Verónica Borgesveroborges.comborges.vero@gmail.com

Altschool2015 - 2017, Senior Product Designer

Design lead of the team focused on teacher planning and student engagement. Highlights include redesigning the assessment tool for teachers to manage student work (increase teacher satisfaction by 29%) and designing a new assignments feature.

Yiftee2012 - 2015, Product Designer & Developer

First hire at this gifting startup where I led several aspects of the product, including research, design, iOS and front-end development. Highlights include redesigning our iPhone app to focus on redeeming a gift and launching Yiftee non-beta.

Zocdoc2017 - present, Product Design Manager (patient experience)

I have a player/coach role where I help shape our design team, define product strategy and do individual design work.

Setting creative and strategic product direction

Work with product to craft a vision for the patient experience. This includes user research, workshops, leading major redesigns, crafting principles and helping define roadmaps across teams.

Growing and shaping a design team

Recruit, hire, manage and onboard designers. Help my team deliver successful work and grow in their careers. I also lead team crits and the patient design system (including Figma migration).

Producing designs that meet user and business goals

Run numerous A/B tests across platforms to test our hypotheses. A few highlights include redesigning our telemedicine offering to increase bookings by 200% and rethinking the doctor profile to increase conversion by 6% in the mobile apps.

Education

Carnegie Mellon University 2012

BS in Computer Science & Human-Computer Interaction

Skills

UX and visual design

User research

Data-driven design

A/B testing

Facilitating workshops

Roadmap planning

Management

Storyboarding

IOS and front-end programming

Other

Designer Fund Bridge Alumn

CMU Alumni Speaker

Money 20/20 Hackathon Winner

* US Citizen

* Billingual: English & Spanish

Background info