Valpak Product Brochure

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In the mail. Online. On the phone. VALPAK ® SOLUTIONS A comprehensive suite of products enabling you to INFLUENCE, ATTRACT & NURTURE CUSTOMERS

Transcript of Valpak Product Brochure

In the mail. Online. On the phone.

VALPAK®

SOLUTIONSA comprehensive suite of products enabling you to

influence, attract & nurture customers

VALPAK® SOLUTIONS

Whether you hope to acquire new customers,

retain existing ones, or create awareness

for something completely inspired,

our full suite of products and services helps keep

consumers informed of all that you do.

VALPAK® SOLUTIONS

Valpak provides a custom marketing

campaign calendar to meet your

needs by including the 5 Elements

of a Successful Campaign:

The Right PACKAGEYour message will be seen

The Right MARKETYour message will be seen by the right people

The Right PRODUCTYour message will reach consumers wherever they are

The Right OFFERSThe offer will motivate people to respond

The Right FREQUENCYYour message will be seen enough

Direct Mail coupon

the central piece of your marketing campaign.

• Using design best practices, we’ll help you

create the most effective ads

• We help you select the right message and

offer for maximum results

• Stir consumers to take immediate action

Valpak Deals®

leverage the power of Valpak Deals and reach

ideal consumers wherever they go.

• No up-front costs; we pay you weekly

• Deals can be featured in The Blue Envelope®,

online and in an e-mail

• Easily manage your campaign and track

redemptions online or on your Valpak

Business Center mobile app

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01 MdC sPeC Ad

123 Main Street, Anytown 000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Free Dinner Entree Buy One Dinner Entree, Get One Of EqualOr Lesser Value Free With coupon only.Not valid with any other offer.

Expires 00/00/00See Reverse For More Savings

www.breciasitaliancafe.com

$8.99 Chicken Marsala Valid

Anytime With coupon only.Not valid with any other offer.

Expires 00/00/00

At Valpak®, we understand your advertising goals. Let us help your business attract

new consumers with these core marketing tools. These products are central to your

Valpak advertising campaign in that they encourage and inspire new consumers to

patronize your business.

attract new consumers to your business

TM

Connect with your best customers anywhere@anytimewith the Valpak® product suite

loyalty carDs

extend advertising shelf life with a stand-out product

proven to keep consumers coming back.

• Encourage your loyal customers to try new products

and keep coming back

• Premium format stands out in the envelope

• Longer shelf life; on average, consumers keep

them 3 months or until used

sMs texting

engage with consumers who want the convenience

of having money-saving offers with them wherever

they go.

• Use your TEXT callout wherever you advertise

• Generate sales immediately with text blasts

that promote last-minute or one-day specials

• Invite subscribers to a grand opening

or special in-store event

• Point of sale materials available

SAVEDEAL

Tear-off

We’ve helped you bring consumers to your business. Now we’ll help you keep them.

These products will entice your loyal consumers to frequent your business again and

again. Generating repeat business and positive word-of-mouth advertising is key to

any business’s long-term success.

nurture your loyal consumer base

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03 Loyalty Card

Enjoy Delicious Pasta, Pizza, Salads & More!

See reverse for more information and locations

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123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

www.breciasitaliancafe.com

Brecia’sItalian Cafe

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03 Loyalty CardCheck out our Fresh & Tasty Menu Online!

FreeDinner EntreeBuy One Dinner Entree,Get One Of EqualOr Lesser Value FreeWith coupon only.Not valid with any other offer.Expires 00/00/00

Spaghetti Penne Franco Pasta Sostanza Pasta Fresco’s Linguine Pescatore

Chicken Fresco Spiedini Di Mare Grilled Salmon Grilled Chicken Filet Fiorentina

Sogno Di Cioccolata Tiramisu Cannoli Biscotti Fresco Ice Cream

PastaDishes From

The Grill FrescoDesserts

Receive a free gift for registering with us online. See website for details

www.breciasitaliancafe.com

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03 Loyalty Card

Check out our Fresh & Tasty Menu Online!

FreeDinner Entree

Buy One Dinner Entree,

Get One Of Equal

Or Lesser Value Free

With coupon only.

Not valid with any other offer.

Expires 00/00/00

Spaghetti Penne Franco Pasta Sostanza Pasta Fresco’s

Linguine Pescatore

Chicken Fresco Spiedini Di Mare Grilled Salmon Grilled Chicken Filet Fiorentina

Sogno Di Cioccolata Tiramisu Cannoli Biscotti

Fresco Ice Cream

PastaDishes

FromThe Grill

FrescoDesserts

Receive a free gift for registering with us online. See website for details

www.breciasitaliancafe.com

CP

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02 single Panel QR

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Free Dinner Entree

Buy One Dinner Entree,Get One Of Equal

Or Lesser Value Free

With coupon only.Not valid with any other offer.

