VALORIZATION PRESENATATION (1)

POLITECNICO DI MILANO

M. SC. IN MANAGEMENT OF BUILT ENVIRONMENT

VALORIZATION OF CULTURAL HERITAGE + HISTORICAL BUILDINGS

PROFESSORS: ALFREDO RONCHI, STEFANO DELLA TORRE

851926 - NAQVI MOHD ALI

JULY 2016

PRINKIPO SCHOOL OF DESIGN (BUYUKADA, ISTANBUL, TURKEY)

CONTENT

INTRODUCTION

TERRITORIAL ANALYSIS

SWOT ANALYSIS

VALUES AND EXPLOITATIONS

BUSINESS PLAN

CASH FLOW

WEBPAGE AND IOS/ANDROID APP

REFERENCES

PRINKIPO ORPHANAGE

INTRODUCTION

HISTORY

The Rum Orphanage was designed by

the prolific architect Alexandre

Vallaury (1850–1921) as a luxury hotel

and casino for the Compagnie

Internationale des Wagons-Lits, the

European passenger train company

that operated the Orient Express.

However, Sultan Abdul Hamid II would

not issue a permit for its operation,

leading to the sale of the building in

1903.

HISTORY

It was purchased by the wife of a prominent Greek banker, who donated the complex to the

Ecumenical Patriarchate of Constantinople, which operated it as an orphanage.

HISTORY

Located on a privileged hill-top on

Büyükada, the largest of the

Princes’ Islands in the Sea of

Marmara, and surrounded by a

dense forest of pine trees, this

20,000-square-meter Belle Époque

relic is now thought to be the

largest historic timber building in

Europe.

HISTORY

The orphanage, which housed as many as

1,000 boys at its peak, was closed in 1964.

After almost half a century of neglect it is

now in a state of heavy disrepair. In 2010, a

longstanding ownership dispute between

Turkey’s Directorate General of Foundations

and the Ecumenical Patriarchate was

resolved by the European Court of Human

Rights, which ordered the restitution of the

building to the Greek Patriarchate.

HISTORY

Considerable resources are

required to rehabilitate the site for

contemporary use. In addition to its

historical and cultural importance, it

is also one of the rare surviving

timber buildings in Istanbul, adding

to the many compelling reasons to

develop an imaginative solution for

giving new life to the building.

PRINKIPO SCHOOL OF DESIGN

We decided to give an

educational function that consist

art and design related programs

and other functions that related

art and design like some events,

museum and restaurants to

make it dynamic place to make

people attract to there.

ACCESSIBILITY

25 min.

35 min.

45 min.

1 hr.

1.5 hr.

TERRITORIAL ANALYSIS

THE CITY AND ITS POTENTIAL

Istanbul is the largest city in Turkey,

constituting the country's economic,

cultural, and historical heart. With a

population of 13.5 million, it is among

the largest cities in the world by

population within city limits.

Istanbul is not only the finance capital

of Turkey, but it’s also the only

metropolis that lies on two continents.

At the same time, however, Istanbul is a modern, contemporary city. Majestic congress centers and hip

art galleries are open only during the day, but the countless restaurants, bars and clubs are witnesses

to the city’s vibrant nightlife.

Population of Istanbul is more than 20 of 29 countries

that members and candidates of European Union.

Istanbul witnessed an increase in population from 1.1

million in the year 1950 to 10 million in the year 2000.

Growth was not only limited to population with sector

growth rates equating (over this period) to 325% for

Turkey and 900% for Istanbul.

32% of the economically active population

of Turkey lives in Istanbul. Thus, 55% of

trade volume of Turkey is realized in

Istanbul, 38% of industrial enterprises in

Turkey are located in Istanbul and 43% of

the foreign trade volume of Turkey is

managed by Istanbul.

TRANSPORTATION SYSTEM

EUROPEAN CAPITAL OF CULTURE

Istanbul was the world cultural capital in 2010.

This was a very important step for Istanbul, but

city was very successful in this time. The majority

of the culture and art organizations are centered

in Istanbul. There are 88 cinemas and 73 theaters

in Istanbul. Istanbul is a very rich landscape with

history, different cultures and art.

