UXSG2014 Workshop (Day 2) - Form follows emotion workshop (gyro)
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UX CONFERNCE SINGAPORE INVENTING THE FUTURE WORKSHOP BY PETER LAU - HEAD OF XD MANUEL CAMINO - ECD DESIGNING HUMANLY RELEVANT EXPERIENCES BECOME MORE T-SHAPED IN YOUR APPROACH TO XD DESIGN
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Form follows emotion workshop Facilitated by Peter Lau Head of Strategy + Experience gyro, US and Manuel Camino Creative Director gyro, Singapore
Transcript of UXSG2014 Workshop (Day 2) - Form follows emotion workshop (gyro)
UXCONFERNCESINGAPORE
INVENTING THE FUTURE WORKSHOP
BY PETER LAU - HEAD OF XDMANUEL CAMINO - ECD
DESIGNING HUMANLY RELEVANT EXPERIENCES
BECOME MORE T-SHAPED IN YOUR APPROACH TO XD DESIGN
INDEX FOR WORKSHOP
SKETCHING FOR EMOTION: DISCOVERING VISCERAL
FROM DESIGN BEHAVIORS TO MOOD BOARDS
EXPERIENCE DESIGN IDEAS: IDEAS THAT MATTER
CREATIVE STORYTELLING: THE ONLINESS STATEMENT
DESIGNING YOUR COVER STORY
EXPERIENCE DESIGN A HOLISTIC VISION
THE FICTION OF SCIENCE & INVENTING THE FUTURE1
2
3
4
5
6
7
INVENT THE FUTURE
‣ GOOGLE CREATIVE LAB
‣ THE FICTION OF SCIENCE
1
INVENT
Learn How To Fail
Get Out Of Your Comfort Zone
Learn How To Feel More
Become More T-Shaped
WHAT WE WANT TO GET OUT OF THIS
1 2 3 4
LEMONEXPERIENCEDESIGN
‣ TRANSFORMING COMMODITIES TO EXPERIENCES
‣ INSPIRING EMOTIONAL DESIGN
2
‣ DRAW, ILLUSTRATE, PAINT
‣ USING EXPERIENCE DESIGN FOR LEMONS
DRAW ILLUSTRATE PAINT
LEMON EXPERIENCE
Draw + Sketch Illustrate Paint
1 2 3
HOW TO FEEL TO CREATIVELY EXPRESS YOUR IDEA
30 MINS
NOW LET’S TRY IT A DIFFERENT
WAY
HOW DOES IT CHANGE YOUR VIEW?
GO BITE, SUCK, TOUCH THE LEMON
HOW DOES IT CHANGE YOUR VIEW?
LITERAL EXPRESSIONISM
FORM FOLLOWS EMOTION
‣ DESIGN BEHAVIORS: DESCRIPTIVE WORDS
‣ TRANSFORMING WORDS INTO MOOD BOARDS
3
DESIGN BEHAVIORS
Define The Design Behaviors
Use Descriptive Words
Design Mood Boards
HOW TO FEEL TO CREATIVELY EXPRESS YOUR IDEA
1 2 3
60 MINS
DESIGNBEHAVIORSDesign is how you treat your customer. If you acknowledge their intelligence and treat them well from an environmental, emotional and aesthetic standpoint, you’re probably doing good design.
Creative
NewnessEver-changingLivingVibrantFluctuatingNoveltyExpressive
Reactive
AgileInspirationalSparkingFlexibleEfficientInstantReach
Social
ConnectedCombiningWatchingCommentingMergingConversingConvergingCollectingSwarmingLinkingSharing
Experience
FrameworkMethodologyDifferentDemocraticMeritocraticSerendipitousSynchronicityExcitingly FamiliarStructuredFoundationalGallery
EXAMPLE OF MOOD BOARD
EXAMPLE OF MOOD BOARD
EXAMPLE OF MOOD BOARD
EXAMPLE OF MOOD BOARD
EXAMPLE OF MOOD BOARD
EXAMPLE OF MOOD BOARD
EXAMPLE OF MOOD BOARD
THE FICTION OF SCIENCE
‣ GUIDING DESIGN PRINCIPLES
‣ EXPLORING IDEAS
‣ SELECTING IDEAS
4
RAPID BRAINSTORM
Throw Your Ideas Up On The Wall Using Post Its
1
CREATE YOUR IDEAS USING POST ITS
30 MINS
DESIGN PHILOSOPHY
ARE WE AFFECTING THE LIVES OF OTHERS IN A
POSITIVE WAY?
