V1.5 Core Engage 365 Presentation kmd
-
Upload
kevin-mcdaid -
Category
Documents
-
view
35 -
download
1
Transcript of V1.5 Core Engage 365 Presentation kmd
Version 1.2
Capture, Communicate, Commercialise
Who Are We?Challenger Technologies are a Digital Marketing company.
We have our own marketing technology.
We market for 80 venues across the UK.
We use Smart Wi-Fi and Smart Marketing to offer;
Promotional Marketing Customer Engagement Marketing Targeted Marketing
We facilitate venues to directly communicate with their customersout of venue - brand in hand.
Version 1.2
Owner Market Background
We know you want to be everything to everybody
Venue Owner
ExternalInfluences
Website Social Media Mailchimp Booking Systems TripAdvisor
Far too busy to market your venue
Want New Customers
Use Facebook so Marketing is happening
Don’t own a database and might have someone to help with marketing
Version 1.2
Email marketing is direct and straight into the hands of your customers Emails are trackable in terms of open rates, click through rates and
subscription rates Over 50% of respondents say they read most of their emails* Cost-effective solutions Time-effective services
We understand that businesses want to increase their customer base and revenue, and we know how
to do it!
E Mail Marketing-What Are The Benefits?
Version 1.2* Source: Hub-Spot
The Ultimate List of Marketing Statistics
Email Marketing Pull customers into your venue
Customers have a choice when they spend time - you need to
constantly influence their choices.
Email CaptureEmail MarketingEmail Communicate
Front of mind marketing Reminder straight into
customers hands Promote to, influence and
inform your customers
Version 1.2
Current Customers Best target for increased spend
“The probability of selling to an existing customer is 60-70%, while the probability of selling to a new
prospect is just 5-20%”
“It costs five times as much to attract a new customer, than to keep an existing one”
Version 1.2Source: Hub-Spot
The Ultimate List of Marketing Statistics
HOT Current Customers
WARMCustomers’ Friends
COOLNew Customers
Customer DatabaseImportant for you to communicate
Previous customers are the most likely to spend again and be influenced to return
Building a customer database is critical for any form of communication
Promotions and incentives need to be directly communicated to customers
Utilise your customers to help promote your business
Emails are a direct form of communication
This is your digital word of mouth!
Version 1.2
PROMOTIONAL MARKETING
What do venues want?
National EventsGeneral Offers
Venue Events
Mothers day, Valentines Day, Christmas
Menus, General Awareness, Offers
Live Bands, Beer Festivals, Wine Tasting, Food Pairings…
Version 1.2
What Do Your Customers Want?Put yourself in their shoes!
If we know what engages them, we can retain and influence them to a greater degree.
From extensive market research, we have found that customers want: A warm and personalised service To feel special and valued To be able to give feedback To receive relevant information Incentives Competitions
Version 1.2
Promotional Marketing Package
Actively promote your events and offers to a large and growing customer base
Version 1.2
We promote your venue’s FREE WiFi We capture your customers name and email address upon log in We communicate with your customers out of venue, to drive custom
and increase revenue
AUTOMATICALLYCapture customers data as they log
onto your FREE venue WiFi
AUTOMATICALLYBuild a unique, ever growing
database
WIFI- Build a large customer database
Version 1.2
…by email, wherever they are, keeping your venue at the front of their minds.
Here!
Here!
Here!
Here!
Here!
Here!
Here!
Here!
E mail Out of Venue Marketing
Actively promote your events, offers and facilities…
Version 1.2
How Will Your Emails Look?
