ABOUTME

ABOUT

“If you can design one thing, you can design everything”

Massimo Vignelli

ME

As the master Massimo Vignelli said, if you have the ability to deisgn one thing you are prefectly capable to design everything else in the wide open farm of design. Obviously, putting the same discipline, passion, inspiration and willingness that guided you to that first great result. All of that repeated religiously in every piece you work because there is no greater satisfaction than to get a client happy with a result that also made you happy.

That quote of the great master guides my work’s philosophy since the very first beginning, leading me to pursue the knowledge inside any design field and diving inside its underpinings, tirelessly practicing until he new is mastered. The work displayed in this book is a reflection of me, a intrinsic part of my being that has evolved and grown by the passion, the inspiration, the experimentation, the hunger for knowledge, and the constant practicing without fear.

RESUMEMY

RESUMEMY

“Find that what you love and let it kill you”

Charles Bukowski

There is no better way to describe one man’s passion than with that quote from Bukowski. It is the quintessecial reason that drives an artist to be an artist and breath art, for a scientist to be a scientist and discover nature’s secrets, for a musician to be a musician and swim in melodies, for an athlete to be an athlete and push himself to overcome his limits, for a designer to be a designer a give creative and functional solutions to what the world needs.

I have allowed that beloved “thing” to kill me, to form me and to mold me in every little aspect. I have gone through every step inside this creative field, obtaining a level that allows me to see beyond, to discover new things, to find what seems lost, to create and give solutions accordingly to what is sought, to lead and guide people to achieve a goal that appeared even before starting to work but that it remained and clarified at the end.

RESUMEMY

“Choose a job you love, and you will never have to work a day in your life”

Confucius

My work reflects a passion, a passion for design and details. That same work started out with a rough idea, an idea that came from an inspiration, an inspiration that emerged from a connection, a connection that linked two people, a team, a crowd, a situation, an ideal, a fact, and allowed creative thinking to flow and goals to set up. All that dynamic with the purpouse to bring to life that idea, to shape it and make it a tangible fact, that in the end will live, grow

and evolve or even revolutionize by and for itself. The works displayed here started with that link I metioned and reached the idea’s point of no return; which is to become a tangible fact for itself, for oneslef or for everyone else.All works had different goals, with many steps gone but with a common thing: the satisfaction of surpassing the point and becomig a fact for the people involved on it.

PROJECTSMY

PROJECTSMY

“Design is everything. Everything is design”

Paul Rand

A well finished project is not a matter of luck, is a matter of well communicated ideas that led to link those involved in it, well administrated and invested time, well coordinated actions, proper used of resources, lots of discussions had, lots of research done, lots of coffee drank, lots of lunch shared and off course the inspiration kept lighten, the idea awaken and the mind opened for the things that surelly came.

Projects led to one thing that can be said in many ways but the final result is the one desired: the growth of the idea, the transition from the scratch to the tangible, the sketch renderized, the formula solved, the thought became fact, the dream come true. The light that drives someone towards a goal, should be shared many times over in order that such light becomes the guide for those involved in bringing the idea to life.

Barcreativo Web#artdirection #webdesing #UI #UX

El Bar Creativo (The creative bar) is a multidisciplinary consultancy agency that needed a full redesign for its old blogger-based website. They wanted something to reflect their personality in full with no reserves, a fresh, modern, dynamic up-to-date design to show off what they are and do. With an special emphasis in the interaction, thier users and the dynamic, the final result is a material design based web that is simple to use and had everything they asked.

/Home page inside its grid.

PastorApp#artdirection #branding#appdesign #UI #UX

PastorApp was a colaboration project between El Barcreativo, Del Bosque Tech and me (as CastilvzDSGN) with the main goal to develop an app to celebrate the Divina Pastora’s 159th visit to the hometown, Barquisimeto, and its main feature was that all users were able to know the image’s exact location during its route and to follow it through the whole city in real time. Also giving info about the city’s touristic locations and places of religious interest.

/Logo development

Runners Sport#creativedirection #branding#web #UX

Runners Sport is a brand that was born from a dream that quickly started taking shape. As its name suggest, its key is to move, to be in constant motion and to be dynamic. One of the main goals for Runners is to become a global brand, offering a wide range of products not only for the runners and athletes but also for the common people that feel an instant conection with the brand due to its personality and its products.

