Uzbek Youth Culture - Discover the Dynamic, Creative ...
Transcript of Uzbek Youth Culture - Discover the Dynamic, Creative ...
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Uzbek Youth Culture - Discover the Dynamic, Creative Millennials!
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Uzbekistan in a nutshell
Population: 32.6 million people with another 5 million expats living abroad;
65% of the population is below the age of 35 and 41% of the population is under the age of 24;
Capital city: Tashkent (with more than 2.5 million inhabitants);
Form of governance: Presidential Republic, current President: Shavkat Mirziyoyev
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Short Bio of the speaker
Recent graduate of the Westminster International University in Tashkent, studied BSc Economics with Finance;
Have completed my A-Levels in London;
After graduation I am looking forward to establish start-ups in the spheres of education and tourism in Uzbekistan
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1) Fashion
Revival of more traditional crafts, such as weaving, embroidery and printed cloth;
Symbiosis of traditional clothes with modern lifestyle: Kanishka, Moel Bosh, Art Caravan, Black Quail, Uzbek Apparel and so on;
Majority of the youth in Tashkent have at least one item of clothing that is handmade;
Tendency of cotton-based manufacturers to cater to a particular apparel designer.
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2) Markets
Bazaar acts as a barometer of social life and a public entertainment centre at the same time;
A lot of youth are working as salesmen and supporting their families;
Many bazaars were reconstructed with the support of the Uzbek government, as it still attracts crowds of tourists;
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3) Street art
Annual Street art festival is hold in Tashkent, uniting tens of artists;
Most notable artists include Bekzod Abdullaev, Ulughbek Yusupov and Mukhiddin Riskiev, together they hosted “A Thousand Suns” - representing the embodiment of art of variety of cultures;
The civilizations of Japan, China, India, Africa, Europe and America were represented.
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Authors of the “A Thousand Suns” exhibition
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“A Thousand Suns” exhibition
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4) Music
In the music industry of Uzbekistan there are three big segments:
1) Wedding - dancing music, often copied from Western sources - the main source is live performances at weddings, often beginning from £1,000;
2) Non-commercial music - people do it for themselves;3) Instrumental music - mainly classical, performed at National galleries and exhibitions.
There has been a huge music boom in the 90-s, following the collapse of the Soviet Union;
A decline followed throughout the 2000-s until 2015, although recently there has been a spike in interest
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5) Food and beverages
There has been a growing interest towards fast-food consumption, however the fast-food brands are mainly local;
KFC is currently opening two stores in Tashkent, whereas McDonalds and Starbucks are rumoured to enter Uzbekistan in the next few years;No brand loyalty but many young people prefer ordering delivery services;
Bahriddin Chustiy is one of the most respected young chefs across the country;
Local food is surprisingly cheaper, set of plov, salad and tea costs £1.50, whereas a hamburger set will cost £2.
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6) Relaxation
Shisha houses - specifically targeting young and wealthy people;
Nightlife - present in major cities but not in rural areas;
Late vaping boom - vaping become popular couple of years ago but the usage is limited to a certain segment of the youth;
Chaykhana culture - involves practically the youth on all levels, great hub for reconnecting with friends and an opportunity to network
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7) Aspirations and start-up culture
A lot of youth are actively using social media platforms, an example is Shams Abdullaev, 20, who manages two pages in Instagram that total 6 million subscribers;
Although the age of Vines is gone, social media creators appeal through videos and creative content, thereby generating an audience for potential sales;
“Wind of change” - young generations are looking into ways of running their own business;
Political reform from the current administration has made the process of setting up your own business much quicker and smoother - with the help of e-gov
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Q&A Session