V Project
Transcript of V Project
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INTRODUCTION
As business grows in size and revenue, they face the inevitable challenge of
breakdowns in communication between departments and between managers andemployees. The lack of consistent communication creates formidable satisfaction between
managers and their team members. Typically such organizations fall prey to culture of
beaureaucratic top down communication; while this worked in smaller companies
(where much of this communication was face to - face). Todays organizations must
discover ways to convert this one way communication into a bidirectional channel for
employees to provide their feedback to management.
Employee satisfaction
Employee satisfaction is the terminology used to describe whether employees are
happy and contented and fulfilling their desires and needs at work. Many measures
purport that employee satisfaction is a factor in employee motivation, employee goal
achievement and positive employee morale in the work place.
Definition
Employee satisfaction is the individual employees general attitudes towards the
job. It is also an employees cognitive and effective evaluation of his or her job.
The employee satisfaction mainly depends upon working condition within the
organization. The employee satisfaction means the satisfaction derived from doing a
particular job. It is believed that a person is satisfied if he gets what he want and more. He
want something or more important it is to him the job performance leads to employees
satisfaction and not the other way around the basic factor for the phenomenon is thereward attached with performance. There are two types of rewards intrinsic and extrinsic.
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Intrinsic rewards stems from the job itself which may be in the form of growth potential
challenging jobs etc. the satisfaction on such a type or regard may be helped to increase
the product.
The extrinsic reward is the subject to control by management such as salary,
bonus etc. any increase in this factor do not help to increase the productivity though this
factors increase the employees satisfaction. A happy worker do not necessary contribute
to higher productivity because he cant go beyond certain output. However it doesnt
mean that the employer satisfaction has no impact on productivity. A satisfied worker
may not necessarily lead to increase productivity but a dissatisfied worker leads to lower
productivity.
1.1 OBJECTIVES OF THE STUDY
The main objectives of this project are:-
1. To find out about the quality of training and development provided.2. To find out the satisfaction level of employees with welfare activities.3. To find out communication of employees with subordinates, peer groups and
superior.
4. To find out the motivation techniques adopted by the management.5. To find out whether the team spirit in the organization is of high order.
1.2 SIGNIFICANCE OF THE STUDY
This study helps to find out the satisfaction level of the employees of
NADUKKARA AGRO PROCESSING COMPANY Ltd. The study also reveals about
the factors which lead to the employees satisfaction and dissatisfaction.
1.3 SCOPE OF THE STUDY
The study and research conducted on Employees Satisfaction in Nadukkara Agro
Processing Company Ltd. Has a wide scope. Some of them are:
1.
This study helps us to study the relationship between employees and management.
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2. This study also helps us to examine whether the employees are satisfied with theirworking environment.
3. This study help us to identify whether they are satisfied with their rest hours, uniformetc.
CHAPTER II
COMPANY PROFILE INDUSTRY PROFILE
PRODUCT PROFILE
DEPARTMENT PROFILE
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INDUSTRY PROFILE
The juice market in India has been growing steadily and with the increase in health
conscious consumers, the market is expected to get a boost. Among the major segments in
the market namely fruit drinks, nectar and 100 percent fruit juice, the fruit drinks market
accounts for the maximum market share. The rising consumption of packaged products
reflects the demand for the organized juice market.
The report provides and introduction to the juice market in India 1 covering the
market size and growth, market segmentation as well as the rise in packaged versus non
packaged products. It further provides information regarding the juice market in terms of
volume and briefly covers the production as well as the distribution cycle prevalent in the
market. A section on EXIM offers overall export and import figures as well as the country
wise segmentation of juice imported as well as exported. Some insights regarding the
EXJM scenario have been covered.
The major drivers have been identified and include the rise in health conscious
consumers, growing modern trade as well as the rising disposable income. Indian
consumers are becoming aware regarding the health benefits associated with products
such as juice. In addition, the rising disposable income driven by a developing economy
is allowing individuals to meet their nutritional requirements through products such as
juices. Furthermore, the growth in modern retail has allowed consumers access to a wide
Varity of products manufactured by a whole host of players. The availability of such
products has created strong opportunity for players to capitalize upon by catering to a
larger audience. The market has observed some challenges which include price rise,
existing perception against packaged juice as well as the lack of variation and fluctuation
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in quality. Due to the rising prices of basic inputs, players have been forced to increase
prices gradually. This coupled with the fact that consumers are more inclined towards
fresh juice against packaged juices, which may contain preservatives, has negatively
impacted the market. Players find it extremely difficult to differentiate their products
from their closest competitors which translate into high marketing budgets towards
creating awareness regarding their products.
