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Veggie Dominance! A web app to encourage vegetable consumption

Cristina Cordova habits.stanford.edu

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Why?

No one wants to eat veggies!

Let’s make something everyone hates… into a fun game to encourage veggie

consumption for better health!

+ Who?

The users

Five Stanford students

All living in different

houses with planned meals/

meal times

All friends with each other to create group

mentality

All motivated to improve eating

habits

+ How?

+ Make it gaming, make it fun

+ Impact Over 7 Days Each User Increased Veggie Intake!

0 2 4 6 8

10 12 14 16 18

User 1 User 2 User 3 User 4 User 5

* Every 2 points is a serving of vegetables.

+ Break it Down S

tart •  Users

began study eating an average of 4 servings of veggies/day

Fini

sh

•  Users ended study eating an average of 6.6 servings of veggies/day U

nhea

lthie

st E

ater

•  User with lowest veggie intake doubled intake by end of study

+ Why?

#1: Friends

#2: Competing with Friends

#3: Daily Triggers

•  Users wanted to fit in with friends

•  Users wanted to outperform friends

•  Users wanted good triggers at the right time

+ Benefits and Shortcomings

Web apps are extremely engaging and texting is an immediate anywhere-you-go HOT trigger!

A longer period of study would show if web apps can better health behavior in the long term.

Shortcomings

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For more, go to habits.stanford.edu