VENUEREGISTRATION PACK

17 JANUARY - 16 FEBRUARY 2020

PHOTO: THE ELLINGTON JAZZ CLUB, WINNER OF INDEPENDENT VENUE AWARD 2019,

PRESENTING: DIARY OF A RACIALLY CONFUSED GIRL. PHOTO BY LEAH DE SOUSA

FRINGE WORLD 2020 VENUE REGISTRATION PACK FRINGE WORLD 2020 VENUE REGISTRATION PACK

WELCOME TO FRINGE WORLD acknowledges the Whadjuk people of the Noongar Nation as the traditional custodians of the land on which we Fringe and pay our respects to elders past, present and emerging.

Welcome to the 2020 FRINGE WORLD Festival VENUE REGISTRATION PACK.

This Pack is here to provide you with the information you need to help you on your way to becoming an independent Fringe venue to participate in the largest annual event in Western Australia.

If this is not your first time as a Fringe venue, we still encourage you to read this Pack carefully as it contains new information including a new venue registration fee, introduction of a standard split ticketing agreement and stats that relate to the 2019 Festival that will help you get a picture of the financial results of independent venues in the Fringe.

Our contact details are at the back of the Pack, please don’t hesitate to give us a call with any questions.

We look forward to hearing about your plans for FRINGE WORLD Festival 2020!

CONTENTS WHAT IS FRINGE WORLD?5 How it works7 2019 Statistics

IS FRINGE RIGHT FOR MY VENUE?9 2019 Reasons for Participating10 What Venues are in the Festival?11 Where are Fringe audiences from?12 What can I offer?

HOW MUCH DOES IT COST?14 Venue Registration Fees15 What do I get for my Registration Fee?

HOW DO I REGISTER?16 How to Register17 Registering your venue top tips

I’VE REGISTERED, WHAT’S NEXT?18 Programming your venue19 Presenting an Independent Program20 Get in Touch21 Deadlines

2 3 CAMP AT CONNECTIONS NIGHTCLUB. PHOTO BY HAYLEY COOPER.

FRINGE WORLD 2020 VENUE REGISTRATION PACK

WHAT IS FRINGEWORLD?There are over 200 Fringe festivals around the world and FRINGE WORLD is the third largest Fringe in the world in terms of tickets sold. Whilst FRINGE WORLD shares similarities with other Fringes, ours is also uniquely adapted to suit Perth’s marketplace and is run by West Australian not-for-profit registered charity, Artrage Inc.

Since 2012, FRINGE WORLD has developed a model that draws the best from a range of Fringe festivals around the world, with the aim of providing a platform that supports and encourages artists to present their work to the Perth audience.

FRINGE WORLD 2020 VENUE REGISTRATION PACK

ARTISTSREGISTER THEIR EVENTS

IN THE FESTIVAL

INDEPENDENT VENUES/

PROGRAMSREGISTER THEIR

VENUES

FRINGE WORLDREGISTERS FRINGE

HUB VENUES

VENUES ARE DISPLAYED IN THE VENUE FINDERSO THAT ARTISTS CAN FIND THE RIGHT VENUE FOR THEIR SHOW

ARTISTS APPROACH INDEPENDENT VENUES DIRECTLY

TO ARRANGE THEIR FRINGE SEASON

AND NEGOTIATE THE DEAL

ARTISTS SUBMIT AN APPLICATION FOR A FRINGE HUB VENUE

FRINGE WORLD PROGRAMS THE

HUB VENUES

EVENTS ARE IN FRINGE WORLD 2020!ALL PARTICIPATING ARTISTS AND VENUES GET ACCESS TO A HUGE

AUDIENCE, BOX OFFICE SERVICES, FRINGE WORLD SUPPORT AND APPEAR

ON THE WEBSITE AND IN THE PRINTED GUIDE.

HOW IT WORKS:

4 5 NURSE GEORGIE CARROLL: TREAT YOURSELF AT COMEDY HUB @ ROSIE O’GRADY’S. PHOTO BY NAOMI REED.

