Intaprise Management School Fourways

Paul Bennett BishopAuthor of Abracadabra (Perception blindness)• Founder of Intaprise- And Intaprise Management School Fourways• International Business Expert

• EU- Trade and Investment Development Programme• European SADC Investment promotion programme

• EU – Grant programme for business support agencies in Africa• Project Cycle Management expert

• Lectured for IMMGSM since 1988• Learning systems experience at Learning International, MaST, and

Performax. (Accredited DISC trainer for personal performance.)• Ba ED, Bcom, MBA, International Mergers, Acquisitions and Collaborations

My hero's

Why do I Have hero's?What do I learn from them?

InnovationPassion

ExcellenceDoing the right things rightExplorationInsightBest practice

𝑬=𝑴𝑪𝟐

Understanding

MantraIn Hindu tradition, mantras are short phrases or single words granted by

a guru to guide a devotee toward liberation.

Simple energising powerful meaningful

How to develop your business model to attract investmentRestructure your value chain for profit and sustainability

Main CaseMulti-coloured ladies shoes

Supporting Cases

• L’oreal – You’re worth it• Pret a Manger• ZARA

L’oreal

• Global brand• Very successful• Market research through focus groups

• Found that in the middle class middle age group a lot of people were feeling rejected and undervalued. Hence the “I’m worth it” campaign which was later adapted to ‘You’re worth it” • In terms of marketing this changes a bit of soap and water into a

powerful healing and self actualising brand.

ZARA

Traditional value chain in fashion retailing

Research Design TestProcure Materials

ContractManufacture

Secure purchase

agreementsMake

Patterns

Costs

Shipping Warehouse

StorageTracking

Deliveries Marketing Sales

Costs

The process from start to finish takes up to 18 months.So fashion experts always have to be looking 18 months ahead

SWOT

From 18 Months to two weeks!!!!

Pret a Manger

Traditional Italian Sandwich store

Traditional Italian Sandwhich Value Chain

Venu

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Mat

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Labo

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Mar

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30% 28% 30% 12%

Pret a Manger

Pret a Manger Value ChainVe

nue

Mat

eria

ls

Labo

ur

Mar

gin

20%20%45%15%

Traditional

Pret a Manger Value ChainVe

nue

Mat

eria

ls

Labo

ur

Mar

gin

20%20%45%15%

Venu

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Mat

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Corp

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ad

Mar

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7%13%20%45%15%

Fashion footwear in different colours

Unique Selling point

High street offers a limited colourrange.

We offer a broad colour range

Business structure

Imports from China

High Stock levels

Partyplan selling

structure

Support Activity

Administration

Strategic management

Design

Research

Buying

Transport

Clearing customs

Storing and sorting

Selling

Packaging and delivery

PResearch

Buying

Transport

Clearing Customs

StoringAndSorting

Selling PackagingAnd Delivery

Administration

Design

Consumer response

• Likes to have choice but choses one or two from a range of six

Boxes and boxes

Unused and unsellable stock

Sales

StocksOver-traded

SWOT

• Strengths• Distribution chain

• Network of sellers (High Trust) • Party plan skills and operation• Product range

• Weaknesses• Stock management

• Opportunities• Use party plan system for “Instant

response” market research• Restructure so that we can still

offer wide range but with reduced and well managed stock holding• Introduce other products• Sales support structure (Internet)

• Threats• Cash flow• Dead stock