Value chain analysis of mango in Chittoor district, … Reports/9-Value chain analysis of mango...
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Value chain analysis of mango in Chittoor district, Andhra Pradesh (2017-2018) PRECISION FARMING DEVELOPMENT CENTER, WATER TECHONOLGY CENTER PROFFESSOR JAYASHANKAR TELANGANA STATE AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD Sponsored by Ministry of Agriculture, Department of Agriculture and Co-operation Government of India, New Delhi
Transcript of Value chain analysis of mango in Chittoor district, … Reports/9-Value chain analysis of mango...
Value chain analysis of mango in Chittoor
district, Andhra Pradesh
(2017-2018)
PRECISION FARMING DEVELOPMENT CENTER,
WATER TECHONOLGY CENTER
PROFFESSOR JAYASHANKAR TELANGANA STATE
AGRICULTURAL UNIVERSITY,
RAJENDRANAGAR, HYDERABAD
Sponsored by
Ministry of Agriculture, Department of Agriculture and Co-operation
Government of India, New Delhi
(For official use only)
Value chain analysis of mango in Chittoor
district, Andhra Pradesh
(2017-2018)
PRECISION FARMING DEVELOPMENT CENTRE
WATER TECHNOLOGY CENTRE
PJTSAU, RAJENDRANAGAR,
HYDERABAD – 500 030.
CONTENTS
Chapter
No.
Chapter Title Page No.
Abstract 1-4
1. Introduction 5-8
2. Status of Andhra Pradesh in mango cultivation 9-14
3. Materials and Methods 15
4. Results 16-39
5 Constraints and action plans 40-51
7 Photographs 52-57
Annexure
I Questionare for nursery units 58-59
II Questionare for farmers 60-63
III Questionare for traders 64
IV Questionare for processing units 65-67
V Process flow chart for mango pulp in canning units 68
VI Process flow chart for mango pulp in aseptic packing units 69
VII Prescribed data of Nursery units on value chain study for mango
in Chittoor district of Andhra Pradesh
70-74
VIII Prescribed Data of Farmers on Value Chain Study for Mango in
Chittoor District of Andhra Pradesh
75-78
IX Prescribed data of Traders on value chain study for mango in
Chittoor district of Andhra Pradesh
79-81
X Presribed data of Processors in Chittoor district 82-83
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Abstract
A Value chain is a network of facilities and distribution options. The chain of activities
gives the product more added value than the sum of added values of all activities. The ultimate
goal is to maximize value creation and minimizing cost. It increases the customer satisfaction
and manages the cost more effective.
The study on ‘value chain analysis of mango in Chittoor district of Andhra Pradesh’
has been conducted during 2017 to analyze the area, production, marketing channels,
processing units, constraints for value chain and to arrive the actionable activities to be
undertaken to further encourage and strengthen the mango value chain system in Chittoor
district. Chittoor is the leading district with regard to area (77637 ha) and production (854007
t) of mango in Andhra Pradesh.
A survey was taken up in different mandals of Chittoor district in which the total
mango sample farmers covered were 96, processors were 10, traders were 21, nursery units
were 11. Among the sample farmers, majority are in the age group of 45-50 years, the
education levels are intermediate and below tenth. The maximum number of farmers holding
an area of 2.5-5.0 acres. Major mango varieties grown are Totapuri, Banishan, Alphonso.
Majority of the mango processors are graduated and are in the age group of 45-50 and the
major value added mango product is mango pulp. Among the traders, majority are falling in
the age group of 55 to 60 years and possessing 20 to 30 years of experience in trading of
mango in Chittoor district.
There are only two Govt. nursery units in Chittoor district, one is at Srikalahasthi
(producing nearly 1,00,000 saplings per year) and the other one is at Tirupathi (producing
nearly 25,000 saplings per year) , which are unable to meet the demand of farmers. The
nursery units expressed that Govt. is not giving license to them, facing problem with transport
and experiencing loss. Also, experiencing pest problem to the mango nursery. Private nursery
units are not propagating seedlings on their own and they are simply purchasing from different
districts and selling to the local farmers.
On interaction with farmers, they expressed that, they want subsidy for fencing and
further increase in subsidy for drip installation. They are facing shortage of availability of
field labour. Maximum no. of farmers are unaware of insurance. They are unhappy with
traders commission of 5%. The occurrence of rainfall during flowering stage resulting in low
production levels. They expressed no proper ripening chambers facility in the mango
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marketing yards. They are facing shortage of pack house facility also. The Govt. is providing
subsidy for pack houses but they are feeling difficulty to bear the initial capital investment.
They are expressed that the Govt. should encourage use of mango value added products more
and more officially in schools and different departments. There are about 14 Farmers
Producers Organizations (FPO’s / FPC’s) registered with the Dept. of Horticulture, A.P.
covering 2404 farmers and 5560 ha area.
On interaction with the traders, in general they opined that export business is getting
declined. Some of the farmers are selling mangoes directly to processing units. Farmers are
asking to reduce the commission amount of 5%. They are facing heavy competition among
themselves and entry of big traders leading to loss of scope for small traders. They are facing
the constraint that buyers are not coming forward. They also expressed that there are no
ripening chambers in market yards.
The processers expressed that they are facing problems in getting loans from the
banks, feeling the GST charges @ 12% as heavy when compared to the earlier tax of 5%.
They want concession in electricity charges during off season. They also expressed that Govt.
should further encourage use of value added mango products in all official activities like mid
day meals in schools and others.
The Dept. of Horticulture, A.P. is taking different measures to encourage the export
of mangoes and other horticultural crops viz., formation of FPOs, arranging buyers sellers
meet, arranging conferences/workshops with FPOs & companies/retailers, providing 75%
assistance for formation, capacity building & development of infrastructure, providing
assistance for development of post harvest & marketing facilities like pack house / farm
collection unit, integrated pack houses, pre cooling units, cold storages, primary processing
units / minimal processing units fruit ripening chamber evaporative low energy cool chamber,
low cost produce storage structure, refrigerated transport vehicles / transport vehicles from 1
ton to 6 tones capacity based on actual need of FPO, farm mechanization equipments, custom
hiring centres, retail marketing outlets and any other pre / post harvest / marketing
infrastructure as per the local need.
The following actionable points were arrived to further strengthen the mango value
chain in Chittoor district, Andhra Pradesh.
1. Increase the Govt. nursery units in major mango growing mandals for supply of
genuine planting material.
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2. Provide licenses to private nursery units and frequently arrange short term (1 to 3
days) training programmes and reviews to the private nursery unit managers on pest
management and maintaining healthy mango seedlings.
3. Including the item of fencing around mango orchards in the present subsidy
programmes list of Govt. as wild animals attack is becoming major threat to farmers.
4. Arrange awareness programmes to farmers with regard to crop insurance to protect
them in the events of unexpected calamities.
5. To encourage mechanization to reduce the dependence on limited labour availability,
more no. of custom hiring centers may be established. The net work of custom hiring
centers should be strengthened to such an extent that, the hiring of implements should
be made very easy like by downloading an app in the smart phones and booking. (For
ex. how the private cabs are booked now by citizens in different cities).
6. To facilitate establishing solar based cooling chambers at farm levels by including
them under subsidies list and encouraging on educating on that aspect, as only 12
cooling chambers (private) are available to store 854007 MT of mango.
7. To increase the solar based refrigerated transport facilities on custom hiring basis to
increase the shelf life of mangoes and reduces the fruit losses and to preserve the fruit
quality.
8. Increase the infrastructure facilities like pre cooling chambers, ripening chambers,
pack houses at every market yard.
9. To arrange regular short term training programmes to farmers of different age groups
to review their knowledge and update with regard to scientific management of
cultivation aspects and export oriented awareness programmes.
10. For the processors, necessary leverage may be provided with regard to electricity
charges during off season.
11. The rules with regard to the eligibility of the processors to receive the bank loans may
be modified on discussions with the banking officials and processors.
12. The Govt. should encourage use of mango value added products and include them in
different government schemes like mid day meals to school children, supply of rations
to economically backward citizens etc.
13. Creating awareness programmes to attract young generation to enter in to the
profession of agriculture / horticulture.
14. Include the subject of value chain in science subject at school and college levels
education syllabus to increase the awareness from school children level.
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15. Encourage the organic cultivation in a large scale for quality production and premium
price realization in clusters.
16. Promotion of pack houses by the growers and promoters of Integrated pack houses by
the FPOs to promote exports and group marketing.
17. Protocols to be developed for packing and transport to distance markets within the
country (Corrugated Fibre Board Cartons/boxes).
18. Popularization of nutrient value of Mangoes to the public for increased consumption
and better health for promotion of table varieties.
19. Development of Market yards with Ripening chambers, Cold Rooms on custom
service basis by the private enterprises.
20. To request the South Central Railways to allot more parcel vans (20*25 BCN
Wagons) and to run special trains to North India during the season.
21. Promotion of direct marketing between farmers and processing industries to avoid
middle men to get remunerative prices to the Mango Farmers.
22. At present production is not meeting the demand of processing industries. There is
need to promote processing varieties like Banglora, Alphanso e.t.c.
23. Promotion of small scale industries for production of Mango jelly, candy, tandra and
other value added products.
24. Introduction of Technologies for different value added products like Solar Drying,
minimal processing.
25. Modernization of existing processing industries for IQF and other value added
products and production of quality pulp with international standards.
Export of Mangoes:
1. Providing cargo facility at International Airport, Tirupathi for export of Mangoes to
South East Asian countries.
2. Air Fright charges for perishable goods may have to subsidized.
3. Promotion of Integrated Pack houses with vapour heat treatment and irradiation
facilities to export to European and other destinations.
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1. Introduction
1.1 Botanical Name of Mango and its Cultivation
The Mango, Mangifera indica L., which belongs to the family of Anacardiaceae, is
one of the most important tropical and subtropical fruits of the world and is popular both in
fresh and processed forms. It is called as the king of fruits on account of its nutritive value,
taste, attractive fragrance and health promoting qualities. In many languages it is called the
mother of all tropical fruits and is the national fruit of India. Mango has been in cultivation in
Indian subcontinent for well over 4,000 years and has been the most favorite fruit since ages.
Historical facts revealed that mango was introduced to India archipelago from the main land.
Some researchers are of the view that it had originated in the Indo –Burma region. Presently,
besides India, it is being cultivated world over especially, in the South and South-East Asian
countries, African countries, tropical Australia and the USA. In USA mango is grown mostly
in Florida, Hawaii, etc. Mango is also grown in Venezuela, Mexico, Brazil, West Indies
Island and Cambodia.
1.2 Mango in Sanskrit Scriptures
Mango has been portrayed in the ancient paintings and sculptures, Hindu folklore and
mythology, legends and in the sacred Sanskrit scriptures dating back to 2000 BC. Mango
continued to be grown as a seedling tree until the establishment of the Moghul rule in India.
During the Moghul period seedling trees were designated as distinct varieties and attempts
were made to promote vegetative propagation. Akbar, the great Moghul emperor (1556 to
1605), planted mango orchards of 0.1 million trees near Darbhanga in Bihar. This was the
time when mango actually got royal patronage. In India the first systematic record of
varieties of mango was available in “Ain-e-Akbari”, the biography of Akbar, AD 1590, by
Abul Fazl. However, mango orchard remained the prerogative of the “Rajas and Nawabs” for
a very long time. Mango cultivation has now been taken up commercially.
1.3 Important Characteristics of Mango
The mango tree is a large branched perennial tree with height of 30-40 m and a crown
radius spreading about 10 m. The flowers are produced in terminal panicles of 10-40 cm long
and each flower has 5 petals of 5-10 mm long. After flowering, the fruit, which is a drupe,
takes three to six months to ripe. The Mango fruit varies considerably in size, shape, color,
presence of fiber, flavor, taste and several other characters. The shape of the fruit varies from
round to ovate-oblong or longish, with the length ranging from 2.5 to 30 cm in different
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varieties. The weight of mango goes up to 2.5 kg for some varieties. However, the average
size of mango available in India marked weighs about 200- 350 grams. The ripe fruit is
yellow, orange or red in color; usually reddish on the side facing the sun. Mango is well
adapted to tropical and sub tropical climates. The ideal temperature ranged for mango is 240
to 300 C during the growing season, along with high humidity. A rainfall ranging from 890
mm to 1015 mm in a year is considered to be ideal for growing mangoes. Dry weather before
blossoming is conducive to profuse flowering. Mangoes, ripe or unripe, are widely used as a
fresh fruit. It is also used to make juice, milk shake, pulp, jam, jelly, pickle, and chutney.
Ripe mango is often cut into thin layers, desiccated, folded and then cut and sold as mango
chewy bars. Pieces of the fruit can be mashed and used in ice-cream. Dried unripe mango,
mainly amchur is used as a spice in India
1.4 Nutritional Value of Mango
Mango is nutritious and an excellent source of carotene as compared to other fruits. A
100 gram of edible portion of the mango contains about 1,990 mcg of beta-carotene (vitamin
A), which is much higher than the same in other fruits. Eating mangoes in the season may
provide a store of vitamin A in the liver, sufficient to last for the rest of the year and highly
beneficial for the prevention of vitamin A deficient disorders, like night blindness. Mangoes,
both ripe and unripe, are good source of vitamin C. About 16 mg of vitamin C is present in
100 gram of mango. Ripe mango provides a good source of calories and supplies 74 kcal per
100 gram.
1.5 Commercialization of Agriculture— Traditional to New crop
Mechanization, diversification and commercialization of agriculture resulted in
shifting of cropping pattern from traditional crops to new crops, which had contributed to the
increased area and production under Mango. Changing demand pattern also contributed
significantly to shifting of more area under production of mango. However, marketing and
processing of mango have not picked up commensurate with the level of production. Further,
supportive mechanism in the form of agriculture inputs, post-harvest infrastructure set up,
such as packaging, pre-cooling, cold storage, pack houses, marketing system, and
institutional credit have not come up in proportion to the increase in production of fruit. Even
though India is the world’s largest producer of mango, it accounts for less than one per cent
of global mango trade. Around 95 per cent of India’s mango exports are routed to the
Middle-East countries, whereas only 5 per cent is channeled to Europe and America, Japan,
Hong Kong etc. Further, exports of mangoes in the processed form remain limited. Besides,
7
high perishability, absence of post-harvest facility, lack of standardized supply chain system,
etc. resulted in loss of about 25-30 per cent of the total mango production during post-harvest
period. This reduces further availability of fruits for consumption, value addition and export.
There are issues such as weak institutional arrangements, limited marketing facilities, lack of
coordination among the various organizations, etc. that have acted as hindrance to the growth
of mango. The whole lot of the issues encompasses the supply chain system (SCS) within the
mango-processing sector. The importance of this study on mango lies in addressing these
issues affecting the above mentioned parameter.
1.6 Value chain
A Value chain is a network of facilities and distribution options. The chain of
activities gives the product more added value than the sum of added values of all activities.
The ultimate goal is to maximize value creation and minimizing cost. For increasing
customer satisfaction and managing cost more effective. A systematic approach to examining
the development of competitive advantage. The value chain has also been called supply chain
and the service chain. An operational strategy if implemented properly, will provide a new
dimension to competing: quickly introducing new customized high quality products and
delivering them with unprecedented lead times, swift decisions, and manufacturing products
with high velocity
1.7 Importance of Value Chain
Any product without any value addition when sold in market in the raw form will
fetch relatively low price. Further there would not be much of product differentiation. At
each stage of supply chain, there would be additional cost without any additional value.
However, in value chain, at each stage, of the stake holder’s involvement there would be
additional value to the product in the form of packaging, processing, quality branding,
grading, etc. Therefore awareness and skill development to the farmers will help them in
identifying the market opportunities and tap the available potential resulting in enhanced
profits.
1.8 The Scope of the study
The study covers a sample of nursery units, mango growers, mango processors,
traders, mango growers’ associations etc. The findings & recommendations are based on
discussions with the above samples from different categories and district level functionaries
8
like, officials from the Department of Horticulture (DOH) at the district level marketing
committees.
1.9 Objectives of the value chain analysis
1. To conduct a sample survey in Chittoor district of Andhra Pradesh from different
partners of value chain of mango viz., nursery units, farmers, traders and processing
units.