FRINGE WORLD 2020 VENUE REGISTRATION PACK

OPEN ACCESSIndividuals, companies and venues choose to participate in the Fringe and they decide what type of show they want to present; FRINGE WORLD doesn’t curate the program for the Festival. It’s up to the artist to decide whether Fringe is the most suitable platform for their work and in what venue they would like to present their event. It’s up to the venue to decide if Fringe is the right platform for their business and to confirm a program that is presented in the venue. Artists and venues should consider all risks and rewards before they choose to participate in FRINGE WORLD.

VARIETY OF VENUESArtists decide what venue they want to perform in. Around 30% of the program is in venues that are managed by FRINGE WORLD Festival (i.e. the Fringe Hub venues such as The Woodside Pleasure Garden and Ice Cream Factory). The Fringe Hub Venues are programmed by the Festival through an Application process. All other venues are independently managed and known as ‘Independent Venues’. Artists look for venues that can offer an affordable and flexible space with good potential of passing traffic. One of the great things about Fringe is that there is an opportunity for non-traditional performance venues to be part of the Festival. Artists are always on the look out for unique new spaces to performer and present in. In past festivals, we have seen swimming pools, town halls, cemeteries, hotel rooms and book stores all host Fringe performances much to audience and artists delight!

PERTH LOVES ITS FRINGE By getting involved in Fringe, your venue and business has the opportunity to be part of Western Australia’s most popular annual event. There is nothing else like the energy of Fringe time. Taking part can have financial benefits for your business as well as engaging you with the wonderful network of Fringe artists and the massive and broad Fringe audience.

Our audiences love the opportunity that Fringe offers them to explore and enjoy lots of shows and visit venues in their neighbourhoods and further afield. Being a part of an event that registers such positive cultural and social benefits can have long-term benefits for your business.

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FRINGE WORLD 2020 VENUE REGISTRATION PACK

EVENTS, VENUES AND THE FESTIVAL SHARE THE RISKFRINGE WORLD markets the Festival overall, including managing an advertising campaign, website and sales platform, and producing key print materials such as the Festival Guide. The promotion of individual events and independent venue programs is the responsibility of the event and the venue. As such events, venues and the Festival share the responsibility of putting their best efforts into marketing.

FRINGE WORLD SUPPORTS ITS PARTICIPANTSVenues and artists that participate in the Festival have direct access to the Program Team who are able to assist with general information and tips on how to maximise your Festival experience.

NOT-FOR-PROFITFRINGE WORLD is a Not-for-Profit registered charity. Any profit generated by the Festival is invested into further developing the Festival and hence supporting the local cultural ecology. Our core purpose as an organisation is to enrich and evolve the culture of Western Australia.

2019 FRINGE STATS

EVENTS674

VENUES169

ATTENDANCE AT TICKETED EVENTS

414,905ATTENDANCE AT FREE +

TICKETED EVENTS

857,747

OF ARTISTS WOULD RECOMMEND PERTH AS A PLACE TO VISIT

ARTISTS3,574

OF THE SURVEYED AUDIENCE PLAN TO ATTEND FRINGE WORLD AGAIN IN 202099%

$12,129,733SPENT AT THE BOX OFFICE

$32.25AVERAGE TICKET

PRICE

2012

2014

2013

2015

2016

2017

2018

2019

151,773

215,956

372,431

660,093

989,675

758,184

905,898

857,747

AUDIENCE GROWTH

96%

FRINGE WORLD 2020 VENUE REGISTRATION PACK

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FRINGE WORLD 2020 VENUE REGISTRATION PACK

It’s important to consider whether taking part in Fringe is right for your venue. Think about what your reasons are for participating and what resources you can put towards your participation to make it a success. The following results are from 2019 surveying of more than 6,000 artists, venues, audiences and local businesses.

IS FRINGE RIGHT FOR MY VENUE?

2019 REASONS FOR PARTICIPATING AS A VENUE

FRINGE WORLD 2020 VENUE REGISTRATION PACK

To expose my venue to new

audiences

To make money

To get involved with the WA community

To capitalise on the FW marketing platform

To gain access to artistic networks

Other Just for fun

77%

77%Of the audience ATE AT A RESTAURANT before or after attending a FRINGE WORLD venue.

