V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
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Transcript of V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings
![Page 1: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/1.jpg)
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TOP 10 Learning Questions for
Chapter 20: Introducing New Market Offerings
Nolan E. Pecho, MDJune 1, 2010
![Page 2: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/2.jpg)
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1. The product category which produce product for an entirely new market is _____
A. New to the world productB. New product lineC. Addition to existing product linesD. RepositioningE. Improvement and revision of existing
products
2
![Page 3: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/3.jpg)
www.nolanpecho.blogspot.com
2. The process by which customers learn a new product, try, and adopt or reject it is known as _______
A. customer awareness processB. customer adoption processC. customer evaluation processD. customer trial processE. customer interest process
3
![Page 4: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/4.jpg)
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3. Offering new products through acquisition would entail any of the following,
EXCEPT:A. Buying a companyB. Secure a franchise from another
companyC. Produce product from own research
and development unitD. Buy a license from another companyE. Acquire patent from other company
4
![Page 5: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/5.jpg)
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4. Information needed by a product developers before developing a new product, except:
A. customers wants and needsB. desired market positionC. target market D. product price and promotion detailsE. customers expectations
5
![Page 6: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/6.jpg)
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5. Which of the following is not a stage in product development
A. Idea generationB. Concept development an testing C. Innovation D. Market testingE. Commercialization
6
![Page 7: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/7.jpg)
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6. Which is not a good quality of a potential new product;
A. Has superior value B. UniqueC. Beneficial to customersD. Complicated to use E. socially acceptable
7
![Page 8: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/8.jpg)
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7. Drugs marketed for its side effect is an example of what product category
A. RepositioningB. Improvement and revision of existing
productC. Addition to new product linesD. New product lineE. New to the world product
8
![Page 9: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/9.jpg)
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8. A patients preference to seek consult at one hospital only is an example of:
A. customer awareness processB. customer interest processC. customer evaluation processD. customer trial processE. customer adoption process
9
![Page 10: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/10.jpg)
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9. Creation of an in-hospital dialysis unit within a nephrological center is an example of
A. Repositioning B. Improvement and revision of an
existing product lineC. Addition of existing product line D. New product lineE. New to the world product
10
![Page 11: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/11.jpg)
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10. Creation of a hospital that caters to patients with congenital defects only is an example of
A. Repositioning B. Improvement and revision of existing
product lineC. Addition to existing product lineD. New product lineE. New to the world product
11
![Page 12: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/12.jpg)
www.nolanpecho.blogspot.com
TOP 10 Learning Answers for
Chapter 20: Introducing New Market Offerings
Nolan E. Pecho, MDJune 1, 2010
![Page 13: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/13.jpg)
www.nolanpecho.blogspot.com
1. The product category which produce product for an entirely new market is
A. New to the world productB. New product lineC. Addition to existing product linesD. RepositioningE. Improvement and revision of existing
products
13
![Page 14: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/14.jpg)
www.nolanpecho.blogspot.com
2. The process by which customers learn a new product, try, and adopt or reject it is known as __
A. customer awareness processB. customer adoption processC. customer evaluation processD. customer trial processE. customer interest process
14
![Page 15: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/15.jpg)
www.nolanpecho.blogspot.com
3. Offering new products through acquisition would entail any of the following, EXCEPT:
A. Buying a companyB. Secure a franchise from another
companyC. Produce product from own research
and development unitD. Buy a license from another companyE. Acquire patent from other company
15
![Page 16: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/16.jpg)
www.nolanpecho.blogspot.com
4. Information needed by a product developers before developing a new product, except:
A. customers wants and needsB. desired market positionC. target market D. product price and promotion detailsE. market segmentation
16
![Page 17: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/17.jpg)
www.nolanpecho.blogspot.com
5. Which of the following is not a stage in product development
A. Idea generationB. Concept development an testing C. Innovation D. Market testingE. Commercialization
17
![Page 18: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/18.jpg)
www.nolanpecho.blogspot.com
6. Which is not a good quality of a potential new product;
A. Has superior value B. UniqueC. Beneficial to customersD. Complicated to use E. socially acceptable
18
![Page 19: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/19.jpg)
www.nolanpecho.blogspot.com
7. Drugs marketed for its side effect is an example of what product category
A. RepositioningB. Improvement and revision of existing
productC. Addition to new product linesD. New product lineE. New to the world product
19
![Page 20: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/20.jpg)
www.nolanpecho.blogspot.com
8. A patients preference to seek consult at one hospital only is an example of:
A. customer awareness processB. customer interest processC. customer evaluation processD. customer trial processE. customer adoption process
20
![Page 21: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/21.jpg)
www.nolanpecho.blogspot.com
9. Creation of an in-hospital dialysis unit within a nephrological center is an example of
A. Repositioning B. Improvement and revision of an
existing product lineC. Addition of existing product line D. New product lineE. New to the world product
21
![Page 22: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/22.jpg)
www.nolanpecho.blogspot.com
10. Creation of a hospital that caters to patients with congenital defects only is an example of
A. Repositioning B. Improvement and revision of existing
product lineC. Addition to existing product lineD. New product lineE. New to the world product
22
![Page 23: V49 nolan pecho top 10 learning questions for chapter 20 introducing new market offerings](https://reader034.fdocuments.net/reader034/viewer/2022051313/547e117b5806b5db5e8b4650/html5/thumbnails/23.jpg)
www.nolanpecho.blogspot.com
TOP 10 Learning Questions for
Chapter 20: Introducing New Market Offerings
Nolan E. Pecho, MDJune 1, 2010