2. To analyse the existing situation with regard to value chain of mango and study the
potential of mango value chain and constrains being faced by different partners of
value chain.
3. To arrive the actionable activities to be undertaken to further encourage and
strengthen the mango value chain system in Chittoor district.
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2. Status of mango cultivation
Andhra Pradesh has emerged as 2nd largest fruit producing state in the country. In
Andhra Pradesh, mango is being cultivated in an area of 0.30 million ha with a
productivity of 2.73 million MTs.
Average productivity of mango is 10 ton per ha in AP compared to national average
of 7.2 ton per ha.
Uttar Pradesh is the leading state in mango productivity of 16.00 ton per ha while
Kenya is the leading country in world with a productivity of 48.8 ton per ha
Map of Chittore district, Andhra Pradesh
Fig 1: Administrative map of Chittoor district, Andhra Pradesh.
• There are total 66 mandals in Chittoor district.
• Major mango growing mandals (more than 1000 ha) – 25 no.
• Rompicherla (2023 ha), Yerravaripalem (2909 ha), Chandragiri(1978 ha),
Chinnagottigallu (2321 ha), Sodam (2881 ha), Pulicherla (3668 ha), Pakala (2889 ha),
Vedurukuppam (1033 ha), Ramachandrapuram (1382 ha), Vadamalapeta (2264 ha),
Puttur (2250 ha), Karvetinagar (2686 ha), Puthalapattu (1738 ha), Irala (3366 ha),
Somala (2340 ha), Chowdepalle (1181 ha), Thavanampalle (2773 ha),
Gangadharanellore (1483 ha), Chittoor (1385 ha), Palamaner (1188 ha), Baireddipalle
(1327 ha), Venkatagirikota (1273 ha), Ramakuppam (1210 ha), Bangarupalem (4163
ha) and Yadamarri (1620 ha).
10
• Mandal having maximum area under mango:
Bangarupalem - 4163 ha
Pulicherla - 3668 ha
• Mandal having minimum area under mango:
Tirupathi (urban) – 13 ha
Nagalapuram – 47 ha
(Source: Brouchure on Flavour of Andhra Pradesh, 2017, Dept. of Horticulture, Govt. of A.P.
Fig 2: Area wise distribution of mango in Andhra Pradesh.
Fig 3: Production of mango in Andhra Pradesh.
(Source: Brouchure on Flavour of Andhra Pradesh, 2017, Dept. of Horticulture, Govt. of A.P.
1062
6765
8458
9012
10232
10520
14023
15864
27500
43418
47686
62464
77637
Guntur
Prakasham
Srikakulam
Visakhapatnam
Kadapa
Ananthapuram
Chittoor
Area in ha
85
40
07
68
71
04
68
71
04
52
45
46
47
75
98
30
25
00
17
45
04
15
42
53
11
57
20
11
25
52
99
13
2
93
03
8
74
41
5
Production in MTs
Production in MTs
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2.1 The predominant varieties cultivating in the Chittoor District
S.No Name of the variety Area (Ha)
1 Totapuri 37,889
2 Benishan 27,000
3 Neelum 25,000
4 Others 8,524
Total 98,413
2.2 Availability of different varieties of mango in market
S.No Name of the variety Availability of the fruit
1 Totapuri June – August
2 Baneshan May – June
3 Neelum July – September
4 Pulihora Round the year
5 Alphanso April – May
6 Rumani June
7 Mallika May
8 Kalepahad June
9 Imampasand May
2.3 Varietal wealth of Andhra Pradesh
The commercial mango varieties grown are Banganapalli, Suvarnarekha, Neelam,
Totapuri etc.
Varieties suitable for processing are Alphanso and Totapuri.
Varieties suitable for export are Immampasad, Benishan, Suvarnarekha and
Alphonso.
2.4 Varietal wealth of Chittoor district
The commercial mango varieties grown are
Banganapalli (Benshan)
Totapuri
Neelum
Mallika
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Alphonso,
Kesar etc.
2.4.1 Banganapalli (Benishan)
Variety suitable for dry areas; fruit large sized; obliquely oval in shape, golden yellow in
colour; good keeping quality; good for canning; biennial in habit.TSS 14-19 % Producing
areas: Krishna, East Godavari, West Godavari, Guntur, Prakasham, Srikakulam,
Vizianagaram, Kurnool, Visakhapatnam, Nellore, Kadapa and Ananthapuram.It has got a
Geographical Indication (GI) tag, making Andhra Pradesh the proprietor of the variety known
for its sweetness.
2.4.2 Totapuri (Bangalora)
Fruits medium-large, oblong shaped with pointed base with golden yellow colour,good
keeping quality; used for processing, heavy and regular bearing variety.TSS 14-
16%.Producing areas: Vizianagaram, Visakapatnam, East Godavari, Krishna, Prakasham,
Nellore, Chittoor, Kadapa, Ananthapuram and Kurnool
2.4.3 Neelum
Fruit shape is oblong oval, color of skin is Greenish Yellow, skin texture is smooth, yellow
pulp colour. Late and regular bearer.TSS 19 %.Producing areas: Srikakulam, Vizianagaram,
Visakhapatnam, East Godavari, Krishna, Prakasham, Nellore, Chittoor, Kadapa, Kurnool and
Ananthapuram
2.4.4 Mallika: Regular bearer, large fruits of oblong elliptical shape and cadmium yellow
coloured. Fruit quality is good.
2.4.5 Alphanso
Grown in Maharashtra, Gujarat, Karnataka and Madhya Pradesh. Fruit medium in size, ovate
oblique in shape, orange yellow in colour; juice is moderate-abundant. Excellent keeping
quality, good for pulping and canning; mainly exported as fresh fruit to other countries. Flesh
develops spongy tissue.
2.4.6 Kesar
Fruit medium oblong with a red blush on the shoulders, Good keeping quality, ideal for
pulping and juice concentrates, early season variety
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Banganapalli (Baneshan) Totapuri (Bangalora)
Neelum Mallika
Alphanso Kesar
Fig 4: The list of mango varieties grown in Chittoor district of Andhra Pradesh
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2.4 Govt. initiatives for promotion of mango in Andhra Pradesh.
Encouraging good Agriculture practices like INM/ IPM, organic cultivation, rejuvenation and
post harvest technologies in large scale for quality production and promotion of export of
mango.
The Govt. is providing financial assistance for establishment of pack houses, ripening
chambers, integrated pack house and functional market infrastucture etc. under National
Horticulture Mission, State plan and RKVY programmes. Rejuvenation of old orchards is
another important programme being implemented by the department to improve the
productivity of existing old orchards. In association with APEDA the Department is
implementing cluster development project for promotion of exports from Andhra Pradesh by
registering farmers in APEDA Hortinet website.
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3. Materials and methods
To study the value chain analysis of mango in Chittoor district. The data has been
collected in the state Andhra Pradesh of Chittoor district in the prescribed format which is
enclosed in annexure –I, II, III, IV the total number of farmers are 96, processors are 10,
Traders are 21, Nursery units are 13.The detailed surveyed data of farmers, processors,
traders, nursery units in the Chittoor district of different mandals are enclosed in annexure V,
VI, VII, VIII. The data consists of mango sample growers age, education, land area,
production details, processors investment details, Traders details and nursery units. The list of
existing processing units in Chittoor district are provided in annexure IX.
Table 3.1 Details of data collected for value chain analysis in Chitoor.
Farmers 96
Processors 10
Traders 21
Nursery units 13
Total 138
Fig 5: Various channels in mango value chain
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4. Results
4.1 Nursery units:
Qualitative and quantitative crops can essentially be produced from healthy plants
which in turn are produced only when their seedlings/ saplings are vigorous and healthy.
Nursery is consequently the basic need growing horticultural crops. Plant propagation
techniques and practices is the core of horticulture nurseries. The planting materials for
horticultural plantations are raised from seeds and vegetative parts.
We surveyed the following mango growing nurseries in Chittoor district.
Table 4.1 Nursery units and varieties supplied by them in Chittore district
S
No Name of the Nursery Grower Varieties
1 Dinakar Gardens, Chittoor Totapuri, Benishan, Neelum, Baganpalli and
Khader
2 Prabhakar Nursery Gardens, Chittoor Totapuri, Benishan, Neelum, Baganpalli and
Khader
3 YMN Nursery gardens, Chittoor Totapuri, Benishan, Neelum, Baganpalli and
Khader
4 Sridhar Nursery Gardens, Chittoor Totapuri, Benishan, Neelum, Baganpalli and
Khader
5 Vishnu Teja Nursery Gardens,
Chittoor
Totapuri, Benishan, Neelum, Baganpalli and
Khader
6 Laxmi nursery gardens, Chittoor Totapuri, Benishan, Neelum, Baganpalli and
Khader
7 Srikrishna Nursery Gardens, Chittoor Totapuri, Benishan, Neelum, Baganpalli and
Khader
8 Sri Sai ram Nursery Gardens,
Chittoor
Totapuri, Benishan, Neelum, Baganpalli and
Khader
9 BRR Nursery , Chittoor Totapuri, Benishan, Neelum, Baganpalli and
Khader
10 Suvera Nurseries, Chittoor Totapuri, Benishan, Neelum, Baganpalli and
Khader
11 Chandra nursery gardens, Chittoor Totapuri, Benishan, Neelum, Baganpalli and
Khader
12 Horticulture farm, Srikalahasti Totapuri, Benishan, Neelum, Baganpalli and
Khader
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13 Horticulture farm, Tirupati Totapuri, Benishan, Neelum, Baganpalli and
Khader
For our convenience we divided the nurseries in to three groups based on their
area i) Small scale: area < 10000 m2, ii) Medium scale: area 10000-20000 m2 and iii) Large
scale: >20000 m2.
Production details of small scale nursery (area <10000 m2) are shown in Table
4.2. In Totapuri variety total 446 plants were sold at 70 rupees per sapling. The mean gross
income gained was Rs. 31,200. In Banishan variety total 617 saplings were sold at 70 rupees
per sapling. Mean gross income gained was Rs. 43,200. Total 471 saplings were sold at 70
rupees per sapling and Rs. 33,000 gained in Neelam variety. In Mallika total 386 saplings
sold at 70 rupees and Rs. 27,000 gained. In Khader variety total 549 saplings sold at 70
rupees and Rs. 38,400 gained. The total amount gained from all the varieties was Rs.
1,72,800.
Table 4.2: Production details of small scale nursery (area <10000 m2)
S. No. Name of
the variety Quantity sold per year
Price per
sapling
Mean gross
income
(Rs)
Minimum Maximum Mean
1 Totapuri 0 840 446 70 31200
2 Benishan 360 720 617 70 43200
3 Neelam 300 720 471 70 33000
4 Mallika 0 600 386 70 27000
5 Khader 360 720 549 70 38400
172800
Table 4.3: Cost structure of small scale nursery (area <10000 m2).
Particular Mean total
cost
Cost per
1000 m2
Raw material 5703 101.8
Seed material 9874 176.3
Fertilizers 19780 353.2
Pesticides 12000 214.3
Irrigation 1000 17.9
Labour 100000 1785.7
148357 2649.2
Cost structure of small scale nursery (area <10000 m2) in rupees are shown in
Table 4.3. The mean total cost of raw material required for small scale nursery was Rs. 5703.
The seed material available at Rs. 9874. The cost of fertilizers and pesticides was Rs. 19780
18
and Rs. 12000 respectively. The cost on labour was Rs. 100000. The total amount required to
spend for small scale nursery was Rs. 148357.
Table 4.4: Production details of medium scale nursery (area 10000-20000 m2)
S.No. Name of the
variety Quantity sold per year
Price per
sapling
Mean gross
income (Rs)
Minimum Maximum Mean
1 Totapuri 240 480 345 70 24150
2 Benishan 960 960 960 70 67200
3 Neelam 600 960 780 70 54600
4 Mallika 336 600 504 70 35280
5 Khader 600 960 720 70 50400
231630
Production details of medium scale nursery (area 10000-20000 m2) are shown in
Table 4.4. In Totapuri variety total 345 plants were sold at 70 rupees per sapling. The mean
gross income gained was Rs. 24,150. In Banishan variety total 960 saplings were sold at 70
rupees per sapling. The mean gross income gained was Rs. 67,200. Total 780 saplings were
sold at 70 rupees per sapling and Rs. 54,600 gained in Neelam variety. In Mallika total 504
saplings sold at 70 rupees and Rs. 35,280 gained. In Khader total 504 saplings were sold at
70 rupees and Rs. 50,400 gained. The total amount gained from all the varieties was Rs.
2,31,630.
Table 4.5: Cost structure of medium scale nursery (area 10000-20000 m2) in rupees
Particular Mean total cost Cost per 1000 m2
Raw material 6964 130
Seed material 13236 247
Fertilizers 27575 514
Pesticides 12000 224
Irrigation 1200 22
Labour 150000 2799
210975 3936
Cost structure of medium scale nursery (area 10000-20000 m2) in rupees are
shown in Table 4.5. For medium scale nursery, mean total cost required of raw material was
at Rs. 6964. The seed material available at Rs. 13236. The mean total cost of fertilizers and
pesticides is Rs. 27575 and Rs. 12000, respectively. The mean total cost on labour was Rs.
150000. The Mean total cost required to spend for medium scale nursery is Rs. 210975.
19
Table 4.6: Production details of large scale nursery* (area >20000 m2)
S.N
o.
Name of the
variety
Quantity sold per year Price per
sapling
Mean gross
income (Rs Minimum Maximum Mean
1 Totapuri 0 5000 2500 30 75000
2 Benishan 15000 50000 32500 30 975000
3 Neelam 0 5000 2500 30 75000
4 Mallika 5000 10000 7500 30 225000
5 Khader 5000 30000 17500 30 525000
1875000
*Horticulture farm nurseries, Department of Horticulture, A.P.
Production details of large scale nursery (area >20000 m2) are shown in Table 4.6.
In Totapuri variety total 2500 plants were sold at 30 rupees per sapling. The mean gross
income gained was Rs. 75,000. In Banishan variety total 32,500 saplings were sold at 30
rupees per sapling. The mean gross income gained was Rs. 9,75,000. Total 2500 saplings
were sold at 30 rupees per sapling and Rs. 75,000 gained in Neelam variety. In Mallika total
7500 saplings sold at 30 rupees and Rs. 2,25,000 gained. In Khader total 17,500 saplings
were sold at 30 rupees and Rs. 5,25,000 gained. The total mean gross income gained from all
the varieties was Rs. 18,75,000.
Table 4.7: Cost structure of Large scale nursery (area >20000 m2) in rupees
Particular Mean total cost Cost per 1000 m2
Raw material 127000 1551
Seed material 312500 3817
Fertilizers 625000 7633
Pesticides 75000 916
Irrigation 4000 49
Labour 400000 4885
1543500 18851
Cost structure of Large scale nursery (area >20000 m2) in rupees are shown in
Table 4.7. For Large scale nursery, the mean total cost required raw material was Rs. 127000.
The seed material available at Rs. 312500. The cost of fertilizers and pesticides was Rs.
625000 and Rs. 75000, respectively. The mean total cost on labour was Rs. 400000. The
mean total cost required to spend for large scale nursery was Rs. 1543500.
20
Table 4.8: Return on Mango nursery units of different scale
Particulars
Small scale
(<10000 m2)
Medium scale
(10000-20000 m2)
Large scale
(>20000 m2)
Total cost 148357 210975 1543500
Gross income 172800 231630 1875000
Net income 24443 20655 331500
B:C 0.16 0.10 0.21
Return on Mango nursery units of different scale is shown in Table 4.8. The
total cost incurred on small scale nursery was Rs. 1,48,357, on medium scale nursery it was
Rs. 2,10,975, whereas for large scale nursery it was Rs. 15,43,500. The gross income of small
scale nursery, medium scale nursery and large scale nursery was Rs. 1,72,800, Rs. 2,31,630
and Rs. 18,75,000, respectively. Whereas, net income was Rs. 24,443, Rs. 20,655 and Rs.
3,31,500 for small scale nursery, medium scale nursery and large scale nursery, respectively.
