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VCP550 Online Training
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Transcript of VCP550 Online Training
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VMware Certified Professional on vSphere 5.5 Exam
© 2009 VMware Inc. All rights reserved
VMware Service Provider Program 3.0
Bart SchneiderHosting Manager Northern EMEA
Gartner: “VMware is the Clear Market Leader”
“VMware is clearly ahead in”:
• Understanding the market
• Product strategy
• Business model
• Technology innovation, Product capabilities
• Sales execution
“VMware Strengths”:
• Far-reaching virtualization strategy enabling cloud computing, new application architectures and broader management
• Technology leadership and innovation
• High customer satisfaction
• Large installed base (especially Global 2000), and rapid growth of service providers planning to use VMware (vCloud)
“VMware stands alone as a leader in this Magic Quadrant”
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CloudComputing
EfficientFlexibleDynamic
TrustedReliable Secure
DATACENTER
TODAY
The Path to IT as a Service
Public Cloud
PrivateCloud
Hybrid Cloud
AppLoads
AppLoads
AppLoads
AppLoads
AppLoads
Federation & Choice
Standards
Bring Cloud Computing to the Enterprise Datacenterhttp://passforsure.co/vcp550.html
Different Types Of Cloud Computing
2 Main Deployment Environments
External – Accessibleover the internet for general consumption
Internal – Behind corporate firewall for use by limited, pre-determined audience
3 Main Types or Personalities
SaaS = Application/Information – Sometimes referred to as Software-as-a-Service,a wide ranging services delivered via varied business models normally available as public offering.
PaaS = Development – Sometimes referredto as Platform-as-a-Service, application development platforms enable application authoring and runtime environment.
IaaS = Infrastructure – Sometimes referred to as elastic compute clouds or Infrastructure-as-a-Service, virtual hardware made available for varied uses.
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13 Confidential
The VMware vCloud Portfolio
vSphere – The Cloud OS
vCloud Director
SpringSource
Zimbra
Others..
ViewApplication/
Information
(SaaS)
Development
(PaaS)
Infrastructure
(IaaS)
Cloud ServiceProviders
Enterprise
Customers Federation
Others..
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VMwarevCenter
Datacenter 1 Datacenter 2
Data CenterInterconnect
DB E-Mail
Apps
Next: Long Distance VMotion
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VMware vCloud for Service Providers
Objective:
A comprehensive strategy to partner with Service Providers and enable them to deliver enterprise cloud services
Phase (Timing) Programs/Solutions Products
Phase 1 (2009): vCloud Initiative launched
• VSPP program and licensing
• vCloud Express
Phase 2 (2010): vCloud Infrastructure platform and vCloud Datacenter Service
•VSPP 3.0 program and licensing enhancements•vCloud Datacenter
•vCloud Director•vShield Edge•View Premier•Zimbra, Spring
Phase 3 (late 2010-2011): Hybrid cloud capabilities
•vCloud “Plug-In”
Phase 4 (2011-):
• Connecting users and SaaS and desktop services
• Platform-as-a-Service
• Further hybrid cloud capabilities
•“Project Horizon”•AppCloud•Identity Management as a Service
• Host based replication
• Long distance vMotion
Historical
Today
Future
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VMware vCloud Technology Badges
Services built on VMware vCloud and VMware vSphere products
1) VMware Virtualized – The service badge for all VSPP Service Providers who offer any public cloud service based on VMware vSphere.
2) VMware vCloud Powered – A new service badge for all VSPP Service Providers who offer any public or hybrid cloud service based on VMware vSphere and VMware vCloud Director that exposes the VMware vCloud API and supports the Open Virtualization Format (OVF) for image upload and download.
