Vccs Wfs Conference Emarketing

24
Virginia Western Community College Dr. Chuck Terrell VP Workforce Development Roanoke, Virginia eMarketing Techniques

description

Virginia Western's Workforce Development Division is exploring eMarketing strategies to connect with regional employers.

Transcript of Vccs Wfs Conference Emarketing

Page 1: Vccs Wfs Conference Emarketing

Virginia Western Community CollegeVirginia Western Community College

Dr. Chuck TerrellVP Workforce Development

Dr. Chuck TerrellVP Workforce Development

Roanoke, Virginia

eMarketing Techniques

Page 2: Vccs Wfs Conference Emarketing

1958

Baby boomer

Page 3: Vccs Wfs Conference Emarketing

My Mentors

DirectionInspirationRelationship

www.jasondorsey.com

Connect with every age group

Page 4: Vccs Wfs Conference Emarketing

An eMarketing Experience

Brad Kleinman

National Council for Continuing Education and

Training (NCCET)www.nccet.org

Page 5: Vccs Wfs Conference Emarketing

Virginia Community College SystemVirginia Community College System OpportunitiesOpportunities

Chancellor’s E-Learning Enhancement & Development Grant (CEED)

Dateline 2009How do you market

new programs and e-learning?

eMarketingeMarketing

Virginia 2008

www.vccs.edu

To do list: Identify resources to organize an eMarketing

training for Virginia Western.

Page 6: Vccs Wfs Conference Emarketing

Intelliworks

Customer Relationship Management (CRM)Connection1984

IntelliworksIntelliworks

Page 7: Vccs Wfs Conference Emarketing

An eMarketing plan unfolds

Goal: Create a 2 day eMarketing workshop for 23 Virginia community colleges

Brad Kleinman is recruited to organize the workshop

Intelliworks offers their assistance & becomes a sponsor

An eMarketing campaign is created vs. the traditional methods (mailers, email without tracking…)

Lessons learned

Page 8: Vccs Wfs Conference Emarketing

Workforce Development Website

EngagingDifferentCurrent

Page 9: Vccs Wfs Conference Emarketing
Page 10: Vccs Wfs Conference Emarketing

Customer Relationship Management

Intelliworks

Page 11: Vccs Wfs Conference Emarketing
Page 12: Vccs Wfs Conference Emarketing
Page 13: Vccs Wfs Conference Emarketing
Page 14: Vccs Wfs Conference Emarketing
Page 15: Vccs Wfs Conference Emarketing
Page 16: Vccs Wfs Conference Emarketing
Page 17: Vccs Wfs Conference Emarketing
Page 18: Vccs Wfs Conference Emarketing

Webinars

WorkSmart modelPartner modelwww.gotomeeting.com

Page 19: Vccs Wfs Conference Emarketing

Social Media

FacebookLinkedinMySpaceTwitter

Page 20: Vccs Wfs Conference Emarketing

Lessons Learned

Smart investment of money and timeROII can do it! We can do it! You can do it!

Page 21: Vccs Wfs Conference Emarketing

Next Steps for VWCC

New HorizonsIntegrate email invitation into our website Create more marketing campaigns!Continue to explore Intelliwork’s featuresNewsletter VCCS, internal and external

stakeholdersWebinarsIntegrate eMarketing strategies into our

Entrepreneur offerings

Page 22: Vccs Wfs Conference Emarketing

My advice to YOU

Dive in

Page 23: Vccs Wfs Conference Emarketing

Go Green!

www.slideshare.net

Page 24: Vccs Wfs Conference Emarketing

Thank you

Brad Kleinman, WorkSmart eMarketingDenis Whelan, IntelliworksLeah Coffman, VWCCVCCSJason Dorsey, EntrepreneurMy accountability buddies