Fig 6: Net income of mango nursery units of different scale
4.2 Mango growing farmers:
The survey had done based on different age groups of mango sample growers in
Chittoor district of different mandals in which maximum range of the farmers are in the age
group of 45-50 years and minimum range of the farmers in the age group of 30-35 years, and
the highest number of sample mango growers are present in Bangarupalyam.
0
25000
50000
75000
100000
125000
150000
175000
200000
225000
250000
275000
300000
325000
350000
Small scale nursery Medium scale nursery Large scale nursery
Net
inco
me
Net income
21
Table: 4.9 Age wise Distribution of Mango growers
S.
No Age
Mandals
Tot
al Bangar
upalya
m
Irala Thanva
palli
Y.V.Pa
lem
K.V.Pa
lli
Chitoor Chima
gorikol
Others
1 30-35 - - - - - - - 1 1
2 35-40 - - 2 - - - 1 - 3
3 40-45 11 - 2 3 - - - 2 18
4 45-50 16 14 - - 2 3 - - 35
5 50-55 11 6 - 3 - - - 20
6 55-60 1 4 4 - 1 - - - 10
7 60-65 - - 4 - - - - - 4
8 65-70 - - 4 - 1 - - 5
9 Total 39 24 16 6 4 3 1 3 96
Fig 7: Age wise Distribution of Mango growers
The survey had done based on different levels of education of mango sample
growers in Chittoor district of different mandals in which maximum level of the growers are
intermediate and next level are below 10th.
0
2
4
6
8
10
12
14
16
18
Ban
garu
pal
yam
Iral
a
Than
vap
alli
y.v.
pal
em
k.v.
pal
li
chit
oo
r
Ch
imag
ori
kol
oth
ers
Mandals
30-35
35-40
40-45
45-50
50-55
55-60
60-65
65-70
22
Table: 4.10 Distribution of Sample Mango Growers by level of Education
S.N
o Education
Mandals Tot
al Bangaru
palyam
Irala Thanv
apalli
Y.V.P
alem
K.V
Palli
Chitto
or
Chimagori
kol
0the
rs
1 Below`10th 16 14 3 1 2 - - 2 38
2 SSC 3 2 6 3 2 2 1 - 19
3 Intermedia
te
19 8 4 3 - 1 - - 35
4 Degree 1 - 3 - - - - - 4
5 Total 39 24 16h 6 4 3 1 2 96
The survey had done in different mandals of Chittoor the total land is 282 acres in that
bangarupalyam farmers ranged majority and maximum no of farmers holding the area of 2.5 -
5.0 acres
Fig 8: Distribution of sample mango growers by level of education.
0
2
4
6
8
10
12
14
16
18
20
Ba
ng
aru
pa
lya
m
Ira
la
Tha
nv
ap
alli
Y.V
.Pa
lem
K.V
Pa
lli
Ch
itto
or
Ch
ima
go
riko
l
0th
ers
Mandals
Below`10th
ssc
Intermediate
Degree
23
Table 4.12 Land Size Distributions of Sample Orchards (in Acre)
S.No Area
Mandals
Banga
rupaly
am
Irala Thanvap
alli
Y.V.Pal
em
K.V.Pal
li
Chitoo
r
Chima
goriko
l
Others
1 Below 2.5 2 11 - - 1 2 - -
2 2.5-5.0 29 13 1 1 1 1 - -
3 5.01-10 4 - 4 4 2 - - 3
4 10.01-25 - - 3 1 - - 1 -
5 Total 35 24 8 6 4 3 1 3
82
The study conducted and surveyed in different mandals of Chittoor in that Majority
have mango orchards in the maximum range of 2.5 to 5.0 ha and minimum range of mango
orchards of 5.01-10
Table 4.13 Area wise Distribution of sample mango orchards (Area in acre)
S.N
o Area
Mandals
Bangar
upalya
m
Irala Thanv
apalli
Y.V.P
alem
K.V
Palli
Chitto
or
Chima
gorikol
others Total
1 Below
2.5
19 12 - - 2 2 - - 35
2 2.5-5.0 19 5 11 1 3 1 1 4 44
3 5.01-10 7 - 6 7 - - - - 20
4 10.01-25 - - - - - - - - -
5 Total 45 17 17 8 5 3 1 4 99
The survey had done in Chittoor district of different mandals in that farmers are
growing Major varieties are Totapuri, Benishan, Alphonso.
Table 4.14 Varietal Distribution of Sample Mango Orchards
S.N
o
Varetial
Distributio
n
No Of Farmers Growing In Different Mandals
Tot
al Banga
rupaly
am
Irala Thanv
apalli
Y.V.P
alem
K.V.P
alli
Chitoo
r
Chima
goriko
l
others
1 Totapuri 39 25 15 2 1 3 - - 85
2 Bensihan 22 9 12 3 4 2 1 2 55
3 Alphonso 12 4 5 - 1 - - - 22
4 Mallika 2 4 - 4 3 1 - 2 15
5 Neelum 2 1 3 - 2 1 2 - 11
6 Kesar 1 1 - - - - - - 2
24
Table 4.15: Establishment cost of mango orchard per acre in Chittoor district during
first year
PARTICULARS Minimum Maximum Mean
Rs/ acre
% of total
cost
Fencing 0 33333 5229 10.0
Digging pits 1000 25000 3477 6.6
Manures & fertilizers 1000 50000 16407 31.4
Seed/transportation 0 25000 4646 8.9
Inter cultivation 0 25000 4469 8.5
Irrigation 0 33333 5552 10.6
Labour 1250 42857 11574 22.1
Land tax/year 150 6667 253 0.5
Miscellaneous 0 333 4 0.0
Total cost 51611
The details of establishment cost of mango orchard per acre in Chittoor district during
first year is presented in Table 4.15.
The total costs incurred during first year of mango cultivation amounted to Rs. 51611.
It can be seen that among different operational costs, manures and fertilizers formed the
major item with Rs. 16,407 (31.4 per cent). Next to manures and fertilizers, cost of labour
charges formed the major item of expenditure which worked out to Rs. 11,574 (22.1 per cent)
followed by irrigation (10.6 per cent), fencing (10.0 per cent) and seed/transportation (8.9 per
cent), inter cultivation (8.5 per cent) and digging of pits (6.6 per cent).
Table 4.16: Maintenance cost of mango during 2nd to 6th year
Particulars/ye
ar
2nd year 3rd year 4th year 5th year 6th year
Rs/ac
re
% of
total
cost
Rs/ac
re
% of
total
cost
Rs/ac
re
% of
total
cost
Rs/ac
re
% of
total
cost
Rs/ac
re
% of
total
cost
Gap filling 433 4.4
0.0
0.0
0.0
0.0
Manuring 833 8.5 433 7.4 400 8.0 655 12.4 900 15.4
Fertilizers 1333 13.7 1167 20.1 1100 22.0 1117 21.2 1183 20.3
Irrigation 433 4.4 317 5.4 400 8.0 383 7.3 500 8.6
Inter
cultivation 2733 28.0 1000 17.2 0 0.0 0 0.0 0 0.0
Plant
protection 833 8.5 550 9.5 667 13.3 675 12.8 900 15.4
Land tax 100 1.0 100 1.7 100 2.0 100 1.9 100 1.7
Labour 3050 31.3 2250 38.7 2333 46.7 2333 44.3 2250 38.6
9750
5816
5000
5263
5833
25
Maintenance cost of mango during 2nd to 6th year are presented in Table 4.16. The
total costs incurred during 2nd, 3rd, 4th, 5th and 6th year were Rs. 9750, Rs. 5816, Rs. 5000, Rs.
5263 and Rs. 5833, respectively. The operations such as watering and weeding required more
human labour requirement.
Costs incurred towards labour during 2nd, 3rd, 4th, 5th and 6th year were Rs.3050.00
(31.3 per cent), Rs.2250.00 (38.7 per cent), Rs.2333.00 (46.7 per cent), Rs.2333.00 (44.3 per
cent) and 2250.00 (38.6 per cent), respectively. Costs incurred towards human labour were
increased from 2nd to 4th year and decreased from 4th to 6th year. It was mainly due to the
operations such as watering the plants, weeding, application of manures and fertilizers and
intercultural operations demanded more labour requirement in the earlier years. Inter
cultivation was taken up till 2nd and 3rd year only. Costs incurred towards Manures and
fertilizers during 2nd to 6th year ranged from Rs 833 to Rs.900 and Rs. 1333 to Rs. 1183,
respectively. Plant protection chemicals were applied from 2nd year onwards and the
expenditure on which came to Rs. 900 (15.4 per cent). As the plants grew up watering the
plants gradually increased, which raised the cost from Rs. 433 (4.4 per cent) to Rs 500 (8.6
per cent). Gap filling was done only in 2nd year.
Table 4.17: Maintenance cost of mango during 6th to 32nd year
6 to 10 years 11 to 20 year 21 to 32 years
Rs/acre
% of
total cost Rs
% of
total cost Rs
% of
total cost
Gap filling
Manuring 675 11.4 552 9.5 565 9.6
Fertilizers 1230 20.7 1270 21.9 1262 21.5
Irrigation 525 8.8 525 9.0 524.5 8.9
Inter cultivation 0.0
0.0 0 0.0
Plant protection 909.5 15.3 858 14.8 910 15.5
Land tax 100 1.7 100 1.7 100 1.7
Labour 2500 42.1 2500 43.1 2500 42.7
Sum 5939.5
5805
5861.5
Maintenance cost of mango during 6th to 32nd year is given in the Table 4.17. The
total costs incurred towards mango cultivation during 6 to 10 years were Rs. 5939.5, 11 to 20
years were Rs. 5805 and 21 to 32 were Rs. 5861.5. Total costs were almost of the same
magnitude with little variations.
26
The costs incurred on labour charges took major share from 6th to 32nd year. As the
age of the orchard increased, yield of the orchard, application of fertilizers, plant protection
measures, irrigation requirement also increased, which subsequently demanded more labour.
The total costs incurred towards fertilizer application in 6th to 10th year was Rs. 1230
(20.7 per cent), in 11th to 20th year was 1270 (21.9 per cent) and in 21st to 32nd year was Rs.
1262 (21.5 per cent). The cost incurred on fertilizers was more in 11-20 years time period and
it was decreased in 20-32 years time duration. The reason might be that as the economic life
of orchard was on the decline, not much care was taken in performing different operations by
the farmers. The total costs incurred towards manure application in 6th to 10th year was Rs.
675 (11.4 per cent), in 11th to 20th year was 552 (9.5 per cent) and in 21st to 32nd year was Rs.
565 (9.6 per cent).
The total costs incurred on plant protection during 6th to 10th year was Rs. 909.5 (15.3
per cent), during 11th to 20th year was 858 (14.8 per cent) and during 21st to 32nd year was Rs.
910 (15.5 per cent).
Table 4.18: Return on mango orchard per acre in different aged orchards
Particulars 1 2 to 5 6 to 10 11 to 20 21 to 32
Yield (t/acre) 0 0 5.3 7.2 6.8
Cost (Rs/acre) 51611 6457 5940 5805 5862
Returns
(Rs/acre)* 42400 57600 54400
Net income -51611 -6457 36460 51795 48538
*Mango selling price ranged between Rs. 8-12 per kg in the market. Rs. 8/ kg i.e. least price
considered to calculate gross returns.
Return on mango orchard per acre in different aged orchards is presented in Table
4.18. Mango grafts commence bearing from 5th year onwards. Earlier, stray fruits may appear
on the tree but it is advisable not to allow them to mature. Good yields are obtained from 6th
year onwards.
During 6-10 year an acre of mango orchard yielded 5.3 tonnes, during 11-20 year 7.2
tonnes and during 21-32 year, it is reduced to 6.8 tonnes. This could be attributed to the fact
that production increased with increase in age, then stabilised and decreased thereafter.
The gross return from the orchard ranged from Rs 42,400 during 6-10 year duration, Rs.
57,600 during 11-20 year duration and Rs. 54,400 during 2-32 year duration. The net return
ranged from Rs -51,611 in 1st year to Rs 48,538 in 32nd year.
27
4.3 Post harvest:
Mangoes are generally harvested at maturity and ripened for optimum quality. Fruits
are handpicked and plucked with a harvester. The best way to observe maturity in mango is
color of the pulp, which turns cream to light yellow on maturity. The harvesting needs to be
done in the morning hours and fruits should be collected in plastic trays and kept in shades.
The fruits harvested with 8-10 mm long stalks appear better on ripening as undesired spots on
skin caused by sap burn are prevented. Such fruits are less prone to stem-end rot and other
storage diseases. The post- harvest losses in mangoes have been estimated in the range of 20-
30 percent from harvesting to consumption stage (Table 4.19)
Table 4.19. Preliminary screening of food losses in the selected food supply chain (FSC)
Mango Pulp in Chittoor district
Step in the
FSC
Expected Critical Loss Points Comments/Remarks
Quantitative Qualitative
Production
and
Harvesting
5-10 % 5 % Pre-harvest losses due to climatic
conditions, diseases, and pests
Physical damage of fruits due to
improper harvesting
Sorting
and
grading
10 % 2 % Culled fruits are sometimes lost
completely or sold for less value
depending on the demand
Ripening–
Traditional
Process
10-15% 20 % Due to improper handling and
non-standard process
Ripening –
Ripening
Chambers
3-6 % 10 % Due to internal injuries, fungal
infections, over maturity
Harvesting– In order to reduce value loss and to remove the field heat, the produce should be
harvested during the coolest part of the day, i.e. in the morning.
Grading- A preliminary grading is done immediately after harvesting at the field level. The
mangoes are graded according to size and maturity.
28
Desapping– Matured mangoes exude large amount of sap from the cut stem. As the sap
contain lots of resorcinol (oil), which burns the mango skin if contracted by the sap, the
mangoes are desapped by placing them in framework in an inverted position for two hours to
completely remove the sap from the fruit.
Processing– After the desapping process, the mango is processed in a post-harvest treatment
line having following operations in a common facility center (pack house).
4.4 Processing units:
The data has been surveyed that Maximum no of processors are preparing mango pulp
Table 4.20 Processing industries of Mango in Chittoor dist, that were surveyed.
S
No Name
Value added
products
1 Tasa food pvt ltd, kottapalli(vellore) Mango pulp
2 A.Shashidaran, Abhishek shasidharan, Geetha shashidaran, Sun gold
processed foods , Madupollur,Nalagampalli, Bangarupalem Mango pulp
3 Shashidar, Tropic fruit products, madras cross/pallur,Gudipalem Mango pulp
4 K. Govardhana Bobby, Suvera Processed Foods Pvt. Ltd, Aramgonda
Road, Thavanampalli (M),Chittoor Mango pulp
5 G. Jayaprakash Reddy, Ranga fruit products, Madras cross road, Pallur,
Gudipala(M), Chittoor Mango pulp
6 D. Srihari, E. Balaji Reddy, New Ranga Fruit Products, Gopalapuram
(V), Narigepalli (P), Vellore, Chittoor Mango pulp
7 Tanveer, RMM foods products, Gangasagaram (V), Reddigunta (P),
Vellore, Chittoor Mango pulp
8 S. Ramesh, Navya Foods Pvt Ltd., Mudigolam(V), Irala (P),
Chittoor(D) Mango pulp
9
J. Shiva Kumar, Sri Manjunatha Fruit Canning Industries, Door No. 2-
1086/1 , Opp: Sherman girls School,Kongareddy pally, Chittoor,
Partnership base (6 Members)
Mango pulp
10 M/S Maruti Fruit Canning industries, Village Gajulapply, Mandal
Thavanampally. Dr. S. Anand Naidu. Mango pulp
29
Table 4.21 Age wise Distribution of Mango processors
Maximum no of processors are in the age group of 45-50
Table 4.22 Education level of mango processors
Cost of processing in aseptic units presented in Table 4.23. These costs were spilt into
variable costs and fixed costs. The total cost of processing was Rs.2026.8 lakh. Of this, fixed
cost constituted nearly 12.6 per cent of which the major items were salaries to percent
employee (Rs. 178.8 lakh), depreciation on machinery (Rs. 47.6 lakh) and interest on fixed
capital (Rs. 19.5 lakh) and rest of the items were of minor importance.