THE ZONE AND ITS POTENTIAL

Princes’ Islands is a district of Istanbul 1.5

hours away from the mainland which is the

biggest and most visited island between

Princes’ Islands four main islands and has

been affected by the popularity of Istanbul,

where many excursionists visit the island

during their stay in Istanbul.

Princes’ Islands municipality (PIM) reports that the

numbers of tourist have increased from 100,000 tourists

in 2007 to 150,000 tourists in 2012 (PIM, 2015). The

Princes’ Islands are one of Istanbul’s most precious

attributes, with their fascinating history and sociocultural

structure, striking architecture and natural beauty.

30.000 – 35.000 people visits island every day.

NATURAL ANALYSIS

Satellite Photo Slope Elevation Sunlight

ACCESSIBILTY

Kartal – Buyukada (25 minutes)

Bostanci – Buyukada (35 minutes)

Kadikoy – Buyukada (45 minutes)

Sisli – Buyukada (1 hour)

Eminonu – Buyukada (1 hour)

Besiktas – Buyukada (1 hour and 15 minutes)

Bakirkoy – Buyukada (1 hour and 30 minutes)

Avcilar – Buyukada (2 hours)

Yalova – Buyukada (2 hours)

ART GALLERIES AND MUSEUMS

AREA’S SERVICES

There are 3 places that provide health services on island.

There are 3 schools on island.

There are 8 markets and more than 100 restaurants and coffee shops on the island.

Open markets are very common and are arranged on Thursdays.

AREA’S HISTORICAL AND TOURISTIC PLACES

HISTORICAL BUILDINGS

Hamidiye Mosque

Buyukada Pier

Panayia Church

Ayios Demetrios Church

Hased Le Avraam Synagogue

Ayios Nikolaos Monastery

Surp Astvazazin Verapohum Armenian Church

Hristos Monastery

Aya Yorgi Greek Monastery

Government House

Anatolian Club

Conk Pasha Mansion

Gozlu House

Splendit Hotel

The House of Resat Nuri Guntekin

BEACHES

There exist 8 beaches in island:

Büyükada Naki Bey Beach

Büyükada Aya Nikola Public Beach

Prenses Koyu Beach

Yörükali Beach

Kumsal Aile Beach

Eskibağ Beach

Halik Koyu Beach

Nizam Beach

AREA’S REAL ESTATE MARKET

Approximately 100 m2 apartment (2+1) for sale = 125.000 – 150.000 EUR

Approximately 100 m2 apartment (2+1) for rent = 500 – 1250 EUR

S.W.O.T. ANALYSIS

(INTERNAL)

STRENGTHS

A tranquil place in a very busy metropolis

Historical background of the island

Undamaged nature

Old, beautiful, elaborate wooden houses

Beaches in the middle of Istanbul

No air and water pollution

NGOs – Adalilar Dernegi

No allowance of private motor vehicles

WEAKNESSES

Conservativeness of local people to the tourism activities

Weather dependability of sea transportation

No restoration of old houses

Insufficient hospitality facilities

Seasonality

Garbage on the street and beaches

Not remarkable tourism support

No usage of sea bus in the off-season

OPPORTUNITIES

New policies on regional promotion rather

than city promotion as a whole

Promotion of soft tourism in Turkey

Possibility to increase in hospitality facilities

Possibility to include islands region into

Bosphorus tour program

Technological improvements to reach the

island easier

S.W.O.T. ANALYSIS

(EXTERNAL)

THREATS

Being in Marmara Sea which is on the line of

earthquake

Decrease in already existing demand because

of insufficient hospitality opportunities

Better promotion of other regions of Istanbul

VALUES AND EXPLOITATIONS

BUSINESS PLAN

The business will be operated by the company KOC

HOLDING, it’s a construction renovation company and it

has the potential to give return in less time as it already

has experience in renovation and building from the scrap.

Total cost for the start-up - 3,115,000 euros

Financed by the company - 2,000,000 euros

Financed by the owner - 1,115,000 euros

ACTIVITIES INCLUDE

Renovation

New kitchen, event hall, administration, classroom area

Transportation cost of the material used to renovate

Advertisement and marketing

Temporary storage

Seminar planner

Worker pays

It has been estimated that the price increases by 30% as the services weight increase.

