UX, SEO, Mobile - Sue Anderson
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Deluxe Corporation UX, SEO & MOBILE Deluxe UX Team
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This presentation by Sue Anderson is from our Search Snippets #9 event titled "Mobile Search" and is a look at the web as it is today via mobile platforms. How user experience on a mobile device can really affect conversions and how a visitor can interact on your site.
Transcript of UX, SEO, Mobile - Sue Anderson
Deluxe CorporationUX, SEO & MOBILE
Deluxe UX Team
Deluxe Corporation – Proprietary and Confidential 2
Topics for Today
• What we do?
• Context
• Content
• Designing for Mobile
Deluxe Corporation – Proprietary and Confidential 3
Who am I?
Sue Anderson
Mom of 4 boys
Computer science degree
PTC
Deluxe
Deluxe Corporation – Proprietary and Confidential 4
What We Do?
BUSINESS
TECHNOLOGY
DESIGNUSER
Deluxe Corporation – Proprietary and Confidential 5
Exercise
Why would you access Target.com from your home?
Why would you access Target.com while on the road?
Why would you access Target.com while you are in a Target store?
Deluxe Corporation – Proprietary and Confidential 6
Understanding Context
Who?
Where?
Which device? Native capabilities?
Their goals?
http://static.guim.co.uk/sys-images/MONEY/Pix/pictures/2011/11/18/1321633579333/Girl-with-mobile-phone-007.jpg
http://www.straitstimes.com/sites/straitstimes.com/files/imagecache/story-gallery-featured/chinaagep13e.jpg
Deluxe Corporation – Proprietary and Confidential 7
Prioritizing Content Needs
Business Goals
UserGoals
I need it in blueLatest Promotions
What are your hours?We also sell toothpaste
We’ve been in business for 30 years
Where’s the closest location?
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Deluxe Corporation – Proprietary and Confidential 8
Mapping Content to Design
Deluxe Corporation – Proprietary and Confidential 9
Mobile Device Behaviors
People are impatient
Bandwidth constraints
Distracted
Deluxe Corporation – Proprietary and Confidential 10
Mobile Design Principles
Keep it simple– Content– Design/visuals
Deluxe Corporation – Proprietary and Confidential 11
Mobile Design Principles
Reduce Digging– Clear CTAs with strong scent– Get to content ASAP
Deluxe Corporation – Proprietary and Confidential 12
Mobile Design Principles
Take advantage of native functionality– GPS– Click to call
Deluxe Corporation – Proprietary and Confidential 13
Our Message
“Know thy user, and YOU are not thy user.”
