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follow our quick guide + cOlOR In the boxes of the sessions you want to attend, to help navigate your conference path.

E oR p e What does explore mean to you? ...To your career? What does it mean to your museum? ...Your community?

Perhaps you want to look outward, to explore the world around you,

and your museum’s impact on it. Perhaps you prefer to look inward,

examining your museum’s potential, or your own career development

and personal enrichment. Either way, this conference will have

something for you to explore.

We know many of you plan to bring your spouse, partner, or family with

you to enjoy the Homestead. We have created several events throughout

the conference that are open to families or even specifically for families

(while you are hard at work in sessions!). Watch for these throughout the

program. Please note, however, that conference sessions and the exhibit hall are

not appropriate for children, and they will not be welcomed in those spaces.

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* For Saturday act i v i t ies , and further deta i l s on sess ions , see the fo l lowing pages

* s U n d A Y m A r C H 1 0 m O n d A Y m A r C H 1 1 T U E s d A Y m A r C H 1 2

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sTEPs WORksHOP

VAm cOUncIl mEETInG (open to all members)

HOmEsTEAd BEHInd THE scEnEs TOUR

lEAdERsHIP PROGRAm: succession planning for Your board

ExPlORInG THE lAnGUAGE Of GRAnTWRITInG

dEVElOPInG cOncRETE AUdIEncE OUTcOmEs

mAPPInG YOUR mUsEUm PAssIOn

THInkInG OUTsIdE Of THE BOx: serving non-traditional audiences through unconventional partnerships

WHAT HAPPEns AfTER dIsAsTER REcOVERY: dealing With insurance, conservators, and more

sTEm mEETs HIsTORY

cAREER PlAnnInG fOR EmERGInG And mId-lEVEl PROfEssIOnAls

ExPlORInG REsOURcEs: volunteers and interns for collections

WElcOmE REcEPTIOn In THE ExHIBIT REsOURcE HAll

sUndAY EVEnInG AcTIVITY: plaY in the plaYer’s pub

HOsPITAlITY sUITE: sponsored bY cinebar productions, inc

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HOT TOPIcs BREAkfAsT TABlEs In dInInG ROOm

kEYnOTE AddREss: REBEccA kAmEn

cAsE sTUdY: exploring living historY at booker t. Washington national monument

HAVInG THE TAlk: the planned giving conversation

BEYOnd THE fIEld TRIP: using Your museum resources to create primarY source lesson plans for todaY’s social studies classroom

UsInG sOcIAl mEdIA TO cOndUcT HIsTORIcAl REsEARcH

lEd lIGHTInG And ARTIfAcT dIsPlAY

[ Buffet Lunch ] HIsTORIc HOUsE mUsEUm fORUm: trends, challenges and opportunities

mAnnEqUIn dREssInG fOR dUmmIEs

HIsTORIc HOUsE mUsEUm fORUm: a continuing conversation

cAsE sTUdY: outreach! hoW volunteer docents successfullY took the national museum of the marine corps into the communitY

TO BE OR nOT TO BE….A cOnsUlTAnT

InTERAcTIVE lEARnInG sPAcEs And cOmmUnITY PROGRAmmInG fOR cHIldREn, YOUTH And fAmIlIEs

fAlcOnRY AT THE HOmEsTEAd: familY activitY

ExPlORInG A VIsIOn fOR YOUR mUsEUm

sTUdEnTs As TEAcHERs

EnGAGInG YOUR AUdIEncE WITH sOcIAl mEdIA

EffEcTIVE GIfT sHOP mAnAGEmEnT fOR smAll mUsEUms

EVEnInG REcEPTIOn In THE ExHIBIT REsOURcE HAll

EVEnInG BAnqUET And dOcUmEnTARY PREmIER

cIRcUIT WAlk (7:45am)

PlEnARY sEssIOn: the future of museum funding

THE cHAnGInG ROlE Of cURATOR

WORkInG WITH YOUR lOcAl TOURIsm OffIcE

THE fUndAmEnTAls Of An InsTITUTIOnAl cOdE Of ETHIcs

GET cREATIVE THROUGH cRITIcAl THInkInG

ExPlORInG ARcHAEOlOGY: bridging the gap betWeen the field and the museum

HOmEsTEAd BEHInd THE scEnEs TOUR

c R E A t I v I t y

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vAm’S cRowD-SouRcED ExhIbIt: What is Your Passion?

Throughout the time that the Exhibit Resource Hall is open, VAM will be hosting our

first crowd-sourced pop-up exhibit. Look for our session on Sunday “Mapping your

MuseuM passion”, and for emails we will send before the conference—they are

your chances to get involved!