Variable cost constituted over 87.4 per cent in total cost. Among the variable costs,
the major items were cost of packing material (Rs. 925.0 lakh) and cost of raw material
purchased (Rs. 781.2 lakh). Power charge and labour costs incurred were Rs. 37.5 lakh and
Rs. 28.0 lakh, respectively.
S.
N
o
Age
Mandals Tot
al Bangaru
palyam
Gudipale
m
Thavana
palli
Narigepa
lli
Vellore Irala Kongare
ddy palli
1 45-50 - - 1 - - 1 1 3
2 50-55 - - - - - 1 - 1
3 60-65 1 - - - - - - 1
4 65-70 - 1 - 1 - - - 2
7
S.N
o
Educatio
n
Mandal
Tot
al Bangar
upalya
m
Gudipal
em
Thavan
apalli
Narigep
alli
Vellore Irala Kongar
eddy
palli
1 Graduate 1 2 1 1 2 1 1 9
30
Table 4.23: Cost of processing in aseptic units
Particulars Costs (in Rs
lakh)
Percentage
of total cost Fixed cost
Salaries to percent employee 178.8 8.8
Depreciation on building 6.8 0.3
Depreciation on machinery 47.6 2.3
Depreciation on effluent treatment plant 2.3 0.1
Interest on fixed capital 19.5 1.0
Total Fixed cost 255.0 12.6
Variable cost
Cost of raw material purchased (including Transportation 781.2 38.5
Cost of packing material 925.0 45.6
Power charge 37.5 1.9
Labour 28.0 1.4
Other raw material 0.1 0.0
Total variable cost 1771.7 87.4
Total cost 2026.8
Table 4.24 provides information on Investment particulars of mango processing unit
with aseptic packing. The total investment of aseptic packing units which do processing was
around Rs. 1248.1 lakh.
The major item of investment was on machinery, on which the amount spent was Rs.
1029.4 lakh and accounted for nearly 82.5 per cent of total investment. Among investment on
machinery, aseptic steriliser cum fillers constituted 61.3 per cent of total investment (Rs.
765.0 lakh). The investment on pasteurizers and tip cutting machine was also high i. e., Rs.
113.3 lakh (9.1 per cent) and Rs. 40.0 lakh (3.2 per cent).
The next item of importance was the investment on Supporting machine, on which an
amount of Rs. 218.8 lakh was spent and this formed 17.5 per cent of total investment. Among
the Supporting machine the important item was transformers (Rs. 132.0 lakh), fork lift (Rs.
92.7 lakh) and water efficient treatment plant (Rs. 50.0 lakh) which together constituted 22
per cent of total investment.
31
Table 4.24: Investment particulars of mango processing unit with aseptic packing
Particulars Costs
(in Rs lakh)
Percentage
of total cost Details of machinery
Fruit washing machine
Tip cutting machine 40.0 3.2
Belt conveyor 28.8 2.3
Destoner 26.7 2.1
Pulpers 19.8 1.6
Preheaters 29.5 2.4
Decanters 31.8 2.5
Pasteuizers 113.3 9.1
Balance tanks 12.0 1.0
Aseptic steriliser cum fillers 765.0 61.3
Total cost for machinery 1029.4 82.5
Supporting machine
Boilers 20.5 1.6
Generators 23.5 1.9
Cooling towers 11.0 0.9
Chillrs 18.3 1.5
Transformers 132.0 10.6
Fork lift 92.7 7.4
RO plant 8.0 0.6
Water efficient treatment plant 50.0 4.0
Total cost 218.8 17.5
Grand total 1248.1
Table 4.25 furnishes the details about Cost of processing in canning units. These costs
were split into fixed costs and variable costs. The total fixed costs amounted to Rs.167.5 lakh
which constituted 22.4 per cent of total costs (Rs.747.6 lakh). The total variable costs
amounted to Rs.580.1 lakh, which constituted nearly 77.6 per cent of total costs
Among the fixed costs, the major items were depreciation on machinery (Rs. 87.4
lakh), interest on fixed capital (Rs. 59.1 lakh), salaries to percent employee (Rs 11.3 lakh)
and depreciation on building (Rs. 8.5 lakh).
32
The major items of variable costs were Cost of packing material (Rs. 250.0 lakh),
followed by Cost of raw material purchased (including Transportation (Rs 241.4lakh),
Labour (Rs. 65.5 lakh) and Power charge (Rs. 23.1 lakh).
Table 4.25: Cost of processing in canning units
Particulars Costs (in
Rs lakh)
Percentage
of total cost Fixed cost
Salaries to percent employee 11.3 1.5
Depreciation on building 8.5 1.1
Depreciation on machinery 87.4 11.7
Depreciation effluent treatment plant 1.2 0.2
Interest on fixed capital 59.1 7.9
Total fixed cost 167.5 22.4
Variable cost
Cost of raw material purchased (including Transportation 241.4 32.3
Cost of packing material 250.0 33.4
Power charge 23.1 3.1
Labour 65.5 8.8
Total variable cost 580.1 77.6
Total cost 747.6
Table 4.26 provides information on Investment particulars of mango processing unit
with canning for raw fruit. The total investment of mango processing unit with canning for
raw fruit was around Rs. 1115.8 lakh.
These investments were split into machinery and supporting machine. The major item
of investment was on machinery, on which the amount spent was Rs. 729.0 lakh and
accounted for nearly 65.3 per cent of total investment. Among investment on machinery,
aseptic steriliser cum fillers constituted 25.4 per cent of total investment (Rs. 283.3 lakh).
The investment on fruit washing machine and pasteurizers was also high i. e., Rs. 180.9 lakh
(16.2 per cent) and Rs. 106.0 lakh (9.5 per cent). The investment on tip cutting machine and
belt conveyor was 30.0 lakh and 15.0 lakh, respectively. Also, the investment on pulpers,
preheaters and destoner was Rs. 12.3 lakh, Rs. 10.8 lakh and Rs. 10.7 lakh. Rest of items
were of minor importance as these costs constituted less than 5 per cent of total costs.
33
The next item of importance was the investment on Supporting machine, on which an
amount of Rs. 386.8 lakh was spent and this formed 34.7 per cent of total investment. Among
the Supporting machine the important item was transformers (Rs. 300.0 lakh), boilers (Rs.
49.1 lakh), fork lift (Rs. 20.0 lakh) and generators (Rs. 1.9 lakh) which together constituted
34.2 per cent of total investment.
Table 4.26: Investment particulars of mango processing unit with canning for raw fruit
Particulars Costs (in
Rs lakh)
Percentage of
total cost Details of machinery
Fruit washing machine 180.9 16.2
Tip cutting machine 30.0 2.7
Belt conveyor 15.0 1.3
Destoner 10.7 1.0
Pulpers 12.3 1.1
Preheaters 10.8 1.0
Decanters 50.0 4.5
Pasteuizers 106.0 9.5
Balance tanks 8.0 0.7
Reforming tanks 9.0 0.8
Scaling machinery 3.0 0.3
Retarts 2.0 0.2
Electric hoist machinery 8.0 0.7
Aseptic sterlizer cum fillers 283.3 25.4
Total cost of machinery 729.0 65.3
Supporting machine
Boilers 49.1 4.4
Generators 11.9 1.1
Cooling towers 3.8 0.3
Chillrs 2.0 0.2
Transformers 300.0 26.9
Fork lift 20.0 1.8
Total supporting machine cost 386.8 34.7
Total cost 1115.8
34
Infrastructure availability in Chittoor district:
Total No. of Processing Units 85 No.
a) Aseptic units (200 Kg. pckg) 15
b) Canning units (3.1 Kg. pckg) 70
c) Aggregate Production Capacity 4,500 M. Tons / day
d) Cold Storage Units 12
Mango has huge scope for its different kind of processing products mentioned below in the
table 4.27
Table 4.27: Different kinds of mango products
Mango products
Raw Green mango Ripe mango
Pickles, Amchoor, Mango
slices
Beverages Pulp, Mango jelly, Beverage,
Squash, Mango leather
But in Chittor district people are going only for pulp, because of pulp industry
monopoly. However the pulp industries could process only around 4,05,000 MT of mango,
which is 47.2% of produced mango. There is still huge scope for other processing industries
like mango jelly, squash, beverages and pickles. However Galla group has started preparation
of beverages from mango, still there should be great need of encouraging other processing
materials.
Existing Mango market yards in Chittoor district: Five no.
1. Chittoor
2. Bangarupalem
3 . Pakala(Damalcheruvu)
4. Tirupati
5. Puttur
4.5 Export of mango from Chittoor:
From the total production i.e. 854007 MT only 208 tons (0.2 MT) was exported
during 2016 by different processing industries. In 2017 only 90 tons of fresh fruits were
35
exported to Singapore and Malasia. The details of exports during 2016 were as follows in
table 4.28
Table 4.28: Status of exports during 2016
Name of the
exporters
Variety Quantity exported Exported countries
Vistas investments Baneshan 58 tons Singapore, Brunei,
south east countries
Life style solutions Beneshan, Alphanso 70 tons Malaysia
Srini Food Park Baneshan, Alphanso 35 tons Japan,
UK, Singapore
Kishan suvida
producers ltd
Baneshan 20 tons USA
CCD Baneshan 25tons Malaysia
Total 208 tonnes
However the exports during 2012-13 and 2013-14 were significantly greater the details were
as follows
Table 4.29. Exports of mango and its products during 2012-13
Sl.
No. Name of Commodity
Quantity
(M.T.s)
Value
(Rs. in Crores) Destination
1 Mango fresh fruit 149 0.49 Middle East countries,
Singapore, Sri Lanka 2 Mango Pulp 1,85,000 616.86
Table 4.30: Exports of mango and its products during 2013-14
Sl.No Name of the product Quantity exported
1 Totapuri mango pulp 1,02,670.75 MT
2. Alphanso mango pulp 10761.39 MT
3. Fresh Mango fruits 27,057 kg
4. Mango concentrate 7224.84 mt
Andhra Pradesh in producing great amount of mango with high quality still there is
very tiny amount of mango is exporting. The major constraints are as follows.
a. European union imposing high duties for Indian Agri products like fruits, vegetables, fruits
puree & concentrates, spices, nuts e.t.c, but they are not charging duties for many other
countries, accordingly the importers willing to buy same products from other countries,
because they are getting goods at low price.
36
b. For example: Andhra Pradesh mainly Chittoor district producing lot of Mango and other
fruits Pulp, Concentrate, but exporters from Andhra Pradesh able to export very less volume
of concentrates, because duty is 12% above, accordingly the processors are reducing the raw
material price at farm level to offer competitive price with other countries in international
market, which is directly impacting on farmers economically..
c. The sea and transport freights are too much variable, hence requesting you to support with
transport cost subsidies for exported goods from Andhra Pradesh.
d. The export packing material costs are varying frequently, hence requesting you to support
with packing material cost subsidies for exported goods from Andhra Pradesh.
Export Promotion Strategies
1. Strengthening infrastructure base,
2. Efficient post harvest management,
3. Improved packaging,
4. Including new markets,
5. Improving cold storage and transportation logistics,
6. Developing India brand mangoes and campaigning abroad about the quality,
7. Promoting an efficient export marketing network to optimize export, and
8. Setting up of more quality control laboratories in the Export Processing Zones.
4.6 Farmer producer organisations:
Farmer producer organisation (FPO) is collectivization of Producers especially small
and marginal farmers so as to form an effective association to collectively address many
challenges of agriculture effectively such as improved access to investment, technology,
inputs and markets. Department of Agriculture and Cooperation under Ministry of
Agriculture, Govt. of India has identified ‘Farmer Producer Organizations ‘registered under
the special provisions of the Companies Act, 1956 as the most appropriate Institutional form
around which the mobilization of farmers is to be made for building their capacity to
collectively leverage their production and marketing strength. The Department of Agriculture
and Cooperation (MoA) has setup ‘Small Farmers Agribusiness Consortium’ (SFAC), a
society under DAC, as designated Agency to act as a single window for Technical support,
Training needs, Research and Knowledge management and to create linkages to investment,
Technology and Markets. SFAC provides all round support to State Governments FPOs and
other entities engaged in promotion and development of FPOs
37
In order to significantly improve the terms of smallholder farmers’ access to the
market and strengthen their position in agri-value chains, it is gradually being realized that if
federated; small farmers can easily bargain for better prices, both while buying inputs and
selling their produce. This belief has led to the concept of establishing “Farmer Producer
Organizations” (FPOs) in the country. Besides, in the backdrop of the previous experiences
of the poor performance of traditional cooperatives in India, it was felt that there was a need
to give more freedom to cooperatives to operate as business entities in a competitive market.
Small Farmers’ Organizations such as FPOs are expected to overcome the constraints of
farmers imposed by the small size of their individual farms by leveraging the collective
strength and bargaining power to access financial and non-financial inputs, services and
technologies (Braverman et al. 1991; SFAC 2014); enhance incomes, reduce costs of input
purchases along with transaction costs, create opportunities for involvement in value-addition
including processing, distribution and marketing (Welsh 1997; Agarwal 2010). Furthermore,
there is a growing realization that the farmer’s share in consumers’ price is still substantially
low, if we wish to bring a transformation in agricultural sector to improve the livelihoods of
smallholders, new institutional arrangement has to be made for interventions in post-harvest
handling and marketing the produce from the farm gate till it reaches the consumer (Shepherd
2007). As a result, the focus of development has shifted from enhancement of production to
market connectivity, which also resonates with the overarching strategy of Inclusive Market-
Oriented Development (IMOD). It emphasizes on harnessing markets for smallholder farmers
combined with research for development (ICRISAT 2011).
In Chittoor district of Andhra Pradesh there were 14 FPOs were registered with department
of Horticulture. In these FPOs 2404 farmers are enrolled covering 5560 ha of land. Under
which 4500 ha were enrolled for sole mango. The particulars of FPOs were mentioned in the
following table.
Table 4.31 List of FPOs in Chittoor district
S.No Name of FPOs/FPCs No. of
farmers
enrolled
under FPO
Mandal Crop details
1 Maathota Mutually Aided Coperative
society Ltd
1000 Tirupathi Fruits and
Vegetables
2 Kisan suvidh farmers Producer
company ltd
425 C.G.Gallu Fruits and
Vegetables
38
3 Kanipaka vinayaka swamy rythu
sangam
13 Kampalem Vegetables
(Gourds)
4 Sri Sai Mulasthanamma Mutually
aided co-operative society pvt ltd
12 Vayalpad Vegetables
(Tomato, Brinjal,
Gourds)
5 Sri siddeswara Rythu Seva mutually
aided cooperative society pvt ltd
370 Y.V.Pale
m
Mango
6 Sri Balaji Horticulture farmers
mutually aided cooperative society
pvt ltd
16 Kalikiri Fruits and
Vegetables
7 Sri Balaji Horticulture farmers
mutually aided co-operative society
limited
16 Kalkiri Fruits and
Vegetables
8 Balaji Farmers producer mutually
Aided Cooperative society ltd
23 C.G.Gallu
Mango &
Vegetables
9 Mellacheruvu watershed mutually
Aided cooperative society ltd
80 C.G.Gallu
10 Bodieddygaripalli watershed mutually
Aided Cooperative society Ltd
196 C.G.Gallu
11 Thummachenupalli watershed
mutually Aided cooperative society
132 C.G.Gallu
12 Sri Lakshmi Vinayaka farmers
society
15 Kalikiri
13 Sri obuleswara swamy farmers
society
11 Vayalpad
14 Vankamaddivaripalliwatershed
mutually aided cooperative society
ltd.
95 C.G.Gallu
The major problems identified by the FPOs in the mango production and value chain analysis
1. Production was not a problem under these FPOs as they are also maintaining Agriclinics
their self hence they get technical support in production.
2. Still some farmers are not following some technology like pruning, those want to follow
the technology are facing shortage of labour.
3. Farmers who has not enrolled under the FPOs were not known the technical procedure for
pruning
4. Farmers are not following the recommended package of practices, while spaying some
farmers are using high dosages of chemicals.