Total forecast income – 405,560 euros

Total income per annum - 4,866,720 euros

Floors and rooms Area per room Type Crowding

(dormitory)

Reservation

(dormitory)

Income

monthly(euros)

First – 40

rooms

One event hall

Second – 50

rooms

Third – 50

rooms

One event hall

Fourth- 40

15sq.ft

50sq.ft

15sq.ft

15sq.ft

70sq.ft

20sq.ft

-Dormitory

room/class

rooms/administr

ation

room/commerci

al office

-Event hall

-Dormitory

room/class

rooms/staff

room

-Dormitory

room/class

rooms/staff rest

rooms

-Event hall

-Dormitory room

80

150

50

50

180

80

60

130

40

30

160

50

90000

20000

80000

50000

20000

70000

Total 180 rooms & 2

event halls

Reservations-

470

330000 euros

3020

330000 euros /

month

Restaurants

Area- 60sq.ft

Number of seats :

Closed – 100

Open area – 120

Student section- 150

Total- 370 seats

Customers expected- 400/day

Students expected- 1000/day

Services provided by the restaurant:

Coffee break- 5 euros

Breakfast – 10 euros

Lunch- 15euros

Dinner- 15 euros

Buffet- 20 euros

Weekly income forecast of the

restaurant – 21.000 euros per day

Art School

Course name No. of classes Course fee (euros) Price for each class

(euros)

Apparel Design 10 300.00 30.00

Ceramics 20 400.00 20.00

Digital and media 10 800.00 80.00

Furtinure design 15 1500.00 100.00

Glass 20 800.00 40.00

Graphic design 15 600.00 40.00

History of Art 20 900.00 45.00

Illustration 10 500.00 50.00

Painting 20 500.00 25.00

Jewellery Design 20 700.00 35.00

Photography 25 500.00 20.00

Script Making 25 400.00 16.00

Sculptures 30 600.00 20.00

Textile 10 1000.00 100.00

TOTAL 250 classes 9500.00 euros 580.00

Forecast Table

Timings Monday Tuesday Wednesday Thursday Friday

9am-11am Apparel Design

/ Ceramics

Photography/

Textiles

Script making/

Sculptures

Digital

Media/Furniture

design

History of

art/Illustration

11am-1pm Photography/

Textiles

Digital

Media/Furniture

design

Apparel Design /

Ceramics

Glass/ Graphic

design

Script making/

Sculptures

2pm-4pm Glass/ Graphic

design

Photography/

Textiles

History of

art/Illustration

Digital

Media/Furniture

design

Apparel Design /

Ceramics

4pm-6pm History of

art/Illustration

Script making/

Sculptures

Painting/Jewellery

design

Photography/

Textiles

Glass/ Graphic

design Courses 3640 euros

Forecast weekly income:

Art Gallery (Museum)

This art gallery is use for the commercial purpose and tourist can visit and can even buy the particular painting in auction or any student

painting.

Area : 150 sq.ft

Estimated income:

Total income generated = 40.000 euros

No. of visitors

(expected)

Ticket cost Average cost of student

painting

Income from auction

1000 per month 15euros/person 200euros Expected-

5000euros/month

No. of paintings sold-

100 per month

Income generated

=20000 euros

Forecast income

Dormitory income:

Monthly Yearly

Income 330000.00 euros 3,960,000.00 euros

Restaurant Income:

Monthly Yearly

Income 21000.00 euros 252,000.00euros

School Income:

Monthly Yearly

Income 14560.00 euros 174,720.00 euros

Art Gallery/Museum Income:

Monthly Yearly

Income 40000.00 euros 480,000.00 euros

FORECAST INCOME:

