"

The development of the modern global SPA industry has led to the fact that SPA today, apart from offering healing practices, seeks to teach people to use the energy of nature and offers them the chance to believe in the uniqueness of their abilities and to understand their destiny in this world

Armenia is capable of offering the world a new extraordinary SPA concept, given that the Armenian highland is a fateful place on Earth, endowed with a special aura and energy. For as we know, it was here in the blessed land of Armenia that

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It is obvious that there are places on earth where you can recharge yourself with invisible energy of nature, and Armenia is, of course, one of those places where you can be given both natural, energetic and spiritual healing, and achieve full restoration of your psycho-emotional and physical powers

the biblical legend of Salvation and Revival of life took place, and it is here that Purity, Faith and Hope will live forever

A country of high mountains and pristine rivers, where the sky is filled with creative energy and where the earth gives adamant footing to centuries-old temples serving as guardians to the genius of human creativity, a country rich in natural resources, a country generating environmentally flawless fruit and vegetable components, Armenia is able to offer to everyone more than a full cycle of natural healing practices, a special and unique technology of moral revitalisation and purification, a new "Religion of Health"

All this represents a unique resource and a huge potential for the functioning of the powerful Armenian SPA industry, the concept of which is based on the Powers of Nature, the Memory of Time and the Mind of the Universe

It is obvious that there are places on earth where you can recharge yourself with invisible energy of nature, and Armenia is, of course, one of those places where you can be given both natural, energetic and spiritual healing, and achieve full restoration of your psycho-emotional and physical powers


“The developmeNT of The moderN globAl SpA INduSTry hAS led To The fAcT ThAT SpA TodAy, ApArT from offerINg heAlINg prAcTIceS, SeekS To TeAch people To uSe The eNergy of NATure ANd offerS Them The chANce To belIeve IN The uNIqueNeSS of TheIr AbIlITIeS ANd To uNderSTANd TheIr deSTINy IN ThIS World”


A programme titled "Armenia Land of Health" presenting to the world the extraordinary Armenian SPA concept and its ARARAT RELIGION SPA brand has been developed

The objective of the programme is to present a new Armenia to the world, to position Armenia as "a country of health, a spring of life"

The new SPA brand encourages everybody to visit Armenia as a land endowed with special natural power and energy, a land keeping the aura of salvation and rebirth, a country giving a chance to everyone to start their way from the beginning and find their happiness. The brand offers man a combination of methodological and spiritually philosophic healing

The philosophy of the Armenian SPA concept seeks to promote the "Ararat Religion" as a religion of moral health, purity and harmony.

The mission of the ARARAT RELIGION SPA brand is to attempt to teach everyone and to give everyone Health through Repentance, Harmony through Honesty, and Happiness through Generosity

The pilot presentation of the Armenian SPA concept was made at the Shanghai Expo 2010 World Fair. The Armenian project team addressed representatives of the world-renowned Shaolin Temple with a proposal to take part in this extraordinary event. The aim was firstly to present the extraordinary Armenian SPA concept to this world-famous centre possessing centuries-old philosophical traditions and a strong school, secondly to discuss the prospects of potential cooperation and, thirdly, to symbolise by the joint representation the spiritual unity of the two ancient nations, the Armenians and the Chinese who, of course, have much to tell the world in the future

The Monastery Delegation visited the Armenian pavilion and was introduced in detail to the ancient culture of Armenia and the Biblical legend of Noah associated with Mount Ararat, the brand beacon of the Armenian SPA concept. The guests were very impressed by what they saw, and profoundly astounded when they were presented the Bible in Chinese, read it on the page where it said about Noah's Ark and Mount Ararat, and then actually saw the sacred mountain in all of its glory with their own eyes, right in front of them, on a huge projection screen of the Armenian pavilion. Impressions were so strong that some of the guests asked the permission to borrow the Holy Book in order to become better acquainted with the legend and to have a more comprehensive insight into the essence of the Armenian SPA concept

The representatives of the ancient Shaolin School expressed their willingness to participate in the presentation of the Armenian SPA concept, as a result of

which a script was produced for a special meditative presentation session. With the help of a special Tai Chi Chuan technique demonstrated by Shaolin School representatives, visitors were proposed first to recover breath and to reach equilibrium and then to emerge themselves into the element of "purifying water" which, having been born in numerous Armenian mountain springs, filled the hearts of the people with peace and hope with its gentle flow and special sound and brought relief from negative emotions, worries and anxieties. All session participants were given a special memo together with a headband which had a short Ararat Religion prayer written on it