YO

U ARE HERE

N o w G o E x p L o R E

Family Activity Extra Fee RequiredCoffee Break

Evening Event Pre-Registration Required

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s A T U R d A Y m A r C H 0 9

s U n d A Y m A r C H 1 0

pRE-coNfERENcE ActIvItIES

{ Regist rat ion opens } 12 pm

1 pm - 4 pm

AfRIcAN AmERIcAN hERItAGE NEtwoRk mEEtING AND woRkShop

{ Regist rat ion opens } 9 am

10 am - 12 pm

Steps woRkShop

pre-registration and extra fee required.

This workshop will introduce you to the STePs program, a benchmarking

project created by the American Association of State and Local History.

Designed to help small and mid-sized museums learn about and

incorporate best practices into their daily operations, collections care, and

interpretation, STePs can also be the first “step” toward AAM accreditation.

All participants will be given a STePs workbook; should you choose to join

the STePs program after completing this workshop, you will get a $50

discount off of your STePs registration fee.

vAm couNcIL mEEtING (oPen to all members)

11 am - 12 pm

homEStEAD bEhIND thE ScENES touR pre-registration and extra fee required.

Explore behind the scenes of The Homestead. This program is open to family

members as well as conference participants.

{ Lunch i s on your own }

1 pm - 4:30 pm

LEADERShIp pRoGRAm: the sustainable board: succession Planning for the board You need pre-registration and extra fee required.

sponsored by glavé & holmes architects.

moderator: Randy Holmes, Principal, Glavé & Holmes Architecture

Presenters: Sam Davis III, Principal, The Davis Group; David Camden, Past

President, Maymont Foundation; Frank Robinson, President and CEO, Lewis

Ginter Botanical Garden

One of the biggest challenges facing any nonprofit organization is ensuring

good governance. Selecting and recruiting good board members is the tip of

the iceberg—in order to manage transitions in leadership an organization

must plan for, navigate and execute a sound succession planning process.

Our panel will look at succession planning from several viewpoints, including

the CEO and Board President. Led by Sam Davis, a well-known nonprofit

consultant with more than 25 years of strategic management experience, the

session is designed for both museum directors and members of their boards.

5:30pm SchoLARShIp fuNDRAISER at maPle ridge pre-registration and extra fee required.

Join us at Maple Ridge, a gracious estate near The Homestead. The brick

manor home surfaced with marble chip stucco was originally a turn-of-the-

century farmhouse transformed by Thomas Fortune Ryan in 1922. Enjoy

refreshments and hors d’oeuvres and superb architectural detail while

exploring the main floor of this gorgeous historic home. All proceeds from

this event benefit the VAM scholarship program.

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1 pm

woRkShopS:

these sessions will run from 1:00 pm to 4:30 pm, with a break from 2:30 pm

to 3:00 pm. please read the descriptions carefully; these are intended solely

for those who plan to stay the entire 3 hours.

ExpLoRING thE LANGuAGE of GRANtwRItING

speakers: Mellissa Mullins, Grantwriter, Norfolk Botanical Gardens;

Rob Vaughan, President, Virginia Foundation for the Humanities

Grantwriting is truly an art, and requires not just a great project to get

funded, but also a great grantwriter. This session will explore some of the

tips and techniques you can use to better communicate your message to

a funder.

DEvELopING coNcREtE AuDIENcE outcomES pre-registration required. this workshop is limited to 20 participants.

speakers: Emily Skidmore, Senior Associate, Randi Korn and Associates;

Roslyn Esperon, Research Associate, Randi Korn and Associates

In this workshop, speakers will explain the process of developing concrete,

realistic audience outcomes for a program or exhibition. Then, for the

majority of the workshop, participants will break into small groups to

develop outcomes for a specific program or exhibition. While ideally 2 to

3 staff from the same institution would collaborate together to develop

these outcomes, the workshop is designed to allow participants to work

individually as well. During this time, RK&A staff will circulate to help

groups or individuals hone their specific outcomes. Please come to the

workshop with a specific program or exhibition in mind.

1 pm - 2:30 pm

coNcuRRENt SESSIoN I

mAppING youR muSEum pASSIoN

speaker: Greg Stevens, American Association of Museums

Many of us get into the museum profession because of a passion we have for

art, history, or museums in general. But it is hard to tap into that passion

every day, as you get mired in museum operations and budgets. This session

will help you rediscover your passion, and help you explore some tools that

will help you better harness that passion. There will be an art project that

each participant will work on during this session; these completed projects

will form the core of our crowd-sourced exhibit in the Exhibit Resource

Hall—so join us!!