39
5. Marketing facility and minimum support price are the main problems of mango farmers.
6. Andhra Pradesh in producing great amount of mango with high quality still there is very
tiny amount of mango is exporting. The major constraints are as follows.
a. European union imposing high duties for Indian Agri products like fruits, vegetables, fruits
puree & concentrates, spices, nuts e.t.c, but they are not charging duties for many other
countries, accordingly the importers willing to buy same products from other countries,
because they are getting goods at low price.
b. For example: Andhra Pradesh mainly Chittoor district producing lot of Mango and other
fruits Pulp, Concentrate, but exporters from Andhra Pradesh able to export very less volume
of concentrates, because duty is 12% above, accordingly the processors are reducing the raw
material price at farm level to offer competitive price with other countries in international
market, which is directly impacting on farmers economically..
c. The sea and transport freights are too much variable, hence requesting you to support with
transport cost subsidies for exported goods from Andhra Pradesh..
d. The export packing material costs are varying frequently, hence requesting you to support
with packing material cost subsidies for exported goods from Andhra Pradesh.
The probable solutions identified:
1. Mango cultivation in Chittore district could be improved by providing technical support to
the farmers from government end. Where Horticultural Officers are more or less busy in
supplying inputs rather providing technical support. Hence govt. should deviate HO from
supply job to technical job.
2. Mango pruning machinery should be brought from the other countries and provide farmers
on rent basis.
3. Encourage FPOs to establish their own processing units, integrated pack house by
providing subsidy and other inputs.
4. To ensure the farmers price, government should action to reduce Europe duty through
central government and government shall pay equaling amount as incentive to exporters till
duty relaxation order by European union, government shall pay the transport and packing
material subsidies, all of these will ensure the farm good prices and high Agri volume exports
from Andhra Pradesh.
40
5. Constraints faced by farmers
1. Cultivation Aspects:
o Lack of availability of genuine plant material. Thus small and marginal farmers are
often deceived. Orchard management is not proper among many of the farmers.
Improper spacing, soil type, variety, rainfall/ irrigation, etc. giving rise to poor yield.
o Some farmers follow blanket fertilizer doses, which are not based on soil type,
irrigation and plant conditions. No effort to minimize irregular bearing by adopting
suitable cultural practices, like open canopy management, pruning, adequate
manuring, etc.
o Fruit drop (premature) has been a problem for certain farmers. They opined that even
after careful farming, mangoes were infected with spots (mangu diseases), which did
not fetch remunerative prices. However, in most cases, the farmers tended to take the
advice of local fertilizer/ pesticide dealers for its control, which often failed. Where as
application of recommended doses of plant growth regulators at the appropriate stages
of fruit growth, following of proper plant nutrition, Plant protection measures and
cultural practices, especially irrigation schedule, could have greatly reduced the fruit
drop.
2. Inadequate Extension Services
Lack of training and awareness creation on various cultivation practices for producing
good quality mango among farmers. Growers have no adequate knowledge on good
agricultural practices. Horticultural officers are not adequately posted in the district for
providing the required extension services. There is inadequate awareness on post-harvest
needs and its technology among the mango growers and traders.
3. Infrastructural Bottlenecks
It has been reported that more than 20-30 per cent of the produce is lost in the post-
harvest operations. This is mainly because of factors like non-availability of proper
infrastructure in terms of facilities for handling the produce, poor transport and storage
facilities. For distant markets and exports, infrastructure in the form of pack houses with
automatic sorting, washing, waxing, packing, pre-cooling, storage and marketing has not
developed commensurate with the level of production and export prospects. The poor
transportation and road condition coupled with inappropriate packing and temperatures as
41
high as 40 °C further deteriorates the quality. The price of mangoes in international market
fluctuates on daily basis and long period of journey reduces the freshness as also price
realization for mangoes. Grading standards are not uniform and limited to a few varieties and
that too are not mandatory.
4. Lack of Export Promotion and International Competition Strategies
International trade demands mango varieties that are with fibre-less flesh, good
aroma, attractive colour (preferably red, pink, purple or yellow) and better sugar and acid
blend. Efforts are not being made to produce and grade mango, based on such tastes and
varieties. India’s major marketing season is April to July, whereas it is produced round the
year in Brazil, Colombia, Kenya and Venezuela. Very big mango orchards of a single variety
of size ranging from 2,000 to 10,000 ha area have come up in those countries, keeping an eye
on export market, which requires consistent bulk supply of uniform good quality. Growers,
fruit size and shape improvement, under-nourished trees cannot exhibit correct shape and size
of the fruits. Canopy management need to be stressed to achieve the desirable leaf size.
Uniformity of shape and color exhibition. An attractive shape is always appealing to the
buyer. Colour development and bright exhibition are possible with exposure of the fruit to
solar light and temperature, through canopy management, adequate nourishment and timely
harvest. Early harvests always lack good colour development on ripening.
5. Blemishes / Scars on Fruits:
Different types of blemishes and scars on the fruit make it unattractive for marketing
and get rejected while grading. Various causes for the occurrence of blemishes / scars need to
be identified and suitable remedial measures may be taken up to reduce such occurrences.
The Indian Agricultural Research Institute (IARI), has introduced mango varieties, which
have an acidic-sweet taste. They have developed a technology to prevent infection of mango
fruit by insects. Exporters and traders, export promotion strategies, strengthening
infrastructure base, efficient post harvest management, improved packaging, including new
markets, improving cold storage and transportation logistics, developing India brand
mangoes and campaigning abroad about the quality, promoting an efficient export marketing
network to optimize export, and setting up of more quality control laboratories in the export
processing zones.
6. Post -harvest Infrastructure
42
Since the creation of post-harvest infrastructure requires huge capital investment
initially, its creation has to be considered on merit so that the proposed infrastructure remains
in operation for atleast 200-250 days in a year. Creation of collection centres with facilities of
sorting, grading, transportation and marketing in nearby urban areas requires to be stressed.
A. Pack House
For distant markets and exports, establishment of pack houses with automatic sorting,
washing, waxing, packing, precooling, storage and marketing on large scale could be
considered by public and private sector. These facilities could be made available on hire basis
to the farmers. Certain criteria like, urban areas with concentrated pockets of production,
having good connectivity, availability of electricity, water round the year and hygienic
surroundings etc, need to be considered for setting up of pack houses. The pack houses need
to have adequate capacity and should have a pre cooling unit/ cold storage. Provision of
refrigerated / insulated van to have cold chain up to marketing point may also be considered
in the pack house with the aim to market quality graded products
B. Cold Storage
The development of adequate cold storage capacity with latest technology/ cold chain
would help in increasing the shelf life minimizing post-harvest losses through proper storage
and help the farmers in taking timely marketing decision. Cold storages with multi-chamber/
multi-commodity facilities need to be popularized.
C. Vapour Heat Treatment Plant
There is a need to establish one Vapour Heat Treatment Plant (VHTP) to sort out the
problem of fruit fly, which is the main hindrance for exporting mangoes to Japan, USA and
European countries.
D. Rail, Air and Road Transport
Mangoes are transported in trucks, open pickup or bigger trucks. Specialized transport
vehicles should be used, which may have separate cabins and partial shades so that losses
during transport are minimized. For export purpose, mango is being transported to Chennai
air port. Cargo flights need to be introduced for mango.
E. Capacity Building
There is a shortage of trained and skilled manpower for the management and
operations at field level and need to create world class mango orchards, for which capacity
43
building needs to be initiated. An effective technology transfer system (ETTS) may be
promoted to take up technology development/ transfer to the mango growers/ processor.
F. Processors
• Not to charge electricity bill in off season
• GST effect before GST tax was 5% now it is 12%
• Government or banks not giving loans to start processing units
• Government should promote mango products
Traders:
Farmers going directly to processing units
• Farmers claiming that 5% commission is more to reduce commission percent
• Export business is declining
• Entering of big traders so that losing scope for small traders
• Ripening chamber problem in mango yards
• Heavy competition
• Buyers are not coming forward
G. Nursery units
Government not giving license till date, Facing transportation problem and losses
facing pest problem.
H. Marketing
Middlemen are considered as a necessary evil in the marketing system. Two types of
measures need to be directed for controlling the activities of middlemen. These are regulating
the marketing of mango, and creating alternative channels of trade for marketing of mango. It
is a known fact that the present commission levied by the commission agents is nearly 4-10
per cent of the total value. But the commission charges fixed under the APMC Act of the
State may be 1 to 1.5 per cent. To correct the situation, it is necessary to have a dialogue with
the traders and fix a reasonable commission (4-6%), which may partly be borne by sellers
and buyers instead of sellers alone paying it as at present. This type of realistic approach may
give results in getting the markets regulated and prevent other losses in weighing, handling
etc. It is suggested that creating producers cooperative organizations will solve most of the
problems and increase the bargaining power. But marketing is a specialized activity and
44
producer cooperatives consisting of small growers cannot undertake the job. So it is
necessary to create marketing organizations, which can take care of marketing as well as
trade in mango. The main features of the organizations may include establishment of
collection centres at growing regions and regulation of all buying/ selling activities through
the organizations at the market yards. Further, registration of all buyers with the
organizations, advancement of loans on the pledge of produce, disbursement of inputs
through collection centres and arrangements with banks for providing production loans, etc.
are other features of the organization. For sustaining the organization, a commission of 4-6
per cent may be charged.
Institutional Credit
The credit requirement of mango is very high. Presently middlemen meet part of the
requirement of credit as farmers market the produce through middlemen. Therefore, to
shorten the activities of the middlemen in the marketing channel, it is necessary to provide
the credit required by the growers. At present, though the banks are advancing credit, it is
limited to production of crop / establishment of mango orchards.
Policy Suggestions / Action Points
Growth and sustainability
Growth and sustainability of farms is important as they constitute about 75 per cent of
total mango orchards selected. Since promoting small mango growers is a viable proposition,
support and incentives should be given so that they overcome the competition due to opening
up of the economy
1. Forward and Backward Linkages
The mango processing industry should be supported as the unit value realization of
mango pulp is more stable than that of raw mango. It also has a number of forward and
backward linkages, benefiting the economy of the region.
2. Contract Farming
Contract farming should be promoted to ensure timely and adequate supply of raw
materials and to minimize the cost of raw materials. It will minimize the marketing margin in
the supply of raw materials to the processing industry
3. Promotion of Domestic Consumption
45
Domestic consumption should be promoted through campaigns and by producing
diversified products to serve as a cushion for mango processing industry against fluctuations
in demand in international markets.
4. Formation of Cooperative Societies
Cooperative societies should be set up to enable the small firms increase their access
to the international markets and realize higher price for their output.
5. Availability of Adequate Quality Planting Material
Small firms are poor in adopting the adequate quality standards and the appropriate
technology used is not favoring the market. This calls for the support and nurturing by
government to help technology up-gradation and to adopt Hazard Analysis Critical Control
Point (HACCP)
6. Promotion of Mango as Horticulture Crop by providing raw materials
Government should promote the production of mango and other horticultural
commodities in the region to promote the adequate supply of raw materials throughout the
year for increasing the capacity utilization of firms.
7. Cluster Approach
The mango being a potential horticulture crop needs to be developed by adopting a
cluster approach. The Department of Horticulture may categorize the districts into specific
clusters.
8. Branding and Registration for Geographical Identity of Mango
There are several varieties, which need to be identified and given a geographical
identity. Such varieties are dependent on specific soil and climatic conditions. The
Department of Horticulture may identify and make efforts to enlist the places linked with a
particular variety of mango and thereafter attempt for registration of geographical identity of
such local varieties, branding mango in such a way that it would lead to integrated growth of
that crop.
9. Uprooting the Senile and Unproductive Orchards
Improved root stocks need to be introduced and strategies are required to be finalized
to promote high density planting of mangoes. The Department of Horticulture may
46
popularize the improved package of practices among the growers and ensure that new
plantations are established.
10. Transferring Latest Technology to Marginal and Small Farmers
The study revealed that availability of genuine planting material of the required
quantity is lacking. It is learnt that banks are reluctant to offer term loan on account of non-
availability of adequate planting material. The DoH may take necessary action and ensure
that adequate and good quality mango is available for new mango plantation. Sometimes
there has been a demand in certain quarters to create Horticultural Crops Planting Material
Authority (HCPMA) for ensuring quality of planting material.
11. Popularizing Appropriate Package of Practices
It is believed that alternate bearing has been creating problems in mango production
to a large extent. While in one year it creates glut with excess production, the next year it
results in short supply due to low production. This results in high price of mango, which
affects processing units through high cost of production. The crop production can be
regulated to a certain extent through pruning immediately after the harvest, followed by
adequate manuring, judicious irrigation and effective plant protection measures. The
appropriate package of practice may be popularized by the DoH of the selected districts of
the states.
12. Setting up Package Houses
There is an increasing need to set up pack houses with washing, waxing, packing,
pre-cooling and storage including refrigerated vans for transport at the production center. The
pack houses need to be designed in such a manner to facilitate year round operation, taking
into consideration the availability of other perishable products in the region. They should be
linked with terminal markets.
13. Establishment of Vapour Heat Treatment Plant
There is a need to establish one Vapour Heat Treatment Plant (VHTP) to sort out the
problem of fruit fly, which is the main hindrance for exporting mangoes to Japan, USA and
European countries. There should be a provision for the export of mangoes in modified
atmospheric containers in ships.
14. Availability of Adequate Institutional Credit
47
Mango processing industry, particularly pulp making, has enough potential to grow
in the future. This is because of the fact that consumer preferences towards synthetic drinks
have been declining due to growing health consciousness and increase in purchasing power.
Jelly and pickle making has also immense potential to grow. Proportionately, production and
productivity of good quality/ processing worthy mango has to increase for which the
availability of adequate institutional credit is essential. Credit is required for crop
establishment and maintenance, installation of on farm infrastructure, such as drip irrigation,
processing units, export credit, etc. Banks may provide adequate credit to various segments
of mango industry, keeping in view the banking plan / potential envisaged in Potential
Linked Credit Plans (PLPs) by NABARD)
15. Streamlining Data on Credit Flow to Mango Sector
The credit purveyed to the mango sector is not getting reflected in the present system
of data generation by banks. There is a need to streamline data on credit flow to mango
separately for various activities, especially in the AEZs. Credit flow in AEZs may be
included as an item of agenda for discussion in the district level and state level banker’s
meets.
16. Regular Review and Monitoring of Progress and Issues
There is a need to regularly review and monitor the progress and various issues
confronted by the stake holders in AEZs at the state/ district levels to identify constraints and
initiate corrective actions.
17. Registration of Export Oriented Orchards
Exporters purchase quality mangoes from markets as also directly from the farmers.
Except for a few big farmers, other farmers are not aware that their produce is being
exported. Registration of export orchards, on the lines of grapes in Maharashtra has not
picked up. It needs to be expedited by the Agriculture Department of the respective State
Governments.
18. Formation of Self-Help Groups
The Self Help Groups (SHGs) / Farmers Clubs of mango farmers in selected districts
of Maharashtra could organize mango festivals with the help of their counterparts in other
districts. The mango farmers can be taken on study tours to other places for awareness and
skill upgradation.
48
Opportunities for strengthening of mango value chain
• Assured sale of inputs
• Good demand for inputs during monsoons
• Day by day increase in the acreage of mango
• Input devices are not affected by the mango prices
• Less numbers of buyers in the market
• High export potential for mango
• Growing processable varieties
• Agroclimatic conditions are very much suitable for growing mango
• Good demand from upcoming markets
• Traders are the price makers
• Very good demand for valued products round the year
• Scope of establishing processing firm in the mango growing belts
• Good demand from secondary processors
• Great demand for mango pulp from foreign countries like UAE,USA etc
Measures taken by department of horticulture, A.P. for encouraging exporting of
mangoes & other horticulture crops
Formation of Farmers, Producers Organisations (FPO’s).
Arranging Buyers Sellers Meet.
Arranging Conferences/Workshops with FPOs & Companies/Retailers.
Providing 75% Assistance for Formation, Capacity building & Development
of Infrastructure.
Providing Assistance for Development of Post Harvest & Marketing facilities
like
1) Pack House / farm collection unit.
2) Integrated pack house
3) Pre cooling units.
