Validate Contact Information with WebSmart Web Services - available in expressor 3.5
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Transcript of Validate Contact Information with WebSmart Web Services - available in expressor 3.5
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Validate Contact Information using WebSmart Web Services
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Addressing the Problem
• USPS® destroys 2 billion pieces/yr due to unaddressed/improperly addressed mail1
• According to a USPSand PricewaterhouseCoopersreport, 23.6% of all mail sent in the U.S. is incorrectly addressed2
1 ”USPS” Postal Fact Sheet, US Postal Service, “Postal Facts 2005”2 “Address Management for Mail-Order and Retail,” Cecilia Hellman, Directions Magazine,
February 2004
23.6% of all U.S. mail is incorrectly addressed
2.7% is completely undeliverable
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• $611 billion - estimated cost to U.S. businesses annually (TDWI)8
• Extra postage, printing, and labor costs
• Loss of credibility in a system
• Lost revenue due to missed marketing opportunities
• Customer dissatisfaction and perception
• Compliance problems (Sarbanes Oxley, HIPAA)
• Data integration issues with non-standardized data
How Much Is Bad Data Costing You?
8 The Data Warehousing Institute (TDWI), 2002 Estimate
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Benefits of Data Quality
• Makes communications more effective, eliminates waste and ensures deliverability of mail
• Pay fewer address change fees – shippers can save up to $10 per package
• Eliminate postage, materials and time wasted on undeliverable mail – instantly increase ROI
• Deliver packages and mail more quickly
• Improve customer satisfaction/retention
• Qualify for postal discounts
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Benefits of Data Quality - Part 2
• Compliance• HIPAA in 2012• Government
• Acts of Nature• Hurricane Katrina eliminated over 20 ZIP Codes
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Stop Bad Data…Now and in the Future• WebSmart for point-of-entry verification of contact records
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Websmart Address Verifier
• Verify & correct U.S. and Canadian addresses
• CASS Certified
• Adds ZIP + 4, carrier route, & delivery point codes
• Adds missing business & residential suite numbers
• Employs algorithms to provide closest possible alternative to an invalid address
• Parses full address into its components
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Delivery Point Validation (DPV®)
• Improves mail deliverability by definitively confirming whether a particular address is deliverable via the USPS®
LACSLink® • Corrects addresses changed by local communities due to 9-1-1
renumbering and other changes• Address changes average 300k to 400k per year
SuiteLink™
• Adds known secondary information to business addresses to ensure mail delivery
Validating Addresses
RR 1 Box 27 A 127 Scenic Rd
Mills Bakery243 Mira LaneAnaheim, CA
Mills Bakery243 Mira Lane Ste 2AAnaheim, CA
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Validating Addresses Continued
• Early Warning System• Upcoming street information (new developments)• Updated Weekly
• Delivery Plus• Non-USPS addresses
• AddressPlus• Append Business Suites and Apartments using Melissa Data’s
proprietary multi-sourced data
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Lisa Smith123 maybury lnirving TX
Lisa Smith123 maybury ln apt 12irving TX
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WebSmart Email Verifier
• Verify Email Domains
• Detect and correct improper email
address format for common domains
(ie: gmal.com, yahooo.com)
• Parse & standardize complete email
addresses
• Detect FCC restricted mobile domains
• Detect invalid mailboxes (ie:
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WebSmart Phone Verifier
• Validate U.S. & Canadian numbers at 7 or 10-digits
• Correct bad, missing, & split area codes
• Identify & validate toll-free numbers (800, 866, 877, 888)
• Identify numbers as cell, landline, or VOIP; residential, business, or SoHo
• Append geographic data linked to phone number location
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WebSmart Name Parser
• Parse full, inverse, double & mixed format names
• Identify gender based on first name
• Includes over 190,000 multi-ethnic first name and last names
• Detect company, suspicious & vulgar words
• Create personalized & slug salutations
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WebSmart GeoCoder
• Append latitude/longitude coordinates of address
• Multi-sourced data provides industry’s most accurate method for geocoding addresses
• Returns FIPS County information, Place Code, Census Block, Census Tract, TimeZone
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WebSmart Available in expressor 3.5
• Leverage the power of WebSmart from within your expressor data flow application
• Download and activate your free trial at http://websmartexpress.expressor-software.com