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Transcript of Value Proposition Canvas Introduction. Quick Review Future scenarios Action items University view...
![Page 1: Value Proposition Canvas Introduction. Quick Review Future scenarios Action items University view Faculty and student perspectives.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649ed25503460f94be226a/html5/thumbnails/1.jpg)
Value Proposition CanvasIntroduction
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Quick Review
• Future scenarios• Action items• University view• Faculty and student perspectives
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What should we do with all of the data and information?
How do we make sense of it?
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How might we enhance our value?
How might we create new value?
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Value Proposition
... the combination of products and services that create value for a particular customer segment.
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Products + Services
... the combination of products and services that create value for a particular customer segment.
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Customers
... the combination of products and services that create value for a particular customer segment.
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Customer Profile MapValue Map
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Value Proposition CanvasPart One: Customer Profile Map
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Customer Profile Map: Jobs
What things are your customers trying to get done in their work or in their life?
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Customer Profile Map: Gains
What the outcomes or benefits that your customers want? (e.g. social gains, positive emotions, cost savings)
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Customer Profile Map: Pains
What annoys your customers or prevents them from getting their jobs done?
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Value Proposition CanvasPart One: Customer Profile Map
ACTIVITY
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Instructions
• Discuss jobs, pains, gains– Connect to your customer segment
• Use the “trigger” questions in your folder• Write ideas on sticky notes– One idea per sticky note
• Add notes to the customer profile map• Time: 45 minutes
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Value Proposition CanvasPart One: Customer Profile Map
DEBRIEF
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Debrief
• Pair up with another group• Share the five most interesting ideas
from each section• Ask clarifying questions
• Time: 10 minutes (5 minutes each)
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Value Proposition CanvasBREAK
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Value Proposition CanvasPart Two: Value Map
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Value Map: Products & Services
What products or services do you offer that your customer would be interested in?
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Value Map: Gain Creators
How do your products create customer gains? How will you produce the outcomes your customer wants?
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Value Map: Pain Relievers
How do your products alleviate customer pains? How will you reduce the frustrations your customer experiences?
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Value Proposition CanvasPart Two: Value Map
ACTIVITY
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Instructions
• Discuss products and services, pain relievers, gain creators
• Use the “trigger” questions in your folder• Write ideas on sticky notes– One idea per sticky note
• Add notes to the value map• Time: 30 minutes
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Value Proposition CanvasPart Two: Value Map
REFLECTION
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Instructions
• As a group select two (2) of your most promising ideas/opportunities – What gains do they create?– What pains do they solve?
• Be prepared to share• Time: 15 minutes
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Value Proposition CanvasPart Two: Value Map
DEBRIEF
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Debrief
• State your customer segment• Share your most promising idea with
the group– What does it do for the customer?
• Time: 2 minutes
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Value Proposition CanvasNext steps
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Next steps
• Transcribe the canvases• Draft value proposition statements to
reflect on tomorrow