Monthly Yearly

Income 96560.00 euros 4,866,720.00 euros

Staff Cost

No. of workers € Wages /month Total €

Management

-Director

-Assit. Director

School Staff

-Professors

-Assit. Professor

Restaurant Staff

-Chefs

-Waiters

Commercial Agents

Hostel staff

Art gallery staff

Administration Staff

1

1

10

6

10

15

4

15

5

8

4000

2000

20000

9000

10000

7000

6000

15000

2500

12000

48000

24000

240000

108000

120000

84000

72000

180000

30000

144000

Total € 1,050,000

Activity Cost

Administration office expenses

Event Organiser expenses

Restaurant

-Food

-Tools

School items

Whole activity

-Clean

-Maintenance

-Advertisement

-Business Consult

-Administration Expenses

3000

10000

3000

5000

4000

1000

8000

10000

9000

3500

Total 56500

Energy Cost

Water

Electricity

Gas

6000

20000

8000

34000

Renovation Cost

Price

Material cost

Transportation cost

Design cost

Engineering cost

Labour cost

Construction machinery cost

Procurement cost

Construction cost

Maintenance cost

Total

1,100,000

20000

90000

95000

550000

60000

90000

500000

500000

3,005,000

Total Cost

Staff cost

Activity Cost

Energy Cost

Renovation cost

1,050,000

56500

34000

3,005,000

4,145,500

Prinkipo School of Design Income

Total annual Income

Total cost

4,866,720

4,145,500

Taxable income 721,220

Total Taxes

Taxes

VAT

IRES

IRAP

22%

27.5%

4.5%

Total Taxes 54%

Net Yearly Gain

Total Disposable Income 331,761

CASH FLOW Year

2017

2018

2019

2020

2021 Income 0 4,866,720 5,444,800 6,027,393

6,672,324

Cost

-Renovation cost

-Management cost

-Total cost

3,115,000

0

3,115,000

1,140,500

1,140,500

1,170,500

1,170,500

1,190,500

1,190,500

1,210,500

1,210,500

Taxable income

Net income

Total gain

0

-3,115,000

3,726,220

1,741,061

-1,373,939

4,274,300

1,966,178

592,239

4,836,893

2,224,970

2,611,923

5,461,824

2,512,439

2,949,385

2017

2018

2019

2020

2021

2017

2018

2019

2020

2021

0 200000 400000 600000 800000 1000000 1200000 1400000

BREAK EVEN POINT ANALYSIS

Linear (Break even point analysis)

WEBPAGE AND IOS/ANDROID APP

We decided that we should add this building with new function in economy as soon as possible in the best

way.

This way is that make people attract to building, and we must reach to potential users.

We decided to develop a webpage and a mobile phone application that are connected with each other. Thus,

students and individual can follow any news about art and school like events, museum, academic

information etc.

On the other hand, they will have chance to do shopping on this application and webpage.

“www.prinkipo.edu.tr” & “PRINKIPO” mobile application

Nowadays, social media is essential to advertise a service. We are going to use social media effectively

after to publish the webpage and the application.

Transparency brings trust; therefore, at least 2 posts will be shared with followers every day.

On the other hand, art gallery owners are prominent to disseminate the awareness of webpage and

application, since their customers and entourage are intellectual and prosperous.

At the same time, university students who is from universities that has majors related with art and

design, are essential to disseminate awareness of this new art center.

Istanbul has the most crowded and educated population in Turkey.

Propensity to visit museums, conservation awareness and intellectuality level is increasing, that’s why

the people who have opportunity to follow the news, new events and trends in art and design, will

always keep this building active.

Consequently, nowadays everybody has new technology mobile phones, so it’s easy to have a place in

their pockets.

Objectives

The main objective of our proposal is that to make the Prinkipo School of Design as

leader foundation on art in Istanbul with internet development.

With this proposal, individuals and students will carry the news, information,

announcements etc. in their pocket and check them also in their laptops whenever and

wherever they want.

Description of The Work

We decided to develop a webpage and a mobile phone application that are connected with each

other.

This work can be used by students of school, people who wants to apply to school, staff of

school, event planners, artists and all individuals who are interested in art and cultural

buildings.

In these webpage and application, there will different tabs: about, academics, admissions,

accommodation, events, museum, shop, contact, social media connection buttons, shopping

basket and login/sign up in sequence.

Description of The Work

With this project, everybody can follow the news that is announced by the design school

after they sign up.

Students can enroll their classes, book a room from dormitory, pay their tuition fees etc.

Individuals can buy ticket for museum, learn the details about art events that is planned in

school and buy special clothes, sculptures, paintings and services.

Application will send notifications and e-mails about news to members, if people sign up.

Milestones & Expected Results

Increase in number of people who visit the museum,

Increase in demand to plan an event in this building,

Increase in rental price for events year by year,

Increase in online shopping rate,

Increase in rate of luxury auction events,

Increase in people who want to apply and register for a program.

