VA Final Presentations
-
Upload
brianna-dallas -
Category
Documents
-
view
226 -
download
0
Transcript of VA Final Presentations
-
8/10/2019 VA Final Presentations
1/34
Britt:Meet Rogan. My roommate adopted him back in May, and just a few months later on October 12th he passed away from contracting the parvovirus. Parvo
is an extremely contagious and deadly disease. Its common for unvaccinated dogs to contract this disease from the streets, especially in urban areas with a dog
filled neighborhood.
-
8/10/2019 VA Final Presentations
2/34
A dog that has not been vaccinated can contract parvo and die within just 72 hours if it is not treated immediately
with proper veterinary care.
-
8/10/2019 VA Final Presentations
3/34
Getting your puppy vaccinated can protect your dog from parvo, along with many other diseases. Vaccinations are a quick and easy way to protect
your pet from the possibility of contracting a deadly disease before its too late.
-
8/10/2019 VA Final Presentations
4/34
70,000
Bri: 70,000 puppies and kittens are born each day in the US, which means that if every puppy and kitten received
their first round of shots it would cost
-
8/10/2019 VA Final Presentations
5/34
$1,050,000
about $1,050,000 each day to vaccinate these animals, which then goes on to costing a
70,000 x $15 = $1,050,000
-
8/10/2019 VA Final Presentations
6/34
$383,250,000
grand total of about $383,250,000 a year
$1,050,000 x 365 = $383,250,000
-
8/10/2019 VA Final Presentations
7/34
and unfortunately the majority of these litters end up in animal shelters, like The Humane Society of Greater Kansas City
who are left with paying these costs.
-
8/10/2019 VA Final Presentations
8/34
This shelter offers low cost veterinary care, treating 20,000+ animals a year.
-
8/10/2019 VA Final Presentations
9/34
it costs over $5,000 a day to keep the shelter operating. They have 4 major events a year to help with funding, but with growing animal populations the costs never stop
adding up.
-
8/10/2019 VA Final Presentations
10/34
Britt: When we discussed our ideas with Keith, the CEO of the Humane Society, he expressed that generally spay and neutering gets most of the
attention and he found that educating about the importance of vaccinating was just as important, and would provide pet owners with greater insight on
how to take care of their lil buddy.
-
8/10/2019 VA Final Presentations
11/34
Pet owners arent aware of the necessity of vaccinating puppiesand kittens to prevent the chances of contracting highly contagiousand deadly diseases.
PROBLEM
With the recent experience that hit close to home, we are focusing on how not all pet owners are aware of the necessity of vaccinating
puppies and kittens to prevent the chances of contracting highly contagious and deadly diseases.
-
8/10/2019 VA Final Presentations
12/34
CHANGE
We want to educate pet owners of the importance of youngpet vaccinations while encouraging them to donate to theshelters veterinary practices.
The majority of a shelters costs go to providing all incoming pets with their needed medical care. So we want to educate pet owners about pet
vaccinations while simultaneously getting them to donate to a shelters veterinary practices.
-
8/10/2019 VA Final Presentations
13/34
Emphasis on millennials
REACHING OUT TO
Current pet owners
Those who enjoy a laugh
We are trying to reach people who already know about the shelter, but dont realize what al l goes into prepping the animals for adoption. We want to target
millennials between the ages of 18 and 30, but really any one who enjoys pets and a good laugh.
-
8/10/2019 VA Final Presentations
14/34
Bri: so with our problem and target audience in mind, Pup Art + cat too came to life. paired with our call to action of vaccinate. prevent. go fetch.
-
8/10/2019 VA Final Presentations
15/34
we have created a collection of art prints to help fund shelter vaccination costs.
-
8/10/2019 VA Final Presentations
16/34
pop art for animal lovers, these poster use vibrant hues and playful language to appeal to our target audience
-
8/10/2019 VA Final Presentations
17/34
-
8/10/2019 VA Final Presentations
18/34
and hopefully get them loling
-
8/10/2019 VA Final Presentations
19/34
and wanting to own the whole collection.
-
8/10/2019 VA Final Presentations
20/34
the prints are packaged with chipboard in a resealable bag, marked with a sticker advertising that the proceeds of
the art print goes to a shelter to help fund vaccinations.
-
8/10/2019 VA Final Presentations
21/34
each piece of artwork, has a special thank you printed on the back. we ruff you from the dogs and
-
8/10/2019 VA Final Presentations
22/34
ur purrfect from our feline friends.
-
8/10/2019 VA Final Presentations
23/34
also included in each packet is an info sheet about why vaccinations are crucial to the beginning stages of any young pets life. To help out a new pet owner, we
have provided a generalized schedule for vaccinations, along with a blurb about Rogan and why this topic is dear to our hearts.
-
8/10/2019 VA Final Presentations
24/34
and of course there are info cards catered to kittens as well.
-
8/10/2019 VA Final Presentations
25/34
The art prints can be sold at any adoption event with this simple crate that can easily transport the products from
one location to another and showcase them for sale at their small set up.
-
8/10/2019 VA Final Presentations
26/34
At these adoption events the shelter may use a sandwich board to advertise that they have plenty of art prints for
sale to donate to Vaccinate. Prevent. Go Fetch.
-
8/10/2019 VA Final Presentations
27/34
To spread the word about Pup Art, a Facebook cover would send customers directly to a store on the shelters
website
-
8/10/2019 VA Final Presentations
28/34
where the need for vaccinations is explained and how you can help by purchasing
-
8/10/2019 VA Final Presentations
29/34
a reminder of why you love puppies and kittens.
-
8/10/2019 VA Final Presentations
30/34
Britt:
-
8/10/2019 VA Final Presentations
31/34
-
8/10/2019 VA Final Presentations
32/34
MEASURING CHANGE
Number of prints sold and their total profitShares of the video on social networksIncrease in vaccination visits at the shelter or any other veterinarian
Britt: well know if our creative solution has succeeded by the number of prints sold and their total profit, shares of the video on social networks, and increases in vaccination visits at the shelter or any other local
veterinarian.
-
8/10/2019 VA Final Presentations
33/34
VACCINATE. PREVENT. GO FETCH.
So please vaccinate, to prevent diseases, and long live the game of fetch.
-
8/10/2019 VA Final Presentations
34/34