ValuePublishing: Innovative B2B Communication Solutions

ValuePUBLISHING Innovative B2B Communication Solutions

Calligraphy: Prof. Hermann Zapf

drupa 2016:

Your persona

l

offer!

Touch the Future NOW! We proudly present our smart andinnovative B2B communication solutions. Our unique multi-channel approach will serve you to attract new target groups out of the cultural and creative industries.

ValuePUBLISHING

Michael Seidl and Andreas Weber are very happy to share their expertise. ”Extraordinary innovations for print, visual communication and multichannel are part of our DNA.“

ValuePUBLISHING

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https://at.linkedin.com/pub/michael-seidl/1/836/68a/de

https://de.linkedin.com/in/andreasweber/de

Touch the Future NOW! Our multichannel approach helps to engage new relevant target groups out of the cultural and creative industries. Our target is to establish innovations for profitable growth much faster and sustainable.

ValuePUBLISHING

ValuePUBLISHING

Innovative technologies & solutions must also be communicated in a consistently innovative way!

Per ValueBlog Dialog: Top-Level Interviews

Per ValueBlog Stories: Exclusive reports, plus expert comments on current case studies

Per ValueRealTime Stories: Valuable Posts/Photos/Videos in real time

ValueBlog is certified/listed by ISSN 2364-7639

Our Expertise + our Contacts = Your Benefit

ValuePUBLISHING

”Excellent. ValuePublishing solutions fits to our drupa 2016 approach! Its hitting our demand to market disruptive innovations for the print and paper industries.“ — PATRICK WACZLAK, VP GLOBAL SALES, BW PAPERSYSTEMS.

Our Expertise

• We offer highly effective professional B2B communication solutions in real time — beyond traditional PR and advertising!

• We address new markets and contacts in new ways for sustainable profitable growth.

• We are able to interact with tens of thousands of contacts and to measure the success of our customers in real time.

ValuePUBLISHING

Our Contacts

• Over 15,000 validated personal contacts via our Online Networks and Business Communities — reachable to set up a dialog.

• Related to the specific communication topics we create over 1 Million Gross Reach and ten of thousands of interactions.

• We reach executives from over 100 countries. Because of the economic strength the german speaking countries have a big impact. Nevertheless our main focus is on 29 European countries.

ValuePUBLISHING

Your Success — Driven by our Solutions!

Smart Storytelling — Based on our experience in all relevant media channels we develop compelling, emotive, perfectly staged stories.

ValuePUBLISHING


Conversation Management — Interaction and dialogue rather than push communication!

ValuePUBLISHING


Dynamic Networking — ”Quality meets quantity“. Ongoing integration of the current market perspective leads to customer centricity.

ValuePUBLISHING

USP: Driven by our high level expertise we provide a very smart and focused connectivity to executives and experts of the cultural and creative industries* as a linchpin for successful innovation in the economy as a whole!

*According to research results by the German Government: 1.5 million employees , € 146 billion annual turnover (crisis safe!) and a gross value of > € 65 billion. — See Appendix.

ValuePUBLISHING

Your benefit to secure your drupa invest:

1. Increase in time the best attention for your drupa 2016 offer.

2. Gain new contacts to experience your showcase. Specially those with a high innovation demand.

ValuePUBLISHING

The best way to collaborate successfully:

1. Please read carefully our success stories. 2. Use our expertise to re-fresh your communication knowledge

and to enhance your communication efforts. 3. It is all about to set up one hundred percent your focus on your

new offer. We do the rest to communicate it very successfully.

ValuePUBLISHING


Please get in touch soon to achieve your unique personal Value solution.

