UX Research & Product Brief
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Transcript of UX Research & Product Brief
Yariv Sade / All Rights Reserved
UX Research & Product Brief
Yariv Sade [email protected]
ProductDesignManagement.com
June 2015
Yariv Sade / All Rights Reserved
This lecture is part of my course- ‘Product Design as a Business Strategy’ at the Technion’s M.Sc. Design Management Studies.
Yariv Sade / All Rights Reserved
Marketing Objective
Research
Product Brief
Product Design
Engineering
Production
Information
Design
Manf.
Company
Stakeholders
Product
Yariv Sade / All Rights Reserved
Stakeholders
Product
UX Research
Users
Competitors
Products
Market
Trends
Market Analysis
Market analysis vs. UX Research
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Market analysis Searching è Findings (data) è Understanding
UX Research Assumptions è Observation è Inquiring è Trials è Insights
Brief Writing è Updating
Ideation & Design Ideation è Concept è Design è Engineering è Evaluation
Product Design Process
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Research scope • Stake holders defining • User scenarios defining
UX Research
Research methods • Observation • Inquiry • Self testing
Expected outcomes • Domain expertise • Materials for Product Brief • Insights for innovation
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Yariv Sade / All Rights Reserved
Hard Attributes Soft AttributesObjective SubjectiveQuantifiable Non-quantifiableRational EmotionalClear VaugePerformance oriented UX orientedEvolutionary RevolutionaryBasic Front
Yariv Sade / All Rights Reserved
Thank You
Yariv Sade [email protected]
ProductDesignManagement.com
June 2015