CVQ Restaurant#creativedirection #branding #UX

CVQ Restaurant aims to be the best place where to find traditional Zulian dishes as well as fast food and off course the house special, pizzas wit a full zulian touch. Inspired by Venezuelan’s colorfull region of Zulia, its logo is a interpretation of Zulia’s motto “El sol amado” (the beloved sun) and its colors and warmth are directly inspired by the indigenous tribes that inhabit the state and had influenced the region’s food culture, traditions and music.

KatherInMercury#artdirection #branding #UX

“KatherInMercury” is Katherine’s alter ego, a journalist, photographer, freelance community manager, freelance creative copywriter and a long time partner of mine that finally decided and comissioned me for her personal identity. The goal was to reflect her creative and explosive personality and her multifaceted skills with a visual lenguage that represents her and puts her into focus in every place she goes and everything she does.

Poma Sidrería#creativedirection #branding #UX

Poma Sidrería is a bar located in Ibiza, Spain, that specializes in serving the traditional drink, Sidra. They comissioned a branding that eyes to modern times but keeping the tradition as a core for their lenguage.The main goal was to create an identity that stands out and calls the attention of locals as well as tourist alike and can become a brand that trully represents the island and its culture as well as being recognizable everywhere.

RAG “Raúl Avendaño Gym”

#creativedirection #branding #clothing #UX

Raúl Avendaño is one of the most recognized personal trainers in town. An unstopable growth drove him to found a brand and with it, his own gym. He comissioned a branding that reflected the energy, the effort, the strength and even the drama that’s lived in the fitness world. The logo and all applications were deepfully studied to achieve the brand’s core meaning, and what became brand’s tagline “Dale a tu cuerpo, Poder” (Give your body power)

Aguapanela#artdirection #layout #editoria#printadvertising

Aguapanela is a monthly issued fashion magazine/guide based in Barquisimeto. It is one of the biggest local mags and has a huge demand and It is also one of the biggest new-talent sponsors with its annual Runaway event that catches nationwide attention, During my season in AGP I was able to colaborate in all kind of fashion related things, designed the most iconic covers as well as mag advertisements for some of its inner clients that were used nationwide.

Other Editorials#artdirection #layout #editorial #ad

These are another copule of prejects that I got involved with. They were issued monthly and reached the whole town’s public.

Layout and design for “Correo Policial de iribarren” an institucional magazine.

Instructive, supportive material and brochure for SupplyTinta

Personal Projects#artdirection #illustration#illustrations #industrialdesign

There is nothing more difficult than working for oneself. The hardest and most rudeless critic to own’s work is oneself and that’s why some works take months or even years to complete. Here is a brief display of my most appreciated work, some have gone far, and some still trying but in every possible way a work that has pleased some feeling or has achieved some goal. The work that will never end and that will always represent the best of one’s artist being.

Illustrations that were part of2013 COW international Fest, Ukraine

Illustrations that were part of2013 COW international Fest, Ukraine

Illustrations that were part of2014 COW international Fest, Ukraine

“Elements” Poster seriesPersonal, 2013

“Broken” Poster seriesPersonal, 2013

Various contest posters2012 to 2014

Some illustrations that were exposedin galleries and web galeries

Sketches and illustrations depictingsome automotive oriented diesgns

Sketches and illustrations depictingsome automotive oriented diesgns

CLOSING

“The only way to get to know an artist, it’s through the words that his work speaks”

Victor C. Castilvz

The only way to get to know an artist is through the words that his work speaks. There you will find what are the deepest feelings, the savage desires, the wished goals, the beloved dreams that he or she talks so deeply to self many times.I consider myself an artist, a design artist who will never stop doing what I do, learning what I want to learn, seeking what I want to get. With this book i wanted to show you who I am and what I have to say through

my most beloved thing. my work.I appreciate the time you took watching through these pages and I hope it was as emotinal as it was for me to do it.If you want to know more about any of these works, connect with me, contact me or work with me, you can reach me at:http://castilvzdesign,tumblr.comhttp://be.net/castilvzdesignOr mail me at:vc.castilvz @gmail.com