New flavors and variants, expansion, adoption of new strategies and advent of juice bars
are some of the major trends that have been identified. In order to differentiate their
products, players are looking to provide new flavors of juices. They have started focusing
on packaging of their products as well as looked to offer juices in various pack sizes at
varying price points towards gaining a larger market share. Companies are contently
looking to adopt new strategies towards increasing sales. The strategies adopted can range
from revamping the distribution channel to launching new products. Juice bars have been
rising in India towards tapping consumers against packaged juice products and are
providing such consumers fresh juice created in a hygienic environment at competitive
prices.
The section on government policy highlights the regulation and control, fiscal
policy and taxation, export promotion initiatives adopted by them impacting the juice
market.
The competition section provides an introduction to the competitive landscape
including the market share of major players as well as a product matrix. It also offers a
brief profile of the major players including business highlights and financial data towards
providing an insight into the competition scenario in the market.
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NADUKKARA AGRO PROCESSING COMPANY LTD
NADUKKARA, MUVATTUPUZHA
COMPANY PROFILE
Nadukkara agro processing company ltd, promoted by Kerala Horticulture
Development programme (KHDP), a project funded by the European Union and the
Government of Kerala is designed to utilize the rich agricultural potential and promote
cultivation of high-value horticulture crops in Kerala with key benefits to farmers. One of
the components of this programme was to establish a modern fruit processing factory
for the commercial processing of pineapple, mango and other fruits for added value
products to ensure supplementary income to farmers through successful transfer of
technology. The programme was implemented through an autonomous Programme
Directorate, which facilitated, guided and coordinates all programme activities.
The factory is situated at Nadukkara, avolyPanchayath, near Muvattupuzha in
the heart of Keralas pineapple growing area. Nadukkara Agro Processing Company Ltd
(NAPCL) has been established as a public limited company with target farmers as 70%
shareholders and the Government of Kerala 30% shareholders of the company. The
factory gives committed importance to international standards, the factory has adopted
quality management system and is ISO 9007:2000/HACCP certified. Supply of fresh
pineapples comes mainly from the TARGETTED FRAMES (the 70% Share Holders of
the company) within the surrounding 21 Panchayath of the company. The company
provides consultation on crop planning and farming methods to the farmers. So the
farmers can adopt latest methodologies in farming. This ensures that the farmers are able
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to supply the factory with exactly the correct crop of top quality on a consistent basis.
NAPC also offers price guarantees, which also allows it to ensure stability of supply.
QualityNo Compromise
Nadukkara Agro Processing Company Ltd. Is committed to produce best quality products
which stand with any international quality norms. The company gives prime emphasis
linking the farmers and consumers in a procurement process that benefits both. The
farmers get the most remunerative price and consumers get the fresh and best produce at a
reasonable rate. Modern crop management, the use of high quality suckers, scientific
farming methods and post-harvest technique are encouraged and supported to make the
fruits best in the taste and goodness. From the harvesting of fruits to processing lines, the
company apples strict quality checks.
We take care of each step from the selection of raw materials to finished product.
By our on line analysis system buys well qualified professional can control the
parameters during production which helps to produce final product at desired quality.
Products are strictly inspected to meet international QC programs (like ISO9002,
HACCP).
We are committed to maintain the highest quality standards meeting the requirement of
the customers in national and international markets. Our HACCP based quality systems
ensures fulfillment of the national and international regulation.
Covering every stage of production form to factory and then to consumers, we are at par
with any international brand in processed food products.
Stateiftheart processing
As the factory is situated in an area area produces an abundance of premium
quality horticulture products, the fruit procures for processing are of the best ever
processed.