71%Of the audience HAD A DRINK AT A BAR / NIGHTCLUB / CAFE before or after attending a FRINGE WORLD venue.

Of venues do NOT make a profit on the venue hire deal when taking part in Fringe.

52%Of venues involved in FRINGE WORLD have volunteers helping

make the event happen.

46%

Of venues taking part employed additional

staff during the period of FRINGE WORLD to cover the increased

level of trading.

57%Of venues taking

part believe that the number of customers at their business is

higher or significantly higher during FRINGE WORLD than other times of the year.

77%Of venues taking part believe that

the diversity of their clientele is higher

during FRINGE WORLD than other times of

the year.

69%Of venues taking part believe that FRINGE

WORLD has a significant positive impact on their

busines.

79%

Find out more information about the Festival including our audience and participant survey results plus detailed organisation financials in the 2019 FRINGE WORLD Impact Report.

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53%

38%

30%

23%

7% 7%

ADAM HALL PRESENTS THE HOT 6 - JAZZ FROM NEW ORLEANS AT THE SEWING ROOM. PHOTO BY JOE SPINA.

2019 AUDIENCE STATS

FRINGE WORLD 2020 VENUE REGISTRATION PACK FRINGE WORLD 2020 VENUE REGISTRATION PACK

In 2019 FRINGE WORLD events were presented

in 169 venues across 39 suburbs in the Perth

metropolitan area and regional WA.

The heart of the Festival is Perth’s night-time

entertainment precinct, Northbridge, where

FRINGE WORLD attracts throngs of crowds who

fill the streets, pubs, clubs, bars, restaurants,

theatres and venues alongside pop-up festival

environments built in parks, public and privately

owned spaces.

The Festival manages and programs the main hub

venues that include; The Woodside Pleasure Garden,

The Ice Cream Factory, Yagan Square, Fringe Central

in Perth Cultural Centre and new in 2020, Girls

School, East Perth. Outside of these hubs there are

venues across all areas, from Midland to Leederville,

from Fremantle to Scarborough, from South Perth to

Joondalup and more.

The Festival welcomes new venues in all parts of

the state including non-traditional performance

spaces and local businesses.

WHERE ARE FRINGE AUDIENCES FROM?FRINGE WORLD reaches more suburbs than any

other Perth event, with ticket purchasers coming

from households in every residential postcode in

the Perth metropolitan area.

Read the 2019 FRINGE WORLD Impact Report for

more information about the Festival’s massive

audience reach.

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WHAT VENUES ARE IN THE FESTIVAL?

of surveyed audiences PLAN TO ATTEND

FRINGE WORLD AGAIN IN 2020.

99%

11,000+

9,300

7,700

5,500

4,300

3,200

2,100

1,100

6,300

TOP POSTCODES WITH HIGHEST TICKET SALES:1. Karrinyup/Churchlands (6018)2. Perth (6000)3. Scarborough (6019)4. Mt Lawley (6050)5. Subiaco (6008)6. Hamilton Hill/Spearwood (6163)7. Wembley (6014)

RESIDENTIAL SUBURBS

39VENUES IN

2019

169

PE

RT

H M

ET

RO

PO

LITA

N A

UD

IEN

CE

DIS

TR

IBU

TIO

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TEXT ROULETTE AT PAPER MOUNTAIN. PHOTO BY JOE SPINA.

It’s good to consider what you can offer artists, how you are going to attract them to present their show

at your venue and how Fringe will sit alongside your regular business.

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FRINGE WORLD 2020 VENUE REGISTRATION PACK

Of venues are PROGRAMMED BY

ARTISTS CONTACTING THEM DIRECTLY VIA THE FRINGE WORLD VENUE

FINDER

48%ARTISTS OFTEN LOOK FOR:

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WHAT CAN I OFFER TO ARTISTS?

NO VENUE HIREOffer no venue hire with the potential of bar and

food sales.

FLAT VENUE HIRE FEEOffer a flat fee that ensures you cover your

costs.

