Variant Configuration in SAP hybris

Increase your revenue, decrease sales costs and optimize margin

Door Mark van den Berk

04/15/20232

Increase your revenue, decrease sales costs and optimize margin

I was preparing an internal “know-how web session” on Variant Configuration and SAP integration in hybris, when I realized that my sheets probably also would be valuable for a SlideShare. So here it is…

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Online Variant Configuration in hybris

Many manufactures are offering, besides their main portfolio, additional products like: services, software packages and spare parts. Items related to one or several products. In this brief post I am showing some results and advantages when you disclose your SAP data and knowledge base in hybris. Online Variant Configuration in hybris brings:

An uplift on revenue

Decrease of sales costs

Improvement of margin

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An uplift on revenue

Online Variant Configuration in hybris brings an uplift on revenue. How?

By offering an extra sales channel

For multiple users : customers – agents – sales team

24/7 available, on any device

More quotes

More accurate quotes

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Decrease of sales costs

Online Variant Configuration in hybris brings decrease of sales costs. How?

Cost saving in inside sales

No need for engineers to support (costly and with limited time)

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Improvement of margin

Online Variant Configuration in hybris brings improvement of margin. How?

By offering extra, high margin products like: service contracts, parts, software, updates, hardware.

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Efficient integration and flexible architecture

SAP and hybris have invested heavily in an efficient integration and flexible architecture. As showed in the picture hereafter, you can export your SAP ERP knowledge database to the hybris server (grey box) asynchronously. The SSC module manages the data load and orchestrates the data to be used in hybris. Data and logic are picked-up by hybris front-end. Your customers, sales team or agents now are able to create accurate quotes by themselves!

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Information ‘at your finger tips’

One of the most attractive end-to-end processes might be this one: a customer creates a quote in hybris. This quote automatically results in a lead in CRM; visible in your pipeline and regular reports. Your sales team is working on this lead in SAP’s CRM application Cloud4Sales, having all customer data and information ‘at their finger tips’ to win this deal. After the customer accepts the quote, the order is send to SAP ERP. The customer can track and trace the order via hybris.

If you are interested in a demo or more detailed information, please contact itelligence. We are happy to inspire you!

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