UXCON16 / Design for Corporate Transformation / Luca Mascaro
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Design for corporate transformation
Transcript of UXCON16 / Design for Corporate Transformation / Luca Mascaro
Design for corporate transformation
Future marketHuman expectations
Technological opportunities
Corporate transformation
Past Now Soon Tomorrow Future
ARTIFICIAL INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
Future marketHuman expectations
Technological opportunities
Corporate transformation
Opportunity space
ARTIFICIAL INTELLIGENCE
WEB
MOBILE
SMAC
ROBOTICS
Disruptors are shaping our future daily experiences within the 4th industrial revolution
CHANGE AS CUSTOMERS EXPERIENCE
Servification
CHANGE AS WORKER EXPERIENCE
Flexapreneurship
CHANGE AS HUMAN EXPERIENCE
IAcollaboration
In the next 5 year all organisations need to completely reshape theirselves in order to fit people expectations and being competitive.
Market segments
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Players on the market
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Value per customer
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Business strategy
Disrupt existing markets
Build exponential organizations
Try to transform their business
Try to survive
LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
Business strategy
Build exponential organizations
Try to transform their business
Try to survive
Disrupt existing markets
HOW TO MOVE IN THIS SPACE
The transformation challenge
HUMAN EXPERIENCE
PRODUCTS & SERVICES
PLATFORMS
PROCESSES & ORGANIZATION
TOOLS
HUMAN EXPERIENCE
TRASFORMING
from human to human by technology
OUR VISION AS DESIGNERS
build a future where people live experiences over their expectations
Understand Co-Design Empower
The role of a design within transformation
5 big transformation challenges for design
1.
Support the implementation of the leaders’ models (culturally first)
2.
Co-create and evolve with customers a new generation of products and services
3.
Reshape the service & organisational model
4.
Enhance the human experience making technology a partner
5.
Prototype, pivot, and scale new phygital technologies in an iterative and unpredicted way
