Vermont Travel Industry Conference Evaluation
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Transcript of Vermont Travel Industry Conference Evaluation
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Vermont Travel Industry Conference Evaluation
Annual MeetingJanuary 11, 2008
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Number of Participants
Total Regis-tered
Pre-Registered Walk-Ins0
100
200
300
400
500
200720062005
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Number of Sponsors
Total Gold Silver Bronze Non-Profit05
1015202530354045
200720062005
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Response Rate (%)
2007 2006 2005 2004 2003 2002 200105
10152025303540
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Attendee Survey Method
Paper Questionnaire Web Survey0
10
20304050
6070
200720062005
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Info from VTIC Will Improve:
Sales/Marketing 69%
Networking 66%
Resource Use 40%
Customer Satisfaction 33%
Profitability 23%
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Organization of Conference
Excellent70%
Good29%
Fair1%
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Date of Conference
Excellent44%
Good40%
Fair14%
Poor1%
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Sponsor ExhibitsExcellent
26%
Good60%
Fair14%
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Silent AuctionExcellent
18%
Good49%
Fair28%
Poor5%
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Value for Your Expenditure
Excellent39%
Good54%
Fair5%
Poor2%
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Maximum Registration Fee Increase
No in-crease25%
$10 22%
$25 33%
$50 11%
Other9%
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Conference Web Site
Excellent35%
Good57%
Fair7%
Poor1%
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Hotel Ambiance
Excellent47%
Good44%
Fair7%
Poor1%
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Hotel Comfort and Service
Excellent51%
Good43%
Fair6%
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Seating-Lighting-Temperature
Excellent34%
Good55%
Fair9%
Poor1%
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ProgramBill O’Neal 2.88VDTM Update 2.9525th Anniversary Celebration 2.96Jim Miller 3.18Costas Christ 3.26
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Session Survey ResultsSession No.
AttendeesPractical
Application
Offer Again?
Google Analytics
60 4.5 4.8
Newsletter & Email
Marketing
56 4.6 4.8
Marketing to Women
55 4.2 4.6
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What did you like most?• Networking• Workshops• Costas Christ• Jim Miller• “I took practical ideas away from every
session. I brought home materials to share with my organization that are useful!”
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What did you like least? Suggestions?• “Lack of mixing people up – opportunities
to be introduced to others.”• “…same as last year…”• No wireless internet access.• Need handouts for all sessions.• More traffic needed in exhibit hall.• “…why aren’t all conference materials
made locally…?”• Invite more legislators.
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Topics for next year• Marketing (197)• Research/Trends (134)• Customer Service (115)• Partnerships (109)• Sustainable Tourism (105)• Public Relations (97)
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Suggestions for next year• Beginner and expert levels of
web/email• SEO, Google analytics, Constant
Contact• Branding• Global climate change – next steps?• Welcome centers• Marketing to minorities and other
niches (younger markets, women)