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CONTACT

Michael Seidl, EMG, Vienna https://at.linkedin.com/pub/michael-seidl/1/836/68a/de

Andreas Weber Value Communication, Mainz https://de.linkedin.com/in/andreasweber/de

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mailto:[email protected]?subject=ValuePublishing:%20Angebot%20zur%20drupa%202016

https://at.linkedin.com/pub/michael-seidl/1/836/68a/de

mailto:[email protected]?subject=ValuePublishing:%20Angebot%20zur%20drupa%202016

https://de.linkedin.com/in/andreasweber/de

ValuePUBLISHING

APPENDIX 1. Reach and Measure/Evaluation

ValuePUBLISHING Amazing reach via Multichannel

We combine two levels which characterize our effective approach: 1. Digital: More than 15,000 direct contacts through our well established Social Media Networks (via Facebook, Twitter, LinkedIn, XING , Google+, Slideshare, Value Blog), with viral effects, in the lead up to 1.5 million Gross Reach per single theme with interaction rates up to 240,000 users.

2. Analog: More than 50,000 Print recipients of our drupa special edition via EMGroup, supplemented by an eBook.

Notes: We publish in English and German. / Online, we reach users in over 100 countries around the world, the German-speaking countries makes up about 55%. / For Drupa 2016, with our print editions we will reach readers from 29 European countries. / Numerous trade media publishers and leading associations use our online publications as an important source of knowledge. And they share it to create further multiplier effects. / For all our projects we can provide precise evaluations concerning reach, interactions, etc. to optimize ongoing campaigns.

ValuePUBLISHING Examples for evaluations

Blog post about 4D Printing and #IoT.

Our evaluation reports are always related to actions or topics in real time. Not only reach / interactions, but also many other parameters shall be established depending on the platform. As for example countries, industries, professions, age, gender etc.

Post about Print-Innovation dated Nov. to Dec. 2015

ValuePUBLISHING

APPENDIX 2. Validated Results and Case Studies

ValuePUBLISHING #drupamc 2016 | Results Real-Time Report Düsseldorf, 29 Feb to 2 March 2016

ValuePUBLISHING — #drupamc 2016 impressions

#Print wins! ValuePUBLISHING as well!Our Social Media activities for #drupamc 2016 Great results via @ValueCommAG + @zeitenwende007

#1 in Real-Time Gross Reach (>750k via Twitter, Storify, ValueBlog, LinkedIn, Facebook, XING and Google+ from Feb, 29th to March, 3rd) #1 in Interaction (>100k, 67 countries involved) #1 in Smart Storytelling (>300 Posts with text messages, posts and >50 short Videos) #1 in Google’s Search Ranking for #drupamc #1 in Content Quality via expert comments, Video Selfies, fun actions :-) which got re-tweeted by vendors, agencies, publishers, colleagues and new contacts. —Date: March 4th, 2016

Notes. Source for Twitter stats: Hashtrack. Source for Value Stats in total via the analytics tools provided by Wordpress, Facebook, Xing, LinkedIn. — Less than 10% of the #drupamc attendees were able to tweet (properly); vendors like Xerox created a huge reach with their corporate PR messages, but on a very low interaction level. All of them shared ValuePublishing content as well. So we covered in total >40% of the shared content.

Heidelberger Druckmaschinen AG

Task: Validate the new corporate strategy and the drupa 2016 approach ”Simply Smart“.

Results: Real time report via Value Blog and ValueSocial Media platforms gained more than 24,000 Viewers in less than 48 hours. — In addition the ValueDialog Interview with Harald Weimer, member of the Management Board, gained a high awareness internally and externally (+80 countries around the globe, via ValueBlog and Pulse/LinkedIn).


Highly Effective Cases

http://wp.me/p2C5zg-17A

http://wp.me/p2C5zg-17A

Zünd Systemtechnik AG, SwitzerlandCampaign started in June 2015

Task: Profiling of a family business as a global innovation leader

Results: Per CEO interview (Blog Post English / German) more than 10,000 readers in 54 countries; increased effects due Value Social Media accounts (FB, Twitter, LinkedIn, XING and Google+); Gross Reach over 150,000 readers / users; additional double page via EMG’s Print Magazine (D/A/CH plus Europe) with approximately 25,000 copies.



http://wp.me/p2C5zg-Fj

http://wp.me/p2C5zg-Fj

#Golden Pixel Award, Vienna/Austria Award since 2001 — currently in November 2015

Task: Competition across industry boundaries to celebrate the best-in-class applications in print and publishing. Accessible by manufacturers, printers, agencies and corporate communication departments to position itself in the best way and to push innovations.