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VMware vCloud Co-Branded Services
Services co-branded with VMware that are based on VMware architecture, design and certification
1) VMware vCloud Datacenter Services – Globally consistent, enterprise-class cloud services delivered through leading VSPP Service Providers selected by VMware
2) VMware vCloud Express – Aimed at delivering convenience to endcustomers, VMware vCloud Express services offer reliable, on-demand, pay-as-you-go infrastructure with creditcard billing provided by VSPP Service Providers selected by VMware
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VMware vCloud Technology Badges and Branded Services
VMware
VirtualizedvCloud
PoweredvCloud Express
vCloud Datacenter
VMware vSphere-based x x x xVMware vCloud Director-based x x x
Offers vCloud API & OVF VM file upload/download
x x x
VMware architecture, design and certification
x x
Software developer target x Enterprise IT target x
Co-Branded ServicesTechnology Badges
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VSPP Program – Easy To Grow
12
Premier
Enterprise
Professional
Registered
Premier
Enterprise
Professional
• Minimum 1 VCP and• Sign Contract with Aggregator at
360 points or above
• Minimum 2 VCPs and• Sign Contract with Aggregator at
3,600 points or above
• Minimum 4 VCP and• Sign Contract with Aggregator at
18,000 points or above
• Application + Click-through Agreement
* Note: VCP requirements are different in Developing Countries – see VSPP Program Guide for full details http://passforsure.co/vcp550.html
Detailed vCloud Infrastructure Packaging
vCloud Director (Redwood)
Restricted for Single User &
Single VDC
vCloud Director (Redwood)
Full functionality
vCenter Chargeback
vCenter Management Server vCenter Management Server
vSphere with HA, VMotion, DRS
(vSphere Standard + DRS)
vSphere full functionality
(vSphere Enterprise Plus)
Production SnS Production SnS
5 Points per Virtual RAM 15 Points per Virtual RAM
vCloud Standard vCloud Premier
vCloud Standard Service Provider Bundle – targeted at Pay Per Use” service
vCloud Premier Service Provider Bundle – targeted at “Committed Resource Pool” service
VSPP Product List & Point Values
Product Name Points /Month
Charged Per
vCloud Premier Service Provider Bundle 15 Virtual RAM
vCloud Standard Service Provider Bundle 5 Virtual RAM
View Premier 12 Concurrent Connection
ThinApp Client 2 ThinApp Client
Site Recovery Manager 22 Protected Virtual Machine
vCenter Server Heartbeat 486 Protected vCenter Server
vShield App 7 Virtual Machine
vShield Edge 5 Virtual Machine
vCenter CapacityIQ 4 Virtual Machine
tc Server 73 Processor
tc Server Spring Edition 97 Processor
Hyperic HQ EE 49 Machine
Zimbra Collaboration Suite Professional 1.75 Mailbox
Zimbra Collaboration Suite Standard 1.10 Mailbox
Zimbra Archiving & Discovery 1.10 Mailbox
Infrastructure as a Service ->
Desktop as a Service ->
Disaster recovery ->
Network security ->
Capacity management ->
Tomcat Server ->
Spring management ->
Email hosting ->
Note: Minimum Limits apply to Zimbra Productshttp://passforsure.co/vcp550.html
vCloud Infrastructure Pricing in VSPP 3.0
Introducing a new pay-for-use model • Based on new metric: virtual RAM allocated to VMs
• Two tiers of service designed to enable cloud providers to deliver a competitive enterprise cloud service
• Risk-sharing model: SPs are billed monthly based on virtual RAM metric, so license costs are proportional to SP revenue
Key benefits• Delivers key components to enable a cloud service – vSphere,
vCloud Director, Chargeback, vCenter Server, Production SnS
• Opex model
• Lower HW capex from vSphere performance
• Linear model vs. flat per-VM pricing in current VSPP – aligns to how many providers deliver service
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Service Provider
How Virtual RAM Usage is Reported
• Service Provider installs Usage Metering Software VM on their vCenter server
• Software collects total allocated virtual RAM hourly and automatically sends it to Aggregator every month
• Aggregator generates report from data to bill Service Provider and submit to VMware for audit
Process flow:
VMware vCenter
Usage Metering SW
Aggregator
VMware
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Timing and Transition Options for VSPP Program
1. New VSPP Members:
2. Current VSPP Members:
Virtual RAM model10/1/2010
