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Transcript of Verizon service delivery ecosystem 2010 bbwf
1 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Verizon’s Service Delivery Ecosystem Vision, Plan, Progress and Lessons Learned
Mark Hahn Principal Member of Technical Staff, Verizon Network & Technology October 2010
Broadband World Forum October 2010
2 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
This presentation provides an overview of Verizon’s service delivery ecosystem strategy and current deployment from the perspective of a guy who is one of the principal architects. Since Verizon’s businesses are continually evolving, this strategy may change as he learns new stuff.
Safe Harbor
3 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
4 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
CHOICES
COMPETITION
Challenge vectors in the services ecosystem
Enable innovative services
5 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Verizon has lots to offer the services ecosystem
POWERFUL DEVICES EXTENSIVE NETWORKS (FIOS, 3G, 4G)
RICH SUITE OF CAPABILITIES
6 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Service Delivery Ecosystem provides the bridge
WEB INNOVATION
NETWORK ENABLERS
TERMINAL STATUS SMS/MMS LOCATION PRESENCE ACCT MGMT PERSONAL CLOUD MOBILE COUPONS DEVICE CAPABILITIES/CONFIG VOD
QOS MOBILE AD’S
CALL HANDLING MULTIMEDIA CONF
3RD PARTY CALL CONTROL NETWORK ADDRESS BOOK
TV MESSAGE POP GEO-CODING
MESSAGE BROADCAST SPEECH RECOGNITION
CALENDAR PAYMENT
STREAMING AUDIO CALL
CALL NOTIFICATION MULTIMEDIA MULTICAST
EPG
7 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
8 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
For VzSDE to be successful, we need ...
Single Face to Developers/Partners
Breadth of Capabilities
Flexible/Innovative
Business Models
Ease of Development
Engage Developers
Make “Rapid” Happen
Protect Customer Interests
9 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
10 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Ecosystem Architecture
… AND PROVIDES API’S TO DEVELOPMENT COMMUNITY
GATEWAY CONNECTS TO UNDERLYING NETWORK ENABLERS …
DCC
Speech Coupons
Payment
QoS
Calling
Multimedia Conferencing
Presence IMS
Services Gateway
Service Execution
VZSDE
Loc Msg
SMS/MMS Platform
Location Platform
VZ Platforms
SDK SDK
SDK API
Directory
Service Creation
Web Portal
API
3rd Party AS
Back Office
Policies & Rules
Permission Database
Permission Enabler
Privacy
CDR Generation
Service Mgmt
Service Management Abstraction
App Hosting
PLUS … • POLICY ENFORCEMENT • USAGE ACCOUNTING • VALUE-ADD CUSTOMIZATION
11 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Initial Enablers Deployed … More to follow
• Deployed • SMS (send/receive)
• MMS (send/receive)
• Terminal Location (coarse/fine, geofencing)
• Privacy Data Management
• Scheduled • Device Capabilities and Configuration
• Terminal Status
• Lab Evaluations • Presence
• Third Party Call, Call Handling
• Application-driven Quality of Service (QoS)
• Identity Management
• Content Management/Storage/Purchase
APIs
12 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Consent & Permission Infrastructure
• Users manage access to their artifacts
• Dynamically per request
• Statically via a Portal
• Indirectly via 3rd Party
• API requests abide by user privacy settings
• Allow, Deny, Ask
• Granularity at ‘application level’
• Attribute level under consideration
13 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Integrationware …
• CDR Gateway
• Simplified and streamlined Data Mediation and Billing Integration
• Service Management Proxy
• APIs to support automated onboarding and provisioning
• Abstracts VzSDE infrastructure from portals and legacy system
14 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Developer and Consumer Portals
http://developer.verizon.com/
http://www.myverizon.com/
14 Day certification
commitment with zero touch
Live Certification System
15 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Developer Events
16 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
17 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
From creating VzSDE …
• The biggest challenges were not technical – they were transforming people and processes
• Making “rapid happen” provides a competitive edge
• Establish a repeatable “Enabler Factory” process
• Small, agile team was key to rapid project roll out and success in an entirely new market area
18 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
From working with developers …
• Insure developers are able to fully manage the relationship with their customers
• Timely and accurate developer support, demonstration applications, tooling, … essential to build community
• One-stop, streamlined, predictable processes for registration, business relations, onboarding.
• Provide application visibility - usage statistics, subscription data, transactions, revenue, … a “developer dashboard”
• Developer “pain points” create opportunities for Network Capabilities to expose
19 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
VzSDE … Bringing it All Together
20 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.
THANKS FOR LISTENING
Verizon’s Service Delivery Ecosystem