Validating Product Ideas with Quick and Simple Experiments
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Transcript of Validating Product Ideas with Quick and Simple Experiments
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Grace NgCo-Founder Javelin.com, creators of Lean Startup Machine
@uxceo @nycuxpa #ngnycuxpa
Validating Product Ideas with Quick and Simple Experiments
Friday, May 30, 14
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What isLean Startup?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Minimum Viable Product Test your riskiest assumption
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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EARLY ADOPTERS
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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PIVOT
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Lean UX?
Lean Startup?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Lean Startup@uxceo @nycuxpa #ngnycuxpa
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Lean UX@uxceo @nycuxpa #ngnycuxpa
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@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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“Tell me and I forget. Show me and I remember.
Let me do and I understand.”
- Confucius
@uxceoFriday, May 30, 14
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@uxceoFriday, May 30, 14
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@uxceo
Let’s Do a Start Up.Let’s Do a Start Up.Friday, May 30, 14
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Great Idea!
Textual search is limiting. How can I search a visual query?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Textual search is limiting. How can I search a visual query?
Textual search is limiting. How can I search a visual query?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Photo Q&A AppFriday, May 30, 14
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Minimum Viable Product Test your riskiest assumption
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Ask Question
Upload Photo
Riskiest Assumption: Do people even have visual questions to post?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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What is this bird??
What kind of bird is this? (Is it even a bird??)
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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What is this bird??
Riskiest Assumption: Can someone can answer within given time?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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What is this bird??
What kind of bird is this? (Is it even a bird??)
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Will this scale? Can this be replicated?
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Wireframed...@uxceo @nycuxpa #ngnycuxpa
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Designed...@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
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Launched...@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
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Oops.
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Exploration Interviews@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
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I don’t care...@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
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@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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$2 M2 Years
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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~$20M
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Need Finding...@uxceo
6 Months
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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MEASUREMETRICS
LEARNPIVOT/PERSEVERE
BUILDEXPERIMENT
Hypothe
size Test
Analyze
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Need Finding...@uxceo
24 Hours
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Experiment BoardJavelin
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Step 1
@uxceo @nycuxpa #ngnycuxpa
Define Your Hypothesis
Friday, May 30, 14
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Who is the customer?
@uxceo @nycuxpa #ngnycuxpa
Define Your CustomerMust be specific to be easily testable!
Friday, May 30, 14
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What is his/her problem?
@uxceo @nycuxpa #ngnycuxpa
Define the ProblemMake it specific to the target customer
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@uxceo @nycuxpa #ngnycuxpa
Problem
INCORRECT:“People are not recycling” is not a problem someone has
CORRECT:“Busy mother forgets the day of the week for collection”“College student is confused how to sort plastics”
Two similar but different problems
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@uxceo @nycuxpa #ngnycuxpa
Solution
Do not define until the problem is validated
Why? Because every problem has multiple solutions
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ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Experiment BoardJavelin
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Step 2
@uxceo @nycuxpa #ngnycuxpa
Plan Your MVP
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@uxceo @nycuxpa #ngnycuxpa
What must we LEARN?
What are the Core Assumptions of our business?
Assumption: A behavior, mentality, or action that needs to happen in order for hypothesis to be true.
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@uxceo @nycuxpa #ngnycuxpa
What must we LEARN?
Prioritize: Which Assumption is the Riskiest?
The one that is most unknown, and crucial to the business
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@uxceo @nycuxpa #ngnycuxpa
What do we BUILD to test?
1.Exploration -> understand problem2.Pitch -> collect currency3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
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Ship MVP@uxceo @nycuxpa #ngnycuxpa
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Minimum Viable Product Test your riskiest assumption
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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@uxceo @nycuxpa #ngnycuxpa
How to MEASURE success?
Decide on the weakest outcome you will accept as validation
Called the Minimum Success Criterion
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@uxceo @nycuxpa #ngnycuxpa
How to MEASURE success?
Time# People x
1. How big is the problem?
2. Revenue > Opportunity Cost
Salaryx
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Step 3
@uxceo @nycuxpa #ngnycuxpa
Run Your Experiment!
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EARLY ADOPTERS
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Step 4
@uxceo @nycuxpa #ngnycuxpa
What did you learn?
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Invalidated?
PIVOT!
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They did it.
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
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Validated?
PERSEVERE!
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Keep Testing@uxceo @nycuxpa #ngnycuxpa
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Case Study@uxceo @nycuxpa #ngnycuxpa
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Founders UX Help@uxceo @nycuxpa #ngnycuxpa
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ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
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Exploration Interviews@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
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ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
9/12Persevere
Friends. Classes.
Paid UX designers hourly for help
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 61: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/61.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 62: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/62.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 63: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/63.jpg)
Pitch@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 64: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/64.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
9/12Persevere
Friends. Classes.
Paid UX designers
for help
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 65: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/65.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 66: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/66.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 67: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/67.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
9/12Persevere
Friends. Classes.
Paid UX designers
for help
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 68: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/68.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
No! 5 yrs exp.
Established
9/12Persevere
Friends. Classes.
Paid UX designers
for help
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 69: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/69.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 70: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/70.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Give quick online
feedback
Pitch:60%
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 71: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/71.jpg)
Pitch@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 72: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/72.jpg)
No Backend@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 73: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/73.jpg)
No Backend@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 74: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/74.jpg)
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Give quick online
feedback
Pitch:60%
Online platform is sufficient
Concierge:60%
satisfied
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 75: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/75.jpg)
Concierge
Customer Submits RequestUX Designer gets email and submits feedback
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
![Page 76: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/76.jpg)
Manually
Customer Submits RequestUX Designer gets email and submits feedback
@uxceo @nycuxpa #ngnycuxpaFriday, May 30, 14
![Page 77: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/77.jpg)
High PainLow Pain
Low Frequency
High Frequency
Focus@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 78: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/78.jpg)
@uxceo
Manually@uxceo
Friday, May 30, 14
![Page 79: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/79.jpg)
MVUX@uxceo @nycuxpa #ngnycuxpa
Friday, May 30, 14
![Page 80: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/80.jpg)
Experimentation
• Rapid design method that helps designer work through every detail of the UX early on to explore and structure complex interaction while retaining clarity and usability for the customer
• saves time
Idea
Exploration
Pitch
ConciergePrototype
Friday, May 30, 14
![Page 81: Validating Product Ideas with Quick and Simple Experiments](https://reader031.fdocuments.net/reader031/viewer/2022030317/53f2f0318d7f724c0e8b78ad/html5/thumbnails/81.jpg)
1. http://leanstartupmachine.com
2. http://leanenterprisebook.com
3. http://javelin.com
@uxceo @nycuxpa #ngnycuxpa
Resources
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
Method & SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
>OV�PZ�`V\Y�J\Z[VTLY&�)L�HZ�ZWLJPÄJ�HZ�WVZZPISL�� � � � � � � � � � � Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
Project Name: Team Leader Name:
GET OUT OF THE BUILDING!
© 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us).Download Experiment Board and watch case studies at www.javelin.com
Experiment BoardJavelin
Friday, May 30, 14