4) Cold Storages
5) Primary processing units / minimal processing units
49
6) Fruit Ripening chamber
7) Evaporative low energy cool chamber
8) Low cost onion /Coconut / other particulars produce storage structure
9) Refrigerated transport vehicles / transport vehicles from 1 ton to 6 tones capacity
based on actual need of FPO.
10) Farm Mechanization equipments
11) Custom Hiring Centres
12) Retail marketing outlets
13) Any other pre / post harvest / marketing infrastructure as per the local need.
(Source: Dept. of Horticulture, Govt. of A.P., 2017)
Based on the present study, the following actionable points were arrived to further
strengthen the mango value chain in Chittor district, Andhra Pradesh.
1. Increase the Govt. nursery units in major mango growing mandals for supply of
genuine planting material.
2. Provide licenses to private nursery units and frequently arrange short term (1 to 3
days) training programmes and reviews to the private nursery unit managers on pest
management and maintaining healthy mango seedlings.
3. Including the item of fencing around mango orchards in the present subsidy
programmes list of Govt. as wild animals attack is becoming major threat to farmers.
4. Arrange awareness programmes to farmers with regard to crop insurance to protect
them in the events of unexpected calamities.
5. To encourage mechanization to reduce the dependence on limited labour availability,
more no. of custom hiring centers may be established. The net work of custom hiring
centers should be strengthened to such an extent that, the hiring of implements should
be made very easy like by downloading an app in the smart phones and booking. (For
ex. how the private cabs are booked now by citizens in different cities).
6. To facilitate establishing solar based cooling chambers at farm levels by including
them under subsidies list and encouraging on educating on that aspect, as only 12
cooling chambers (private) are available to store 854007 MT of mango.
7. To increase the solar based refrigerated transport facilities on custom hiring basis to
increase the shelf life of mangoes and reduces the fruit losses and to preserve the fruit
quality.
50
8. Increase the infrastructure facilities like pre cooling chambers, ripening chambers,
pack houses at every market yard.
9. To arrange regular short term training programmes to farmers of different age groups
to review their knowledge and update with regard to scientific management of
cultivation aspects and export oriented awareness programmes.
10. For the processors, necessary leverage may be provided with regard to electricity
charges during off season.
11. The rules with regard to the eligibility of the processors to receive the bank loans may
be modified on discussions with the banking officials and processors.
12. The Govt. should encourage use of mango value added products and include them in
different government schemes like mid day meals to school children, supply of rations
to economically backward citizens etc.
13. Creating awareness programmes to attract young generation to enter in to the
profession of agriculture / horticulture.
14. Include the subject of value chain in science subject at school and college levels
education syllabus to increase the awareness from school children level.
15. Encourage the organic cultivation in a large scale for quality production and premium
price realization in clusters.
16. Promotion of pack houses by the growers and promoters of Integrated pack houses by
the FPOs to promote exports and group marketing.
17. Protocols to be developed for packing and transport to distance markets within the
country (Corrugated Fibre Board Cartons/boxes).
18. Popularization of nutrient value of Mangoes to the public for increased consumption
and better health for promotion of table varieties.
19. Development of Market yards with Ripening chambers, Cold Rooms on custom
service basis by the private enterprises.
20. To request the South Central Railways to allot more parcel vans (20*25 BCN
Wagons) and to run special trains to North India during the season.
21. Promotion of direct marketing between farmers and processing industries to avoid
middle men to get remunerative prices to the Mango Farmers.
22. At present production is not meeting the demand of processing industries. There is
need to promote processing varieties like Banglora, Alphanso e.t.c.
23. Promotion of small scale industries for production of Mango jelly, candy, tandra and
other value added products.
51
24. Introduction of Technologies for different value added products like Solar Drying,
minimal processing.
25. Modernization of existing processing industries for IQF and other value added
products and production of quality pulp with international standards.
Export of Mangoes:
1. Providing cargo facility at International Airport, Tirupathi for export of Mangoes to
South East Asian countries.
2. Air Fright charges for perishable goods may have to subsidized.
3. Promotion of Integrated Pack houses with vapour heat treatment and irradiation
facilities to export to European and other destinations.
52
Some photographs of collecting data from various sectors of value chain are attached
Visit to processing units
Visited Processing Unit: Mr. Bobby,M/s Suvera Processed Foods Pvt. Ltd. Thavanampalli,
Chittoor. Met N Changal Reddy, N. Changal Reddy and Co. President of Mango Traders
Union, Chittoor.
Visited Processing Unit: Sri Manjunatha Furit Canning Industries, Kongareddypalli,
Chittoor.
Mango products
Raw Green mango Ripe mango
Pickles, Amchoor, Mango slices
Beverages Pulp, Mango jelly, Beverage, Squash,
Mango leather
Mango Pickle Amchoor Mango slices
53
Interacting with DDH and President of processors federation
Smt. T, Saraswathi, DDH, Chittoor
K Balakrishna Reddy, President Chittoor
Dist. Processors Federation
Visited the office of Assistant Director of
Marketing, Chittoor Smt. K. Indumati,
Special Grade Secretary AMC Chittoor.
Visited to ADH office Pileru met the official
viz., S.S.V.Subhashini (ADH, Pileru),
Naveen Kumar (HO, Pileru), Y. Lakshmi
(HO, Pileru).
54
Visited the office of Assistant Director of
Horticulture, Palamner. Met the official viz.,
K. Reddaiah (HO Chowdepalli), S.
Srinivasulu (HO,Technical, Venkatagiri
Kota), Lakshmi Prasuna (HO
Bangarupalem).
Visited Mango Market Yard Bangarupalem.
Met Umapathy Reddy, Secretary, Mango
Market Yard. Bangarupalem. Collected the
information regarding mango growing
farmers and traders.
Interacting with Dr. Ananda Naidu,Properiotor of Maruthi Fruit Canning Industries and
Poorna processed foods, Gajulapalli
Visit to Mango processing unit M/s Maruti Fruit Canning Indistries, Village Gajulapally,
Mandal Thanavam Pally, Chittoor district
Canning unit Chiller tank
55
Packing unit
Visited Processing Unit: S. Ramesh (MD), Navya Foods Pvt
Visited Processing Unit: S. Ramesh (MD), Navya Foods Pvt. Ltd. Survey No. 737, 738 and
739. Mudigolam village and post Irala Mandal Chittor.
56
Visited Processing Unit: Sun Gold Processed Food, Madupollur, Nalagampalli,
Bangarupalem.
57
Nursery units
58
Annexure I
PRECISION FARMING DEVELOPMENT CENTER (PFDC), WATER TECHNOLOGY
CENTRE,
PROFESSOR JAYASHANKAR AGRICULTURAL UNIVERSITY, RAJENDRANAGAR,
HYDERABAD - 500 030.
Value Chain Study for Mango in Chittoor District of Andhra Pradesh.
I - Questionnaire for Mango Sapling units (Nursery units)
Schedule No ___ Date: _____________
1. Details
Name of the Nursery Grower and Address:
Contact No:
Mail ID:
Education Level:
Age:
Field Location: Latitude:
Longitude:
Experience in Mango Nurseries
Management(Years):
2. Mango sapling varietal during (2016-17)
Sl.
No.
Name of the variety Quantity
sold (No.)
Reasons for selecting variety
I
Ii
Iii
Iv
V
Vi
Total
3. Cultivation and economics details:
i. Type of grafts prepared: Veneer Grafting/Approach Grafting
ii. Details of Manuring:
iii. Details of Fertilization:
iv. Details of Pest and disease management:
59
v. Watering source:
vi. Method of watering: Micro irrigation or Conventional?
vii. Any other information related to production activity or maintenance:
4. Cost Economics involved in nursery management:
Sl.
No.
Name of the variety Price realized per
sapling (Rs)
Total money
realized (Rs)
Cost (Rs)
I
Ii
Iii
Iv
V
Vi
Total
S.NO. Particular Quantity Value
1 Raw material (soil, polythene)
2 Seed material
3 Fertilizers
4 Pesticides
5 Irrigation
6 Machinery
7 Labour
8
9
Total
V: Credit details:
Source of Credit? (Bank/ other)
Whether credit available timely – Yes/ No. (If available, is it sufficient?)
VI: Any problems noticed in cultivation / sales / prices / credit with regard to mango
sapling unit maintenance
60
ANNEXURE II
PRECISION FARMING DEVELOPMENT CENTER (PFDC), WATER TECHNOLOGY
CENTRE,
PROFESSOR JAYASHANKAR AGRICULTURAL UNIVERSITY, RAJENDRANAGAR,
HYDERABAD - 500 030.
Value Chain Study for Mango in Chittoor District of Andhra Pradesh.
II - Questionnaire for Farmer
Schedule No ___ Date: _____________
1. Details:
Name of the Farmer: Village:
Age: Mandal:
Contact No:
Mail ID:
Education Level:
Field Location: Latitude:
Longitude:
Size of Land holdings (acres):
Area Under Cultivation:
Number of Plants (No.):
2. Economics of raising mango orchard:
2.1 Establishment cost during 1st year (Rupees per acre)
Sl.No. Particulars Total cost
1 Fencing
2 Digging pits
3 Manures
4 Fertilizers
5 Seed/ transportation
6 Inter cultivation
7 Irrigation: Surface Irrigation/Drip Irrigation
8 Labour
9 Land Tax
10 Miscellaneous
Total cost
61
2.2 Maintenance expenditure during the period second year to fruiting
(Rupees per acre)
Sl.No. Particular Amount spent (year wise)
II III IV V VI
1 Gap filling
2 Manuring
3 Fertilizers
4 Irrigation
5 Inter Cultivation
6 Plant Protection
7 Land Tax
8 Labour
9 Miscellaneous
Total cost
3. Production details:
Sl.
No.
Variety Area
(acres)
Year of
planting
Production
(tones)
Gross
Income
(Rs)
Cost of
Cultivation
(Rs)
Net
Income
(Rs)
I
II
III
IV
V
Total
i. Details of value addition (Grading, packing, processing):
ii. Cost involved in value addition
iii. Additional returns
4. Marketing aspects:
A. Whether FPO (Farmers Producers Organization) exists? Yes/ No
If yes, whether FPO aggregate produce? Yes/ No
If yes, how and when FPO sell the produce?
62
B. Marketing Details:
Sl.
No.
Quantity
sold
through
AMC’S
Amount Quantity
sold direct to
Processing
Unit
Amount Quantity
sold to
Traders
direct
form
Garden
Amount Net
Returns
(Rs.)
I
Ii
Iii
C. Details of marketing and returns
Sl. No. Particulars Amount (Rs.)
I Bagging and loading
Ii Transportation
Iii Unloading
Iv Commission
V Incidental expenses
Total
D. Other than APMC sales
Sl. No. Method/place of sale Quantity
( Quintals)
Price
realized
(Rs.)
Total
returns
(Rs.)
Cost if
any
(Rs.)
I Public private partnership
models (if any)
Ii
iii
5. Institutional Gaps:
a. Credit gap: whether banks are providing loan? Yes/No
If Yes Loan details:
Sl.
No.
Name of
the Bank
Giving
under
Special
Schemes
if any
Loan
amount
requested
(Rs)
Loan amount
Sanctioned
(Rs)
Monthly/Quarterly
Interest Paying
Loan
Interest
(%)
Amount
1
2
63
b. Whether Mango crop is insured? Yes/No
If yes give details:
Sl.
No.
Name of the
Insurance Company
Monthly/Quarterly/Seasonal/Annual
charges
1
2
c. Whether any institution or organization giving extension services? Yes/No
If yes give details:
Sl.
No.
Name of
Institution/organization
Details provided Period
1
2
3
6. Others:
A. What are the advantages / disadvantages of selling in APMCs?
B. Suggestions for better functioning of APMCs?
C. Who are the people involved in Mango Marketing?
D. Is selling of mango through a market intermediary inevitable? If yes, why?
E. Do you deal with the same market intermediary every time? Yes / No, why?
F. Are there any handling losses during mango marketing? If yes, can they be
minimized?
G. Are you following any grading and standardization practices? If yes, give details
H. Whether pack house available? Yes/ No. If yes, give details
I. Whether good transportation facility available? Yes/ No. If yes, give details
J. Whether ripening chamber available? Yes/ No. If yes, give details
64
ANNEXURE III
PRECISION FARMING DEVELOPMENT CENTER (PFDC), WATER TECHNOLOGY
CENTRE,
PROFESSOR JAYASHANKAR AGRICULTURAL UNIVERSITY, RAJENDRANAGAR,
HYDERABAD - 500 030.
Value Chain Study for Mango in Chittoor District of Andhra Pradesh.
III - Questionnaire for Traders
Respondent No ___ Date: _____________
1. Details:
Name of the Trader & Address:
Age: Education Level:
Contact No:
Mail ID:
Experience in Marketing (Years):
2. Marketing aspects
2.1 Retail/Whole sale,
Fresh Mango:
Quantity
Procured
Source Quantity
sold/day
Buyer Selling
price
(Rs/quintal)
Benefits
(Rs.)
a) Which are the mango varieties you deal with? Reasons for the same.
b) According to you, who is the important player in the mango marketing?
c) How many intermediaries do you deal with during mango marketing? Give details.
d) Do you have ripening chamber facility? If yes, give details.
e) What are the problems faced by you in mango marketing?
f) What are your suggestions for the above mentioned problem?
g) What is mango supply chain according to you?
65
ANNEXURE IV
PRECISION FARMING DEVELOPMENT CENTER (PFDC), WATER TECHNOLOGY
CENTRE,
PROFESSOR JAYASHANKAR AGRICULTURAL UNIVERSITY, RAJENDRANAGAR,
HYDERABAD - 500 030.
Value Chain Study for Mango in Chittoor District of Andhra Pradesh.
IV - Questionnaire for Processors
Respondent No ___ Date: _____________
1. Details:
Name of the Processors & Address:
Age: Education Level:
Contact No:
Mail ID:
Experience (Years):
Type of processing unit: Small / Medium
2. Processing details:
A. Structure of processing cost: Canning/Aseptic Unit
Sl.No. Particulars Quantity Cost
Fixed cost
1 Salaries to percent
employee
2 Depreciation
3 Interest on fixed capital
Total
Variable cost
1 Cost of raw material
purchased (Including
Transportation)
2 Cost of packing material
3 Power charge
4 Labour
5 Other raw material
6 Sales
7 Miscellaneous charges
Total
B. Details of Machinery:
Sl.No. Particulars No. Value
66
1. Fruit washing tank
2. Tip Cutting Machine
3. Belt Conveyor
4. Destoner
5. Pulpers
6. Pre Heaters
7. Decanters
8. Pasteurizers
9. Balance Tanks
10. Reforming Machinery
11. Scaling Machinery
12. Retarts Crates
13. Electric Hoist Machinery
14. Trolleys
15. Aseptic Sterilizer cum Fillers
C. Supporting Machinery:
Sl.No. Particulars No. Value
1. Boilers
2. Generators
3. Cooling towers
4. Chillers
5.
6.
7.
D. Procurement of mango:
Sl.
No.
Source Variety Quantity
purchased
per month
Price
(Rs/quintal)
I APMCs
Ii Farmers field
Iii
Iv
V
67
E. Value added mango products prepared by you?
Sl. No. Type of product Quantity
produced
(per month)
Brand Price
(Rs/unit)
I
Ii
Iii
Iv
F. Sale of value added mango products
Sl.
No.
Buyers Products Brand Quantity sold
(units/month)
Unit
price
(Rs.)
Total
returns
(Rs.)
i.
ii.
iii.
Iv
.