thINkING outSIDE of thE box: serving non-traditional audiences through unconventional PartnershiPs

speakers: Sarah Erdman, Independent Museum and Early Childhood

Educator; Sharon Celsor-Hughes, Creative Arts Director, Alzheimer’s

Association of Central and Western Virginia; Lisa Martin, Senior Program

Director, Reynolds Homestead

A panel discussion followed by round table breakout sessions will examine

how museums can expand the impact they have in their communities by

developing creative non-traditional museum partnerships. Participants

will not only hear from the presenters, who are creating exciting, new

partnership opportunities with museums in their communities, but will

also discuss with colleagues the rationale for developing programs for non-

traditional audiences and some of the unique challenges and rewards they

may find along the way.

whAt hAppENS AftER DISAStER REcovERy: dealing With insurance, conservators, and more

speakers: Lyn Sharp, Outreach and Collections, Virginia Tech; Melanie

Mathewes, Executive Director, Hermitage Museum and Gardens

This session, based on the experiences of the Pulaski Museum fire in 2011,

will offer an intimate view of all that you have to think about AFTER disaster

recovery—once you have frozen everything, then what? Once you’ve called

your insurance company, what happens next? The aftermath of disaster

extends far beyond the immediate scene, and our speakers will tell you how

to be prepared for what is to come.

2:30 pm to 3 pm

SNEAk pEEk bREAk IN thE ExhIbIt RESouRcE hALL sponsored by dorfman museum figures, inc.

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3 pm - 4:30 pm

coNcuRRENt SESSIoNS II

StEm mEEtS hIStoRy

speakers: Nancy Hayward, Director of Educational Outreach Programs,

George Washington’s Mount Vernon Estate, Museum & Gardens; Joyce

Matthews, STEM Committee Co-Chairperson, Walt Whitman Middle School,

Fairfax County Public Schools; Representative from Colonial

Williamsburg Foundation

Science, Technology, Engineering and Math, or STEM, has become the focus

of national attention when discussing the future of education. In our role as

adjunct classrooms, it is essential for museums to keep pace with student

and teacher needs. STEM programming is a natural fit for Science, Natural

History, and Children’s museums but what about history? This session will

explore two creative and replicable STEM-based projects that can serve as

models for any history museum or historic site to combine learning about

science, technology, engineering and math by looking at our history.

cAREER pLANNING foR EmERGING + mID-LEvEL pRofESSIoNALS

speakers: Liz Maurer, Re-Living History; Laurie Baty

In today’s marketplace, employees and candidates must be able to clearly

demonstrate the acquisition of skills and articulate how those skills benefit

the organization in order to progress in their careers. This presentation will

teach participants how to keep a career journal to document achievements

and how to translate achievements into winning cover letters and resumes

and effective interviewing. Rubrics will be provided.

ExpLoRING RESouRcES: volunteers and interns for collections

speakers: Jean Lancaster, Collections Manager, Fralin Museum of Art at the

University of Virginia; Carrie Taylor, Collections Manager, Monticello; Carol

Boyers Givens, Objects Conservator; Paige Gibbons, Historic Interpreter, Ben

Lomond Historic Site

Why would you explore the Hot Springs Mountain trails without hiking

boots, a sturdy walking stick, and a bottle of fresh spring water? In the

same vein, you may want to think of volunteers and interns as essential

resources for accomplishing the mountain of tasks and projects related to

the stewardship of your collections. This panel session will address broad

principles and adaptable practices for recruiting, training, motivating, and

engaging volunteers and interns. Panelists include a historic house museum

collections manager, art museum collections manager, and an objects

conservator who leads volunteer training workshops. Attendees will have an

opportunity to submit a brief description of a “nightmare volunteer episode”

or “war story” for the panel and audience members to discuss during the last

part of the session.

4:30 pm - 6 pm

wELcomE REcEptIoN IN thE ExhIbIt RESouRcE hALL sponsored by museum rails

6 pm - 8:30 pm

enjoy dinner on your own in one of the homestead’s many eating facilities.

please note: be sure to make your dining reservations when you make your room

reservations; seating can be limited, and may not be available once you arrive

on-site for the conference.

8pm - 10pm

SuNDAy EvENING ActIvIty: PlaY in the PlaYer’s Pub pre-registration required, no fee

After dinner, join us in the Player’s Pub for a casual evening of music

and fun!

9:30 pm - 12 am

hoSpItALIty SuItE sponsored by cinébar productions, inc

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{ Regist rat ion opens } 7:30 am

8 am - 9 am

hot topIcS bREAkfASt tAbLES IN DINING Room

the homestead’s marvelous breakfast buffet is included in your conference

registration, so grab a plate and join us for some pre-session “hot topics” tables!

topics will be determined as the conference gets closer, via social media and

email surveys.

cERtIfIcAtE StuDENt bREAkfASt

if you are a current student in the certificate in museum management, an alum,

or are interested in joining the program, come have breakfast with us in the main

dining room!