BOX OFFICE SPLITShare the risk with the artist and offer splitting

ticketing income. A common split is 70% artist,

30% venue.

COMBINATIONYou can create your own deal that combines

the above.

1. A DISTINGUISHED AREA for ticketed performance

2. A STRONG LOCATION with existing customer or foot traffic

3. ATTRACTIVE TIME SLOTS for shows including peak times

such as weekends

4. A competitive VENUE HIRE DEAL

TYPES OF VENUE HIRE

When creating a competitive venue hire

deal consider the inclusions/exclusions

such as;

• Capacity and seating available

• Technical equipment & staff

• Front of House

• Marketing support

• Set up and Cleaning

• Green room/Dressing Room

• Rehearsal space

• Discounted Food/Beverage

• Wifi

CREATE A DEAL FOR ARTISTS

LYSISTRATA AT LADY BEAUFORT - BEAUFORT STREET COMMUNITY CENTRE. PHOTO BY KAIFU DENG.

FRINGE WORLD 2020 VENUE REGISTRATION PACK

HOW MUCH DOES IT COST?

VENUE REGISTRATION FEES

FRINGE WORLD 2020 VENUE REGISTRATION PACK

SPACE CAPACITY $

Exhibition/Free Event Venues No Charge

1 - 50 Capacity $100

51 - 100 Capacity $175

101 - 150 Capacity $250

151 - 200 Capacity $350

201 - 250 Capacity $500

251 - 300 Capacity $700

301 - 350 Capacity $950

351 - 400 Capacity $1,250

401 - 450 Capacity $1,600

451 - 500 Capacity $2,000

501+ Capacity $2,450

Venue Fee is payable by each

physical, unique space that holds

ticketed performance events only.

As part of the Event registration,

events are required to pay an event

registration fee, payable by the

artist. More details here.

NEW! 2020 has revised Venue Registration Fees.

WHAT DO I GET FOR MY REGISTRATION FEE?

The Venue Registration Fee provides you with the

following:

• Dedicated Program Team from registration to

settlement.

• Venue listed on the Venue Finder and

promoted to the hundreds of artists and

events registering with FRINGE WORLD.

• Official FRINGE WORLD Festival Flair for your

venue such as posters, guides, bunting and a

window decal.

• Venue map listing in the FRINGE WORLD

Festival guide with up to 250,000 distributed

in WA.

• Venue and space listing on fringeworld.com.au

(over 1.4 million hits in 2019).

• Presale ticketing and reporting service for all

events registered at your venue.

• Option to receive split settlement payment

direct from FRINGE WORLD post event,

pending agreement with presenter of the

events in your venue.

• Ability to nominate individuals for an exclusive

Participant Pass with access to services,

benefits and special offers.

• Program Team Duty Line number to call during

the Festival.

• Access to the 2020 FRINGE WORLD Registered

Artists & Participants Facebook Group.

• Regular Participant E-News sent to your

nominated Venue Manager.

• Access to all FRINGE WORLD Festival resources

in Toolbox.

DON’T WORRY: If your venue is unsuccessful in

securing any events, your Venue Registration

Fee will be refunded after the Event Registration

Deadline (October 2019).

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As part of your registration you will be required to pay a VENUE REGISTRATION FEE. This fee is based on a sliding scale depending on your performance space capacity. The Venue Registration Fee is GST Exempt and will be due by 30 July 2019.

JOHN ROBLES: GAY AND STUPID AT STUDIO STARTUP BASEMENT. PHOTO BY NATALIE JANE

HOW TO REGISTER

1Register your venue in AVR (Artist and Venue Registration System) to be included in the VENUE FINDER. At registration you will be required to accept the CODE OF CONDUCT and pay a VENUE REGISTRATION FEE.

2 Artists will get in touch directly to negotiate a hire deal for their EVENT to be presented at your VENUE. You can also approach artists directly.

3 When you have confirmed an EVENT the artist will register this with FRINGE WORLD and will be known as the PRESENTER.

4 You will be required to confirm the EVENT details and settlement information that they have entered in AVR. Settlement can be split between you (the VENUE MANAGER) and the PRESENTER.