1. Do you sell mango pulp to any companies for further processing?
2. Do you have primary processing centre or mobile processing centre?
3. What are the major problems faced by mango processers?
4. What are your suggestions for the above mentioned problems?
5. What is the mango supply chain according to you?
68
ANNEXURE V
Process flow chart for mango pulp in canning units
Unloading of fruits
Storing and ripening
Grading and washing
Cutting into slices
Feeding into pulper
Sterilization by kettles at 900c
Filling of pulp in cans or tins
Packing of cans in cartons (6 cans per 1 carton)
Transportation
69
ANNEXURE VI
Process flow chart for mango pulp in aseptic packing units
Mango unloading
Quality checking
Ripening
Storing
Washing
Fruit cutting and inspection on three tier belt conveyor
Feeding into pulper
Pasteurization at 90°C
Fine pulping by turbo extractor
Intermediate storage tank
Sterilization in filtron machine at 74°C
Aseptic filling of pulp in barrels or drums
Storage for sterility test
Dispatch
70
ANNEXURE VII
Prescribed data of Nursery units on value chain study for mango in Chittoor district of Andhra Pradesh
S.N
o
Name of the
Nursery
grower
Contact
no
Ed
uca
tion
Age
size
of
La
nd
h
old
ing
m2
Exp
erie
nce
Varieties
Qu
an
tity
So
ld /
Pla
nt
Rea
son
s fo
r S
elec
tin
g
Va
riet
ies
Typ
e of
gra
ph
s
pre
pare
d
sou
rce
of
pla
nti
ng
mate
rial
Buying
address
Wate
r so
urc
e
Met
hod
of
wate
rin
g
Cost
economic
s
size
of
pla
nt
pri
ce
Qu
an
tity
Valu
e
Cre
dit
det
ail
s
1
Dinakar
Gardens, M.
Anand,
Kanipakam,
Patrampally,
Chittoor
98856270
98 SS
C
48 60 X
140
25
Totapuri 0
Com
mer
cial
Ven
eer
& a
ppro
ach g
raft
ing
Buyin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bore
wel
l
Conven
tion m
ethod
5 70 Raw material
5420
No
Benishan 50 10 90
Seed
material 2280 9120
Neelam 50 15 90 fertilizers 19.8 18269.2
Mallika 40 40 300 Pesticides 15 12000
Khader 50 70 400 Irrigation Surface
Machinery *
Labours 2 100000
Total 144809
1
Prabhakar
Nursery
Gardens, M.
Subrahmany
am ,
Kanipakam,
Patrampally,
Chittoor
95027020
45 Inte
r
45
10
0 X
16
0
30
Totapuri 40
Co
mm
erci
al
Ven
eer
& a
pp
roac
h g
raft
ing
Bu
yin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bo
re w
ell
Co
nv
enti
on
met
ho
d
5 70 Raw material 7400
No
Benishan 80 10 90
Seed
material 3600 14400
Neelam 80 15 90 fertilizers 31.3 30000.0
Mallika 40 40 300 Pesticides 15 12000
Khader 60 70 400 Irrigation Surface
Machinery *
Labours 2 100000
Total 163800
3
YMN
Nursery
gardence, Y.
Ramesh
babu,
Kanipakam,
94409883
61 Inte
r
46
60 X
120
20
Totapuri 60
Com
mer
cial
Ven
eer
&
appro
ach
gra
ftin
g
Buyin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bore
wel
l
Raw material 6140
No Benishan 50 5 70 seed material 2760 11040
Neelam 60 10 90
fertilizers
23.95833
33 22115.385
Mallika 0 15 90 pesticides 15 12000
71
Patrampally,
Chittoor Khader 60 40 300 irrigation Surface
Machinery *
Labours 2 100000
Total 200000
4
Sridhar
Nursery
Gardens, Y.
Vishnupriya,
Kanipakam,
Patrampally,
Chittoor
94402403
57 Inte
r
42
60 X
140
25
Totapuri 30
Com
mer
cial
Ven
eer
& a
ppro
ach g
raft
ing
Buyin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bore
wel
l
Conven
tion m
ethod
5 70 Raw material 5600
No
Benishan 60 10 90
Seed
material 2400 9600
Neelam 30 15 90 fertilizers
20.83333
33 19230.769
Mallika 50 40 300 Pesticides 15 12000
Khader 30 70 400 Irrigation Surface
Machinery *
Labours 2 100000
Total 146431
5
Vishnu Teja
Nursery
Gardens,
Srikanth,
Kanipakam,
Patrampally,
Chittoor
96402550
77 SS
C
38
80 X
160
20
Totapuri 25
Com
mer
cial
Ven
eer
gra
ftin
g
Bu
yin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bore
wel
l
Co
nven
tion m
ethod
5 70 Raw material 6590
No
Benishan 80 10 90
Seed
material 3060 12240
Neelam 50 15 90 fertilizers 26.5625 25500
Mallika 50 40 300 Pesticides 15 12000
Khader 50 70 400 Irrigation Surface
Machinery *
Labours 2 100000
Total 156330
6
Laxmi
nursery
gardens, K.
Tyagaraju
reddy,
Kanipakam,
Patrampally,
Chittoor
94405157
01 Inte
r
38
80
X 1
60
20
Totapuri 20
Com
mer
cial
Ven
eer
gra
ftin
g
Buyin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bo
re w
ell
Conven
tio
n m
eth
od
5 70 Raw material 6500
No
Benishan 80 10 90
Seed
material 3000 12000
Neelam 50 15 90 fertilizers
26.04166
667 25000
Mallika 50 40 300 Pesticides 15 12000
Khader 50 70 400 Irrigation Surface
Machinery *
Labours 2 100000
72
Total 155500
7
Srikrishna
Nursery
Gardens, Sri
krishnayya,
Near Rail
gate,
Chittoor
Road
94412198
33 SS
C
52
60 X
140
30
Totapuri 70
Com
mer
cial
Ven
eer
& a
ppro
ach g
raft
ing
Buyin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bore
wel
l
Conven
tion m
ethod
5 70 Raw material 6680
No
Benishan 60 10 90
Seed
material 3120 12480
Neelam 35 15 90 fertilizers
27.08333
333 25000
Mallika 35 40 300 Pesticides 15 12000
Khader 60 70 400 Irrigation Surface
Machinery *
Labours 2 100000
Total 156160
8
Sri Sai ram
Nursery
Gardens,
Reddappa,
Near
Railway
gate,
Chittoor
Road
96520355
41 SS
C
52
100 X
120
25
Totapuri 30
Com
mer
cial
Ven
eer
& a
ppro
ach g
raft
ing
Buyin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bore
wel
l
Conven
tion m
ethod
5 70 Raw material 7364
No
Benishan 80 10 90
Seed
material 3576 14304
Neelam 80 15 90 fertilizers
31.04166
667 29800
Mallika 28 40 300 Pesticides 15 12000
Khader 80 70 400 Irrigation Surface
Machinery *
Labours 2 100000
Total 163468
9
BRR
Nursery ,
Kanipakam
Road,
Chittoor
90007714
53 Inte
r
55
60
X 1
40
30
Totapuri 50 C
om
mer
cial
Ven
eer
& a
pp
roac
h g
raft
ing
Bu
yin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bo
re w
ell
Co
nv
enti
on
met
ho
d
5 70 Raw material 6500
No
Benishan 60 10 90
Seed
material 3000 12000
Neelam 40 15 90 fertilizers
26.04166
667 24038
Mallika 50 40 300 Pesticides 15 12000
Khader 50 70 400 Irrigation Surface
Machinery *
Labours 2 100000
Total 154538
10 Suvera 92900867 Int
er
50 60
X
120
25 Totapuri 30 Co
m me
rcia l Ve
nee
r &
app
roa
ch
gra
ftin g
Bu
yin g
fro
m
oth ers
Krishnagi Bor
e
wel l Co
nve
nti
on
met
hod
5 70 Raw material 4970 No
73
Nurseries,
Madanapalli,
Banglore
Road,
Chittoor
15 Benishan 50
ri,
Rajamand
ri,
thirupathi
10 90 Seed
material 1980 7920
Neelam 25 15 90 fertilizers 17.1875 15865
Mallika 25 40 300 Pesticides 15 12000
Khader 35 70 400 Irrigation Surface
Machinery *
Labours 2 100000
Total 140755
11
Chandra
nursery
gardens,
Chittor
SS
C
52 100 X
180
30
Totapuri 20
Com
mer
cial
Ven
eer
& a
ppro
ach g
raft
ing
Buyin
g f
rom
oth
ers
Krishnagi
ri,
Rajamand
ri,
thirupathi
Bore
wel
l
Conven
tion m
ethod
5 70 Raw material 4610
No
Benishan 30 10 90
Seed
material 1740 6960
Neelam 35 15 90 fertilizers
15.10416
667 13942
Mallika 25 40 300 Pesticides 15 12000
Khader 35 70 400 Irrigation Surface
Machinery *
Labours 2 100000
Total 137512
12 Horticulture
Farm,
Tirupathi
Totapuri 0
Go
ver
nm
ent
Ven
eer
& a
pp
roac
h g
raft
ing
gro
ws
Dri
p
Co
nv
enti
on
met
ho
d
5 30 Raw material 2000
No
Benishan 150
00 10 30
Seed
material 25000 0
Neelam 0 15 30 fertilizers 0 0
Mallika 500
0 40 30 Pesticides
40 50000
Khader 500
0 70 30 Irrigation
Drip 4000
Machinery *
Labours 4 300000
Total
356000
13 Horticulture
Farm,
Srikalahasthi
Totapuri
500
0
Gover
nm
e
nt
Ven
eer
&
appro
ach
gra
ftin
g
gro
ws
D
rip
Conven
tion
met
hod
5 30 Raw material 2000
No
Benishan 500
00 10 30
Seed
material 100000 0
74
Neelam 500
0 15 30 fertilizers
0 0
Mallika 100
00 40 30 Pesticides
60 100000
Khader 300
00 70 30 Irrigation
Drip 4000
Machinery *
Labours 8 500000
Total 606000
75
ANNEXURE VIII
Prescribed Data of Farmers on Value Chain Study for Mango in Chittoor District of Andhra Pradesh
S.N
o
Na
me
of
the
Fa
rmer
Vil
lag
e
Ag
e
Co
nta
ct N
o
Ma
nd
al
Ed
uca
tio
n
La
nd
(A
cres
)
Are
a u
nd
er
Cu
ltiv
ati
on
No
of
Pla
nts
Ag
e o
f o
rch
ard
pro
du
ctio
n p
er
acr
e
esta
bli
shm
ent
cost
ma
inta
ina
nce
co
st
Gro
ss i
nco
me
per
acr
e
Net
in
com
e
Insu
ran
ce
1 M.Rajendra Velytuuruchenu 47 7330927838 Bangarupalyam 7th 3 3 250 6 4.5 32667 6024 36000 29976 No
2 K. Raja Velythuruchenu 55 9966556528 Bangarupalyam Intermediate 2 2 150 5 5 33667 5452 40000 34548 No
3 C .Maheswar Veluthuruchenu 52 8790036435 Bangarupalyam Intermediate 6.5 6.5 455 7 5.5 54769 5855 44000 38145 No
4 N.Jayamma Bommayapalli 57 9440860278 Bangarupalyam 7th 10 10 600 6 4 88000 6024 32000 25976 No
5 N .Nagaiah Chandrashekarpuram 42 Bangarupalyam 5th 3 3 210 8 5 31000 5855 40000 34145 No
6 K.Neerajakhsulu Bommayapalli 55 8332937450 Bangarupalyam Intermediate 10 4 480 10 6.5 89000 5855 52000 46145
7 Ravindra naidu Yarrallapalli 55 9247355005 Bangarupalyam 7th 10 10 600 6 4 89000 6024 32000 25976 No
8 Raghupathi Bandladoddi 54 9550531098 Bangarupalyam Ssc 3 3 250 7 4.5 75917 5855 36000 30145
9 Sankar Nallamgod 42 Bangarupalyam Intermediate 5 5 350 8 5 86200 5855 40000 34145
10 Sujatha CJFSC 45 7702699193 Bangarupalyam 7th 3 3 210 8 5 39300 5855 40000 34145
11 saraswathi mahasamudra Bangarupalyam 2.5 2.5 8 5 44800 5855 40000 34145
12 Sarathkumar Reddy Mahasamudra 44 9000808059 Bangarupalyam 7th 3 3 210 6 4.5 70333 6024 36000 29976
13 Jayachandra naidu Mahasamudra 44 Bangarupalyam 7th 3 3 240 7 5 46000 5855 40000 34145
14 Lakshmana reddy Thimojipelli 42 8106365280 Bangarupalyam Intermediate 3 3 200 6 4 46000 6024 32000 25976 No
15 M Vinod Mahasamudra 49 9704846252 Bangarupalyam Intermediate 3 3 250 9 6.5 37000 5855 52000 46145 No
16 G.Viswanad naidu Chandrasekharpuram 47 Bangarupalyam 7th 3 3 210 5 3.5 40000 5452 28000 22548 No
17 N Sankaraiah kettanadu 49 Bangarupalyam 7th 3 3 210 6 4.5 46667 6024 36000 29976 No
18 Rajendra Velythuruchenu 42 Bangarupalyam 7th 2 2 150 7 5 32500 5855 40000 34145 No
19 Mallaiah Vepanapalli 50 Bangarupalyam 2nd 3 3 220 9 5.5 33667 5855 44000 38145 No
20 Jayasankar Cjfsc 48 7893329062 Bangarupalyam 7th 3 3 180 8 5 28667 5855 40000 34145 No
21 Balakrishna Ragimanupent 48 Bangarupalyam Intermediate 3 3 210 7 5.5 28667 5855 44000 38145 No
22 Chundaiah Vepanapalli 42 9502239069 Bangarupalyam 5th 3 3 210 8 6 29000 5855 48000 42145 No
76
23 Nagabushavnam Mahasamudra 43 9000808059 Bangarupalyam Intermediate 3 3 210 9 6 28667 5855 48000 42145 No
24 Ram narayan reddy Nalagampalli 45 9666863476 Bangarupalyam MBBS 20 10 1000 10 6.5 55000 5855 52000 46145 No
25 kavali gandhi palamakulapalli 51 9490504554 Bangarupalyam 10 6 3 300 9 5 33333 5855 40000 34145 No
26 k.sivaiah naidu kolavarivuovu 40 Bangarupalyam 7th 3 3 210 8 5.5 31250 5855 44000 38145 No
27 Thyagaraju naidu guvardanagir 50 9550827653 Bangarupalyam 8th 3 3 210 7 6 33667 5855 48000 42145
28 Jayansankar CJFSC 48 7893329062 Bangarupalyam 7th 3 3 210 8 7 28667 5855 56000 50145
29 Mallaiah Vepanapalli 50 9502239069 Bangarupalyam 2nd 3 3 210 7 6 33667 5855 48000 42145
30 Balakrishna Ragimanupent 48 Bangarupalyam Intermediate 3 3 210 10 7.5 28667 5855 60000 54145
31 Ranemma Velytuuruchenu 45 9618919453 Bangarupalyam Intermediate 3 3 210 11 7 33667 5910 56000 50090
32 Rekha Velytuuruchenu 45 8500621723 Bangarupalyam Intermediate 3 3 210 15 7.5 55000 5910 60000 54090 n0
33 P. Varadaiah Velytuuruchenu 52 7893329062 Bangarupalyam Intermediate 3 3 210 18 8 56667 5744 64000 58256 No
34 Govindaraju Velytuuruchenu 43 9550662690 Bangarupalyam 10th 3 3 210 17 8.5 35667 5744 68000 62256 No
35 lakshmipathi Kotur 47 Bangarupalyam 5th 3 3 210 18 8.5 71667 5744 68000 62256
36 Hari Sankarthipalli 43 Bangarupalyam Intermediate 3 3 210 16 7 47000 5744 56000 50256
37 Vinayakan Velluthuruchenu 44 9959293101 Bangarupalyam 10th 3 3 180 11 5.5 48333 5910 44000 38090 No
38 Baskar naidu Jambuvaripalu 49 Bangarupalyam Intermediate 4.75 4.75 330 12 6 62000 5910 48000 42090 No
39 Siva Gunturu 49 Bangarupalyam Intermediate 3 3 230 13 7 57053 5910 56000 50090 No
40 S.Alfath kolakarivoru 53 Irala Intermediate 3 3 150 20 8 55667 5744 64000 58256 No
41 B.Ambujamma Raminayanapalle 52 9052154127 Irala 4th 2 2 150 19 8.5 51667 5744 68000 62256
42 P.Saukar Naidu Polakalayellampalli 60 99661666045 Irala 7th 2 2 150 20 8 83000 5744 64000 58256 No