9 am - 10 am

kEyNotE ADDRESS: rebecca Kamen

We are excited to welcome Rebecca Kamen to our conference this year!

Kamen is an artist whose work explores the nexus of art and science. Her

recent large- scale sculpture installation, Divining Nature: An Elemental

Garden, has been informed by wide ranging research into chemistry,

cosmology, spirituality and philosophy. She has also investigated rare books

and manuscripts at the libraries of the American Philosophical Society and

the Chemical Heritage Foundation, utilizing these scientific collections as

a muse in the creation of her work. Ms. Kamen has exhibited and lectured

both nationally and internationally in China, Hong Kong, and Egypt. She has

been the recipient of a Virginia Museum of Fine Arts Professional Fellowship,

a Pollack Krasner Foundation Fellowship, a Strauss Fellowship, and a travel

grant fellowship from the Chemical Heritage Foundation.

10 am - 11 am

coffEE bREAk IN thE ExhIbIt RESouRcE hALL

11 am - 12:30 pm

coNcuRRENt SESSIoN III

cASE StuDy: exPloring living historY at booKer t. Washington national monument

speakers: Carla Whitfield, Park Superintendent, Booker T. Washington

National Monument

This session will discuss the formation of a Living History Guild at Booker

T. Washington National Monument. How do you recruit good volunteers

who are committed to the mission? How do you get involvement from a

community who may be resistant to dressing and performing as enslaved

persons or slave owners? How do you interpret controversial subjects? How

do you ensure accuracy in dress and interpretation? What kinds of training

do you offer? In addition to learning the answers to these questions, you

will see a short dramatic performance by guild members dressed in costume

and hear how they developed their characters.

hAvING thE tALk: the Planned giving conversation

speaker: Bradley Purcell, Planned Giving Advantage, Inc.

Other speakers to be determined

The planned giving conversation is one of the most productive avenues

of fundraising, but one of the most fraught, too. This workshop will equip

you to think through and plan interactions that will place planned giving

options before your best prospects. It will also help you work with your

board members to make them effective planned gift advocates, multiplying

your museum’s outreach. This lecture-with-Q&A format session assumes no

knowledge of planned giving techniques, and will be useful to museums at

any stage of planned gift fundraising.

bEyoND thE SchooL fIELD tRIp: using Your museum resources to create PrimarY source lesson Plans for todaY’s social studies classroom small museum focus

speakers: Dianne Eelman, Historical Interpreter, Rippon Lodge; Rebecca

Super, Site Manager, Rippon Lodge; Karen Fossum, Collection/ Education

m O n d A Y m A r C H 1 1

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Volunteer, Warren Heritage Society; Jodi Puhlick, Teach American History

Grant Coordinator, Prince William County Schools

Explore new and exciting ways to engage school age children by developing

primary source lesson plans from documents and artifacts within your

museum’s collections. Virginia Standards of Learning require social studies

classrooms to use primary source documents. Why not let some of those

primary sources be from your museum’s collections? Developing social

studies lesson plans based on your museum’s treasures is the perfect way

to highlight your museum and exhibits while enhancing student learning.

It also provides an avenue for outreach and collaboration within the local

school systems. Primary source lesson plans require little or no monetary

investment and only a small amount of time to develop, but can be utilized

over and over every school year. It is a wonderful way to promote your

museum and exhibits to teachers and school age children in your local area.

Learn how get started today!

uSING SocIAL mEDIA to coNDuct hIStoRIcAL RESEARch

speaker: Lynn Rainville, Tusculum Institute, Sweet Briar College

Many museums own collections that relate to the local history of their city

or county. This history is built on oral histories and family remembrances.

This session will demonstrate how to use 21st-century social media to

collect such information from your community. Our case example will be

information gleaned from descendants of a 19th-century African American

community that lived on the Sweet Briar Plantation (today the home of

Sweet Briar College). Using input from these family members, we will discuss

the re-interpretation of an antebellum slave cabin located on the Sweet

Briar College campus behind the former “big house” (today the home of the

College President). Audience members will be asked to share their successful

efforts to use social media to gather and exhibit social history.

LED LIGhtING AND ARtIfAct DISpLAy

speaker: Mike Daniels, Exhibit Specialist, National Museum of the

Marine Corps

This session will explore the use of LED lighting and the pros and cons of

existing LED fixtures for museum lighting. Demonstrations and side by

side comparisons of LED and incandescent fixtures will be shown, along

with details about what to look for in a good LED fixture. Strategies for

calculating the return on investment for LED fixtures will also be explored.