Expires 00/00/00

Text “CHICkEN1”

to VALPAk(825725)

Standard Text Rates Apply

See ReverseFor More Savings www.breciasitaliancafe.com

CP

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02 single Panel QR

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Free Dinner Entree

Buy One Dinner Entree,Get One Of Equal

Or Lesser Value Free

With coupon only.Not valid with any other offer.

Expires 00/00/00

Text “CHICkEN1”

to VALPAk(825725)

Standard Text Rates Apply

See ReverseFor More Savings www.breciasitaliancafe.com

Brecia’s Italian Cafe10% Off FREE EntréeEvery TuesdayReply STOP to Cancel

Connect with your best customers anywhere@anytimewith the Valpak® product suite

Digital packages

our digital packages make it easy for you to connect

to consumers online and on-the-go!

• Your offers featured on Valpak.com® and on your

own Business Profile Page

• Your content pushed out through our partner network

of websites, mobile sites, mobile apps directories

and search engines

• Opportunity to reach responsive consumers who

have double opted-in to receive coupons via e-mail

• Call Tracking included to help you track your ROI

Direct Mail Flyers

flyers give you more advertising space to

help make sure your consumers are aware

of all that you do.

• Larger image area allows for the display

of a full menu,

a complete product line, photos, graphics,

and other content

Now that people know the basics of WHO you are and WHAT you’re about, let us help

you take your marketing to the next level. Whether you’re using our larger direct mail

formats or taking advantage of our comprehensive digital tools, let clients know exactly

what you can do for them by showcasing your full suite of products and services.

inFluence with brand power

2FP

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08 2 Panel Flyer

123 Main Street, Anytown 000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Free Dinner Entree

Buy One Dinner Entree,Get One Of Equal OrLesser Value Free With coupon only.Not valid with any other offer. Expires 00/00/00

Brecia’sItalian Cafe

1/2 Price Lunch Entree

Buy One Lunch Entree,Get One Of Equal OrLesser Value 1/2 Price With coupon only.Not valid with any other offer. Expires 00/00/00

$5 Off Your

Total Check Of $25

Or More With coupon only.Not valid with any other offer. Expires 00/00/00

$8.99 ChickenMarsala

ValidAnytime

With coupon only.Not valid with any other offer. Expires 00/00/00

Scan for full menu& daily specials

www.breciasitaliancafe.com

3fp SIDE 1

10 3fpvv No B

leed

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Free Dinner Entree

Buy One Dinner Entree,Get One Of Equal Or

Lesser Value Free With coupon only.

Not valid with any other offer. Expires 00/00/00

Try All Our Delicious Daily Specials

MONDAY

Soup &Salad

$4.99

FRIDAY

ChickenMarsala

$5.99

TUESDAY

ChickenCordon Bleu

$9.99

SATURDAY

Spaghetti &Meatballs

$4.99

WEDNESDAY

FettuccineAlfredo

$8.95

SUNDAY

HomemadeLasagna

$9.99

THURSDAY

SpicyCalzone

$6.99

Brecia’sItalian Cafe

Welcome to Brecia’s At Brecia’s, we bring you the same wonderful experiences wegrew up on: from our warm Italian hospitality; to the authenticaromas in our open kitchen; to our flavorful, handmade recipes

passed down for generations

1/2 Price Lunch Entree

Buy One Lunch Entree,Get One Of Equal OrLesser Value 1/2 Price

With coupon only.Not valid with any other offer.

Expires 00/00/00

$5 Off Your

Total Check Of $25

Or More With coupon only.

Not valid with any other offer. Expires 00/00/00

$8.99 ChickenMarsala

ValidAnytime With coupon only.

Not valid with any other offer. Expires 00/00/00

Brecia’sItalian Cafe

www.breciasitaliancafe.com

6FP SIDE 1

11 6pf Bleed

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Try All Our Delicious Daily Specials

MONDAY

Soup &Salad

$4.99

FRIDAY

ChickenMarsala

$5.99

TUESDAY

ChickenCordon Bleu

$9.99

SATURDAY

Spaghetti &Meatballs

$4.99

WEDNESDAY

FettuccineAlfredo

$8.95

SUNDAY

HomemadeLasagna

$9.99

THURSDAY

SpicyCalzone

$6.99

Brecia’sItalian Cafe

Free Dinner Entree

Buy One Dinner Entree,Get One Of Equal Or

Lesser Value Free With coupon only.

Not valid with any other offer. Expires 00/00/00

We Make Dining A Great Experience!

