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«Cacharel»«Versace» «Chanel» «Ferré» «Lancôme» «Gaultier»

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LegenDARY PeRFUmeS

V.I.P.ROOMveryimportantperfumes

«From D&G to Le Labo»

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Sea, Sex and Sun...

«Eau Sauvage» by Dior

apri l/may 2007

in tHe AiR

coming nextCOMINGNEXT

HOUSE: Salvatore Ferragamo GROUP: Salvatore FerragamoFRAGRANCE: «F by Ferragamo»LAUNCHDATE: September 2007

HOUSE: Dolce & Gabbana GROUP: P&G Prestige Products FRAGRANCE: «Light Blue pour Homme» LAUNCHDATE:2007

HOUSE: La Perla GROUP: Morris Henkel FRAGRANCE: LAUNCHDATE: September 2007

HOUSE: Le Labo GROUP: Le Labo FRAGRANCE: Specific Paris...LAUNCHDATE: September 2007

in tHe AiRINTHEAIR

OLFACTIVEFAMILY: - Floriental, Fruity, Woody.

HOUSE: Cacharel GROUP: L’Oréal FRAGRANCE: «Liberté»LAUNCHDATE: April 2007BOTTLEDESIGNER:Thierry de Baschmakoff CONCEPT: Cacharel takes on the challenge of launching a new perfume with the beautiful name of “Liberté”. With Gisele Bündchen as model of the advertising campaign made by Mert & Marcus, Liberté will be the third reference just after Anaïs Anaïs and Amor Amor. Semi-sparkling and melting Orange, acidulous Bergamot splashed with white flowers, controlled Vetiver and magnetic Patchouli, sign a new olfactive prose for the Cacharel brand.

INTHEAIR

OLFACTIVEFAMILY: - Floral, Fruity, Musky.

HOUSE: Versace GROUP: EuroItalia FRAGRANCE: «Versace»LAUNCHDATE: March 2007BOTTLEDESIGNER:Versace studio CONCEPT: EuroItalia has launched «Versace», the new fragrance for women aiming to become the new leader of the brand. In a classical style, the perfume and the bottle were designed under the new direction of the fashion house. A distinctive and glamorous perfume with notes of Orchid, Jasmine, Musk and Vanilla. Versace studio designed the bottle..

INTHEAIR

OLFACTIVEFAMILY: - Citrus, Woody, Fruity.

HOUSE: Chanel FRAGRANCE: «Allure Homme Sport Cologne»LAUNCHDATE: March 2007BOTTLEDESIGNER: Jacques Helleu CONCEPT:Chanel is launching its first Cologne under the name Allure Homme Sport giving a certain style and elegance to the scent. This Cologne develops fresh and tonic facets of an Eau de Toilette. With notes of Tangerine, Lemon, Bergamot and Grapefruit, this cologne is a real explosion of originality and sparkle.

INTHEAIR

OLFACTIVEFAMILY: - Floral, Rose, Fruity.

HOUSE: Gianfranco Ferré GROUP: ITF Cosmetics FRAGRANCE: «Ferré Rose»LAUNCHDATE: 2007BOTTLEDESIGNER:Serge Mansau (Exergue) CONCEPT: Gianfranco Ferre is launching his new scent “Ferre Rose”. The notes include watermelon, pomegranate, peach, orange blossom, rose, freesia, cedar, sandalwood, vanilla and amber. The bottle designed by Serge Mansau, contains a fragrance that embodies all that is fresh and sparkling.

INTHEAIR

OLFACTIVEFAMILY: - Woody, Spicy, Aromatic, Ambery.

HOUSE: Lancôme GROUP: L’Oréal FRAGRANCE: «Hypnôse Homme»LAUNCHDATE: March 2007BOTTLEDESIGNER:Georges Delhomme CONCEPT: Hypnôse Homme is the new fragrance of charm, elegance and sensuality introduced by Lancôme. The eau has a seductive woody, spicy and ambery scent for the strong and virile male represented by Clive Owen in the advertising. A campaign shot by Wong Kar-Wai with Daria Werbowy (Hypnôse‘s egeria).

INTHEAIR

OLFACTIVEFAMILY:- Floral, Animalic.

HOUSE: Jean-Paul Gaultier GROUP:Beauté Prestige International FRAGRANCE: «Fleur du Mâle»LAUNCHDATE: March 2007BOTTLEDESIGNER: Federico Restrepo & Jean Paul Gaultier CONCEPT: Ten years after « le Mâle », J.P Gaultier is launching a new creation “Fleur du mâle”. Playing upon Charles Baudelaire’s collection of poems, Les Fleurs du Mal, Fleur du Mâle targets the urban and sophisticated male. Building upon its successful predecessor, Fleur du Mâle comes in the same bottle, but all in white. The advertising campaign, from J.B Mondino, with Andres Valencoso as model, represents the new hedonism of the brand - pleasure is the chief good. A floral and animalic fragrance, 100% for men..

tRenDSTRENDS

Offeringasensualsignature!

Sea, Sex and Sun...

1«EauEnsoleillante»byClarins.2 «AmbreSolaire»byGarnier.3«HéliotropeBlanc»byPiver.4 «Ombrebleue»byBrosseau.5«Ensoleillemoi»byGas.6«SunDelight»byJilSander. «DKNYGold»byDonnaKaran.8«AromaSun»byLancôme.

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Thesun,hasalwaysbeendeifiedbyhumankind,asasymbolofenergy,vitalityandlight.Beyonda«cliché»visionofholidaysandescape,thesolarscentsgiveanimpressionofoverlappingfragrancesmadeofeffectsofgoldenskinkissedbythesunrays,blendedto“poisonous”whiteflowersaccords.Influencedbysuntanningproducts,thesolarfragrancescreateanicheofrichnessandanewsensualsignature.Toenhancethischaracter,theperfumershaveattheirdisposal,manyrawmaterials:fromtheWhiteflowers-TiaréandFrangipaniflowerswiththeirspicytouch,Heliotrope,Osmanthus,YlangYlangwiththeirnarcoticandfruityfacets-tothesaltyeffectofBenzylSalicylateandthewarmfreshnessofclearMarinemist.

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LegenDARY PeRFUmeSLEGENDARYPERFUMES

A «Grand Classique» selected monthly by a perfumer of drom...

HOUSE: Dior FRAGRANCE: «Eau Sauvage»LAUNCHDATE: 1966 FAMILY: Citrus, Chypre.

Philippe Romano : Perfumer–dromParis «Created by Edmond Roudniska in 1966, Eau Sauvage is a timeless “Grand Classic ” which represents a form of absolute modernity. Its olfactive structure is a refined Chypre, where the Perfumer has chosen to avoid any sickly or foody facets (Vanillin and Heliotropine).It opens the doors to a real new freshness in Perfumery: more natural, more flowing.

I like the transparency and clarity of this fragrance, but moreover its discreet floral freshness, with a long lasting light as a drifting mist».