UX – Schlüssel zum Erfolg im Digital Business
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We simplify
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Transcript of UX – Schlüssel zum Erfolg im Digital Business
We simplify
Ginetta AGRieterstrasse 6CH-8002 Zürich
www.ginetta.net
Pia Joëlle EggimannClient Partner
+41 79 691 03 [email protected]
Simon Raess—Product Designer
cmsbox
25+ MioMonthly active users
+130%Policies sold online
400+ KFastest growing shop
WinnerSwiss Fintech Award
1.5 MioMobile transactions
20+ MioMonthly active users
#1 in CH6+ Mio downloads
PRODUCT DESIGN
PEOPLE PRODUCT
PEOPLE PRODUCT
BU
SIN
ESS →
SUCCESS
User Experience
http://exisweb.net/mobile-menu-icons
Baseline +7.2% +22.4%
http://exisweb.net/mobile-menu-abtest
-22.2 Baseline +12.9%+5.7%
2007
2016
What if we found ourselves building something that nobody wanted?
PRODUCT DESIGN
– Create value
– People first
– Craftsmanship
CREATE VALUE
➊
Personalvalue
Socialvalue
Economicvalue
Human nature
Waiting
Winning
Laughing
Fighting
Traveling
Losing
Dancing
Motivation
Frustration Delight
AVOIDANCE—
IgnoranceComplaintsCancellation
ENGAGEMENT—
LoyaltyTransactions
Recommendations
Customer value drives engagement
Revenue
Customer value
Engagement
Engagement drives revenue
Takeway 1:
Great products create real value for people.
PEOPLE FIRST
➋
Focus on the user
Who
Who
What
Who
What
How
WHO
WHAT
Contextual Inquiry
Ask about opinion
Observe behavior
User profile
Value map
HOW
Desirability
www.gv.com/sprint
Takeaway 2:
Focus on the user, all else will follow.
CRAFTSMANSHIP
➌
UsefulUseableDelightful
FastSimpleBeautiful
AuthenticGenerousAppealing
“Steve Jobs syndrome”
Brainstorming
Design by committee
Concept
Interface
DesignCode
Growth
CONCEPT DESIGN
- User Needs Analysis
- Requirements Engineering
- Information Architecture
INTERFACE DESIGN
- Layouts
- Workflows
- Interaction Models
VISUAL DESIGN
- Images
- Colors
- Shapes
- Sizes
- Typography
Think
MakeCheck
Think
MakeCheck
Think
MakeCheck
Think
MakeCheck
Feedback
$ per change
# of changes(baseline) 1 x
100 x
10 x
Design Code Live
Feedback
$ per change
# of changes(baseline) 1 x
100 x
10 x
Design Code Live
+130%policies sold online
2014 2015 2016
Helsana Visana Atupri
Takeaway 3:
A prototype is worth a thousand meetings.
![eProResult GmbH Präsentation 2012 [Kompatibilitätsmodus] fileUmsetzung ist der Schlüssel zum ErfolgUmsetzung ist der Schlüssel zum Erfolg ¾Ausschließlich konzeptionsstarke und](https://static.fdocuments.net/doc/165x107/5e013e6576262c50853a2d35/eproresult-gmbh-prsentation-2012-kompatibilittsmodus-ist-der-schlssel-zum.jpg)
