UXCON16 / The Black Shirt / Eric Ezechieli
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Transcript of UXCON16 / The Black Shirt / Eric Ezechieli
1849km2
7.437.000.000.000
43 km
43 km
We Do Not Inherit the Earth from Our Ancestors; We Borrow It from Our Children
Wendell Berry
“The significant problems we have cannot be solved at the same level of thinking with which we created them”
“Non possiamo risolvere i problemi con lo stesso tipo di pensiero che abbiamo usato quando li abbiamo creati”
Albert Einstein
Something is happening…
In the next 40 years we will build more roads and
bridges than in the previous 4000
COP 21
Stockholm 2016, February the 3rd
Johan Rockstrom
2040 DE-CARBONIZED SOCIETY
23,5 YEARS TO GO
5Y TO MAKE IT POSSIBLE
165. “La tecnologia basata sui combustibili fossili – carbone, petrolio e gas – deve essere sostituita progressivamente e senza indugio.”
165. “technology based on the use of fossil fuels – coal, oil and gas – needs to be progressively replaced without delay”
CEO Impact
What’s the purpose and the model for 21st
century business?
The 2 towers model??
FOR PROFIT
PURPOSE:
Distribute Dividends
to Shareholders
NON PROFIT
PURPOSE:
Positive impact on
Society & Planet
B CORP
PURPOSE: Distribute
dividends AND Positive
Impact on Society &
Planet
BENEFIT CORPORATION
SOCIETA’ BENEFITB Impact
Assessment™
1. Performance 2. Trasparency 3. Accountability &
Governance
USING! BUSINESS
1800+CERTIFIED B
CORPS
50COUNTRIE
S
130INDUSTRIE
S
1UNIFYING GOAL
A global community of leaders
125 212370
503671
910
1200
1500
2008 2009 2010 2011 2012 2013 2014 2015 OGGI
Growth1800
EUROPA
NORD AMERICA
SUD AMERICA
OCEANIAASIA
AFRICA
“C'è una cosa più forte di tutti gli eserciti del mondo, e questa è un’ idea il cui momento ègiunto.“
“There is one thing stronger than all the armies in the world, and that is an idea whose time has come.”
Victor Hugo
Space X, a privately owned Business, 3000 people
Success in less than 4 years
Profitably
Vision: to make human life on other planets possible
Average age: 27
ECONOMIC, SOCIAL, AND
ENVIRONMENTAL VALUE
Compliance
Corporate Social Responsibility
Strategy
Paradigm
Shift
TIME
Philanthropy
BENEFITFOR
SOCIETY
EVOLVED
PRIMITIVE
GOOD SAMARITAN
BENEFIT FOR SHAREHOLDERS
LOCUST
Concept: C. M. Cipolla
+
+
-
-
Total Break Even
Societal and Environmental Value destruction
Economic, Social and Environmental value creation
80
200
0
B Impact Assessment score
B Impact
Assessment™
Total Break
Even™
=
1800 businesses
out of 40.000
150+ along the path....
Certified B Corp in Italy
Auckland Eindhoven Helsinki Hong Kong Lisboa Milan Ottawa Rome Stockholm Tel Aviv Zurich
future fit design
2012
Ottobre 2014: Tavolo di lavoro e presentazione delle B Corp alla Convention Leopolda 05
October 2014
April 2015
Società Benefit
Senate Press Conference:
Official Law Bill launch
July 2015
1. La presente legge ha lo scopo di promuovere la costituzione e
favorire la diffusione di società a duplice finalità, di seguito società
benefit, che nell’esercizio di una attività economica, oltre allo scopo
di dividerne gli utili, perseguono una o più finalità di beneficio
comune operando in modo responsabile, sostenibile e trasparente nei
confronti di persone, comunità, territori e ambiente, beni ed attività
culturali e sociali, enti e associazioni e altri portatori di interesse.
December 22nd, 2015
Legal Status in 31 USA States and ..
..since 1/1/2016, in Italy, first sovereign State in the world
0
500
1000
1500
2000
2500
3000
3500
4000
2009 2010 2011 2012 2013 2014 2015 oggi
USA
Italia
Benefit Corporation & SocietàBenefit: Growth
50+ along the path....
Certified B Corp + Societ Benefit
Inspire, equip, and celebrate NYC businesses
to use business as a force for good, by9 creating higher quality jobs
9 building stronger communities, and
9 preserving a healthier environment.
Compete not only to be the best in NYC but
to be the Best for NYC
B Corps & Cities: New York
“Milan can become the capital of new social entrepreneurship forms…also through the promotion of Benefit Corporations”
June 2016
“L'idea di B Corp è così ovvia che il contrario suona sospetto.”
Riccardo Sabatini
Scienziato e Imprenditore
“The Idea of B Corp is so obvious thatthe opposite soundssuspicious.”Riccardo
Sabatini
Scientist & entrepreneur
“L'idea di B Corp è così ovvia che il contrario suona sospetto.”
Riccardo Sabatini
Scienziato e Imprenditore
“The Idea of B Corp is so obvious thatthe opposite soundssuspicious.”Riccardo
Sabatini
Scientist & entrepreneur
