Valley writers, social media summit

July 24, 2014

Today’s Agenda

• Meet & Greet valley writers/sm staff• PN Be Well magazine & sm writing style (Alyssa)• Valley Inspire combined newsletter – writing style

adapted (Lainie & Kristen)• Share social media best practices (all)• Introduce Valley online content strategy (Stacy)

– Inspire online strategy– We’re Here online strategy

Meet & Greet

Shared marketing strategy

Shared Online Strategy

• Integrated campaigns– Print/online ads–Web – Social Media– Other (billboards, theater ads, direct

mail)

Web & social media content flow

Writing style

• PN Be Well & Social media writing style Alyssa Valadzko, Sr. Copywriter, Park Nicollet

Inspire combined newsletter

• Writing style adapted for the valley- Lainie Steffen, External Communications Coordinator, Lakeview/SMG- Kristin Hoel, Internal Communications Coordinator, Lakeview/SMG

Finding our brand voice & tone

- AP Stylebook- HealthPartners/PN preferred style

What’s our posting strategy?

Timing is everything

Share social media best practices (all)

Valley online content strategy

• Two shared campaigns– Stacy Lenzen, Senior Communications Generalist,

Hudson Hospital & Clinic• Inspire online strategy• We’re Here online strategy

Valley online strategy

• Next steps• We’re better together!

Thank you