Value Chains: The Participatory Market Chain Approach: from the Andes to Africa and Asia
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Transcript of Value Chains: The Participatory Market Chain Approach: from the Andes to Africa and Asia
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The Participatory Market Chain Approach – PMCA
Innovation for Sustainable Value Chain Development
from the Andes to Africa and Asia
International Food Security Dialogue 2014
”Sponsored By: Hosted By:
André Devaux, Regional Director, LAC, CIP
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Native potatoes, an opportunity for Andean farmers
…but undervalued in modern society• Seen as staple, “rural” food• Few native varieties in urban markets• How to transform opportunity in
competitive advantage for Andean farmers?
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Outline
Introduction Characteristics of PMCA and its
development Experiences of implementation and
its evolution from the Andes to Africa and Asia
Some lessons learned
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Stimulating innovation along value chain
Innovation Process
Producer Intermediary Wholesaler
Processor Retailer Consumer
Commercial Innovations
Institutional InnovationsTechnological Innovations
Research outputs:
Creative ideas,
methodologies
Dynamic Markets
New products,added value,
Andean farmer’s asset:Potato biodiversity Interaction with
different stakeholders
Capacity to
innovate
Partnership, new working relations
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Participants
R&D Orgs.
Interest
Trust
Collaboration
1 y
ear
ap
pro
x.
Diagnosis: Specific market chainUnderstand market chain actors activities, interests, ideas, problems
Participatory analysis new market opportunities: Work in thematic groups
Objective per Phase
Phase 1
Phase 2
Phase 3Develop market driven innovations:•new products•new technologies•new institutions
Public Event 1
Public Event 2
Final Public Event
Leadership
Facilitation
Backstopping
Consolidation of created innovations
A systematic R&D process that:•Builds trust among market chain actors and with R&D organizations•Stimulates market driven innovation of different types
PMCA
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PMCA User & trainer guides
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PMCA in summary
• Characteristics:• Helps the different actors of the market chain, including
farmers, to express better their needs to R&D organizations
• Stimulates innovations of different types among market chain actors through collective learning and trust building
• Facilitates partnership among farmers, market chain actors and service providers for improving the VC efficiency.
• PMCA needs good facilitation, a champion• Knowledge of local social culture, political sense• Good networking, specially with the private sector
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04/10/2023
PMCA development: time line and partners
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PMCA Peru
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Implementaion in Uganda and Indonesia
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11Fase 3Uganda ” Regreso
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Experiences from the Andes, expanding and learning from
other regions.
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2002
2006
Growth of the native potato chip market
2008
MT
1000
2000
Challenge
Creativeimitations
Large companie
s
Challenge => CSR +
Technologies
2004
Industry • Quality
Volumes Regularity Formality
• Asimetric bargaining power
Commercial innovation
2009
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RESEARCH DEMANDS :TECHNOLOGICAL INNOVATION
NEW FORMS OF ORGANIZATION :INSTITUTIONAL INNOVATION
NEW MARKET OPPORTUNITIES :
COMMERCIAL INNOVATION
PMCA
PMCA as a trigger to stimulate innovations
POLICY INCIDENCE AND ADVOCACY:NEW NORMS,
NATIONAL POTATO DAY
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FARMER BUSINESS SCHOOL
Market Chain-Wide Learning Approaches
Farmer Field School
Participants are farmersLearning cycle covers cropping seasonLearning content focuses on crop prodn
Participants are actors in market chainLearning cycle covers prodn-marketingLearning content focuses on marketing
Participants are farmers; includes interactive events with other chain actors Learning process based on FFS principles of experiential learning Learning cycle covers prodn-marketingLearning content is based on market chain framework
Indonesia: Farmer Business School (FBS)FBS Combines the Best of FFS and Market-Chain Approaches
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Lessons learnedThe PMCA as a new way to do agricultural R&D with a strong innovation focus• Contributed to change work and relationship between the
heterogeneous market chain actors (institutional innovations), – Key to have a champion to facilitate the process
• Triggers innovation process, evolves over time, second and third generation innovations emerge after PMCA has ended
• PMCA is most effective when applied together with other measures as part of a broader intervention (program or project)– Innovation platforms, farmers’ organizations, public awareness,…
• PMCA developed in the Andes was enriched from global applications in other regions through South-South learning :– Farmer Business School in Indonesia and Asia– Gender tools in Uganda and East Africa
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Andean farmers’ asset: native potato biodiversity
Appealing for high value, niche markets
Comparative vs. competitive advantage
Colorful, nutritious, healthy, natural, cultural identity