12:30 pm - 2 pm

buffEt LuNch pre-registration and extra fee required.

during lunch, we will have affinity tables set up, so if you would like your affinity

group to meet at the conference, please let us know, and we will be sure to have a

table set aside for them.

hIStoRIc houSE muSEum foRum: trends, challenges and oPPortunities

speaker: Max van Balgooy, President, Engaging Places, LLC

Grab a plate from the lunch buffet (extra fee required) or brown bag it, as

we discuss the state of the historic house in 2013 (coincidentally Virginia’s

Year of the Historic House). Check the temperature of your own institution

in relation to the forecast for historic sites in America. Our speaker, Max

van Balgooy, will explore ways your historic house museum can adapt to

the changing cultural and economic climate. A national leader in historical

interpretation and community engagement, van Balgooy has his finger

on the pulse of the latest trends, cultural shifts, and economic realities

affecting house museums. His consulting firm, Engaging Places, assists

museums and historic sites with strategic planning, interpretive planning

and implementation, program assessment, and other wide ranging services

to better engage audiences and to enhance sustainability. He has served as

Director of Interpretation and Education for the National Trust for Historic

Preservation. Currently, in addition to his consulting business, he serves on

the council of AASLH and teaches in the museum studies program at George

Washington University.

2 pm - 5:30 pm

woRkShop

3:30 pm - 4 pm coffEE bREAk IN thE ExhIbIt RESouRcE hALL

mANNEquIN DRESSING foR DummIES

speakers: Whitney Robertson, Museum Collections Manager, The Society of

the Cincinnati; Lindsay Borst, Conservator

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beginner session

The session will begin with a discussion of how to adapt a pre-made

mannequin, including basic ways to adapt an existing mannequin to best fit

and support a garment. While speakers will focus on temporary exhibition,

they will also address adaptations for long-term support and display.

Following the discussion, participants will be split into teams, using basic

equipment such as nylon stockings and archival batting to adapt mannequins

to fit one of a few sample garments. This session is designed to teach the

average museum professional how to effectively dress simple, non-custom

mannequins to best display and preserve their collections.

2 pm - 3:30 pm

coNcuRRENt SESSIoNS Iv

hIStoRIc houSE muSEum foRum: a continuing conversation

Max van Balgooy’s presentation is sure to stimulate discussion, so we

have set aside this session following lunch to continue a lively give and

take. Attend to carry on the dialogue with experts in relevant fields and

other peers who are facing the same issues and choices.

cASE StuDy: outreach! hoW volunteer docents successfullY tooK the national museum of the marine corPs into the communitY

speakers: Pat Mooney, Manager of Visitor Services, National Museum of

the Marine Corps; Andy Traynor, Rich Duff and Marshall Stewart, Docents,

National Museum of the Marine Corps

Seeing a need at the National Museum of the Marine Corps, a group of

volunteer docents stepped in to organize and operate a community outreach

program in order to promote the museum and support its mission. During

this session, some of these docents will share their experience with other

museum professionals and volunteers. The presentation will include a

description of the organization process, dealing with the growing pains,

putting together a versatile display, developing procedures, creating a

training program, incorporating electronics into the display, and the

development of web-based tools. Demonstrations will include the docent

website (including scheduling functions), an online database for tracking the

inventory of outreach items, and video display library created by the docents

in support of themed events.

to bE oR Not to bE…A coNSuLtANt

speakers: Liz Maurer, Director, Re-Living History; Conny Graft, President,

Conny Graft Research and Evaluation; Martha Katz-Hyman,

Independent Curator

If you are a consultant, thinking about becoming a consultant, used to

be a consultant, or once met a consultant, join us for this round table

discussion about the ins and outs of museum consulting. Over the course

of a career, many museum professionals move from an institutional post

to consulting and back again. Going from working for an organization

to working for oneself can be a challenging transition. There is no single

route to take in establishing a consulting practice. In this non-traditional

format, the moderators will draw upon the participants’ experience and

ideas to generate practical advice for areas such as marketing, setting rates,

communication, partnerships, and business operations. The moderators will

share their experiences as curatorial, evaluation, and education consultants,

and they look forward to hearing your thoughts. Come to network with your

colleagues and to generate ideas to apply to your own practice.

INtERActIvE LEARNING SpAcES AND commuNIty pRoGRAmmING foR chILDREN, youth AND fAmILIES

speakers: Cindy Peterson, Director of School and Community

Based Education, Taubman Museum of Art; Emily Kilgore, Educator,

Portsmouth Museums

This session will explore what museums are offering to engage children,

youth and families and make their visit meaningful. Discover what projects,

community programming and interactive, innovative learning environments

have been developed and successfully implemented.

2 pm - 5 pm

fALcoNRy At thE homEStEAD: familY activitY preregistration and extra fee required.

this program is open to any family members as well as to conference participants.

