Vccs Wfs Conference Emarketing
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Transcript of Vccs Wfs Conference Emarketing
Virginia Western Community CollegeVirginia Western Community College
Dr. Chuck TerrellVP Workforce Development
Dr. Chuck TerrellVP Workforce Development
Roanoke, Virginia
eMarketing Techniques
1958
Baby boomer
My Mentors
DirectionInspirationRelationship
www.jasondorsey.com
Connect with every age group
An eMarketing Experience
Brad Kleinman
National Council for Continuing Education and
Training (NCCET)www.nccet.org
Virginia Community College SystemVirginia Community College System OpportunitiesOpportunities
Chancellor’s E-Learning Enhancement & Development Grant (CEED)
Dateline 2009How do you market
new programs and e-learning?
eMarketingeMarketing
Virginia 2008
www.vccs.edu
To do list: Identify resources to organize an eMarketing
training for Virginia Western.
Intelliworks
Customer Relationship Management (CRM)Connection1984
IntelliworksIntelliworks
An eMarketing plan unfolds
Goal: Create a 2 day eMarketing workshop for 23 Virginia community colleges
Brad Kleinman is recruited to organize the workshop
Intelliworks offers their assistance & becomes a sponsor
An eMarketing campaign is created vs. the traditional methods (mailers, email without tracking…)
Lessons learned
Workforce Development Website
EngagingDifferentCurrent
Customer Relationship Management
Intelliworks
Webinars
WorkSmart modelPartner modelwww.gotomeeting.com
Social Media
FacebookLinkedinMySpaceTwitter
Lessons Learned
Smart investment of money and timeROII can do it! We can do it! You can do it!
Next Steps for VWCC
New HorizonsIntegrate email invitation into our website Create more marketing campaigns!Continue to explore Intelliwork’s featuresNewsletter VCCS, internal and external
stakeholdersWebinarsIntegrate eMarketing strategies into our
Entrepreneur offerings
My advice to YOU
Dive in
Go Green!
www.slideshare.net
Thank you
Brad Kleinman, WorkSmart eMarketingDenis Whelan, IntelliworksLeah Coffman, VWCCVCCSJason Dorsey, EntrepreneurMy accountability buddies