Brecia’sItalian Cafe

Welcome to Brecia’s At Brecia’s, we bring you the same wonderful experiences wegrew up on: from our warm Italian hospitality; to the authenticaromas in our open kitchen; to our flavorful, handmade recipes

passed down for generations

1/2 Price Lunch Entree

Buy One Lunch Entree,Get One Of Equal OrLesser Value 1/2 Price

With coupon only.Not valid with any other offer.

Expires 00/00/00

$5 Off Your

Total Check Of $25

Or More With coupon only.

Not valid with any other offer. Expires 00/00/00

$8.99 ChickenMarsala

ValidAnytime With coupon only.

Not valid with any other offer. Expires 00/00/00

1/2 Price Lunch Entree

Buy One Lunch Entree,Get One Of Equal OrLesser Value 1/2 Price

With coupon only.Not valid with any other offer.

Expires 00/00/00

$10 Off Your

Total Check Of $50

Or More With coupon only.

Not valid with any other offer. Expires 00/00/00

Scan for full menu& daily specials

Premiere PastaDishes

FreshSeafood Entrees

www.breciasitaliancafe.com

Connect with your best customers anywhere@anytimewith the Valpak® product suite

specialty proDuctslooking for something beyond the standard formats to influence, acquire and retain customers? We can help.

coupon BookletsOffer multiple coupons that are valid over different time periods or for different products

• 8, 12 & 16 page booklet formats available

extras • Leave near your register to entice current customers• Cross-Promotion: Partner with another business

to distribute extra coupons

solo Values®

Stand out in the consumer’s mailbox with a customized direct mail program

• Use for time-sensitive promotions – grand openings, special sales events, holidays or limited time offers between Valpak mail dates

Make it easier to track response and increase redemptions with these product complements.

Qr codesAppeal to consumers who prefer the convenience of a mobile coupon over carrying a paper coupon

• Extend the reach of your print ad and boost exposure online• Push your audience to your Web site, Valpak.com®

coupon, video, Facebook page or Valpak Deals®

call trackingMonitor how well your offer is working, identify who is responding, and discover ways to improve your close ratio and call volume

• Daily, weekly and monthly reports tohelp you understand how your advertising is performing

• Call recording helps you monitor how yourincoming leads are being handled

VersioningGet the right message to the right audience

• Test different offers or artwork to see what performsbest for your business

• Vary your address information by locationfor multi-location businesses

• Pull customers from farther distances by using astronger offer beyond your immediate retail location

proDuct reinForceMents

Enjoy Delicious Pasta, Pizza, Salads & More!

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’s Italian Cafe

www.breciasitaliancafe.com

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

CP

sid

e 1

01 MdC sPeC Ad

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

See Reverse For More Savings www.breciasitaliancafe.com

$8.99Chicken Marsala

Valid Anytime

With coupon only.Not valid with any other offer.

Expires 00/00/00

CP

sid

e 1

02 single Panel QR

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Free Dinner Entree

Buy One Dinner Entree,Get One Of Equal

Or Lesser Value Free

With coupon only.Not valid with any other offer.

Expires 00/00/00

See ReverseFor More Savings

Scan for full menu & daily

specials www.breciasitaliancafe.com

CP

sid

e 1

02 single Panel QR

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

Free Dinner Entree

Buy One Dinner Entree,Get One Of Equal

Or Lesser Value Free

With coupon only.Not valid with any other offer.

Expires 00/00/00

See ReverseFor More Savings

Scan for full menu & daily

specials www.breciasitaliancafe.com

CP

sid

e 1

01 MdC sPeC Ad

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

See Reverse For More Savings www.breciasitaliancafe.com

$5.99Chicken Marsala

Valid Anytime

With coupon only.Not valid with any other offer.

Expires 00/00/00

CP

sid

e 1

01 MdC sPeC Ad

123 Main Street, Anytown

000-0000 Hours: 9am - 9pm Mon - Sun

Brecia’sItalian Cafe

Enjoy Delicious Pasta, Pizza, Salads & More!

Authentic Italian Specialties, Italian Favorites, Dine-In/Carry-Out

See Reverse For More Savings www.breciasitaliancafe.com

$7.99Chicken Marsala

Valid Anytime

With coupon only.Not valid with any other offer.

Expires 00/00/00

Valpak®, The Blue Envelope®, Solo Values®, Valpak.com®, Valpak Deals® are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates. All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to these trademarks. Copyright © 2012 Valpak Direct Marketing Systems, Inc.

Connect with your best customers anywhere@anytimewith the Valpak® product suite

Scan code to see how our solutions

deliver results to our advertisers.

Valpak®

www.valpak.com

Connect with your best customers

anywhere@anytimewith the Valpak® product suite

in the mail. on the phone.online.

TM