5 FRINGE WORLD will have an agreement directly with you, and another directly with the PRESENTER. You should also create an agreement directly with the PRESENTER.

6 You’re in FRINGE WORLD 2020! You can start promoting your EVENTS!

FRINGE WORLD 2020 VENUE REGISTRATION PACK

COMPLETE YOUR REGISTRATIONAVR is the Artist and Venue Registration System. Once you have decided that you would like to get

involved with FRINGE WORLD, you will need to complete a registration in AVR. In here you will enter all of

the information that FRINGE WORLD need for your participation in the Festival. This will include uploading

images, information for potential artists and information for patrons.

FRINGE WORLD 2020 VENUE REGISTRATION PACK

Venue Manager - The person that registers

will become the VENUE MANAGER and should

be the main point of contact that you would like

FRINGE WORLD to speak with regarding your

participation. Make sure you keep this up-to-date.

Terminology - A VENUE is a unique address

location and will have its own pin on the map.

A SPACE is a performance space/room within a

VENUE.

Descriptions - When entering your venue

description, you should consider how you would

like to promote and present your venue to patrons.

See toolbox for example venue descriptions.

Accessibility - You will be asked a series of

accessibility questions. You can find out more

about what these access requirements are and

how you can meet these here.

Venue Capacity - When entering your venue

capacity ensure you enter the maximum capacity

of your venue. Should you wish to reduce this at

a later date FRINGE WORLD can do so however

you may not be able to increase this.

Venue Registration Fee - As part of your

venue registration you will be required to pay a

Venue Registration Fee. This fee is payable on

registration. You must complete and pay your

registration by 30 July 2019.

Ticketing - As standard, tickets for all EVENTs

at your VENUE during FRINGE WORLD will be

exclusively issued through the Red 61 Ticketing

System, VIA. If your venue has a contracted

ticketing agreement with an external ticketing

provider, the Split Ticketing Agreement can be

activated. You can find out more about this here.

Venue Finder - The VENUE FINDER is the

venue database that FRINGE WORLD gives all

artists access to. Unless you have a program of

events already planned, you should complete this

part of the registration. Think about what artists

are looking for and how you can help to support

them. This is your ‘shop front’ to artists and will

help to encourage them to get in touch with you.

See toolbox for an example venue finder entry.

Terms and Conditions - When registering

you agree to the Participant Terms & Conditions

and Code of Conduct. Make sure you read these

carefully.

Step by Step - Click here for a step by step

guide that includes examples of questions asked

during your venue registration.

Toolbox - Toolbox is an online resource for all

artists and venues looking to participate in the

Festival and contains a heap of information to

help you register and program your venue for

the Festival.

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IMPORTANT INFO REGARDING SPONSORS! If you are looking to engage sponsors as part

of your Fringe participation, be sure to check

out our Sponsorship Policy that outlines what

benefits you can offer your sponsors.

THINGS TO CONSIDER WHEN REGISTERING

FRINGE WORLD 2020 VENUE REGISTRATION PACK

PROGRAMMING YOUR VENUEArtists will contact you directly through the

Venue Finder and you can also reach out to your

local networks to look for events.

Consider the following:

• What questions will you ask artists when they

enquire?

• What types of shows are you looking for and

how will you decide which shows are right for

your venue?

• Who is the person in your venue that will lead

on this?

• Have you created a draft schedule?

• How much time can you make the space

available for and will this be at a time that will

suit the artists audience?

• Do you know what you will include in a draft

agreement?

You may like to consider engaging an Independent

Producer or Program/Event Manager to actively

seek programming for your venue and manage the

delivery and promotion of this. You can find out

more about seeking an Independent Producer or

Program/Event Manager here.

APPROVE EVENTS IN AVRAfter you have confirmed your program, ensure all

events taking place at your venue during FRINGE

WORLD are registered in AVR, are linked with

your venue and have been marked as APPROVED

by you. The final deadline for all events to be

registered in AVR is 1 October 2019. There are also

two early release registration dates for events; 10

and 17 September 2019.