Produced by selected farmers from the best quality suckers and managed with care
from planting to harvest, the product is plucked at the fruit and international standard
concentrate, RTS and cadies. The companys plant gives prime important to quality
checks at every level of production. Under controlled temperature and humiditycondition, the produce reaches the market with uniform taste, aroma and flavor.
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Mechanized processing at every stage ensures that international standards in hygiene and
quality control are met. The company at present has product lines:
Concentrate Line
The factory process 3.5 tons/hour input of pineapple and concentrate to normally
60 degree BX using singe stage scrapped surface vacuum concentrator. The finished
product is aseptically packed in 220 liter bag in drum, targeting mainly for exports.
Mango is processed at the rate 2 tones/hour input and concentrated to 28 degree BX
during the mango season.
RTS
The RTS line employs a tetra pack TBA / 9 machine with an output of 6,000
cartons/hour of 250 ml size. Cartons are automatically packed 27 to a tray and shrink
wrapped.
Candied Fruit
Tropical fruits like Pineapple, Papaya, Mango, Banana Jack fruit can be candied
using the kandimat technology resulting in high quality candy. The capacity is 1200
kgs/batch.
Capacity of the plant
The factory has got three production lines the capacities as mentioned below:
Factory can process 3.5 MT/hr inputs of pineapple and concentrates to normally60 degree Box using stage film evaporator.
Mango is processed at the rate of 2 tones/r input and concentrated to 28 degreeBx.
RTS line employs a Tetra TBA/9 machine an output of 6000 cartons/Hr, which isautomatically, packed 27 to a tray and shrinkwrapped.
Tropical fruits like pineapple, mango, papaya, etc can be candied using theKandimat technology. The capacity is 1200 kgs/batch.
Projects under State Horti Mission
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Nadukkara Agro Processing Company has been entrusted as Nodal agency by
state Horticulture mission (SHM) scheme area expansion of organic pineapple
cultivation and vermin compost nit constriction in 21 Panchayaths come under the
Command area development of NAPC and SHIM gave a subsidy of Rs.25, 000/- per
hectare for doing organic cultivation and RS.30, 000/- for a vermin compost unit of
dimension 20 m X 0.7. NAPC was give targeted of 100 Ha cultivation and 100 vermin
compost
unit.NAPC attained 40 Ha of organic cultivation and 28 vermin compost units.
Future
The product portfolio of the company is being expanded to a range of new
products which includes Orange Drink, Apple Drink, Pineapple syrup, candies in sachet.
Tender coconut water in tetra pack Mango drink in PET bottle etc a major
diversification we have to set up an integrated pack house for fresh pineapple. Pack is
contracted following the international norm and is expected to pave way to make a
quantum jump in export of fresh pineapple from Kerala. Rejects from the pack house
could be used in the juice factory and will help to increase capacity utilization of the juice
concentration plant. APEDA has provided 100 % financial assistance for this pack housecosting Rs.387 Lac. And is also arranging for the Pineapple farmers to cultivate Pineapple
suitable for exports. With the extended product port portfolio, the company expect a
quantum jump in the turn over with high return and of the same be passed on to the
registered farmers.
Production
The companysbusiness is broadly classified into categories:
1. Fruit juice concentrate / pulp.2. Readytoserve juice/drink.3. Fruit candies.
1. Fruit juice concentrate/pulp
Pineapple and mango juice concentration / pulp in aseptic for bulk supplies.For
institutional supplies, the pineapple and mango juice concentrate is packed / in 220 literaseptic bagindrums.
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This line can also be used for processing of fruit pulp/single strength juice.
2. Readyto- serve juice/drink
The products under this business category are as follows:
JIVE Punch (200 ml Mixes fruit Drink)
This product contains mango, pineapple pulp (i.e. pulp content is 15%) with added
fruit flavor for direct consumption by the consumers. The product is packed in tetra pack
with gives convenience for using it anywhere, any time. The shelf life of product is 6
months.
JIVE Juicy (200 ml mango Drink)
This products contain mango, pulp (i.e. pulp content is 15%) with added fruit
flavor for direct consumption by the consumers. The product is packed in tetra pack
which gives convenience for using it anywhere, any time. The shelf life of the production
is 6 months.