All Per VM contracts end
3/31/2012
Last order date for Per VM contract
3/31/2011
Last date to buy Per VM
12/31/2010
Virtual RAM
Per VM
Per VM
Virtual RAM model10/1/2010Virtual
RAM
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Summary of VSPP 3.0 Program Enhancements
Product
• Moving from a per VM model to a per virtual memory (RAM) model• Metering software to be used for the per virtual RAM pricing model• Adding additional products to VSPP program• More competitive View Premier pricing
SKUs
• Adding 30,000 Points SKU to the VSPP line card
Program
• Conformity Process• Removing VSP requirements• Proposal Based MDF for Premier VSPP members
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VSPP 3.0 Rental Requirements
§ Sign a contract with an aggregator and commit a minimum number of Points per month for a 1 year period
§ After receiving the keys the SP must report the peak number of allocated vRam during that month to local aggregator
§ Can only use VSPP in own data centre or in colocation data centre
§ VSPP cannot be used on a end customers location
§ Service Providers/SISO/Telco’s are not allowed to buy perpetual VMware licenses via Distribution, VAR channel, OEMs or Resellers and use this for Multitenant hosting/cloud
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Summary of Program Start-up Logistics
Step Who Where/ How
Join VSPP Service Provider Login to Partner Central
Approved at Registered Level
VMware Partner Operations
Verify partner is a Service Provider
Add users Service Provider Add users in Partner Central
Get VCPs Service Provider Staff
Attend training, pass exam, will be shown in Partner Central in 2-4 weeks
Place Order Service Provider and Aggregator
Contract signed between SP and Aggregator for Specific minimum point amount
Licenses requested Aggregator Verify pre-requisite training is done, Place stocking order
Licenses delivered/ SnS started
VMware VMware sends licenses corresponding to the requested point amount to the SP
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Pilot 90 days grace period VCP
§ SP must sign in as a registered service provider partner and accept the click thru agreement
§ SP must and can only place a 360pts order
§ Order/PO can be placed via the normal process
§ SP has 90 days time to get the VCP person certified and the Aggregator must follow up and keep tracking this!!
§ SP can only upgrade or renew when they have the VCP person certified
§ SP has no benefits like NFR/IUL, etc at the registered partner level
§ Timeframe till 31st of December 2010
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Conformity Process
The VSPP Program Office is pleased to announce the VSPP Conformity Process (Previously internally known as VSPP Compliance Process). This is a limited time (till 31st of March 2011) initiative which allows existing Service Providers who purchased under perpetual licenses to take advantage of the VSPP.
§ In general, the Conformity Process will allow a Service Provider to:
§ Consume additional licenses (via the VSPP Rental Agreement ONLY!!)
§ Be compliant on existing licenses through VSPP EULA Amendment Extension, but can’t buy anymore!
§ Have access to future vCloud Products
§ Be included in VMware Service Provider Program for all program benefitshttp://passforsure.co/vcp550.html
Hosting EULA Amendment
VSPP contracts from aggregators amend the VMware EULAs for products subscribed to by Service Providers to allow hosting
Sign contract once, No additional EULA changes are required as new products are available through the subscription model
VMware End User license Agreements do not allow for products to be used in hosting environments
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Marketing VSPP
There are 2 ways to do marketing with VMware
1) The SP sets up an event where they invite VMware and maybe other vendors. VMware can deliver a speaker and some budget. So the SP is in the lead and must organize/invite find a location themselves. Example can be a Datacenter tour combined with a presentation of the VMware products the SP is using in their proposition to the market.
2) VMware will set up an event and will ask the SP to participate as a sponsor. VMware will set up the event and will be in the lead of the organization/location/invitation, etc. Examples are vForum, SMB campaign, VMworld, etc.
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