Venture For Canada - Growth Marketing
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Venture for Canada Product Management Workshop Jean-Luc David [email protected] http://www.jldavid.com Growth Marketing
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Transcript of Venture For Canada - Growth Marketing
Venture for Canada Product Management Workshop
Jean-Luc David [email protected]
http://www.jldavid.com
Growth Marketing
Not quite illegal.
Not illegal.
Not quite illegal.
Not unethical.
Not quite illegal.
Not guaranteed.
MARKETING
• Characteristics • Experimentation • Pull Tactics • Push Tactics • Activation • Retention • Metrics
Not quite illegal.
Characteristics
Analytical
T-Shaped
Not quite illegal.
Experimentation
Funnel & Conversion
Key Performance Indicators
Pirate Metrics
Control Groups / Cohorts
Segmentation
Customer Acquisition Cost (CAC)
Lifetime Value of Customer (LTV)
A/B & Multivariate Testing
Rinse & Repeat
Not quite illegal.
Pull Tactics
Guest Blogging & Podcasting
Infographics
Webinars
Conferences
Search Engine Optimization
Social Media
Contests
Marketplaces
Deal Sites
Influencers
Not quite illegal.
Push Tactics
Ads
Promo Swap
Direct Sales
Not quite illegal.
Product
Viral Co-Efficient (K)
Invite
Social Sharing
APIs
Backlinks
Incentives
Organic Search
Not quite illegal.
Activation
Landing Pages
Copywriting
Call to Action
Onboarding
Gamification
Pricing
Bundling
Not quite illegal.
Retention
Staged Traffic
Speed to Aha
Alerts & Notifications
Exit Interviews
Community Building
Support
Not quite illegal.
Metrics
Metrics - Event, Niche, Custom
• Characteristics • Experimentation • Pull Tactics • Push Tactics • Activation • Retention • Metrics