Version 1.2
Soft Content Subtle language and non
aggressive techniques Familiarize an audience with a
brand, product or service Educate customers on why they
need your products or services
Who supplies your food or drinks? Engage with customers by
sharing a recipe Inform customers of your
background information
Promotional Soft & Hard Content
Hard Content Being more direct with
customers Results in more short term sales Telling customers what you want
them to hear
Advertise an upcoming event Promote your evening menu Let customers know of any
special offers
Version 1.2
Engage 365 Promotional PackagesPROMOTIONAL
EMAILSTwo Emails / month
to promote your offers and events
ADVANCED MARKETING SOLUTIONS
Two Advanced Marketing Modules
Facebook Boost
Quarterly TripAdvisor
PLUSTwo Advanced Marketing Modules
Version 1.2
Managed Service Your dedicated Marketing Manager will contact you at the
beginning of the month to discuss the marketing content of the emails, which will be sent out on your behalf
Guaranteed marketing for your venue, promoting specific events and promotions coinciding with national events, along with promoting our Advanced Marketing Modules; Facebook Share Customer Feedback TripAdvisor Venue Hire
Log in to your online portal to view your database, the success of each campaign and view feedback from your customers
Version 1.2
Customer Feedback/TripAdvisor Quarterly
Send a feedback related email to your captured customers, in order to gain positive feedback (4/5*) direct to your TripAdvisor account. Any ratings lower than this will only be displayed internally.
TripAdvisor is based off not only good 4/5 star reviews, but also the volume of reviews.
Customer feedback in general is good for any business, even if they do not have a TripAdvisor account.
Being asked to leave feedback is a form of soft marketing, showing that the venue cares.
J F March A M June J A September O N December
Version 1.2
Encourage your customers’ to “share” your venue through rewards and vouchers
Offer an exclusive reward in order to engage your customers and increase the “likes” on your Facebook page
The automated system randomly selects a winner
Facebook Boost
Version 1.2
Facebook Customer ShareYour customers are advocates for your business, and will help extend your promotions to ‘new‘ customers. This is the digital equivalent to word of mouth.
Promote your events/Offers
Current customers Core Database
New customersExtended Facebook reach
10 Customer
30 customers
20 customers
???
N.B- Share numbers are dependant on core Database size
Promote your offers and events to NEW CUSTOMERS
Version 1.2
Advanced Marketing Packages
Automated 365 days per year marketing targeting Trip Advisor, infrequent Customers and Birthday celebrations.
Version 1.2
365 days per year promote your venue for customers Birthday celebrations.
Birthday Module 365 Capture your customers date of birth upon login Reward your customers 365 days a year, by offering an exclusive
birthday gift Bring your venue to the front of customers minds
Relevant to individual customer Timely to individual customer Engaging and even if they don’t take offer up, they will feel affinity that
you offered
Birthday 365
Version 1.2
Welcome TripAdvisor 365365 days per year Welcome your first time users and trigger them to leave you only good Trip Advisor ratings. Also get Customer Feedback generally privately to your own Console.
TripAdvisor is based off not only good 4/5 star reviews, but also the volume of reviews.
Customer feedback in general is good for any business even if they do not have a TripAdvisor account.
Being asked to leave feedback is soft marketing that the venue cares.
Version 1.2
Engage with your frequent, infrequent and lapsed customers all year around.
Encourage infrequent customers to visit your venue by offering an exclusive voucher, or simply send them a message, reinforcing your brand image.
Reward your frequent (loyal) customers with an exclusive voucher, or simply send them a message, again reinforcing your brand image.
We Miss You, Thank You 365
Version 1.2
Target Infrequent customers to return as Smart Wifi monitors customer visits.Also Thank your requlars as they are also important.
Venue Success - Reporting
Version 1.2
Monthly Insights
Version 1.2
Management Suite
Version 1.2
Will It Work?
Data Capture System - how else are you going to capture your customers’ information to create and develop your ever growing, unique database?
Facebook Boost Module - how else are you going to use your customers as advocates for your venue?
TripAdvisor Module - how else are you going to gain QUALITY feedback direct to TripAdvisor?
Target lapsed customers - how else are you going to promote your venue’s facilities?
Version 1.2
Marketing Spend Your venue, the food and your services are the main market
attraction. However, promoting offers, events, targeting and using 3rd party
sites are the main active marketing component. The recommended Marketing spend for a typical UK restaurant is
between 3 - 6% of turnover* At £60,000/month turnover, our solutions would be 0.0025%
IMAGINE - a party of six may spend between £120 - £180 for a party?
IMAGINE - a private Hire of 40 - 60? IMAGINE – one Christmas party of 30…
ROI - Restaurants
Version 1.2 * Source: Restaurant Resource Group
Any Questions?
Version 1.2