Verizon Communications Inc.group 4 Chiao-Jung Lo, Jian-Cheng Lin, Elmer Lopez

adviser Kuang-Chiu Huang

Successful strategy

Goal• To reinforce and extend our lead and get ahead of

the trends that are driving growth in our industry.

Strategy• SUPERIOR NETWORKSVerizon helped usher in this innovative era in 2010 with the launch of their 4G LTE wireless network, which delivers the speed and capacity required for wireless data and video.

• 2013, Verizon's 4G LTE network covered nearly 89 percent of the U.S. population, and we expect to cover nearly our entire 3G network footprint by the end of this year.

Result

Goals• Increase revenue, increasing the customer service

quality, and take advantage of resign contract customers of competitors, and make them our customers, in this way also increase the revenue and market share.

Strategy• Use one of our strengths,

that is the customer service quality to have new customers that are dislike with the service of the competitors, in this way we can increase the revenue and also our market share.

Results

• Increased the revenue 4-7%, and increased also our market share 1-4% decreasing the competitors market share.

QSPM

Key Factors Weight

Key External Factors

Technological development 0.08

Economy 0.08

Increasing usage of wireless 0.13

Increasing desire for high speed Internet 0.09

Competitors’ marketing strategy 0.13

Key Internal Factors

Market share 0.10

Voice service quality 0.12

Marketing strategy 0.07

High ARPU in the US 0.10

Large customer base 0.10

Total 1.00

Key Factors Weight S1

AS TAS

Key External Factors

Technological development 0.08 3 0.24

Economy 0.08 0 0

Increasing usage of wireless 0.13 4 0.52

Increasing desire for high speed Internet 0.09 1 0.09

Competitors’ marketing strategy 0.13 3 0.39

Key Internal Factors

Market share 0.10 2 0.20

Voice service quality 0.12 0 0

Marketing strategy 0.07 0 0

High ARPU in the US 0.10 2 0.20

Large customer base 0.10 2 0.20

Total 1.00 1.44

SO StrategiesOffer more fiber-optic services to satisfy the desire for high speed Internet.

Key Factors Weight S2

AS TAS

Key External Factors

Technological development 0.08 0 0

Economy 0.08 1 0.08

Increasing usage of wireless 0.13 0 0

Increasing desire for high speed Internet 0.09 4 0.36

Competitors’ marketing strategy 0.13 3 0.39

Key Internal Factors

Market share 0.10 3 0.30

Voice service quality 0.12 4 0.48

Marketing strategy 0.07 4 0.28

High ARPU in the US 0.10 0 0

Large customer base 0.10 3 0.30

Total 1.00 2.19

WT StrategiesIncrease our service quality and reputation to not only minimize the decreasing of net income but also increase our competitive advantage in overlapped territories.

Key Factors Weight S1 S2

AS TAS AS TAS

Key External Factors

Technological development 0.08 3 0.24 0 0

Economy 0.08 0 0 1 0.08

Increasing usage of wireless 0.13 4 0.52 0 0

Increasing desire for high speed Internet 0.09 1 0.09 4 0.36

Competitors’ marketing strategy 0.13 3 0.39 3 0.39

Key Internal Factors

Market share 0.10 2 0.20 3 0.30

Voice service quality 0.12 0 0 4 0.48

Marketing strategy 0.07 0 0 4 0.28

High ARPU in the US 0.10 2 0.20 0 0

Large customer base 0.10 2 0.20 3 0.30

Total 1.00 1.44 2.19