Catherine CapliceVP Corporate Development

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What will YOU do?

Times are changing. Fast.

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FREE and ACCESSIBLE

LIMITED

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YOU YOUR CUSTOMER

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Be present.

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Be part of the conversation.

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3 simple ways to connect, converse and get found.

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• Who are they?

• How do they find you?

• Where do they find information about you?

1. Know your customers.

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TIP: • ASK your current Customers

where they heard about you?

• Why they shop with you?

• ASK for feedback on your products and services!

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• What’s most important to them and their situation?

• Build your messages around their biggest needs or aspirations

2. Create a message that connects.

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TIP: • OBSERVE what your current

Customers buy today and when they buy

• Free service consultations or product samples are great incentives for new Customers to try you out!

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• If your customers are online and on the go, you need to follow…

3. Be easy to find.

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TIP: • BE ONLINE and be SOCIAL with your

business– Facebook– Twitter– LinkedIn

• ALL feedback can be used to your advantage– Share positive comments with others– Recognize constructive feedback and resolve issues right

away!

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Don’t be afraid of being social.

It’s just the NEW word of mouth.

www.facebook.com

www.twitter.com

www.linkedin.com

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Two businesses who are nailing it.

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bow wow haus

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ethical bean coffee

oo

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YOUR new world.

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www.yellowpages.ca/360

Thank you!