JIVE Fundo (200 ml pineapple Drink)
This product contains pineapple pulp (i.e. Pulp content 15 %) with added fruit
flavor for direct consumption by the consumers. The product is packed in tetra pack
which gives convenience for using it anywhere, anytime. The shelf life of the product is 6
months.
Jive Fundo Orange (200 ml Orange Drink)
These products contain Orange concentrate (i.e. Pulp content is 10%) with added
fruit flavor for direct consumption by the consumers. The product is packed in tetra pack
which gives convenience for using it anywhere, any time. The shelf life of the product is
6 months.
JIVE Fundo Apple (200 ml Apple Drink)
This product contain apple concentrate (i.e. pulp content is 10 %) with added fruit
flavor for direct consumption by the consumers. The product is packed in tetra pack
which gives convenience for using it anywhere, anytime. The shelf life of the product is 6months.
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JIVE Ginger syrup (500 ml PET Bottles)
This product contains ginger concentrate & sugar syrup with added preservative. The
product has been mixed in a ratio of 1 part of ginger syrup with 4 part of chilled water or
soda to make a refreshing drink of ginger drink. One bottle of JIVE ginger Syrup can
make nearly 18 glass of ginger drink. The product has a shelf life of 1 year.
3. Fruit candies
Jive Pineapple / Ginger / Papaya candies
This product contains candied pineapple / ginger / papaya packed in an attractive
plastics tub and sachets of 100 grams. The product is targeted at consumers to consume
candied fruits as snacks. The product contain de-hydrates fruit II without any color, flavor
and preventives. The shelf life of the product is 1 year.
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PRODUCT PROFILE
PRODUCTS
The companys business is broadly classified in to three categories:
1. Fruit juice concentrate / pulp.2. Readytoserve juice / drink.3. Fruit candies.
1. Fruit juice concentrate / pulp
Pineapple and mango juice concentrate / pulp in aseptic bags for bulk supplies.
For institutional supplies, the pineapple and mango juice concentrate is packed in
220 liter aseptic bagin drums.
2. Readytoserve juice / drink
The products under this business category are as follows:
JIVE Punch (200 ml Mixed Fruit Drink)
This product contains mango, pineapple pulp (i,e pulp content is 15%) with added
fruit flavor for direct consumption by the consumers. The product is packed in tetra pack
which gives convenience for using it anywhere, any time. The shelf of the product is 6
months.
JIVE juicy (200 ml mango drink)
This product contain mango, pulp (i.e. pulp content is 15%) with added fruit
flavor for direct consumption by the consumers. The product is packed in tetra pack
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which gives convenience for using it anywhere, anytime. The shelf life of the product is 6
months.
JIVE Fundo (200 ml pineapple Drink)
This product contains pineapple pulp (i.e. Pulp content is 15%) with added fruit
for direct consumption by the consumers. The product is packed in tetra pack which gives
convenience for using it anywhere, anytime. The shelf life of the product is 6 months.
JIVE Fundo Orange (200 ml Orange Drink)
This products contains orange concentrate (i.e. pulp content is 10%) with addedfruit flavor for direct consumption by the consumers. The product is packed in tetra pack
which gives convenience for using it anywhere, any time. The shelf life of the product is
6 months.
JIVE Fundo Apple (200 ml Apple Drink)
This product contains apple concentrate (i.e. pulp content is 10%) with added fruit
flavor for direct consumption by the consumers. The product is packed in tetra pack
which gives convenience for using it anywhere, any time. The shelf life of the product is
6 months.
HIVE Ginger syrup (500 ml PET Bottle)
This product contains ginger concentrate & sugar syrup with added preservative.
The product has to be mixed in ratio of 1 part of ginger syrup with 4 parts of chilled water
or soda to make a refreshing drink of ginger drink. One bottle of JIVE ginger Syrup can
make nearly 18 glass of drink. The product has a shelf life of 1 year.
3. Fruit candies
JIVE Pineapple / Ginger / Papaya Candies
This product contains candied pineapple/ginger/papaya packed in an attractive
plastic tub and sachets of 100 grams. The product is targeted at consumers to consume
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candied fruit as snacks. The product contain dehydrates fruits without any color, flavor
and preservative. The shelf life of the product is 1 year.
