The AAAA-ANA Agency-Advertiser Value Survey · AAAA-ANA Agency-Advertiser Value Survey
Value of licensing survey Presentation May 2012
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Transcript of Value of licensing survey Presentation May 2012
![Page 1: Value of licensing survey Presentation May 2012](https://reader036.fdocuments.net/reader036/viewer/2022062321/568132a5550346895d994687/html5/thumbnails/1.jpg)
Value of licensing survey
Presentation May 2012
![Page 2: Value of licensing survey Presentation May 2012](https://reader036.fdocuments.net/reader036/viewer/2022062321/568132a5550346895d994687/html5/thumbnails/2.jpg)
Introduction
One of the key areas of strategic focus for theAuthority is:“The perceived value of immigration adviser licensing
improves for licensed immigration advisers”.
This survey, first carried out in 2011, isdesigned to measure this.
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Survey overview
• The survey was carried out electronically using the Survey Monkey website. A web link was emailed to all licensed advisers in March 2012.
• Survey sent to 504 advisers
• High response rate• 58% in 2012, up from 54% in 2011
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Survey results
• 71% of respondents were advisers prior to licensing.
• 29% of respondents have become advisers since licensing began.
• Results slightly more positive from advisers who had come into the industry after licensing became mandatory
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Improve perception of New Zealand?
• 74% of advisers agree that licensing has improved the perception of New Zealand as a migration destination
• 6% disagreed with this statement
• This compares to 75% and 7% last year
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Adding value to New Zealand immigration industry?
• 87% of advisers agree that licensing has added value to the New Zealand immigration industry
• 4% disagreed with this statement
• This compares to 92% and 1% last year
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Robust licensing process ?
• 79% of advisers agree that the licensing assessment process is sufficiently robust
• 11% disagreed with this statement
• This compares to 76% and 12% last year – a small positive increase
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Improved service?
• 74% of advisers agree that licensing has resulted in them providing a more professional service
• 15% disagreed with this statement
• This compares to 67% and 17% last year – a 7% increase over 2011
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Areas of service improvement
• Advisers found licensing had primarily helped in the following areas:
Top 6 out of 13 options
– Written agreements (82%)– File Management (71%)– Understanding of immigration law and immigration
instructions (69%)– Establishing a professional relationship with clients (69%)– Management of client funds (66%)– Invoicing practices ( 65%)
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Benefits for advisers
• Advisers identified the following main benefits of licensing:
– Online register (70%)– Dedicated INZ helpline [0800 542 469] (68%)– Use of trademark in documentation/website (59%)– Dedicated INZ branch (51%)
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Help in adviser development
• The following helped advisers to develop their skills:
– Monthly Authority newsletter (86%)– IAA website (64%)– Online policy/guidelines for licensing (64%)– Undertaking the initial licensing process (57%)– IAA presentations at NZAMI seminars (51%)
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Increased client confidence?
• 71% of advisers agree that licensing has increased client confidence in their services
• 9% disagreed with this statement
• This compares to 71% and 7% last year
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Increased business volumes ?
• 50% of advisers agree that licensing has resulted in increased business volumes
• 16% disagreed with this statement
• This compares to 48% and 15% last year – a small positive increase
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Summary
• Results continue to be very positive for all questions in the survey
• Results comparable to last year, with a slight improvement overall
• Post licensing regime advisers generally more positive in their responses than pre-licensing regime advisers
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Future plans for the survey
Limited Life• Survey was designed to measure changes in perception from
pre and post licensing regime advisers• The licensing regime is now established • Results over the past 2 years are fairly similar
New Survey• Customer satisfaction survey which will include some value of
licensing questions – last quarter of 2012• Your chance to give us feedback on our performance
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Licensed immigration adviser survey
Licensed professionals = protected migrants