43 B.Rama naidu Kaminayanapalle 47 9441923902 Irala 7th 2 2 150 11 6 95000 5910 48000 42090 No
44 M Bhaskaraiah Ghyeesepalli 57 9912490146 Irala 6th 2 2 100 13 7 48500 5910 56000 50090 No
45 B.Eshwaramma Kaminayanapalle 52 9866917587 Irala Intermediate 2 2 150 14 7.5 40000 5910 60000 54090 No
46 P.Leela kumar Polakla yellanapalli 48 9966166045 Irala 9th 3 3 210 12 6.5 72500 5910 52000 46090
47 K.Muniratnam reddy Mudigolam 52 Irala Intermediate 3 3 210 16 7 95000 5744 56000 50256
48 B.Jaggaiah naidu kaminayapalli 45 9492547971 Irala Intermediate 3 2 180 17 7.5 54333 5744 60000 54256
49 K.Balakrishnama Naidu Nampalle 56 Irala 8th 4 4 300 14 6.5 75333 5910 52000 46090 No
50 D Prabarathi Koudepalli 49 9490244969 Irala 7th 2 2 140 13 7 68750 5910 56000 50090 No
51 B Bashkar Naidu Kaminenipalli 48 9701997224 Irala Intermediate 2 2 140 22 7.5 85000 58500 60000 1500 No
52 E Sreenivasulu T.V Patu 49 9916099937 Irala Intermediate 4 4 280 28 6 55000 5923 48000 42077 No
53 P Bhaskar naidu Potakala Yelampalle 47 9646322972 Irala 7th 3 3 210 25 5 64000 5800 40000 34200 No
54 P Narasimhulu P Yellampalle 49 9550170134 Irala Intermediate 3 3 210 24 7 41667 5800 56000 50200
77
55 M Bhaskar Naidu Morampalle 47 9000683523 Irala 10th 1 1 70 25 7.5 38333 5800 60000 54200 No
56 P Subramanyam Morumpalli 32 9441588248 Irala 10 2 1 80 27 6 50000 5923 48000 42077
57 N Rajan Yellampalli 56 Irala Intermediate 4 4 280 28 6.5 63000 5923 52000 46077 No
58 M krishnamma Nampalle 48 Irala 7th 3 3 210 32 5 59000 5800 40000 34200 No
59 V N Shekar Reddy Varampativari Palli 46 9490278969 Piler B.com 4.52 4.52 300 31 5.5 50333 5923 44000 38077 No
60 V Ratnamma Mudigolam 49 9160429794 Irala 10th 2 2 140 30 5 59000 5922 40000 34078 No
61 P Venkatadri Nainampalle 50 8478012563 Irala 7th 3.5 3.5 245 21 7.5 84000 5800 60000 54200 No
62 T Kaviramma Nainampalle 49 9704189667 Irala Intermediate 3 3 210 24 8 47429 5800 64000 58200 No
63 P Krishnamurthy Potakala 49 9618372342 Irala 7th 2 2 150 26 7.5 39333 5923 60000 54077 No
64 P V Hemalatha Modalapalli 50 96403710918 Irala 7th 3 3 210 23 8 37000 5800 64000 58200 No
65 D Ganapathi Reddy Jillellamanda 40 9441820629 K V Palli 10 4 300 21 8.5 37000 5800 68000 62200
66 B Krishnayya Jillellamanda 60 9731009394 K V Palli 7 7 440 27 6.5 30250 5923 52000 46077 No
67
Sadhu Dwarakanatha
Naidu Kammapalli 45 9573268799
Kambham vari
Palli 0.79 0.79 60 21 8 34333 5800 64000 58200
68 B Narayana Bommalata vari Palli 50 9652175963 K V Palli 4.5 4.5 300 22 8 27778 5800 64000 58200 No
69 K Rama Chandra Raju Rajagopala Puram 59 9440934638 Sathyamedu SSLC 11 5 450 23 7.5 35778 5800 60000 54200 No
70 K Krishna Reddy Pandeampalli 45 9440376889 Chittoor 10th 4 4 80 21 7 39333 5800 56000 50200
71 K Venkateshwaralu Pandram Palli 48 9701134641 Chittoor Intermediate 1 1 60 24 6.5 41750 5800 52000 46200
72 Mallikarjun Reddy
Vonka Madyava
Palli 35 Chimagorikal 10th 20 20 2000 28 5.5 58000 5923 44000 38077
73 R Chandra Shakar Reddy Nagamvandla palli 45 9652276797 Chittoor 7th 2 2 200 29 6 73417 5923 48000 42077
74 S Ramesh Yellamandha 44 8897222456 Y V Palam Intermediate 5 5 320 26 6.2 76667 5923 49600 43677
75 K Maheswar Reddy Bodevanapalli 57 9440206531 Y V Palam Intermediate 15 10 1000 29 5.5 26200 5923 44000 38077
76 B Ramana Bodevanapalli 55 7893153035 Y V Palam 10th 3 3 140 32 5.4 25007 5923 43200 37277
77 M Meenakshi Valasapalli 47 9959762435 Y V Palam Intermediate 5.15 5.15 700 21 8.5 25437 5800 68000 62200
78 A Changal Rayudu Mekalavandlapalli 44 8790510397 Y V Palam 10th 5 5 500 23 8 26200 5800 64000 58200
79 P Shoba Rani Marripativari Palli 42 9492375114 Y V Palam 9th 4.5 4.5 300 24 7.3 29111 5800 58400 52600
80 O Narashima Reddy Narballe 67 8464861342 Y V Palam 10th 5 5 500 23 7.5 26200 5800 60000 54200
81 P Ramana Santha Palli 64 9480616806 Thavanapalli 10th 9 4 350 29 6.3 97778 5923 50400 44477
82 B R Rama Krishna Santha Palli 62 9396979997 Thavanapalli Intermediate 10 6 400 31 5.5 58667 5923 44000 38077
83 V Thyagaraja Santha Palli 52 9618127523 Thavanapalli 7th 4 4 280 23 6.5 88000 5800 52000 46200
84 B L Gouri Shakar Santha Palli 63 9441583587 Thavanapalli Intermediate 10 6 400 32 5 31250 5923 40000 34077
85 T Babu Santha Palli 40 9966634809 Thavanapalli 10th 10 4 350 30 4.5 88000 5923 36000 30077
78
86 G Bhaskar Naidu Santha Palli 67 9491580452 Thavanapalli Intermediate 7 4 280 23 5.5 88000 5800 44000 38200
87 G R Eshwar Santha Palli 42 9845127702 Thavanapalli Intermediate 15 5 500 21 7.5 115714 5800 60000 54200
88 B Sharavan Kumar Santha Palli 37 9866111977 Thavanapalli Degree 20 7 800 21 7.5 58667 5800 60000 54200
89 B N Rajasimhulu Santha Palli 62 9440272155 Thavanapalli Degree 20 7 800 22 8 51250 5800 64000 58200
90 M Krishnappa Santha Palli 70 8801840868 Thavanapalli Degree 30 10 1800 21 8 62500 5800 64000 58200
91 T.Krishnamurthy saythapalli 40 99630236610 Thavanapalli 5th 7 5 300 21 8 33367 5800 64000 58200
92 Baskar reddy santhapalli 78 99491165538 Thavanapalli 4.5 2.5 150 21 7.5 36143 5800 60000 54200
93 Saraswatamma Santhapalli 72 Thavanapalli 10th 4 2 120 23 6.5 30667 5800 52000 46200 No
94 B Radhika Santhapalli 40 9441391562 Thavanapalli 10th 8 5 330 22 7 31250 5800 56000 50200 No
95 K kumarswamy Santhapalli 52 9866632267 Thavanapalli 10th 5 3 210 21 6.5 24000 5800 52000 46200
96 G.Alpdra naidu Santhapalli 67 9440559239 Thavanapalli 10th 15 7 500 22 7 50667 5800 56000 50200
79
ANNEXURE IX
Prescribed data of Traders on value chain study for mango in Chittoor district of Andhra Pradesh
Marketing Aspects
S.No Name of the Trader Age Education Contact no Experience Quantity
procured Source
Quantity
sold per
day
Buyer Profit
1
N. Changal Reddy, No. 9
Agril. Commette Market
Yard, Kattamandi Road,
Chittoor
72 B.V.Sc 9440046645 50 300 tons Farmers 300 tons processors
traders 4%
2
MN Ali, No. 9 Agril.
Commette Market Yard,
Kattamandi Road, Chittoor
52 Degree 9441911115 35 200-300
tons Farmers
200-300
tons
processors and
traders of dif.
States
4%
3
E. Damoder reddy, No. 9
Agril. Commette Market
Yard, Kattamandi Road,
Chittoor
60 Degree 9618459227 40 250-300
tons Farmers
250-300
tons
processors,
traders,
exporters
4%
4
Balakrishna traders, No. 9
Agril. Commette Market
Yard, Kattamandi Road,
Chittoor
68 Degree 944045996 40 250-300
tons Farmers
250-300
tons
processors,
traders,
exporters
4%
5
G. Govind swamy traders,
No. 9 Agril. Commette
Market Yard, Kattamandi
Road, Chittoor
65 Degree 944072125 45 250-300
tons farmers
250-300
tons
processors,
traders,
exporters
4%
6
Nandagopal, Balaji fruit
exporters, No. 9 Agril.
Commette Market Yard,
Kattamandi Road, Chittoor
68 Degree 50 300-500
tons farmers
300-500
tons
processors,
traders,
exporters
4%
80
7
Radha krishna, Sri rama
fruit exporters, No. 9 Agril.
Commette Market Yard,
Kattamandi Road, Chittoor
65 Degree 9849445116 45 300-500
tons Farmers
300-500
tons
processors,
traders,
exporters
4%
8
Rams traders, G. Mohan,
Door No. 18-19, High
Road, Chittoor
58 Degree 9866366299 35 400 tons farmers 400 tons
processors,
traders,
exporters
4-5%
9
Srilaxmi sai traders, A.
Krishna naidu, No. 9 Agril.
Commette Market Yard,
Kattamandi Road, Chittoor
50 Degree 9440088843 30 300 tons farmers 300 tons
processors,
traders,
exporters
4%
10
BV Reddy Traders, B.
Venugopal reddy, No. 9
Agril. Commette Market
Yard, Kattamandi Road,
Chittoor
55 Degree 9440243076 30 400 tons farmers 400 tons
processors,
traders,
exporters
4-5%
11
Sreeram & Co , G.
Sreeram, Gollapelli,
Chittoor
50 Degree 9989202333 25 300-500
tons farmers
300-500
tons
processors,
traders,
exporters
4%
12
Prashanthi fruits,
Jagannada reddy,
Cherlopally (V), Chittoor
55 Inter 9885289022 30 400 tons farmers 400 tons
processors,
traders,
exporters
4-5%
13
Sathish Mango Exports, D.
Keshavulu Naidu,
Bangarupalem (M),
Chittoor
50 Degree 9440274443 20 300 tons farmers 300 tons
processors,
traders,
exporters
4%
14
DV Anandareddy & Sons,
Bangarupalem (M),
Chottoor
70 Inter 9441330279 35 300-500
tons farmers
300-500
tons
processors,
traders,
exporters
4%
15 Chethan traders, K. Sridhar,
Bangarupalem, Chittoor 50 Degree 9440240349 20
250-300
tons farmers
250-300
tons
processors,
traders,
exporters
4%
81
16
Srilaxmi narsimha traders,
B.K. Rajkumar,
Bangarupalem, Chittoor
55 Degree 9440799729 25 300-500
tons farmers
300-500
tons
processors,
traders,
exporters
4%
17 Barkath Traders, V.
Abdulla saheb, Chittoor 50 Inter 9963347899 20 300 tons farmers 300 tons
processors,
traders,
exporters
4%
18 VAS fruits, SG Gaffar
Saheb, Chittoor 50 inter 9963347889 20 300 tons farmers 300 tons
processors,
traders,
exporters
4%
19 ASR Traders,AS Rasool
basha, Chittoor 60 Degree 9441311384 25 300 tons farmers 300 tons
processors,
traders,
exporters
4%
20
Bangaru palem best mango
exporters, V. Yugendhar,
Bangarupalem, Chittoor
65 Degree 9550226666 30 300 tons farmers 300 tons
processors,
traders,
exporters
4%
21
SK Valli traders, S. Umar
Saheb, Bangarupalem,
Chittoor
55 inter 9440249387 25 300-500
tons Farmers
300-500
tons
processors,
traders,
exporters
4%
82
ANNEXURE X
Presribed data of Processors in Chittoor district
Sl.
.n
o
Name Ag
e
Educatio
n Contact no
Exp
erie
nce
Processing
details
Details of
machinery
Supporting
machinery
Procurement
of mango
Value
added
products
Constraints
1 Tasa food pvt ltd, kottapalli(vellore)
1,04,60,000 18,00,000 Pulp
GST is the main problem, subisidices for machinery, capital investment
2
A.Shashidaran, Abhishek shasidharan, Geetha shashidaran, Sun gold processed foods , Madupollur,Nalagampalli, Bangarupalem
66 Graduate 944008970
0 35 4,46,35,050 3,87,50,000 6,85,00,000
From APMSc Farmers field (50%), Traders (50%)
Pulp
3 Shashidar, Tropic fruit products, madras cross/pallur,Gudipalem
990001797
9 1,04,60,000
26,03,00,000
74,00,000 From APMC Pulp
4
K. Govardhana Bobby, Suvera Processed Foods Pvt. Ltd, Aramgonda Road, Thavanampalli (M),Chittoor
48 B.E 944083574
5 23 5,17,00,000 1,50,00,000 25,00,000
From APMCs 12000/Ton
Pulp
Bank should provide Low cost interest, CC limit to be increased upto 15% of stock, Power chargers should not collect in unseason, Sales - To local market, Kerala, Tamilnadu, Mumbai
5
G. Jayaprakash Reddy, Ranga fruit products, Madras cross road, Pallur, Gudipala(M), Chittoor
68 Graduate 944274275 20 3,96,00,000 1,89,00,000 17,00,000 From APMCs & Formers Field
Pulp
83
6
D. Srihari, E. Balaji Reddy, New Ranga Fruit Products, Gopalapuram (V), Narigepalli (P), Vellore, Chittoor
65 Graduate 984904770
1 30 25,06,20,000 6,13,00,000 57,00,000
Major GST is a issue electricity bill should be decreased in off season, Govt should encourage mango juice colleges schools
7
Tanveer, RMM foods products, Gangasagaram (V), Reddigunta (P), Vellore, Chittoor
45 Graduate 939485395
2 20 5,23,95,000 7,56,00,000 70,00,000
From APMCs & Formers Field
Major problem is the GST, Subsidy for Machinery, Land enhancement
8 S. Ramesh, Navya Foods Pvt Ltd., Mudigolam(V), Irala (P), Chittoor(D)
50 B.Tech 900082260
0 7 97,63,00,000 4,76,00,000 1,10,00,000
Totapari, Alphonso, Neelam, Sindhura
Squash (Rasna) 1500000/month
Govt Subsidies are insuffucient, Major problem is the GST, Sales - Exotic fruits Pvt Ltd, Mumbai
9
J. Shiva Kumar, Sri Manjunatha Fruit Canning Industries, Door No. 2-1086/1 , Opp: Sherman girls School,Kongareddy pally, Chittoor, Partnership base (6 Members)
53 B.Sc 939332015 20 13,25,00,000 12,01,50,000
24,50,000
Main source from farmers field , Totapari, Alphonso 5000 MT/Season
Pulp 6000 MT/season
80-90% Working capital should provide by banks for 6 months. Subsidy schemes on machinery. GST issue
10
Dr. S. Anand Naidu,Gajulapalli,Via Aragonda,Thavanam palli,Chittoor
60 B.V.Sc, MA.
949248999 25 72,12,75,000 4,85,00,000 4,20,00,000
Main source from APMC Farmers field, Maruthi Fruit Canning Industries & Poorna Process fruits, Totapari, Neelam 10000 MT/Season
Ripening chambers, Govt Tax, Govt not giving scope to juice, Sales - Export to other countries like Malasia, Spain, etc