CHAPTER III
REVIEW OF LITERATURE
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REVIEW OF LITERATURE
Employee satisfaction is undoubtedly one among change the word discussed topic
in the new decade, given that the employees satisfaction is positively related to the
development of the organization in long run.
Every human beings will be satisfied only if they are in the stage, where they I
except to be. But human wants are unlimited its the basis fact.
Many researches had been conducted on the topic employee satisfaction. And I
how, also its being conducting worldwide, which leads to theories regarding this subject.
The degree of commitment between employees and employers is directly linked to the
level of job satisfaction. The trust, security and the knowledge that the employees needs
and opinion are being considered, keeps the commitment strong.
Every organization needs to enhance the capabilities of its workforce over time,
which is why many organization offers both formal and informal the effort needed to
improve their skills to help meet organized goals.
The following specific factors and initiatives have been positively affect
employees satisfaction:
Clearly states guidelines defining appropriate work behavior and job requirement. Supportive communication which immediate supervisors and senior management.
The quality of the supervisory relationship. Clearly defined career goals and paths.
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Frequent recognition, both formal and informal. Fair and objective feedback on performance, provided on a regularly. Scheduled basis.
Personal and family-oriented policies and actions.
In order to achieve and maintain success, organization needs to recognize the
following three components of building and managing a truly committed workforce:
1. Attracting quality employee2. Developing those employees over time3. Building a bond a trust and commitment with those employees.One of the key steps to understanding and improving employee loyalty is by
acknowledgment the importance of the following factors in building loyalty and
satisfaction:
Broadly defined responsibilities rather than narrowly- defined job Ifunctions
Effective and regular performance evaluation s, both formally and informally. A corporate emphasis on employee learning, developing and growth. Widereading employee participation in the organization as a whole
Typically, a combination of factors influences employees decision to say at their
current job. Contributing factors include satisfying work, a sense of job security, clear
opportunities for advancement, a compelling corporate mission combined with the ability
to contribute to the organizations success and a feeling that their skills are being
effectively used and challenged. Specifically work and family issues also intend to stay
with the organization.
Today, employee loyalty needs to be earned, rather than assumed, and must be
specific, rather than general employees are looking at their employment as means of
achieving personal goal rather than simply being to good corporate solider of the past.
This means that companies need to express and act in a commitment to develop
employees current job is the best to achieving their career goals.
In particular, consider the following elements of effective strategies designed to build
loyalty and retain key employees:
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Include opportunities for persona; growth and invest heavily in theprofessional development of the best in the organization.
Provide employees with well defined career path (including a successionplan), mentors and tuition reimbursement for jobrelated education.
Train employees, even if it makes them more attractive to the competition.Without seeing an opportunity on the horizon few high potential employees
will stay with a company and allow themselves to grow stagnant.
Acknowledge non work priorities by recognizing and responding toemployees needs for greater balance in their lives, since employees will
develop loyalty for organization the respect them as individuals, not just as
workers.
Another approach to the issue of loyalty is to consider the values of the five
Is
Interesting work: No one wants to do the same boring job over and, day after day.
Although any job will require some repetitive tasks, all jobs should I include at least some
parts that are of high interest to employees?
Information: Information is the power and employees want to have the information they
need to know to do their jobs better and more effectively. And, more than ever,
employees want to know how they are doing in their job and how the company is
performing overall. It is vitally important to open the channels of communication in an
organization to allow employees to be informed, as questions, and hare information and
to inspire them to share the vision of the company.
Involvement: managers today are laced with an incredible number oil opportunities and
problems and, as the speed of business continues, to increase, the amount of time that hasto make decisions continues decrease.
Involving employees decision making, especially when the decision affecting
the directly, is both respectful and practical. Not only do those closed to the problem
typically have the best insight as to what to do, involving them in decision making will
increase their commitment. And improve the success of implanting new ideas or change.
Similarly, management needs to follow through on promises ad live the values they
preach.
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Independence: Few employees want their every action to be closely monitored. Most
employees appreciated having the flexibility to do their jobs as they see fit. Giving
employees attitude increases the chance that they will performs as desired, as well as
bringing additional initiative, ideas, and every to their jobs. Employees also need to be
encouraged to achieve their best potential.