Thousands of Expo visitors were able to enjoy the flavour of Armenian nature by inhaling the aromas of special essential oils, to feel the warmth of the Armenian land by holding natural stones in the their hands, and to partake of the wisdom and philosophy of the new Armenian SPA concept by watching the beautiful movements of the Chinese Tai Chi and some colourful footage of Armenian waters

A stunning final point in this unique presentation was made by producing a sign of the new ARARAT RELIGION SPA brand with hundreds of burning candles laid out in front of the façade of the Armenian World Expo 2010 pavilion. That was how the Armenian SPA brand made a global start

The presentation was attended by representatives of Shanghai's major SPA companies and tour operators, including Dragonfly Therapeutic Retreat, Si Yan Health & Beauty SPA Centre, APSARA SPA, BUND 5 / OASIS SPA, Shanghai CYTS Tours Corporation, Shanghai Tiger Travel Service Co. Ltd, Trust Tour CITIC Travel Co. Ltd, and CITS East China Regional Office Outbound Travel Centre. Intentions were expressed and meetings scheduled to continue negotiations for the promotion of the Armenian SPA brand on the Chinese market

Additionally to that, a special promotion action was initiated in Shanghai, started with handing out special "Happy Journey to Armenia" promotional tours (Tickets of Happiness) where four special SPA cruises, unmatched in the world tourism industry, were presented

Each participant of the presentation received as a gift a special album with pictures of divine views of Armenian nature eloquently proving the consistency of the Armenian SPA concept, and where one of the slogans of the new Armenian ARARAT RELIGION SPA brand was written on the last page: "Eternal is Ararat, as Truth is eternal. Blessed will be everyone who comes to Ararat"

DONE


"Eternal Revival" SPA Cruise

The Armenian highland is a fateful place on Earth. It is here, in the blessed land of Armenia, that the biblical legend of Salvation was born, and it is here that Faith, Hope and Love will live forever

This unforgettable journey will offer you a unique opportunity to experience the healing aura of primeval nature of Armenia and to feel the heartbeat of the Armenian land. Your soul will be given a blessing and wbe reborn, and your heart will be filled with faith and hope, leading you into a happy tomorrow

*The geography and activities of the cruise aim to heal and regenerate its participants

"Road of Hope" SPA Cruise

To open your heart and to let benevolence to come into it. To hear your consciences and to find a new essence for yourself... And it is then that a road of hope will open for everyone, and everyone will see the light

This is an exclusive journey that will allow you to learn yourself. Our eye cannot see ourselves, and our mind is slow in learning our true capabilities. Only if open and passing through the road of Hope, your heart will be able to tell you the hidden truth of your soul. You will be able to learn about yourself, to realise what you are as a creation, and where to go and what to come to

*The geography and activities of the cruise aim to endow the participants' minds and souls with a new quality


"Factory of Nature" SPA Cruise

The height of Armenia's mountains is inaccessible, the depth of its valleys is unfathomable. It is here that Nature draws its inspiration

This magical journey will allow you to visit a country of high mountains and pristine rivers, where you can learn the miraculous powers of Armenian nature and enjoy its divine gifts. Your physical and spiritual potential will be restored completely, and you will feel a different quality to life. The purity of your mind and the sensitivity of your heart will be your guides on your way through this fantastic Factory of Nature during the whole trip

*The geography and activities of the cruise are aimed at achieving physical and spiritual perfection by the participants

"Live Energy" SPA Cruise

There are places on Earth where you can recharge yourself with invisible energy of nature ... Armenia certainly is one of those places

This is an unforgettable journey into the beautiful Armenia, where the sky is filled with creative energy, and where the earth gives adamant footing to centuries-old temples serving as guardians to the genius of human creativity, with the biblical Mount Ararat rising above it all. All nature is charged with invisible energy here. It is everywhere. Having come here, you can stay alone with yourself and recharge yourself with the energy of the blessed Armenian land carrying the saving power of the biblical Mount Ararat

*The geography and activities of the cruise are aimed at attaining a new meaning and quality to life


The "Armenia Land of Health" programme and the Armenian SPA concept will make a basis for the development of Armenia's large-scale and modern tourist segment, strong due to its competitive advantages and capable of becoming the engine for the whole of Armenia's tourism sector

A real opportunity to develop such unique niche tourism segments as wine SPA (with health centres created directly on wine production locations), farming SPA (with special farms cultivating vegetable and fruit ingredients for the production of SPA preparations) and, most uniquely, "religious SPA" will emerge in Armenia

