Vander Linde Portfolio.pdf

7/18/2019 Vander Linde Portfolio.pdf

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Rebecca Vander Linde

PROFESSIONAL PORTFOLIO


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Social media management | American University Alumni Association

Facebook facebook.com/americanualum

Twitter twitter.com/americanualum

LinkedIngroup linkedin.com/groups?gid=39961

LinkedInuniversitypage linkedin.com/edu/school?id=18058

Instagram instagram.com/americanualum

Storify storify.com/americanualum

Flickr flickr.com/americanualum


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Website management | Eagle Travel Club websitealumniassociation.american.edu/travel

Built responsive site on iModules platform for new alumni travel programLed initiative to transition almost all alumni sites to responsive design, while matching American University web brand identity

DESKTOP TABLET


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MOBILE


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Social Media | Signature events

Highlight signature events and find creative ways to engage constituents on social media


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Tagboard | All-American Weekend, October 2014


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Tagboard | American University Entertainment and Media Alumni Alliance DC Launch Party, June 2015


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Social Media | American University Sweetheartsstorify.com/americanualum/ausweethearts

Solicit stories and photos from alumni couples, submitted through an online form or through #AUSweethearts hashtag on social media

Coverage by theAssociated Press, 2014:

American University, in Washington, D.C. , introduced its first event for alumnicouples four years ago. The number of graduates who wanted to talk abouttheir university courtships prompted the decision, said Raina Lenney, assistantvice president of alumni relations.

In every single place we go, we hear, I met my husband. I met my wife,' shesaid. We thought this was a way to strike a chord of nostalgia.

After two years of AU Sweethearts events, the university has moved the effortonline, where the stories and photos attract a lot of attention, Lenney said.

They appreciate that were interested, she said. We want to foster close-knitrelationships where alumni give generously of their time and experience andhelp the current generation (of students).


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Guidebook | All-American Weekend 2014


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Writing | A Ceremonys Centennial, May 2014

May 27, 1914, forever will be the historic day of American University. Every auspice was favorable. A cloudless day had wrapped in beauty the noble westward slope

whereon lies the great university campus. -The American University Courier, Volume XXI, No. 1

American University marked the 100th anniversary of its opening and dedication on May 27, 2014. Twenty-one years after AU was chartered by an Act of Congress and

approved by President Benjamin Harrison, George Washingtons dream of a prestigious national university in the countrys capital was realized.

President Woodrow Wilson, Secretary of State William Jennings Bryan, Secretary of the Navy Josephus Daniels, and Methodist bishops were among the dignitaries who

gathered to speak and celebrate a university dedicated to scholarship and guided by religion.

Over one thousand Methodist leaders and church members flocked to Washington, D.C. for the festivities. Every train that arrived at the Union Station throughout the

morning brought more churchmen for the exercises, The Washington Timesreported. Spectators traveled from Union Station to AUs campus on a new electric street

car track, which also opened that day.

President Wilson told the assembled crowd, The only thing that one can do in opening a university is to say we wish to add one more means of emancipating the

human mind, emancipating it from fear, from misunderstanding, emancipating it from the dark and leading it into the light.

Wilson's speech continued AUs early and ongoing tradition of presidential involvement and endorsementin 1893, President Harrison signed the Act of Congress

chartering the university; in 1902, President Theodore Roosevelt spoke at the cornerstone laying for the McKinley Building, named for Roosevelts predecessor,

President William McKinley; and both Roosevelt and McKinley served on AUs Board of Trustees.

The universitys initial goals as an educational institution were to create a place for coeducational graduate study; to allow students to take advantage of the unique

resources in Washington, D.C.; to attract scholars to teach its students both in D.C. and elsewhere; and to publish scholarly lectures and theses. The university

awarded its first masters and doctoral degrees in 1916 and awarded its first degree to a woman, Claudine Elizabeth Clements, in 1917. Looking at American University

100 years later, these principles continue to guide its path.

At the opening ceremony, the notes of the Star Spangled Banner, played by the Marine Band, accompanied the flag raising, forever cementing the universitys motto

Pro Deo et Patria for God and Country.

For God and Country has been the shibboleth of every notable contest in the history of the world, Secretary of the Navy Daniels said. May [American University]

fulfill its high mission and be a leading factor in the agencies working to make the national capital a mecca for education as it is the mecca for statesmanship!

Of all the words spoken that day, perhaps Wilsons charge to future American University scholars resonated most deeply with the university community.

Wilson spoke of a man lost in a desert: His whole validity as a man depends upon his knowledge of the points of the compass and where everything else in the world

is. Wilson explained that if a man knows where east is, we can steer for any part of the compass by relating ourselves properly to the east.

So we are here setting up on this hill as upon a high pedestal once more the compass of human life with its great needle pointing steadily at the lodestar of the huma

spirit. Let men who wish to come and look upon this compass and thereafter determine which way they will go! Wilson concluded. The lodestar and compass became

American University's official symbols through the 1960s.

Bishop William Fraser McDowell, president of the board of education for the Methodist Episcopal Church spoke of his vision for American Universitys future: It would

be easy to grow prophetic and to foresee the day not far off when there shall be a thousand scholars, gathered out of all the land, bearing the advanced degrees of th

worlds universities and bound together as Fellows of the American University.

Prophetic words, indeed.

See additional photos and documents from AUs first operational decade in the University Librarys exhibition Pro Dea et Patria: Graduate Education at American

University (1914-1924). The exhibit will be on display on the first floor of the Library through the middle of July 2014.

Vander Linde Portfolio.pdf

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