ARE WE CREATING POSITIVE
RELATIONSHIPS WITH PEOPLE WHO
USE THE PRODUCTS WE’RE DELIVERING?
WOULD THE WORLD CARE IF WE WERE
GONE TOMORROW?
1 2 3
DOES YOUR IDEA ANSWER THESE 3 QUESTIONS
SING IT
CREATIVESTORYTELLINGFOR EMOTION
‣ WRITING THE ONILINESS STATEMENT
‣ CREATIVE WRITING FOR EXPERIENCE STORYTELLING
the only __________________________________________________
that ______________________________________________________
for _______________________________________________________
in ________________________________________________________
who ______________________________________________________
in ________________________________________________________
HOW
WHAT
WHO
WHY
WHEN
WHERE
ONLINESS STATEMENT:
15 MINS
01/ORDINARY WORLD
02/INVITE CONSUMERTO BRAND’S WORLD
03/MEETING THE BRAND MENTOR
04/CROSSING THE THRESHOLD
06/EXPERIENCING THE BRAND DNA
05/APPROACH SPECIAL WORLD
07/THE EXPERIENCE & CHALLENGE
08/WINNING
THE TREASURE
10/THE ROAD
BACK
11/TRANSFORMING CONSUMER
12/RETURN WITH BRAND & SPREADING THE STORY
CONSUMERORDINARY WORLD
BRAND’SSPECIAL WORLD
HERO’S JOURNEY MAP
CREATIVE WRITING FOR DESIGN YOUR BRAND STORY
09/CELEBRATION
OF VICTORY
20 MINS
WHAT WOULD YOUR PRODUCT LOOK LIKE ON THE COVER OF A MAGAZINE
‣ DESIGN YOUR WIRED / FAST COMPANY MAGAZINE COVER
‣ WRITE A CATCHY HEADLINE
5
DESIGN YOUR MAGAZINE COVER
Design Your Magazine Cover
Write A Catchy Headline
21
HOW WILL YOU COMMUNICATE YOUR NEW PRODUCT / SERVICE
30 MINS
DESIGN COVER STORYTELLING
EXPERIENCE DESIGN ECOSYSTEM
‣ FROM IMPRESSIONS TO EXPRESSIONS MODEL
‣ BRAND EXPERIENCE SYSTEM FOR HOLISTIC CREATIVITY
WHAT? I LOVE THIS BRAND
THE NEW BRAND MODEL IS MOVINGFROM IMPRESSIONS TO EXPRESSIONS.
THE BRANDEXPRESSION
CONVERSATION
COMMUNITY AFFINITY
THE BRAND STORY
THE BRAND EXPERIENCE
RELATIONSHIP
WHAT HAPPENSWHEN YOU INFUSEEMOTION
BRAND CONTENT & CULTURE
What is the culture that the brand wants to be a part of or the culture it wants to
create for people to embrace?
USER NEEDS‣ ‣ ‣
‣ ‣ ‣
PERSONA‣ ‣ ‣
‣ ‣ ‣
ASPIRATIONS
‣ ‣ ‣ ‣
‣ ‣ ‣ ‣
BRAND STORY
What’s the story that will connect brands to people and people to
brands?
CONTENT
TYPE 1
CONTENT
TYPE 2
CONTENT
TYPE 3
CONTENT
TYPE 4
BRAND PURPOSE
What the world needs? What’s special about
you?
BRAND EMOTIONAL DRIVERS
‣ ‣ ‣
‣ ‣ ‣
PRODUCT DEFINITION
PRODUCT FEATURES & EXPERIENCE
BRANDEXPERIENCE
How to emotionally and
humanly express the
brand.
XP2 XP3 XP4 XP5 XP6 XP7
INSIGHT
What’s the rich insight the drives the experience?
TP 1
TP 2
TP 3
TP 4
TP 5
TOUCH POINTS
TP 6
XP1
DESIGN BEHAVIORS
THE EXPERIENCE DESIGN SYSTEM
30 MINS
UXCONFERNCESINGAPORE
INVENTING THE FUTURE WORKSHOP
BY PETER LAU - HEAD OF XDMANUEL CAMINO - ECD
DESIGNING HUMANLY RELEVANT EXPERIENCES
BECOME MORE T-SHAPED IN YOUR APPROACH TO XD DESIGN
