Value Propositions in Digital Health - Lean Launchpad UCSF Course
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Value Propositions Lean Launchpad: Digital Health UCSF Entrepreneurship Center October 1, 2013 Abhas Gupta, MD Mohr Davidow Ventures @abhasguptamd
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Transcript of Value Propositions in Digital Health - Lean Launchpad UCSF Course
Value Propositions Lean Launchpad: Digital Health
UCSF Entrepreneurship Center October 1, 2013
Abhas Gupta, MD Mohr Davidow Ventures
@abhasguptamd
HC Costs are a BFD
“Healthcare costs will be the preeminent social and political issue of the next decade”
What is Digital Health?
Software Healthcare
+/- Consumers
Venture Profile: Fast to fail, low capital intensity,
highly scalable, +/- regulatory burden
Why now?
Technology Adoption
Data Consumer Reach
Evolving Business Models
ACOsCapitation
Business Model Canvas
Product/Market Fit, Customer Growth, Revenue and Costs, Partnerships and Operations
Broader Context
Competitive Landscape
Regulatory Changes
IndustryTrends
Become your own expert!
Value Propositions
This Week
Next Week
Key Customers
Consumers Employers Providers
Insurers + Government Producers
Learning Loops
Consumers Employers Providers
Insurers + Government Producers
MVP? MVP? MVP?
MVP? MVP?
Hypothesis, Experiment, Data, Insight
Consumers
Convenience Better Quality (perceived)
Lower Costs
Other Factors: Privacy, social, comfort, delight, decision support, outcomes...
Employers
Lower Costs Employee Satisfaction
Productivity
Other Factors: Lower administrative burden, hiring advantages, culture, ...
Work output Engagement Absenteeism
ProvidersWhat is their business model?
Fee-for-Service !
Reimbursement Productivity
... Retention
At-Risk !
Cost Reduction (Outcomes, Technology)
In-Network Productivity
Insurers + Government
Core Business !
Productivity Provider Offerings
Acquisition/Retention Risk Analytics Compliance
!(Self-Insured) Employers
As Fiscal Intermediaries:
Consumers
Producers
Core functions -> Enterprise SaaS opportunities
Pharma, Medical Devices, Cloud-based EMRs
Increase Sales of Existing Business
Enter New Lines of Business
Cost & Risk Reduction
Key Customers
Consumers Employers Providers
Insurers + Government Producers
This Week’s BIG IDEA
Strength ofValue Proposition is proportional to
Pricing!
ROI > Outcomes > Access > Convenience
Looking Ahead
This Week
Next Week
Product & MVPs: 10-20 interviews with key customers/users !Efficiently Sample Customers: Start with breadth, transition to depth !In 2 weeks, you should have Product/Market Fit down cold!
@abhasguptamd
linkedin.com/in/abhasguptamd
@kyradavis
linkedin.com/in/kyradavis
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