V guard synopsis

SYNOPSIS

SUBMITTED BYDONY JOSE

V-GUARD INDUSTRIES LTD

INTRODUCTION TO THE STUDY

The organisational study was undertaken to study the department functions of

V- Guard Industries Ltd. Established in the year 1977, from the vision of one

man, Mr Kochouseph Chittilapilly. V-Guard’s product range deals into various

ranges of products which cater the requirements of consumer durable industry,

agriculture and construction sectors of the country. The aim of the study

conducted in V- Guard is to acquire practical knowledge of the application of

management theories in the functioning of the organization.

INDUSTRIAL PROFILE

The electrical equipment industry comprises several products such as

transformers, switchgears, motors and control equipment. The main buyers of

electrical equipment are power utilities. A typical electric equipment

component has a life of 20-25 years; hence, replacement demand would

incrementally add to the growth opportunities. The raw material cost of

electrical equipment manufacturers is estimated at 50-60% of sales. Primary

raw materials include copper, aluminium and steel. A few large players

dominate the electrical equipment industry. However, several other small and

medium-sized players too specialise in specific product lines. In addition, there

has been substantial competition from Chinese equipment’s manufacturers

especially in the high voltage category.

COMPANY PROFILE

V-Guard Industries Ltd. (VGIL), founded in 1977 was promoted by Mr

Kochouseph Chittilappilly. In November 15, 2001 the Company was converted

into a private limited company and again got converted into a public limited

company on August 1, 2007. The company mainly operates in three divisions,

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which are electronics (manufacturing voltage stabilisers, UPS and digital home

UPS), electrical/ electro-mechanical products (for PVC insulated cables,

pumps, water heaters, fans and LT power and control cables) and others (solar

water heaters, gas water heaters, water level controller, windmill energy

etc).V-Guard Industries Ltd has crossed a gross turnover of Rs.1000 crores for

the financial year 2011-12. V-Guard has employee strength of more than 1300

and over 5500 indirect employees. Also it has 230 distributors and service

centres and above 9500 retailers and 50 million customers.

PROMOTERS OF V-GUARD

Mr Kochouseph Chittilapilly

Ms Sheela Kochouseph

BOARD OF DIRECTORS

Managing Director: Mr Mithun Chittilapilly

Joint Managing Director: Dr. George Sleeba

Chairman : PGR Prasad

Vice chairman : Mr Kochouseph Chittilapilly

Independent Directors : A. Mr C J George

B. Mr AK Nair

VISION

“Let us endeavour to make v guard a trusted household name.”

MISSION

1. To offer a range of products at affordable prices, which add to

comfort of life through saving in manual labour time and energy or for

entertainment .

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2. To make their products meet international quality standards and provide

trouble free performance.

3. To adopt designs, which support timely brand efficient post sales service.

4. To continuously innovate and add value to their products, if needed with

technical collaboration.

V – GUARD PRODUCTS

Stabilizer

Pump

Three phase pump

Water Heater

Cable

Switchgear

Induction Cook Top

LT Cable

Solar Water Heater

Digital UPS ,Battery & Trolley

UPS – online UPS & offline

Fan

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ORGANISATIONAL STRUCTURE

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DEPARTMENTS

1. Supply Chain Management

2. Electronic and new project

3. Electro Mechanical Division

4. Systems Division

5. Corporate Communication

6. Mechanical and Electrical

7. Finance Department

8. Human Resource Department

9. Marketing Department

10. Customer Service

SWOT ANALYSIS

STRENGTH

1. Company’s presence in the industry for around three decades.

2. Strong dealer network.

4. Research and developmental capabilities.

5. Competent human resources.

WEAKNESS

1. High dependence on south Indian market for products.

2. Excessive dependence on copper as it is the primary raw material for

cable business segment of V-Guard.

3. Seasonal demand for the products.

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OPPORTUNITY

1. Growing middle class consumption in India.

2. Unexploited rural market.

3. Lower penetration level of white goods.

4. International market.

THREAT

1. Huge presence of unorganized market

2. Volatility of raw material prices

3. Economic slowdown.

CONCLUSION

V guard industries are the major company of producing consumer durables and

also a company having high goodwill. Now the company is running

successfully. The earnest effort of the management and the willing co-

operation of the workers put it on track successfully. Now the company is

really in the developed stage and is also moving ahead to import its products.

The company is strived to achieve an established position and reputation

through its various marketing strategies. The dedicated corporate social

responsibility that the company has towards the society and the employees

makes V-guard to have a good brand image.

The company is also working hard to achieve its vision “let us

endeavour to make V-Guard a trusted household name” and as per their effort

put on it will achieve its vision one day.

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GUIDES DETAILS

Name: Mr John Mathew Sebastian

Designation: Senior Human Resource Officer

E-mail address: [email protected]

Contact Number: 9746377000

ACTIVITY SCHEDULE

No. Activity name Period of

work

Support required

1. Preliminary organisation study 1 week &3 days Organisation Guide

2. Department Study 2 week Department Heads

and employees

3. Individual analysis (Competitors,

Product comparisons, distribution

channels, Corporate Social

Responsibility etc.)

5 Days Nil

4. Final Report Preparation 3 Days Nil

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V guard synopsis

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