YOUR FRINGE WORLD FESTIVAL AGREEMENTFRINGE WORLD will send you an agreement after

event registration has closed. Be sure to double

check this document and e-sign before tickets are

due to go on sale.

EXTERNAL AGREEMENTS WITH EVENTSYour FRINGE WORLD Festival Agreement will not

cover any details between you (the venue) and

the event. We reccommend creating a written

agreement that outlines your arrangements, you

can find a template here.

GET READY FOR TICKETS ON SALEUnless your event(s) has opted to be part of one

of the Early Releases all tickets will go onsale on

14 Nov 2019. Speak with your events directly to

see how you can help generate early sales.

FRINGE WORLD 2020 VENUE REGISTRATION PACK

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FRINGE WORLD 2020 VENUE REGISTRATION PACK

WHAT’S NEXT?

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After you have completed your Venue Registration the next steps will include the following steps.

An Independent Program is a program of scale involved in the FRINGE WORLD Festival. Independent

Programs usually have a brand/program name such as ‘Summer Nights’ or ‘Funtavia’. They usually present a

program of ticketed events and often have one main ‘hub’ style venue/location.

Additional support from FRINGE WORLD is available to all Independent Programs although the

management, programming, delivery and promotion is solely the responsibility of the Independent

Program. You can find out more about the support FRINGE WORLD provides to Indepedent Programs

here. If you are presenting an Independent Program as part of the Festival you should let Fringe know by

contacting the FRINGE WORLD Program Team on venues@fringeworld.com.au.

PRESENTING AN INDEPENDENT PROGRAM

MANAGING AND MARKETING YOUR VENUE PROGRAMIn the open-access open-market Fringe model

it is the responsibility of artists and venue

managers – like any small business, self-starter

or entrepreneur - to be responsible for budgeting

appropriately and managing all aspects of their

season including marketing the events; that is the

nature of Fringe.

PARTICIPANT SERVICESAs part of your participation you will have

access to the Participant Services, these include

Participant Passes with benefits and special

offers. More details will come in December.

POST FESTIVALAfter the Festival you will be required to report

final attendance figures, provide feedback

through the participant survey and be given an

opportunity to check the final settlements before

payments are processed. We take on board your

feedback in planning future festivals.

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GOT QUESTIONS? GET IN TOUCH

The FRINGE WORLD Program Team are here to help answer any questions you may have, including providing more information about what you will need to do as an independent venue manager and what the Festival does.

Contact us via the details below, which are monitored between Mon through Fri between 9am to 5pm AWST.

venues@fringeworld.com.au (08) 9227 6288

Please note: The information contained in this document and information provided by FRINGE WORLD is general information only and not advice. Where quoted, past performance is not indicative of future performance. The information in this pack is accurate at the time of publication but may be subject to change. Please take your time to read e-news announcements and check Toolbox regularly for updates.

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FRINGE WORLD 2020 VENUE REGISTRATION PACK

DEADLINES

FRINGE WORLD 2020 VENUE REGISTRATION PACK

TUESDAY 11 JUNE 2019Venue Registration Opens

TUESDAY 2 JULY 2019Event Registration Opens

(Events can find your Venue in the Venue Finder and may start contacting you)

TUESDAY 30 JULY 2019Venue Registration Closes

TUESDAY 10 SEPTEMBER 2019Deadline for Events to Register to be included in Early Release 1

TUESDAY 17 SEPTEMBER 2019Deadline for Events to Register to be included in Early Release 2

TUESDAY 1 OCTOBER 2019Event Registration Closes

(You will have your confirmed list of events at this time)

THURSDAY 17 OCTOBER 2019Early Release 1 to FRINGE WORLD Friends only

THURSDAY 24 OCTOBER 2019 Early Release 2 to FRINGE WORLD Friends only

TUESDAY 5 NOVEMBER 2019Early Release to General Public

THURSDAY 14 NOVEMBER 2019Full Program on Sale

FRIDAY 17 JAN - SUNDAY 16 FEB 2020FRINGE WORLD Festival 2020

TUESDAY 31 MARCH 2020Final date for Settlement

(Attendance figures for all Events must be submitted before settlement is paid)

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