Guests will view several different trained birds of prey as they learn about

their different hunting styles as well as the history of the sport of falconry.

Following the introduction, the birds will be cast into the air and then

return to the falconer for a food reward. Guests are encouraged to ask

questions and share their comments.

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3:30 pm - 4 pm

coffEE bREAk IN thE ExhIbIt RESouRcE hALL

4 pm - 5:30 pm

coNcuRRENt SESSIoNS v

ExpLoRING A vISIoN foR youR muSEum

speakers: Julie Walters-Steele, Director, Reynolds Homestead; Debbie Hall,

Executive Director, Historic Henry County Courthouse

We are often too caught up in our day to day operations to think about the

future. In this interactive session, participants will engage in a visioning

exercise to develop a long-term vision for their organizations and the first

steps to take to achieve this vision.

StuDENtS AS tEAchERS

speakers: Michele Longo, Curator of Education, Gadsby’s Tavern Museum

and Stabler-Leadbeater Apothecary Museum; Dean Howarth, Founder, Project

Enlightenment, McLean High School

Explore how to move beyond children as a museum audience to children

as teachers and museum advocates. Wondering if young volunteers would

work for your museum? Not sure how to engage your community’s youth?

Worried about the time commitment? This session addresses all of those

questions and more with practical examples, tips, and lessons learned from

using students as teachers in a variety of scenarios. Bring your questions

and concerns as the session wraps up with general discussion and time for

brainstorming take-home ideas.

ENGAGING youR AuDIENcE wIth SocIAL mEDIA

speakers: Domenick Casuccio, Director of Public Relations and Marketing,

Valentine Richmond History Center; Suzanne Hall, Chief Communications

Officer, Virginia Museum of Fine Arts; Carla Murray, Assistant Director of

Public Relations and Marketing, Maymont Foundation; Stephanie Kenney,

Social Media and Marketing Coordinator, Richmond Metropolitan Convention

and Visitors Bureau

Participate in a panel discussion with marketing and public relations

professionals to discuss best practices, techniques and measurements

in engaging and maximizing your audience through various social

media platforms.

EffEctIvE GIft Shop mANAGEmENt foR SmALL muSEumS small museum focus

speakers: Katarina Spears, Library of Virginia Foundation.

Other speakers to be determined

Gift shop operations can be an important source of earned income but

in most small museums the responsibility of shop management falls to

an employee who has many other duties and who may have no specific

experience in retail. Learn how to maximize profits while providing unique,

educational merchandise that extends the visitor experience beyond

the front door of your museum or historic site. This session will cover

the basics of inventory management, merchandising, retail accounting,

product development, profit margins, vendor selection, mission-related

merchandise and UBIT. This session will also demonstrate how to effectively

use purchasing representatives to make the process of product selection and

buying less work for the busy small museum professional.

5:30 pm - 7 pm

EvENING REcEptIoN IN thE ExhIbIt RESouRcE hALL

7:30 pm

EvENING bANquEt + DocumENtARy pREmIER pre-registration and extra fee required for the banquet.

Be sure to join us after the exhibit hall closes for a celebratory formal

banquet (black tie optional). Immediately following the dinner, we will walk

down the red carpet and be treated to the world premier of the new Virginia

Executive Mansion documentary, created to celebrate the anniversary of the

Mansion, and to honor 2013 as the Year of the Historic House!

You do not have to attend the banquet in order to attend the premier. If you prefer to eat on your own and join us after dinner, the red carpet will open at 9:00 pm.

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breakfast is on your own in the main dining room; remember, breakfast is included

for all full conference participants, so don’t miss out!

7:45 am

cIRcuIt wALk preregistration and extra fee required.

Get up early and join us for our third annual fundraiser for the Circuit Riders

program. (Or, sleep in, and contribute to the cause by signing up as

a ghostwalker!)

9 am - 10:30 am

pLENARy SESSIoN: the future of museum funding

speakers: Susan Hildreth, Director, Institute of Museum and Library

Services and Ford Bell, President, American Alliance of Museums

In this year’s general session, we will explore what lies ahead for museum

funding from a variety of sources – government funding as well as private

and corporate philanthropy. Our speakers will share their views from a

national perspective, and participants will join in the conversation to reflect

on what they are experiencing locally.

10:30 am - 11 am

moRNING coffEE bREAk

11 am - 12:30 pm

coNcuRRENt SESSIoN vI

thE chANGING RoLE of cuRAtoR

speakers: to be determined

As a wrap up to our crowd-sourced exhibit at the conference, this session

will explore the idea of sharing authority in museums. When you let your

audience have a say in an exhibit, what does that mean for the curator?

