Velkommen til Sådan forklarer du

UX til ledelsen

Endelig sker det for UXEmilie Møllenbach Senior UX hos Mobile Pay & UX Danmark

Sif Neldeborg IT- Branchen & UX Danmark

Dagens program

Mads Vad KristensenDigital Business Designer & Kontaktdirektør, Peytz & Co

Strategisk UXSpørg ’hvorfor?’

IT-Branchen & UX Danmark, 16. august 2017

Mads Vad Kristensen,

Digital Business Designer & Kontaktdirektør, Peytz & Co

UX set fra min stol

Hvad fylder hos

CxO’en?

Hvordan vælger jeg de rigtige

løsninger?

Hvordan undgår jeg

fejlinvesteringer?

Hvordan får jeg forretning ud

af det?

Alle virksomheder ved*, hvad

de laver

…nogle prøver at differentiere

sig

…men få ved, hvilket job de

udfører

*Påstår de i hvert fald

3 små tests

Hvilket job udfylder IKEA

til UG?

Hvad er Netflix’ største

konkurrent?

Hvorfor er Happy Birthday

Library et hit?

Du kan møblere et hjem

NU!En flaske rødvin Du får en personlig

fødselsdagssang

UX er nøglen til at forstå, hvad der

virkelig driver kunderne…og det gør UX relevant for strategien

og for ledelsen

Hvordan driver vi forståelsen

for kundens ”job”?

JTBDJobs-to-be-Done

Define Locate Prepare Confirm

Execute Monitor Modify Conclude

Analyse

&

hypoteser

Feltarbejde Produkttests

Virksomheder har behov for at forstå

kunderne bedre

og det kan UX med den rette tilgang

hjælpe dem med.

Resultaterne er, når det gøres rigtigt,

signifikante.

TakMads Vad Kristensen

mk@peytz.dk

+45 2628 1976

Emil FrostStrategic Business Analyst, 1508

Rasmus KruseIT- og Administrationschef, Statsforvaltningen

Premiere: IT-Branchens UX Index

Få gratis UX Index undersøgelse her:

www.dengodebrugeroplevelse.dk

Få rapport og guide til brugerinddragelse

Og relevant benchmark for din branche

PauseVi ses igen kl. 16.35

Christian PetersenSenior Account Executive, Qualtics

CHRISTIAN J. PETERSEN

80% 2/3of customers have chosen

to switch brands due to a

poor customer experience

of the workforce

is disengaged

40B$a year spent on outsourced

market research

we live ina NEW WORLD

80%OF CEOs

BELIEVE THEY

DELIVER A

SUPERIOR

EXPERIENCE

8%OF THEIR

CUSTOMERS

AGREE

THE EXPERIENCE GAP

Employee Engagement

Customer Satisfaction

Brand Perception

User Experience

Product Satisfaction

Sales

Production

Finance

SKUs

HRIS

customer EXPERIENCEBuild greater brand loyalty by asking about your

customer’s experiences and acting on their feedback.

employee EXPERIENCEMeasure sentiment across the entire employee

lifecycle, prioritize key employee experience

drivers, increase productivity through employee

engagement, and build stronger teams.

product EXPERIENCEUncover unmet product needs, prioritize product

features, measure user experience, and predict

market adoption and usage.

brand EXPERIENCEBenchmark and track brand awareness, equity and

perceptions; improve brand advertising; and

optimize brand strategy.

The Experience Management Platform

2/3 of the Fortune 100 | Customers in 90+ Countries | 99 of the Top 100 US Business Schools

industry TRENDS

INDUSTRY STATISTICS

The number one skill product managers cited their team needed to improve was collecting product feedback and measuring product satisfaction.

SIRIUS DECISIONS

17/Only 1 in 7 products launched will

be successful

BOOZ & COMPANY

2XThe best companies at product

development double their

return on investment

DELOITTE

30% increase in product launches

when companies prioritize their

product development

MCKINSEY, CREATING VALUE THROUGH SUPERIOR PRODUCTS

30%

Companies that focus on customer-

centered product design

outperformed the S&P 500 by 219%

over the past 10 years

MCKINSEY, BUILDING A DESIGN-DRIVEN CULTURE

219%

1#

Head of UX & Research – Daan Lindhout

At the executive table everyone needs to be UX, Sales,

Finance, Engineering, Marketing and Product Support at

the same time. If you want a seat there as a UX

organization, you have to be able to wear all those hats.

Product feedback at every stage of the lifecycle

customer STORIES

“Qualtrics is the difference between success and failure. It’s just that simple.”

Yamaha used Qualtrics

to survey their customers

and received 400

responses in a matter of

hours. What might’ve

taken a week or more to

debate internally was

resolved in less than a

day with actionable

insights from actual

musicians. And most

importantly, Yamaha got

it right.

Yamaha uses Qualtrics

to run hundreds of quick-

turn studies during

product development to

ensure that they catch

potential misfires before

a prototype has been

fully developed or the

finished product has

gone to market.

2XWhen you want your

products to be as

innovative as the artists

who use them, you need

an insight platform that’s

fast and flexible enough to

put the customer’s voice

into every step of the

development process,

from strategy, to launch,

to tracking.

INTERNATIONAL

PRESS AWARDS1BEST-SELLING

KEYBOARDS IN THE

INDUSTRY

INCREASE INRAPID RESEARCH

BE AN INNOVATIVE

PRODUCT LEADER

#

“Wrong decisions can cost millions. Qualtrics helps us get it right.”

Participants can

complete surveys on

their mobile phones,

tablets or computers.

This flexibility has

increased P&G’s study

compliance precision

30%, and has driven

response rates upward.

Qualtrics’ fast-turn

research capability

empowers P&G’s

researchers and

scientists to create,

improve and validate

every product and

marketing initiative in

real time, ensuring they

meet consumer needs

prior to market launch.

10P&G has relied on

Qualtrics for its most

important consumer and

product research

initiatives since 2009. With

an annual research spend

of over $2 billion, P&G’s

R&D teams trust Qualtrics

to help them make quality

products and services that

improve customers’ lives.

30INCREASE IN STUDY

PRECISIONINCREASE INRAPID RESEARCH

A $2B RESEARCH

BUDGET ON THE

LINE

% 2B$X

thank you

questions & ANSWERS

Opsamling & øl

Tak fordi I kom og talte UX med os

Vi håber I fortsætter ude i lobbyen