V Dresser Ppt

7/29/2019 V Dresser Ppt

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Team Members with Roll No

Futuristic shopping

THE V-DRESSER

AbhinaAvinash

Jeetesh

Insha

Neha

Prithvi
http://www.greatlakes.edu.in/


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THE V-DRESSER

Customer hassles will be reduced with

no queuing outside the trial rooms.

Various ranges of products you can tryon and check instantly.

Expenditure on manpower to attend the

customer will be reduced significantly.

Touch enabled panel, with a mirror displayfor the customer to check out various outfits

Customer turnover time will be reduced

and provides a New experiential shopping.

A

D

V

A

N

T

A

G

E

S

The product will be a big

boost for the fashion and

textile industry.

How frustrating it is to

wait in a queue in front of

the trial rooms.

How many times one can

check?

By the time you check

with four to five dresses

you are gone, you lose

the interest.

S u m m a r y


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Product Details

V-DRESSER will be having 3D body scanner virtual interface. It occupiesless space. The body scanners got to be installed. The dresses got to beloaded first. A touch screen is present where the user selects variousdresses which are to be tried. She can drag and drop on the touch

screen (touch screen will already have her 3-D image).


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Market size and Growth potential:

Rs 3,27,000 to Rs

10,32,000 crores by

2020

Textile industry has a lot of

potential in future for both

existing and new investors.

Indias Textile & Apparel

industry (domestic +

exports) is expected to grow

1,54,000 crores in

2009 to Rs 4,70,000

crores by 2020

Domestic Apparel retailmarket was worth Rs

1,54,000 crores in 2009

and is expected to reach

Rs 4,70,000 crores by

2020.

main drivers of

domestic growth

increasing population

increasing income levels

rapid urbanization

improving demographics

Increased organized

players andincreasing penetration of

retailers into smaller cities


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Competitor Analysis:

we don't have any competitors in India

There is company called vc2 in US. They have

got customers across US.

the product is not upgraded to the fullest

We can upgrade, develop and can launch inIndia with a new face

The product which vc2 produces can just

show the 3-D image of the customer


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Wholesalers like Arvinda mills etc have got

showrooms also which we can concentrate.

End users are obviously retailers like

lifestyle, basics etc.

We are going to adopt the mentioned model

as broker is very important in this business ashe has got may contacts.

Sales and Distribution Model


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PROMOTION

Promotion Strategies

Direct Marketing (lesser no. of Clients)

Deals and Offers (existing clients canhave an extra V-dresser on rent duringseasons provided they have bought at

least 3 v-dresser in an outlet.)

Trade Fairs and Promotions


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PEOPLE

Shoppers Stop

Pantaloons

Westside

Lifestyle

Big Bazaar


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PROCESS

We can enter into a Bond/Contractwith the Market Leader for a year.

The contract will consist of the whole

package, number of units sold, andthe we will get the premium amount


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PHYSICAL EVIDENCE


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Revenue Model and Pricing:

Prototype

design

cost

Total: 1.75 cr

app.

As there are many clientsavailable for this product andalso not many producers areavailable we can install it aninitial cost of Rs.7,00,000followed by a maintenance of1,00,000 every year

. If we consider lifestyle alonethere are some 50 storesapprox

If we assume each storepurchases two products 100products would be sold atsingle shot. Other thanlifestyle there are many bigstores, local players etc.


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Thank You

V Dresser Ppt

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