The implementation of the "Armenia Land of Health" programme will not merely generate economic income, but will also have a huge multiplier effect, with such areas as agriculture, medicine, air travel, construction, architecture and design obtaining new incentives to develop

The extraordinary and innovative qualities of the "Armenia Land of Health" programme and the Armenian SPA brand are not only capable of attracting the attention of many people in Armenia and throughout the world, they can also become a "vertical takeoff" launching platform for any business entity ready to become a leader in their promotion and development

The healing and preventive medicine sector will also receive powerful development incentives, which will effectively improve the quality of the services provided in this sector and will bring it to the world level and to the world market

The Armenian ARARAT RELIGION SPA brand has strong export potential, as the technology of providing SPA services implies the use of the energy of the Armenian land (Armenian stones and minerals are used in some of the procedures), fruits and gifts of Armenian nature (all preparations used in the procedures are made exclusively from Armenian ingredients), the energy of the Armenian spirit (only Armenian music and spatial design are used), i.e. components which will be demanded for export by both the majority of Armenians living outside Armenia and foreign nationals

RESULT

An Armenian living abroad today can study in an Armenian school, buy food in an Armenian store, and finally go to an Armenian Church… But there is no such place by visiting which you can be in Armenia "body and soul" simultaneously, touch the energy of the native land and get a recharge from its roots. The ARARAT RELIGION SPA can provide this unique opportunity, and this is a guarantee of commercial success of the brand

The Armenian SPA concept will help an individual to understand many processes in a new way, to take the road of moral purification, to be reborn both physically and spiritually, and to find health and happiness

The slogans of the new Armenian ArArAT relIgIoN SpA brand says: "eternal is Ararat, as Truth is eternal. blessed will be everyone who comes to Ararat"


ARMENIA FACTORy OF NATURETouch the real


cities grow at a tremendous speed on our planet. According to the UN, more than half the world's population lived in cities in 2007 and two billion rural residents will eventually move to cities by 2030, where 60% of the world total population will live by then

With the current pace of technological development, mankind will increasingly, more and more, appreciate the opportunity to communicate with nature directly and the possibility to use environmentally friendly products

People will increasingly become aware that wasteful use of natural resources, thoughtless pollution of the atmosphere and reckless, ruthless attitude towards wildlife threaten prosperous life on the planet in the future. Today more than ever people start talking about the need to control the origin of food products, about the instruments required to ensure security of food production and to prevent chemical pollution of food

Vegetables, fruits and berries bought in many supermarkets and markets of major cities of the world today are only outwardly similar to products grown on the ground with the use of a personified approach, while their taste and chemical composition cannot be compared at all. If adding to this the constantly rising food prices and the growing interest in eco-products, it will be possible to state with confidence that the new modules of eco-villages promising to return mankind to "the roots", pure nature and healthy living, and the "grow yourself" concept which will always ensure that you use real products of guaranteed quality will have very good chances of winning the minds of many people and becoming highly demanded in the future

Armenia has a great natural potential, fertile land and sources of crystal-clear water, you can watch all the seasons of nature in different parts of the country within one and the same period

Vegetables, fruits and other Armenian agricultural products are traditionally distinguished for their useful properties, high natural quality and good taste,

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which creates good starting conditions for the establishment of unique vegetable, fruit and animal production facilities in the country

The creation of a new living environment in the Armenian village, the formation of a new identity and a new understanding of nature in the ordinary farmer, the introduction of modern technologies in agricultural production and rural life, the creation of promising eco-villages and eco-oases in combination with the "biblical choice" of Armenia - all of these factors form a good platform for the successful conversion of Armenia into a unique world-scale natural factory producing highest quality food capable of becoming widely popular around the world

As an efficient strategy of development of rural Armenian regions, involving the combination of inflow of smart global technological (focused) solutions (smart streams) with the creation of a cluster environment for their operation can be adopted, which can raise the whole infrastructure of rural areas to a new level and give a number of benefits ranging from the provision of modern vocational training to rural youths to the setup of new and innovative agricultural production units, and from the formation of new "units of nature" to the establishment of new standards of living. The funding of such programmes should be considered as required and prospective investments in Armenia's future

The need to preserve rural population, reduce migration motivations and create modern jobs in villages are key, primary and urgent problems for Armenia, which can be solved with the help of as little as a simple inflow of structured information on the strategy and tactics of possible development of the village, resulting from which villagers will not only obtain hope and stay part of their communities, but also start thinking on new development prospects

