Value innovation | Brand Touch

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value innovation HERITAGE & FUTURE

Transcript of Value innovation | Brand Touch

value innovation HERITAGE & FUTURE

the rise of digital branding

the decay of advertising

GOING DIGITAL:

Better ROI and Revenue

Multiplied Ad Efficiency

Increased Audience

Gather data, change content

40% less energy & costs

2012: Digital outstripped printed and TV

Digital Signage is the most efficient of all media. All resources and delivery are digital, focused for the right content to the right people at the right place and time.

Welcome 4th generation visual communication

STATIC Fixed print posters showing some info

PASSIVE In-store TV displays showing a channel (plasma, low ROI)

ACTIVE Locally managed video displays general advertising proximity marketing (LCD, better ROI and ads recall)

ADAPTIVE Remotely managed interactive displays instantly targeted RELEVANT RESPOND recommend products ads, info, apps, share (LED, 60% better ROI)

>20% CR! (immediate action)

Today the choice is clear

Digital signage node costs dropped 170% since 2009, yet many companies still have difficulties budgeting upfront/ ongoing expenses. more affordable than ever

Measure > Manage > Rich media > Results

Audience analytics

Remotely managed

Energy Efficient

Rich Interactive Experience

Attention Relevancy ROI & Sales Satisfaction

Expenses Queues TCO

How’s Brand Touch different?

Choosing the right visual communication solution is not about hardware and price. It's crucial to make the right impression and deliver the highest value at low cost. We've caught the winds of value innovation to a new market with near 0 competition, sharing all benefits and competitive advantages with our partners and customers.

Bringing awesome design, high quality, high performance and interactivity, we have increased the customization and management options, reduced the

TCO for a high ROI and totally eliminated advertising and brick-and-mortar costs

with a precise focus and global coverage.

Brand Touch is an end-to-end digital solution ANY CONTENT - hundreds of rich media formats ANY SCHEDULE - daily, emergency, holiday ANY AUDIENCE - recognition, monitoring, stats ANYWHERE in the world: unlimited displays ANY OS - Windows, MacOS, Linux, Android ANY DISPLAY - DS, NFC, surface, tablet, mobile

wayfinding & VR tours products & promos ads & shopping guide web & mobile apps data & questionnaires photo/ video sharing event schedules, QR loyalty & lottery ambience & well-being urgent messages

high-end design body audience analytics system

2x 55″ FHD LED displays adaptive multi-touch interface

4G cloud DS player OS + retail software

Hi-Fi surround sound 7 colors LED lighting

Brand Touch is anything the customer want it to be

Custom-tailored amazing design

Digital transformation > delivered.

Leading brands face unique digital technology challenges. Brand Touch helps them from the concept to completion. Clear strategy and right platform is increasingly important.

StandOut for the European Parliament

OctaEdge for Paradise Center

ZilverSlate in EU & UAE malls

ALMONDO™

Almondo in 6 cities

Lumina for MSC

StandOut private banking

the multi-touch multi-user multi-media table

present your project in 360 o view, move the images in a fast and natural way

the ultimate interactive DS software

for advertising, web applications, presentations, videoconferencing, infotainment…

Don’t talk to 5 providers, talk to 1:

ALL-IN-ONE PACKAGE

Design & Production Screens & Players Content Creation Network & Software Management & Support

3 years warranty & support

DIGITAL KNOW-HOW

GOALS & STRATEGY

DESIGN & PRODUCTION

CONTENT & SUPPORT

AUDIENCE & BEHAVIOR

CUSTOMER EXPERIENCE

Brand Touch is an European supplier of touch screen display systems and digital signage services for the retail industry. We design, produce, deploy and support digital signage for banks, malls, hotels, galleries, showrooms and trade shows. With a worldwide network of system integration partners and top10 technology vendors, our customers receive hardware and software consulting, deployment and support: a custom all-in-one digital solution from a reliable partner.

Brand Touch: digital-to-physical immersion

www.brand-touch.com

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