UX in big organisations
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A short presentation givven internally at Telia and at the Got UX Meetup about the future of business and the role of design. This talk focuses on the switch from a product based business model to a service based one and what that means to a traditional organisation like Telia.
Transcript of UX in big organisations
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Hello
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Joel Finnström@simpelism
www.slideshare.net/joelfinnstrom
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UX in big organisations
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UX in big organisationsIt’s
all
fucked up
!
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But why?
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Business is changing
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80
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From product to service.
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Technology
Business
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Technology
Business
Technology
BusinessFeelings
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From product to service.
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From product to service.
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What to do?
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Get to the core business
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Get everybody involved in the
product
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It’s about feelings.Not systems.
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End to end teams
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Usertest. always.
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Iterate
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Release oftenRelease early
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In a world of continuous
improvement “projects”must die.
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Examples
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Monkey seeMonkey do
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Integrate & Play
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This is not a movie
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Questions!