What does the role of curator become? Join us for a discussion of this very

important topic facing all museums today.

woRkING wIth youR LocAL touRISm offIcE

speakers: Richard Armstrong, President, Bath County Historical Society;

other speakers to be determined

This session will explore how even the smallest museums can build

beneficial, far-reaching partnerships with their local tourism office. Several

small museums will discuss projects that they have successfully spearheaded

with their tourism offices and give you guidance on how you can do it too!

thE fuNDAmENtALS of AN INStItutIoNAL coDE of EthIcS

speaker: Cecelia Walls, Accreditation Coordinator, American Alliance

of Museums

Every museum should have a tailored Code of Ethics that outlines its basic

ethical and public trust responsibilities as a museum and educational entity.

The Code serves as an essential tool for consistent decision-making and

accountability. Learn about the standards and best practices for codes of

ethics, based on the Characteristics of Excellence for US Museums, and how

to write a code that addresses your museum’s specific issues.

GEt cREAtIvE thRouGh cRItIcAL thINkING

speaker: Aaron-Paula Thompson, Programs Coordinator, Library of Virginia

Have you ever met that person who always seems to have a new, fresh

suggestion? That person who has a simple idea that just makes so much

sense? Come learn about a critical thinking model that will help you see

problems and issues in a new way. Some call it creativity, others call it

brilliance! You will know it’s just good critical thinking.

ExpLoRING ARchAEoLoGy: bridging the gaP betWeen the field and the museum

speakers: Amanda Vtipil, Curator, Versar, Inc, Fort Lee Regional

Archaeological Curation Facility; Dee DeRoche, Chief Curator, Virginia

Department of Historic Resources; Christopher McDaid, Cultural Resources

Manager, Fort Eustis; Dr. Elizabeth Moore, Curator of Archaeology, Virginia

Museum of Natural History

T U E s d A Y m A r C H 1 2

11

Archaeology is a subject which inherently triggers visions of action-

packed adventures and unearthing mummies and their treasures, but how

can museums harness that intrigue and engage visitors in conversations

about archaeology in the real world? This session aims to provide museum

professionals with the understanding, resources and inspiration to

effectively present archaeology in their museum. Speakers will highlight

the powerful stories archaeology can tell, provide information on how

museums and their visitors can use existing archaeological collections in

Virginia, talk about the informal and formal learning experiences archaeology

can provide, and explain how museums can develop lasting relationships

with archaeologists.

12:30 pm

coNfERENcE coNcLuDES

1:30 pm - 2:30 pm

homEStEAD bEhIND thE ScENES touR

preregistration and extra fee required.

this activity is open for families as well as conference participants.

If you have time before you head home, and didn’t catch this tour on

Sunday, stay and explore behind the scenes of The Homestead. coNfERENcE LoDGING The Homestead has offered us a rate of $95 single or double for

our annual conference (taxes and a resort fee will be added to this).

The deadline for reservations is february 8, 2013.

I N f o R m A t I o N

to make a reservation:

Go online to www.thehomestead.com, and go through the online

reservation process. Under the group code, fill in “museums”. While

the resort fee will appear as a $15 addition to your charges, we have

negotiated a reduced resort fee of $10, so that is the amount that will

be charged to your card.

Call toll free 1-800-838-1766. This is the number to call for advance spa

or dining reservations as well (these cannot be reserved online).

12

BEfORE 2/8 $250.00 $225.00

$200.00

$300.00

$200.00

$225.00

$200.00

fUll cOnfEREncE: VAM MeMber

fUll cOnfEREncE: SpeciAl rAte cAtegory please fill in the appropriate special category: SpeAker coMMittee MeMber pAtron MeMber

fUll cOnfEREncE- Student (please include copy of id)

fUll cOnfEREncE - non-MeMber

sInGlE dAY REGIsTRATIOn: sUn mOn

Multiple regiStrAtion incentiVe vam member institutions sending three or more representatives pay less. fill out separate registration forms for each attendee and fax or mail together.

mUlTIPlE REGIsTRATIOn fUll cOnfEREncE if you bring 4 or more people from your museum, any attendees above three get an additional reduction in rate. 4+ REGIsTRATIOn fUll cOnfEREncE

2 0 1 3 R E G I s T R A T I O n f O R m p a g e 1

nAmE:

TITlE:

InsTITUTIOn:

AddREss:

cITY, sTATE: ZIP:

PHOnE: fAx:

E-mAIl:

EmERGEncY cOnTAcT PERsOn:

dAY PHOnE: nIGHT PHOnE:

Is THIs YOUR fIRsT VAm cOnfEREncE? YEs nO

please indicate dietary restrictions: VEGETARIAn nO dAIRY VEGAn OTHER: (kOsHER, HAlAl, fOOd AllERGIEs)

mEmBERsHIP mY ORGAnIZATIOn Is A mEmBER mEmBER #: I HAVE An IndIVIdUAl, PATROn, sTAff OR sTUdEnT/fAcUlTY mEmBERsHIP mEmBER #: I’d lIkE TO jOIn OR REnEW

BEcOmE A mEmBER nOW, paY less to register

Patron | $115.00

IndIvIdual | $45.00

Staff (of vam member institution) | $30.00

Student | $25.00

faculty | $30.00

please include a copy of your university id card; student membership is intended for full time students. please indicate whether you are a student or faculty member.