Results: All in all thousands of submissions and hundreds of winners were publicized. Not only in Austria, but far beyond the country's borders. Special communication mix: Festive Gala plus reports in the print, online / social, on Youtube and Facebook PLUS exhibitions at trade fairs (such as the leading trade show drupa in Düsseldorf/Germany).



#Canon Expo 2015, Paris/France Campaign mid of October 2015 Task: pre- and post-communication, live coverage. Results: in less than 24h real-time publishing of 15 short videos incl. posts with comments on the Canon Expo visitor’s experience and benefits; over 10,000 viewers and >500 interactions in 24h via Value Social Media accounts (focus on Facebook); FB posts got converted and added into Value Blog stories and technical background articles in EMG’s print magazines (additional coverage: >25,000 readers).

Andreas Weber live at Canon Expo

http://wp.me/p2C5zg-OF

http://wp.me/p2C5zg-OF

#XUG15eu — Multi-Channel Conference in Berlin | Start in April 2015 Task: Maximum attention to a highly complex and highly specialized issue for innovation of communication and marketing campaigns.

Results: Gross Reach by 1.5 million readers / users in less than 72 hours (industry record!); lasting impact by additional blogpost who still see action even after months; increased effects due specified printed matters / trade magazines.



Our own case: Kommunikationsparadies — Restart in 2016 (in german and english language) Task: Introduction of our latest valuable communication activity in a smart way.

Results: Beside our usual Blog posts and Social Media activities we choose slideshare.com to attract a new audience. We were able to attract 10.060 viewers in less than 20 hours. BENCHMARK!



http://de.slideshare.net/zeitenwende007/kommunikationsparadies-neustart-ins-jahr-2016

ValuePUBLISHING

APPENDIX 3. New Markets: Facts & Figures of the Cultural and Creatives Industries

Based on the relevant facts of the annual monitoring of the German Government, we developed the ValuePublishing multi-channel systematics, acting personally/individually plus mass customized at the same time.


ValuePublishing is able to transform the recommendations of the German Government into relevant actions and activities to convert innovation into profit.

Unlike in the traditional industries like the automotive sector in the cultural and creative industries there exist not only a few players, but many small and agile ones. Fits perfectly to our multi-channel approach.

All basic facts are

validated and available

for free (in german

language).

http://www.kultur-kreativ-wirtschaft.de/KuK/Redaktion/PDF/monitoring-wirtschaftliche-eckdaten-kuk-2014,property=pdf,bereich=kuk,sprache=de,rwb=true.pdf

It is possible to

transfer the learnings

to other countries!




[Quelle: http://www.kultur-kreativ-wirtschaft.de/KuK/Redaktion/PDF/monitoring-wirtschaftliche-eckdaten-kuk-2013,property=pdf,bereich=kuk,sprache=de,rwb=true.pdf]

http://www.kultur-kreativ-wirtschaft.de/KuK/Redaktion/PDF/monitoring-wirtschaftliche-eckdaten-kuk-2013,property=pdf,bereich=kuk,sprache=de,rwb=true.pdf%5D

http://www.kultur-kreativ-wirtschaft.de

Eleven submarkets are bundled in the

cultural and creative

industries (CCI). They represent in

the overall economy the

engine for innovation!

NOTE: All submarkets react

to relevant topics and messages delivered

by multichannel communications.

Cinema/Movie

Book Publishing

Art & Galeries

Radio/Broadcasting

Theaters

Architecture

Music

Design

Media/Press Market

Advertising

Others

Example #1 for validated indicators characterizing the CCI in detail. Source: Monitoring 2014. NOTE: In the years 2012 to 2014 about 85 % of companies have implemented innovations.

Example #2 for validated indicators characterizing the CCI in detail. Source: Monitoring 2014. High priority is given to the design industry, SW/Games, Advertising, Art and Architecture.

ValuePublishing: Innovative B2B Communication Solutions

Marketing

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