The compound of unique natural resources, hard work of Armenian farmers and modern technologies - is the guarantee of the real prosperity of Armenia

one of the key aspects of the programme is that it has a new technology for innovative (creative) presentation of Armenia's agricultural potential on a global scale


A programme titled "Armenia Factory of Nature" has been developed, the ultimate goal of which is to establish new natural modules employing a complete cycle of interaction between man and nature, ranging from the organisation of production of environmentally flawless products

and the deployment of advanced technologies for their efficient marketing to the formation of a new balance for man and nature in Armenia

The programme aims to bring new operating standards and practices and social relationships to the lives of rural residents, and implies transformation of rural workers from often poorly educated peasants tired of the drudgery of hard labour into highly developed and technologically savvy "natural operators". The implementation of the programme involves steps which will be increasingly broader in scope and will in time cover the entire country

. A special event called "Apricot Garden - Garden of Desires" that was held within the framework of the Best Events of the Armenian Pavilion programme at Expo 2010 in Shanghai can serve as a good example of a creative presentation of this kind

In the course of this two day long, very colourful and informative activity, Armenian apricots and their great taste, useful properties and widely ranging spin-off products were demonstrated to many thousands of visitors, augmented by a new creative positioning of the Armenian fruit as a unique produce of the Biblical Armenian land, whose taste fills people with a special energy of nature and gives them a touch of the pure origins of life on Earth

The great interest the Armenian apricot tree aroused was promoted by a unprecedented advertising action titled "The Soul of the Apricot Tree", which presented the magic sound of the Armenian duduk as a "song of the soul" of the apricot tree

In the first part of the "Apricot Garden" event, a concert of Armenian music was given. The music was played under the canopy of a blossoming apricot tree with the use of different musical instruments accompanied by the duduk. The second part of the event, titled "The Garden of Desires", provided everyone who

had tasted the unique Armenian fruit with the opportunity to think of the most cherished wish and plant an apricot tree on the Armenian land for the whish to come true

A "personal tree" will serve as a magnet connecting every Chinese family with the Armenian land, making Chinese people consumers of Armenia's divine gifts and giving them a good stimulus for making periodic visits to Armenia. That was the first example of creative Armenian invasion of the world market in order to promote a specific commercial product

The first phase will engage one or several pre-selected Armenian villages in the implementation of a pilot project for the establishment of a network for the placement and execution of orders for the procurement of agricultural produce, as well as for the establishment of a system for the placement and execution of orders for the establishment of proprietary agricultural modules to be managed by urban residents of Armenia (or other countries)

A network technology has been developed on the basis of a convenient web interface, which will allow any consumer to periodically order a supply of vegetables, fruits, berries, flowers or livestock products from Armenian rural producers, to create own micro-farms on leased or bought land with either trusting the management to a local agricultural operator or managing it personally on a remote (online) basis

A consumer will be able to buy or lease a personal garden (to grow horticultural crops), livestock (cows, chickens, goats, sheep, etc.) and a house in a village by making a selection from a number of pre-defined offers. Special web cameras will make it possible to monitor the life of the animals and the farm on the whole on a remote basis. When visiting an animal you have bought or leased, a cow for instance, it will be possible to drink fresh milk or eat some cheese made from that cow's milk, and to milk and feed the cow. The consumer will be able to come to his/her parcel at any time, to water and weed the plants, to harvest the fruits or to come to the house (if bought) and live there, enjoying the nature

The consumers will not need to work, to water or weed the plants, to take care of the livestock personally, as this will be done by the agricultural operators

DONE


“The progrAmme AImS To brINg NeW operATINg STANdArdS ANd prAcTIceS ANd SocIAl relATIoNShIpS

To The lIveS of rurAl reSIdeNTS, ANd ImplIeS TrANSformATIoN of rurAl WorkerS from ofTeN

poorly educATed peASANTS TIred of The drudgery of hArd lAbour INTo hIghly developed ANd

TechNologIcAlly SAvvy NATurAl operATorS ”


whose services will be paid for by the consumers directly through the website. The consumers will not need any special agricultural knowledge, and if there are any questions, they will always be able to get professional advice on the website. Thus, the consumers can run their farm either by regularly visiting it or by monitoring its development in online mode

With the help of the website, using the intuitive user-friendly interface containing all relevant information ranging from the expected yield to what and how should be done to maintain and develop the plot and take proper care of the animals, the consumer will be able to choose the size of his/her plot depending on the number of people he/she would like to feed, the model of the house and all the parameters of the farm

The processing of urban residents' orders and the provision of services can be done by either individual agricultural producers or specially established companies which will take unused land from the state for lease (at a very low price), cultivate it, plant a certain predetermined, optimum range of different horticultural species (cucumbers, tomatoes, paprika, beans, potatoes, carrots, greeneries, etc.) and provide further services to the consumers in various modes.