REGIsTRATIOn register bY februarY 8th to take advantage of our earlY bird savings! please check the appropriate boxes for the conference and the events you plan to attend.

AfTER 2/8 $275.00 $250.00

$225.00

$325.00

$225.00

$250.00

$225.00

13

2 0 1 3 R E G I s T R A T I O n f O R m

TOURs, EVEnTs And mEAls tickets and pre-registration REquIRED foR ALL of the

following events, even if there is no additional fee

Saturday, March 9

scHOlARsHIP fUndRAIsER REcEPTIOn | $50 x =

Sunday, March 10

StePS WorkShoP | $50

hoMeStead Behind the SceneS tour | $10 x =

develoPing concrete audience outcoMeS (limit 20) | no fee

leaderShiP PrograM | $45

evening activity | no fee

Monday, March 11

Buffet lunch | $20 x =

falconry at the hoMeStead | $25 x =

evening Black tie Banquet | $35 x =

tueSday, March 12

circuit Walk fundraiSer | $10 x =

Be a “ghoSt Walker”! | $15 x =

hoMeStead Behind the SceneS tour | $10 x =

p a g e 2

cOnfEREncE GUEsT PAss: if you are planning to bring soMeone with you to the conference, you Might consider the guest pass. this allows your non-MuseuM professional guest to attend all 4 coffee breaks and both exhibit hall receptions. please note: this pass is intended for adult guests only.

nAmE Of GUEsT: | $100

Add EVEnInG BAnqUET fOR mY GUEsT | $35

Add BREAkfAsT fOR mY GUEsT (mOndAY And TUEsdAY) | $40

REsUmE REVIEW vaM offers one-on-one confidential resuMe review. check here to be paired with a reviewer during the conference. i’d like to have mY resume revieWed

PARTnER WITH A VAm VET if you are new to vaM or the conference, sign up to be paired with a long-tiMe vaM MeMber who can show you the ropes. sign me up to be partnered With a vam vet

sEnd-A-cOllEAGUE scHOlARsHIP fUnd dOnATIOn vaM offers liMited scholarships to MeMbers. help us to send a deserving colleague to the conference.

indicate amount $ 10 15.00 25.00 OTHER

14

2 0 1 3 R E G I s T R A T I O n f O R m

PAYmEnT InfORmATIOn

REGIsTRATIOn fEE:

EVEnT fEEs:

dOnATIOn:

mEmBERsHIP:

TOTAl: pAyMent Method:

cHEck EnclOsEd, payable to vam

cARd # ExP. dATE

sIGnATURE

ImAGE RElEAsE. THE VAm sTAff TAkEs PHOTOGRAPHs THROUGHOUT THE cOnfEREncE, And REsERVEs THE RIGHT TO POsT THEm On OUR WEBsITE, OR UsE THEm In PROmOTIOnAl mATERIAl. if you do not wAnt your iMAge uSed in thiS MAnner, pleASe fill in thiS circle.

qUEsTIOns? cAll 804-358-3172

CanCellation PoliCy & DeaDline: cAncellAtion deAdline: februAry 17th. only refund requeStS for cAncellAtionS receiVed in writing And poStMArked by thiS dAte will be conSidered. refundS will be proceSSed After the conference. A $75.00 proceSSing fee will be deducted. VAM pAyS upfront coStS for eAch regiStrAnt. if you cAncel After thiS deAdline And hAVe A bAlAnce due, you will Still be reSponSible for thAt bAlAnce.

p a g e 3

15t h A N k y o u

We thank all of our conference sponsors

cApItoL ExhIbIt SERvIcES, INc.

cINébAR pRoDuctIoNS, INc.

cREAtIvE compANy

DoRfmAN muSEum fIGuRES, INc.

GLAvé & hoLmES ARchItEctuRE

GRopEN, INc.

hEALykohLER DESIGN

hoLLINGER mEtAL EDGE

muSEum RAILS

StuDIo AmmoNS

Stumpf & ASSocIAtES, INc,

thE DESIGN mINDS, INc.

cover and brochure design by the design minds, inc.

E oR p e nOW GO