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VISITOR ATTRACTION MONITOR 2011 OverviewThe following table shows the total number of visits to 649 visitor attractions in Scotland in 2011 andshows the split between those who visited paid and free admission attractions, including and excludingthe National Museum of Scotland (NMS) and the new Riverside Museum (Riverside), in the FreeAdmission categories, which have both impacted positively on 2011 visits figures.

Admissions Visits 2011Free 32,634,610Free (Excl. NMS) 31,139,882

Free (Excl. Riverside) 31,565,624

Paid 14,340,191Total Visits 46,974,801Sample 649

There were 46,974,801visits recorded by visitor attractions in 2011.The following tables consider attraction operators who provided comparable visitor statistics for 2011and 2010, and show figures with and without National Museum of Scotland, who supplied figures forboth 2011 and 2010.

Admission Sample Visits 2011 Visits 2010 % 11/10Free 285 31,171,969 30,060,594 3.7Free (excl.NMS) 284 29,677,241 29,441,340 0.8

Paid 345 14,181,146 13,843,961 2.4Total 630 45,353,115 43,904,555 3.3

During 2011, the Scottish Visitor Attraction sector experienced an overall increase in visits of 3.3%when comparing 2011 with 2010 data.

TOP 20 PAID ADMISSION ATTRACTIONSOwner Attraction 2011 2010 %11/10 Category Region SHS Edinburgh Castle 1,302,825 1,210,248 7.6 C ED

P Edinburgh Bus Tours 554,117 518,712 6.8 T ED

CT Edinburgh Zoo 536,502 547,364 -2.0 Z ED

NTS Robert Burns Birthplace Museum 444,947 298,460 49.1 MAG AY

HS Stirling Castle 433,393 377,204 14.9 C AR

CT Our Dynamic Earth 331,833 295,997 12.1 MAG ED

HS Urquhart Castle 315,911 286,262 10.4 C HI

P Scotch Whisky Heritage Centre 287,633 252,286 14.0 D ED

CT Royal Yacht Britannia 282,984 248,647 13.8 OHP ED

CT Scottish Seabird Centre 277,263 276,434 0.3 Z ED

CT CairnGorm Mountain Railway 230,454 267,332 -13.8 AA HI

NTS Culzean Castle and Country Park 170,781 175,965 -2.9 C AY

CT Rosslyn Chapel 139,888 128,120 9.2 WS ED

PLC Nevis Range 137,339 172,588 -20.4 AA HI

P Landmark Forest Adventure Park 127,030 132,230 -3.9 AA HI

CT Almond Valley Heritage Centre 126,892 116,707 8.7 Z ED

P Heads of Ayr Farm Park 125,217 142,019 -11.8 Z AY S

P East Links Family Park 109,082 E DK Z ED

LA National Wallace Monument 107,962 109,901 -1.8 OHP AR

P Dunvegan Castle 104,077 98,669 5.5 C HI S

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TOP 20 FREE ADMISSION ATTRACTIONSOwner Attraction 2011 2010 %11/10 Category Region SG National Museum of Scotland

i 1,494,728 619,254 141.4 MAG ED

LA Riverside Museumii 1,068,986 Not Open MAG GG S

LA Kelvingrove Art Gallery & Museum 981,787 1,070,521 -8.3 MAG GG

O Scottish National Gallery 925,574 969,187 -4.5 MAG ED

CT St Giles' Cathedral 851,375 710,010 19.9 WS ED

CT Royal Botanic Garden Edinburgh 790,545 E 707,244 E 11.8 G ED

P Gretna Green Famous Blacksmith's Shopiii 723,576 756,942 -4.4 HC DG

LA Gallery of Modern Art 606,989 490,872 23.7 MAG GG

G National War Museum 504,086 528,776 -4.7 MAG ED

G Falkirk Wheel 413,004 440,623 -6.3 T AR

LA Glasgow Botanic Gardens 400,000 E 400,000 E 0.0 G GG

O Dundee Contemporary Arts

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386,123 E 330,000 E 17.0 MAG AN

G Scottish Parliament Visitor Centre 366,522 387,780 -5.5 WP ED

CT Eilean Donan Castle and Visitor Centre 323,572 314,199 3.0 C HI S

LA David Welch Winter Gardens 308,661 300,355 2.8 G AB

CT New Lanark Village and Visitor Centre 304793 E 311,115 E -2.0 OHP GG

O Scottish National Gallery of Modern Art 301344 311,950 -3.4 MAG ED

LA Museum of Childhood 237515 222,482 6.8 MAG ED

LA People's Palace 232587 245,770 -5.4 MAG GG

CT Centre for Contemporary Arts 222679 E 220,912 E 0.8 MAG GG

iExtensive refurbishment of the National Museum of Scotland and re-launch in July 2011 resulted in a significant

increase in visits figures for 2011, impacting on overall findings.iiThe opening of the new Riverside Museum at Glasgow Harbour in June 2011 significantly impacted on visits figures

for 2011.iii

Dundee Contemporary Arts andGretna Green Famous Blacksmiths Shop are free entry attractions with small paid

elements.