For example, parcels in various modular versions may be either provided to consumers for sublease (for a season, for 5 years, for 10 years, etc.) or sold to them. A consumer may take, together with the parcel, a small plot of out-of-crop land in order to make his/her personal decisions with reference to its use

The most relevant needs and the most appropriate formats of work widely demanded by the consumer will be determined during the pilot project, optimal mechanisms for rural producers' operation created and different logistic techniques tested

In the launching phase of the pilot project, a group will be formed out of local farmers and villagers who would like to work with the new "nature factory", and a panel of experts will be created for identifying the agricultural lands where "production areas" of the factory could be sited and for determining the assortment of agricultural products which the factory will produce in accordance with traditional and new farming methods, the available knowledge of local plants, land properties and irrigation methods, while using no chemicals and producing no environmental pollution and taking maximum care of the consumers' health

An efficient logistic system will be developed to provide for marketing of all the agricultural output either directly by customers or by selling it to various businesses (restaurants, hotels, shops, etc.)

Initially, a scheme will be developed for marketing the agricultural output in Armenia, and later the marketing operations will be extended to neighbouring and distant regions and countries

In the future, in the course of implementation of subsequent phases of the "Armenia Factory of Nature" programme, new modules of eco-villages will be developed to become promising areas of residence for modern man

The "Armenia Factory of Nature" project is designed to cover all major towns and villages and is perfectly applicable to all regions of Armenia, regardless of their geographic location

eventually, the "Armenia factory of Nature" programme develops and creates a new mechanism for interaction of man and nature


eventually, the "Armenia Factory of Nature" programme develops and cre-ates a new mechanism for interaction of man and nature. Any solutions produced, and achievements made in this area are relevant not only for Armenia but for all countries in the world, this giving the programme

a strong communication potential

There is no one actor as demanded and appropriate for establishing practical natural production facilities and achieving a good production balance as the farmer, with the "natural operator" also promising to become a similar actor in the future. Therefore, the sooner the natural operator comes into picture and starts operating in Armenia, the more new collaboration projects and investment opportunities will be available for implementation

Farmers and other rural producers will have an opportunity to learn how to use such categories as branding and logistics in their work and how to establish and maintain effective communication with consumers with the use of advanced networking technologies

The programme will create direct links between farmers and consumers, contribute to converting Armenian villages into modern agricultural areas and turn agricultural production into a leading and profitable business. The programme will provide the opportunity to turn Armenia into an economically strong, agro-innovative, environmentally faultless, and therefore very attractive country in terms of both developing agro tourism and establishing micro-farms by urban residents of foreign countries (including diaspora citizens) on Armenian land

The residents of Armenian villages will acquire a real prospect for development, a distinctly identified motivation, modern instruments and new markets for their products. Efficient logistic and marketing schemes will be designed and

RESULT

developed for the Armenian agricultural produce and its further promotion in the global markets

The country's incoming cash flows will really grow as a result of both selling Armenian agricultural products in new markets and selling and/or leasing various agro-units (farms, houses, cottages, etc.)

The agricultural sector will become technologically advanced, and information technologies will come to the villages to contribute to their fundamental development at the new level

Agro tourism, being one of the world's major and most developed trades, will become relevant for Armenia as well. The country's competitive advantages in this segment of tourism are absolutely real and range from having the status of the land of "biblical choice" to being known for the special national hospitality

The implementation and development of the "Armenia Factory of Nature" programme will endow Armenia with a new global mission, the mission of the world's factory of clean produce grown on the biblical, holy land, affordable to everyone in the world, both with the use of mechanisms of remote acquisition and through the creation of a "little paradise" in the form of a small house, parcel and/or farm on Armenian land

The compound of unique natural resources, hard work of Armenian farmers and modern technologies - is the guarantee of the real prosperity of Armenia


GALLERy OF THE WORLD 2010The world has seen new Armenia


The album was designed and produced by the Centre for Special Programmes, lead by R.O. ShatvorianAll the ideas, designs and materials contained in this album are officially registered with the

Copyright Office of the US Congress Library. Registration No. 1-582291635

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