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Values and visionshiv khera How do we judge our value system ?

There are only two tests. 1. Mama testwhenever, whatever you are doing, wherever and with

whomever, at work or at home, alone or with someone, if values are inquestion, ask yourself If my mama were to see me doing what I am doingright now, would she be proud of me or hang her head in shame? If youpassed the mama test and failed all other tests, you have passed. If youfailed the mama test and passed all other tests, you have failed. You willget your answer.

2. Baba test whenever , whatever, you are doing , wherever andwhomever , at home or at work, alone or with someone, if values are inquestion , ask yourself If my children were to see me doing what I amdoing right now, would I want them to see it or hide myself in shame? Youwill get your answer.

No person was ever honoured for what he received. Honour has beenthe reward for what he gave. calvin coolidge.

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Character

Character - is priceless

Indecent proposal - one act of adultery was worth a quick million dollars. People want to be anovernight success at the cost of their conscience but it never works. The moment a price is set onvalues, the values lose their value. People with values will never sell themselves.

Money will buy

Amusements but not happiness

Bed but not sleepA clock but not time

Companions but not friends

Food but not appetite

A house but not a home

medicine but not health

A ring but not marriage

The best and most beautiful things in the worldo cannot be seen or even touched. They must be felt with the heart. Hellen keller.

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The concepts of new ethicsmanisha

paliwal Ethical dimensions

1. globalization

sympathetic attitudes towards local customs.

awareness of world pressure groups

comply with local laws related to tax , employment, and finance.

Managing diversity

2. technology

software piracy

Monitoring use of email

Infiltration

3. intangible assets -

Knowledge

Leadership

Culture

Innovation

Everything that can be counted does not necessarily count ; everything that counts cannot be necessarily counted

Albert Einstien. 4. war of talent -

Discover employees needs and desires

Total package with tangible elements and compare it with competitors

Find out reasons why people leave the organization and try to avoid the same reasons for the future.

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Ethics in marketing and consumer

protection

Ethics in business S.K Mandal

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Approaches to consumer protection

1. the contract view -

Both parties in the contract have sufficient knowledge and information about theproduct being offered and bought.

Neither party in the contract has the intention to misinterpret facts to the otherparty. Eg implied warranty.

Neither party in the contract is forced to enter into the contract under duress.

Reliability johnsons and johnsons. Maintainability provision of spare parts.

Safety nano, reality shows.

Service life claim wherever necessary outsourcing has become an easy wayout.

Due care view - relation ship of dependence as consumers are more vulnerable

than the sellers. The social cost view- manufacturers duty to to protect consumers and society

from costs arising due product defects.

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Marketing and ethics

Free marketing and ethics

price carteling by manufactures is unethical practice. Few players in the market join hands, lobby to authoritiesand use their combined power to fix prices or to ascertain the availability of a commodity or service. Eg- realestate

Monopoly, oligopoly and monopolistic competition

Monopoly- refers to the situation where a single firm is the only player in a business segment, competition is non-

existent, and the power to dominate and manipulate the market is concentrated in a single firm. Oligopoly few sellers supply a sizable portion of products in the market , thereby exert some control over prices.

Monopolistic competition- many sellers offer products that have similar purposes. By making consumers aware ofthe differences exert control over prices.

Legal monopoly and natural monopoly

Natural monopoly -Government owned public utility systems

Legal monopoly when a company receives a patent giving it exclusive use of an invented product or process.

Ethical issues in internet marketing

Answers to ethical problems in marketing Anti trust Laws