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Vcc open innovation challenge - VICTA...Holistic view on ux challenge and solutions framework ....
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< 1 Petter Hörling Director digital UX attribute centre Vcc open innovation challenge
Transcript of Vcc open innovation challenge - VICTA...Holistic view on ux challenge and solutions framework ....
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Petter Hörling Director digital UX attribute centre
Vcc open innovation challenge
THE VOLVO HERITAGE
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”Cars are driven by people.
Sales Handbook 1936
The
guiding principle behind everything
we make at Volvo, therefore, is – and
must remain – safety.”
Designed around you
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Everything we do starts with people. It’s what makes us different from other car companies, and it’s at the heart of everything we create. That’s why Volvo cars are designed around you
Their world not ours
Need to view the world
through the eyes of a
customer not an
auto industry employee.
Education
Innovation
Research
Funding
VCC Challenge and 2 actions to move forward
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1. VCC open innovation CHALLENGE
2. Consumer experience innovation center
Purpose Untraditional cooperation to foster innovations with participants from universities and non-competing companies
Consumer experience innovation centre
Vision Improve everyday life through fast-track collaborative innovations in the digital space by involving non-competing companies, researchers and students from multiple domains.
Consumer experience innovation centre
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Volvo cars – ux challenge
“Efficient use of time”
UX
Expanded view on hmi – Digital UX
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Holistic
Emotion & Attractiveness
Usable & Convenient
Driver Distraction
Performance & Reliability
Expert clinics
Lab clinics
Benchmarks
User clinics
Field tests
Experience Prototyping
Performance Tests
emotional
functional
UX Pyramid
Product life-cycle
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The Journey Portfolio Purchase Journey
First impression
Daily journeys
Aspired Journey
Long-haul journeys Failure journeys
Experience
Long-lasting appeal
The business drive The errand drive The social drive
The mundane drive The business host
The everyday march The commute
SOCIAL ALONE
EFFICIENCY
LEISURE
MOBILE OFFICE THE BUSINESS DRIVE
CASUAL CRUISING THE MUNDANE DRIVE
ON THE RUN THE ERRAND DRIVE
SOCIAL CARAVAN THE SOCIAL DRIVE
JOURNEY SEGMENTS
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Daily journeys
The VICTA challenge
Autonomous- & Connected cars “…giving back time…”
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“Efficient use of time”
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Consumer need Car data Context and Big data
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Holistic view on ux challenge and solutions framework
Victa Ux challenge - results
� 18 innovation ideas from 7 partners
� 10 pitches by 25 inventors to the VCC jury
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Victa Ux challenge – finalists
Pelagicore
Semcon – team 2
Nordiska interaktionsbyrån