Workpackage Overview

Work-PackageNo1 Workpackage

Title

Lead-

ContractorNo2

Person-

months3

Start

month4

End

month5

Deliverable

No6

1 Design of

Webpage and App

1 1 July August 1

2 Presentations

about how to use

webpage and app

2 2 August Sept. 2

TOTAL

Workpackage number: 1 Workpackage title: Design of Webpage and App

Participants involved: 1 Person-months per participant: 1

Objectives:

To design webpage and app with good quality

To design webpage and app as useful

To program webpage and app as easy to manage by school administration

To make codes ready to keep private information of users as secure

To create social media accounts



Description of Work:

With this work, the webpage and application is going to be designed by a

programmer in 1 month. It is going to be ready to be used by students

who want to apply, event planners who want to organize meetings,

exhibition, auction events, individuals who want to visit museum and buy

paintings, sculptures, apparel products.



Milestones & Expected Results:

Webpage and application is going to be shown at the top of search results which are related with art and design

Users are going to feel safe to share their private information like phone numbers, email accounts and bank accounts

Users are going to find every information that they need, easily

Deliverables:

Webpage and IOS/Android Application for Prinkipo School of Design

Workpackage number: 2 Workpackage title: Presentations About How to

Use Webpage and App


Objectives:

To make the use of webpage and app easier

To increase the awareness of webpage and app

To disseminate awareness of Prinkipo School of Design

To advertise the advantages of webpage and app to bring higher income

To teach every functions of webpage and app


Use Webpage and App


Description of Work:

With this work, participants are going to organize some seminars to show their presentation

during 1 month in order to teach how to easily use webpage and app.

Thus, Prinkipo School of Design is going to be well known.

These seminars sometimes are going to takes place with private meetings in order to make

important artists feel special.


Use Webpage and App


Milestones & Expected Results:

To make the webpage and the app as bookmarked and constant for computers and mobile phones to get respectable download rate

To make the webpage and the app as well known. These services are brought to mind by users when they want to participate an art and design events.

High class events which are related with art and design is going to increase.

Deliverables:

Increased use rates for the webpage and the IOS/Android App of Prinkipo School of Design / Feedbacks to make the webpage and the IOS/Android App of Prinkipo School of Design is better than before / Report

Deliverables List

Deliverable

No1

Deliverable Title Delivery

Date2

Nature3 Dissemination

Level4

1 The webpage and the app October D PU

2 Increased use rates for the webpage and the app October R PP

3 Feedbacks October R CO

4 Report October R CO

D= Demonstrator/Prototype

R= Report

PU= Public

PP= Restricted to other

program participants

CO= Confidential, only for

members of the consortium

PRE-FINANCING AND INDICATIVE BREAKDOWN OF ESTIMATED ELIGIBLE COSTS IN EURO eContent

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1 1250 0 150 50 0 0 300 0 250 2000 0 -

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2 2500 0 500 300 0 100 0 200 250 3850 100 N/A

TOTAL 3 3750 0 650 550 0 100 300 200 500 5850

PRE-FINANCING AND INDICATIVE BREAKDOWN OF ESTIMATED ELIGIBLE COSTS IN EURO

WEBPAGE

IOS/ANDROID APPLICATION

REFERENCES

https://www.wmf.org/project/rum-orphanage

http://www.ibb.gov.tr/

http://romeartlover.tripod.com/Istanb17.html

http://www.adalar.bel.tr/

http://www.planlama.org/

http://www.ibb.gov.tr/sites/ks/tr-tr/1-gezi-ulasim/adalar/Pages/buyukada.aspx

http://www.adalarturizm.org/

http://www.adalarturizm.net/

https://sehirharitasi.ibb.gov.tr/

https://www.google.it/maps

http://loransebuhyan.com/buyukada-rum-yetimhanesi-tarihi-terkedilmis-fotograflari.html

http://www.tas-istanbul.com/portfolio-view/buyukada-rum-yetimhanesi-2/

https://tr.wikipedia.org/wiki/Adalar

www.norgunk.com

AKSOZ, O. & ARIKAN, I., 2004, An Approach For Sustainable Tourism Development At The Destination: Buyukada (Prinkipo) Istanbul, Anadolu University, Eskisehir

1/100.000-Scale İstanbul Master Plan and Report

1/5.000-Scale Adalar Conservation Plan and Report

VALORIZATION PRESENATATION (1)

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