UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)
-
Upload
ux-singapore -
Category
Design
-
view
336 -
download
3
description
Transcript of UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)
![Page 1: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/1.jpg)
From Interaction to Impact Connecting Design with Social Outcomes
![Page 2: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/2.jpg)
2
![Page 3: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/3.jpg)
3
![Page 4: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/4.jpg)
4
![Page 5: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/5.jpg)
![Page 6: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/6.jpg)
6
![Page 7: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/7.jpg)
7
![Page 8: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/8.jpg)
8
![Page 9: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/9.jpg)
Designing for Social Impact
![Page 10: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/10.jpg)
Designing for Social Impact (as opposed to…?)
![Page 11: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/11.jpg)
Designing for Social Impact Business
![Page 12: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/12.jpg)
![Page 13: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/13.jpg)
13
Problem/ Solution Fit
Product/ Market Fit Scale
LAUNCHRISK
Lots Little
YOUR IDEA Are you solving the right problem for
the right people in the right way?
What is the best commercial
solution?
How should you build it?
![Page 14: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/14.jpg)
14
Problem/ Solution Fit
Product/ Market Fit Scale
LAUNCHRISK
Lots Little
YOUR IDEA Are you solving the right problem for
the right people in the right way?
What is the best commercial
solution?
How should you build it?
What should you build? PrototypeMinimum Viable Product (MVP)
Beta Release
What are you validating? Offering Product Execution
![Page 15: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/15.jpg)
EXPERIENCE
BEHAVIOUR
ASSUMPTIONS
![Page 16: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/16.jpg)
EXPERIENCE
BEHAVIOUR
ASSUMPTIONS
![Page 17: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/17.jpg)
EXPERIENCE
BEHAVIOUR
ASSUMPTIONS
WHY?
![Page 18: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/18.jpg)
EcoPort
![Page 19: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/19.jpg)
19
![Page 20: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/20.jpg)
20
![Page 21: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/21.jpg)
21
By 2018, Hong Kong will run out of available landfill space.
![Page 22: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/22.jpg)
Hong Kong recycles 6.4% of its waste.*
* Not joking.
![Page 23: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/23.jpg)
We learnt two things: !
1. Separation was an issue for solid waste (no-one wants to touch the gross stuff).
!
2. Transportation costs were the main hurdle for recycling to scale.
![Page 24: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/24.jpg)
24
![Page 25: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/25.jpg)
25
![Page 26: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/26.jpg)
How to Design for Social Impact
![Page 27: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/27.jpg)
Above all, understand motivations You can’t change them, but you can design to influence behaviour
once you understand them.
![Page 28: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/28.jpg)
Design ecosystems, not (just) apps Focus on the relationship between stakeholders and selectively
involve technology where it enhances interactions between them.
![Page 29: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/29.jpg)
Disrupt a line item before you disrupt an industry
It’s easier to sell a solution to an existing problem, than it is to convince someone a problem exists that needs money
spent on it.
![Page 30: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/30.jpg)
Resist definition Scoping your involvement means limiting your impact.
F*ck that: Design is a contact sport.
![Page 31: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/31.jpg)
You might not be welcome. Triads, charities. The usual.
![Page 32: UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)](https://reader036.fdocuments.net/reader036/viewer/2022070322/55941a641a28abfc2b8b45d0/html5/thumbnails/32.jpg)
Thank you.